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t ™ o Magnolia | Bringing inspiration to your space

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One of the most knowledgeable and experienced sales staffs in the business Our system designers and installers possess a rare passion and knowledge about audio, video and home automation. And we empower them to do whatever it takes to make sure you end up with the system that’s right for you. Many have been with Magnolia 10, 15 or even 20 years, so they know what it takes to build systems and relationships.

The best brands for the best performance We carefully select brands you can trust. From household names like Samsung, Sony, and iPod to some of the most sought-after brands in high-performance audio and video, including McIntosh, MartinLogan and Pioneer Elite. We always start with quality.

Brought to life by our own professional install team Our elite programmers, engineers and installers are all dedicated to building your dream system. They’re the ones that take it from product in a box to a system that comes alive in your hands, at your home. We’re not done when the wires are hidden and the TV is on the wall. No, we aim to build a lifetime of satisfaction in your home entertainment experience.

The right price There’s a litany of other things we do to ensure the best possible shopping experience for you. From one of the industry’s best 90-day price protection1 policies to our customized financing plans to fit any need, our promise is simple. Same price, better service. We also service the products we sell, helping to ensure a long life for your favorite products. I s s u

Come in to one of our 13 locations, sit down inside one of our demo rooms e n

and experience the difference. Or let us come to you. u m b

Call 1.877.978.7243 for a FREE in-home consultation. e r t h r e same price | better service e |

the Magnolia promise F a l CALIFORNIA: Emeryville • 5606 Bay Street, next to Barnes & Noble, off I-80 freeway, across from The Marriott • 510-420-6100 | Palo Alto • 180 University Ave., corner of Emerson & University, in Lytton Plaza. Free l 2-hour parking at 528 High St. • 650-838-2500 | Roseville • 1164 Galleria Blvd., The Ridge at Creekside, across from the Galleria • 916-724-2040 | San Ramon • 110 Sunset Drive at The Shops at Bishop Ranch, 2 0

between Whole Foods and Borders Books. • 925-242-3600 | Santa Clara • 52 North Winchester Blvd., next to Mancini’s Sleepworld, one block north of Stevens Creek Blvd. • 408-423-5100 | Santa Monica • 2800 0

Wilshire Blvd., corner of Harvard and Wilshire, in the 2800 block • 310-309-5000 | Santa Rosa • 2080 Santa Rosa Ave., in the Santa Rosa Market Place • 707-566-2680 | Woodland Hills • 21603 W. Victory Blvd., 8 Canoga Park, near Victory & Canoga, next to Best Buy • 818-251-3540 WASHINGTON: Seattle • 6308 Roosevelt Way NE • 206-525-1961 | Design Center • 6308 Roosevelt Way NE • 206-729-4599 | Bellevue • 14404 NE 20th • 425-747-0850 | Lynnwood • 4201 196th SW • 425-775-7288 | Southcenter • 16600 Southcenter Pkwy • 206-575-0851 OREGON: Beaverton • 11975 SW Canyon Road • 503-643-4164 STORE HOURS: Mon - Fri 10am to 9pm, Saturday 10am to 8pm, Sunday 11am to 6pm. 1 90-Day Price Protection: If you find a lower price on any item new and in stock at a local authorized dealer—including our own stores—we’ll refund the difference. Price protection does not apply to Issue number three | Fall 2008 special order, bonus, free, or financing offers, open-box, clearance or closeout products. 34382_IFC-1.qxp 6/12/08 1:38 PM Page 1

PRINT SCALE: 100% Magnolia | Bringing inspiration to your space™ LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: BrianJanni-G5-2.0-DP

©2007 Pioneer Electronics (USA) Inc. contents features CBM: AE: CD: AD: Clift/Reade A message from Magnolia’s Steve Delp 2 CW: Letters from you. Print Prod: ___: Legal John Larroquette 4 ___: Proofreader A look inside the Emmy-winning actor’s California home. 4 Production Studio ISF calibration 12 BEST BUY ADVERTISING Why does Frodo have a sunburn? FINALFINAL How to pick the right HDTV 14 16 RELEASEKEYLINE Flat-panel fabulous.

BDI furniture, behind closed doors 16 Bringing a designer’s flair to home theater.

Lautsprecher aus Österreich 18 A look inside Vienna Acoustics.

Black as night. Cold as ice. 26 Pioneer’s new Kuro HDTVs and ICEpower receivers. 20

The age of enlightenment 28 Home Automation from Niles.

Taking work home 30 26 Go home with Magnolia System Designer Steve McHugh. 18

Sneak peek 36 Sony’s TV of the future. Here now!

At home beyond the patio doors 38 Entertaining outdoors. 30 Denon’s new Reference Class 40 High-definition audio...redefined.

At home at The Bravern 42 A look at the premier new residences 38 in downtown Bellevue, WA.

Hitachi’s new Director Series LCD monitor 45 Just 1.5 inches...thin.

One speaker surround sound? 46 Believe it with Definitive Technology’s new Mythos Solo. 42

Art of the demo 48 The movies that you can’t miss on Blu-ray.

Go beyond sight as you know it. Go beyond sound as you’ve Join our Team. Contact our Recruiters via [email protected] ever imagined it could be. Enter a world where you don’t Want to know more? Visit us online at magnoliaav.com. Need to let us know? M magazine welcomes your comments and observations, please send them to Magnolia AV Marketing Department, 6305 South 231st Street, Kent, WA 98032 or via e-mail to [email protected]. just watch, you experience. Introducing the Elite managing editor | john sheehan | senior editor | liz pedersen | editor | kevin bechard |art |adrian clift.david reade | strategic development | ziba sarabia | content managers | kyle bradshaw.heidi white | coordinator | sarah price | print production | lisa young | production | greg schaffer.melissa bergquist | media | vanessa lee seeingandhearing.com 10% Printed on FSC Certified Paper manufactured with electricity in the form of renewable energy — wind, hydro and biogas. Cover pages

Cert no. SW-COC-1865 containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber. 34382_IFC-1.qxp 6/12/08 1:38 PM Page 1

PRINT SCALE: 100% Magnolia | Bringing inspiration to your space™ LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: BrianJanni-G5-2.0-DP

BDI furniture, behind closed doors 16 Bringing a designer’s flair to home theater.

Lautsprecher aus Österreich 18 A look inside Vienna Acoustics.

Black as night. Cold as ice. 26 Pioneer’s new Kuro HDTVs and ICEpower receivers. 20

The age of enlightenment 28 Home Automation from Niles.

Taking work home 30 26 Go home with Magnolia System Designer Steve McHugh. 18

Sneak peek 36 Sony’s TV of the future. Here now!

At home beyond the patio doors 38 Entertaining outdoors. 30 Denon’s new Reference Class 40 High-definition audio...redefined.

At home at The Bravern 42 A look at the premier new residences 38 in downtown Bellevue, WA.

Hitachi’s new Director Series LCD monitor 45 Just 1.5 inches...thin.

One speaker surround sound? 46 Believe it with Definitive Technology’s new Mythos Solo. 42

Art of the demo 48 The movies that you can’t miss on Blu-ray.

Cert no. SW-COC-1865 containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber. 34382_2-3.qxp 6/12/08 1:44 PM Page 2

PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: DaveJohnson-G5-2.0-DP CBM: AE: CD: AD: Clift/Reade We will make your CW: entertainment Print Prod: ___: Legal ___: Proofreader

come true. Production Studio dreams BEST BUY ADVERTISING KEYLINEFINALFINAL APPROVALRELEASEKEYLINE agnolia has a rich and storied history, with 54 years of putting family for 10, 15 or even 20 years. We pride ourselves on Then, when it comes time to bring it to life, we will work on your customers first. It is a large part of what sets us apart. For generations, empowering them to meet your needs—providing you a single point terms, in your home or office—with your designer, builder or starting with Founder Len Tweten and then his son Jim Tweten, of contact. Someone you’ll want to return to again, and again. architect—to make it even better than you dreamed. And when the Magnolia has been lead by a deep seated philosophy of “the customer We also carry the finest products in the industry, with a wealth installation is done, the service doesn’t end. We offer a service first“. To us these aren’t just words—we put it behind everything we of brands including quality mainstays like Samsung, Sony and iPod, infrastructure unlike any other in the business to ensure you receive do. And that still holds true today. For examples look no further than as well as high-performance brands like McIntosh, Pioneer Elite and the best, most helpful after-sales support around. Because we want the customer letters we’ve received (below). You’ll find our customers Sonus faber. Together, with these products and our knowledge, we your system to be as much fun 5 years from now as it is today. are always 100% satisfied, and here is why . . . can craft a system that will blow you away. All it takes is 15 minutes So with that, I present to you our third issue of M Magazine…to mOur people are knowledgeable, professional and courteous—the in one of our Demo Rooms with one of our System Designers to help dream and inspire. Enjoy... finest in the industry—and many have been a part of the Magnolia understand what the experience can be like in your home. Steve Delp | COO, Magnolia Audio Video Letters to Magnolia TO: Rick Fisher and Rolan Nonan TO: Nick Koffler, Magnolia System Designer If you’d like to submit a letter to the editor of M for consideration in a future publication, or to comment Home Delivery, Washington Bellevue, Employee Since 2007 on one of your experiences, please contact us at magnoliaav.com and select “contact us.” I just wanted to let you know how outstanding a job your delivery Buying a new (LCD or plasma TV) these days can be a trying and and installation people did today. Their names were Rick and Rolan, lengthy process…luckily, we stumbled upon Magnolia because of a TO: Monir Bahhage, Magnolia System Designer hours on both days (at least 10-12). Even when a few and they went above and beyond to make sure I was satisfied with referral from a friend. (Kristen and I) walked into Magnolia knowing Bellevue, Employee since 1994 unexpected snags happened (like a water pipe behind every aspect of the experience. In the future I will steer my nothing, and Nick Koffler stepped up and explained just about Monir Bahhage, our system designer (and my Guru) the wall where a speaker was going, and no crawl electronics purchases to Magnolia just so I can take advantage of everything we needed to know to make an educated decision on what was excellent in helping me decide on the (flat-panel space where the wiring should go because of a prior this type of white glove customer service, as they made sure that to buy. After spending nearly an hour with us, we left to shop the price TV) and components that would work in our home. He remodel), they managed to figure things out and just everything was up and running. Thanks for the great service. around. We did in fact find the TVs we wanted for lower prices, and spent hours going over every single piece. Not just the carry on. It was wonderful to watch their teamwork. I Ian Morris install estimates that were cheaper than Magnolia. However, we did TV, but the receiver, various speakers, Blu-ray, a felt so confident everything was going to be perfect. not find a place that made us feel as comfortable with the installation, universal remote. . . explaining what it would do for us The third day the programmer came to show me how or a person we could trust as much as Nick. He made us feel that he to essentially make our TV and music listening so much to use the universal remote. He was calm, took a lot of TO: Tim Cordell, Magnolia System Designer would be willing to solve any problem that may arise, before or after more enjoyable. After everything was installed, he time in explaining, and made sure that I understood (I Palo Alto CA, Employee since 2003 the purchase. Nick even made a house call to check out the space. made sure that the little glitches (one on Christmas Eve) am not a techy person). He had the patience of a saint! Just a quick note to tell you the great job that Tim Cordell and all To make a long story short, we believe you get what you pay for. were dealt with immediately—even coming to the All of these guys are geniuses in my mind!!!! of your installation team did on my project. The guys who ran the After multiple visits, a house call, and over a month of deliberation, house himself to work out the problem (which wasn’t a We have proudly told all of our friends and wires showed up on time, respected my house, were neat and we decided to spend the extra money at Magnolia because of its big problem it turned out). The installation was an neighbors about our experience and would certainly thorough. The equipment was delivered exactly on time. Tim is the customer service. Plain and simple, we bought from Magnolia amazing process. To watch it you would think that the never go anywhere else in the future. Thank you ALL for best. He shepherded me through a complicated process. He was because we felt we could trust Nick. He was an excellent salesman space shuttle was being installed! The team was a wonderful and memorable experience. Sincerely… clear on what I would be billed for and when. He went way out of and information source. Thank you very much, Nick. It was a pleasure efficient, knowledgeable, careful and very neat, plus a Michael and Peggy Swistak his way to make sure that everything happened on time. working with you and I look forward to the next audio/video project! whole heap of fun to be around! They put in very long David Doolin Adam Fain

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Production Studio BEST BUY ADVERTISING FINALFINAL ohn Larroquette has been doing great television RELEASEKEYLINE for decades. From the 1980’s hit Night Court, for which he won four consecutive Emmys, to his current role on ABC’s Boston Legal, Mr. Larroquette certainly knows his way around a television. But when it came to creating a system for the Marina Del Rey, California home his wife Elizabeth beautifully designed and decorated, he got in touch with someone who knows the other side of television—Magnolia Senior System JDesigner Victor Savage. It was Mr. Larroquette’s son Jonathan who first introduced him to Magnolia. He was looking for a piece of furniture to house part of his system, but when he walked into the Santa Monica store and met Mr. Savage, “I realized that I had a guy who not only knew all of the equipment, but was personable and had a real one-on-one relationship with his customers. It seemed like a good fit—the way I wanted to build my systems,” Mr. Larroquette said. “It was about the customer, not just the merchandise. You’re not selling the merchandise. You’re helping the customer achieve a goal. My experience with Magnolia is they aren’t like other places. That they really take their time. They might sell you something that’s maybe A look inside the Emmy winning actor’s southern California home. even a little less expensive than top-of-the- line if they believe that’s what you need,” Mr. Larroquette commented.

John Larroquette relaxes in the home office that holds his 5 Emmys, photographs from his long Hollywood career and of others in the industry. Also on display, hundreds of rare books from authors such as the A gift from Reinhold famed Irish writer Samuel Beckett. Weege, Creator and Executive Producer of Night Court, after the show’s first season.

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PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price The home theater, located in the lower level PA: Janni of the Larroquette home, which features a PREV PA: BrianJanni-G5-2.0-DP Stewart Firehawk screen, a Digital Projection CBM: projector, the Sonus faber Grand Piano AE: Domus surround speaker system, a REL sub- CD: bass system, a Denon AV Receiver and 3930 AD: Clift/Reade DVD player, a Sony PS3 PlayStation Blu-ray CW: player, and a MX3000 system controller. Print Prod: ___: Legal Below Left: Inset: Victor Savage and John ___: Proofreader Larroquette sit down to chat in the lower- level library and game room.

Boston Legal seasons 1-3 now available on DVD. Season 4 coming soon to DVD.

[“I was never a fellow who was just impressed with having mammoth speakers in front of my television . . . it’s about the performance.”

Building a theater Del Rey home gave them more space and start from scratch,” he said. “When I called “I listen to a vast array of different kinds of Over time, the relationship between Mr. more room to create the kind of theater the Victor, he came in and looked at the equipment music from Eddie Arnold to Tom Waits to Larroquette and Mr. Savage has grown from whole family wanted. “When I bought this I already had and said ‘ok, this is how we can Pavarotti. My tastes are phenomenally wide- business to friendship, and the projects have house, I looked at the space down below elevate it to another level and still not have to ranging in music. Having been a musician as a gone from furniture to total home theater and realized it was ideal—a real good scrap the entire thing.’ Other guys would have kid and having worked in radio as long as I did, setups. “We usually spend a few minutes on place to watch big movies,” Mr. Larroquette walked in here and said ‘you’ve got to get rid I love music,” Mr. Larroquette explained. business, and then spend the rest of the time commented. of all of this . . . there’s no way I can mix and “I was never a fellow who was just talking about everything else,” explained When they first started working on the match.’ But, Victor and Magnolia were very impressed with having mammoth speakers in Mr. Savage. family’s theater, there were a few things that happy to do that.” front of my television or stereo. I don’t need to They had done a few projects together, were most important to Mr. Larroquette. “I had show it off. Usually my rooms are away from including a sound system, when the an eclectic collection of miscellaneous Perfecting the sound the main part of the house. So, it’s about the Larroquettes lived in a pied-a-terra in the equipment and wanted to find a way to tie the As a lifelong music lover, it was also important performance,” Mr. Larroquette said. Pacific Palisades. Their move to a new Marina pieces together without necessarily having to to him that the theater sounded fantastic.

Boston Legal seasons 1-3 now available on DVD. Season 4 coming soon to DVD.

[“I was never a fellow who was just impressed with having mammoth speakers in front of my television . . . it’s about the performance.”

PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 It started with Sonus faber mono. And, when you’ve got equipment like that down BLEED: 17x11.125 Colors: 4 The room started coming together when they picked there, especially those speakers, and you put a mono Pub: TRAFFIC: Price out a few key pieces, mainly the beautiful looking and track in, it’s so distinct. It’s great listening.” PA: Janni PREV PA: BrianJanni-G5-2.0-DP CBM: AE: “It’s important to have equipment that does its job. Or does more than its job.” CD: AD: Clift/Reade CW: Print Prod: sounding Sonus faber speakers that are handcrafted in A work in progress ___: Legal northern Italy. “It’s important to have equipment that Today the home theater is a room that the Larroquettes ___: Proofreader does its job. Or does more than its job. I always feel that use and enjoy, but it is also a room that is constantly

Above: A Sonos music Sonus faber does that. They’re not just turning speakers changing. It was important to Mr. Larroquette to have a system allows the off a factory line. There’s a lot of emotion behind them, system he could continue building and improving over Larroquettes to easily bring their favorite music to any so it’s easy to get excited about them,” is how Mr. years. “Anybody who says that budget isn’t an issue is room in the house. Savage explained the product the Larroquettes ended either so rich they’re stupid or don’t know what they’re Right: The Larroquette’s main-level family room with up choosing. “Those speakers down there. I could talking about. I knew what I wanted to spend because a Pioneer PRO950HD Plasma, Definitive Technology certainly go spend a lot more money, but I could keep I knew that eventually I wanted to upgrade,” Loudspeakers, a Denon AV those speakers the rest of my life, if I want to,” added Mr. Larroquette remarked. Receiver, and a Pioneer Blu-ray. Mr. Larroquette. On his wish list now are a few pieces that will take Below: Magnolia So, what’s playing on those fantastic speakers? his theater to the next level. Starting with a new Senior System Designer Victor Savage “My son just gave me, as a present, the original mono projector, screen and “bigger, better amplifiers that mix of Pink Floyd’s Pipers of the Gates of Dawn. In maybe split their duties. I think A/V amplifiers are fine, those days, you spent all your time making the mono but I think I would love to have the McIntosh stuff mix,” explained Mr. Larroquette. “But The Beatles, for Magnolia is carrying now.” instance, for Sgt. Pepper’s Lonely Heart’s Club Band, they spent two months—McCartney, Lennon, George At home in the rest of the house Martin—mixing the mono. They weren’t even there Mr. Larroquette has made sure that good music and when they mixed the stereo, so you’re truly hearing great technology don’t just stay downstairs. In the great what they wanted you to hear when you listen to the room that encompasses the kitchen and the family room, another theater with a Pioneer Elite Plasma is set up for more everyday viewing. And a Sonos wireless music system allows him to program and play his favorite music in whichever room he’s spending time in that day. Fads don’t seem to impress Mr. Larroquette, but he is having fun playing around with new technology like a USB turntable he’s using to start digitizing his vinyl to his computer. He’s also spent time taking a look at Blu-ray and its capabilities. “The way I first got into Blu-ray technology was almost parenthetical because I bought my sons a PlayStation 3 system to put down there [in the theater] to be able to play games on the big screen. And it has a Blu-ray player in it,” he said. “I watched my first Blu-ray movies through the PlayStation 3. And it was phenomenal.”

The Larroquette’s kitchen with a Sonos controller in the forefront.

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The Larroquette’s kitchen with a Sonos controller in the forefront.

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PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: BrianJanni-G5-2.0-DP CBM: AE: CD: AD: Clift/Reade CW: Print Prod: ___: Legal A sitting area and home theater system Calling it a day ___: Proofreader featuring a Pioneer PRO1150HD Plasma in the Larroquette’s master bedroom suite. In the master bedroom suite, technology is tastefully installed both at a sitting area and in the master bath, giving the Larroquettes a perfect place to kick back at the end of a long day and just enjoy a favorite movie or CD. It’s how the process of putting together a system for a family starts and ends—just experiencing music and movies on a different level. “Usually, when people come in the store and say they want to buy a system, the last thing I talk about with them is the actual specs and physical hardware. I’m talking about, ‘where’s it going to be in your home, how’s your home decorated, what kind of music do you listen to?’ Only then can you get into making choices about hardware,” explained Victor Savage. It’s that kind of attention to detail and personal help that has kept Mr. Larroquette coming back to Magnolia. “Victor would sit down there with me literally for hours tuning that system. It turned out to be great,” commented Mr. Larroquette. High praise from someone who knows TV so well.

Above: A TV in the bathroom allows the Larroquettes to check the weather and get the news of the day while they’re getting ready.

Left: A shot of the backyard Jacuzzi, taken from the master bedroom balcony.

Look for John Larroquette this fall on ABC’s Boston Legal.

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Above: A TV in the bathroom allows the Larroquettes to check the weather and get the news of the day while they’re getting ready.

Left: A shot of the backyard Jacuzzi, taken from the master bedroom balcony.

Look for John Larroquette this fall on ABC’s Boston Legal.

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PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 The most important part of the calibration is grayscale. Kelvin. So it would make sense to adjust that gray BLEED: 17x11.125 Colors: 4 “Hmmm...why does Frodo have a sunburn?” Why? Well, back in the day television broadcasts were, rectangle on your TV to match it (remember gray is a Pub: TRAFFIC: Price By Grant Anderson Magnolia System Designer of course, in black and white. When color was part of each and every color your TV produces). PA: Janni PREV PA: BrianJanni-G5-2.0-DP introduced, broadcasts needed to be able to deliver a Basically, if everything on your new television matched CBM: Having just picked up your new HDTV, you bring it home, hook it up and pop in the new AE: ™ black and white picture, and a color picture at the same that color temperature, then it is going to look the most CD: Lord Of The Rings Blu-ray Disc that you bought at Magnolia, but something’s wrong. AD: Clift/Reade time. So what the National Television and Systems realistic. Televisions that have not been calibrated do CW: Frodo Baggins, whom you remember as being pasty white, has a gnarly looking sunburn. Print Prod: committee (NTSC) did was overlap the color picture not keep a constant color temperature, instead they My must-see ___: Legal To save face in front of friends and family who came over to gawk at the new TV, you go ___: Proofreader with the gray picture, and what we ended up with was jump around quite a bit. straight into the picture adjustments and pretend to know what you are doing. A few tweaks movies, after Never The Same Color (NTSC). Okay, bad joke. But what here and a few there, and presto…the picture is perfect right? Now the hobbits look like little green men. ISF calibration Production Studio BEST BUY ADVERTISIN all of this means is that subtle variations of deep sea Enhanced picture Having worked on films Frustrating, yes. But why is it so hard when the picture looked so great at the store? Here’s the secret. When TV manufacturers send out blue to sky blue are created by adding grayscale to the KEYLINEFINALFINAL quality and more in the past, they are one APPROVALRELEASEKEYLINE their HDTVs to be on display in the stores, they try and make the TV stand out from all the others on the wall. They do this by making the primary colors red, green and blue. And if the gray scale energy efficient. of the major reasons I picture as vivid as possible under the harsh fluorescent lighting conditions of most stores. And considering most stores are nothing like is not set right, all of the colors will be off; and no [ strongly recommend your home, the TV often doesn’t look as good—because it wasn’t calibrated to your unique living space. Don’t get me wrong, the television calibration. There is so you bought or are planning on purchasing has a great picture, but to get it to come completely alive in your room—to get it to reach its full potential—proper ISF calibration is extremely important.

Picture perfect. much that goes into Exactly like the director originally intended. making a movie or television show that the So what is ISF calibration? and a colormeter that is designed to read the light average person does not I’ll use an analogy. Think of the childhood game output from color signals. know. Every color, every telephone. The first kid in the chain is the original picture, detail has a purpose. The created by the producer. And the last kid in the chain is Calibrators to the rescue amount of fiddling with brightness, color and tint will Dive in...the picture is incredible end result being a your television. If the first kid were to say “I like dogs” When the technician sets up shop, the first thing he will correct it. You may get sky blue to look stunning, but So now your television reflects what the director and suspension of disbelief. and the last kid says “I like cats” then something went do is access your service menu—which customers can’t miserably alter the color of grass green. cinematographer saw when they planned their vision Once you’ve had your TV awry in the translation. Your new TV set has a whole host typically access. He will start with the five most So how is grayscale adjusted? This is done with the and edited it on a studio monitor perfectly calibrated to properly calibrated, here of features designed to translate the original picture common adjustments—contrast, brightness, color, tint, colormeter I mentioned earlier. It reads the light output. 6500° Kelvin. The first thing you will notice after are five amazing films signal—from brightness to contrast, to gray scale and sharpness. These adjustments are done in the The technician brings a test pattern up on the screen calibration is your picture will seem naturally darker. that will really showcase adjustments, plus other factory settings you can’t even service menu to ensure they can’t be accidentally showing a solid gray rectangle with a black background. That’s because the overall light output has been the difference calibration touch as a consumer. ISF calibration is like being able to changed or lost. Of course you’re probably thinking, I Using the colormeter, he then works to get the gray improved; meaning everything will look more natural, makes. I think they will yell out “operator” during the game to get back to the can adjust all those settings myself on the TV menu, rectangle to match 6500° Kelvin. If you say “huh?” now, color won’t look artificial, and edges will look a bit softer. blow you away with their original message. Or the picture the director originally why do I need someone else? You would be correct. I wouldn’t blame you. The first time I heard it was at film You might also be pleased to know, a by-product of ISF cinematography. intended in the case of the TV. However ISF technicians do this for a living. They are school and I was very confused. is that when your TV is calibrated to run at peak 1. Lawrence Of Arabia Founded in 1994, the Imaging Science Foundation trained to notice every little nuance that the average performance, you are actually saving on your energy bill. 2. House Of Flying (ISF) has strived to improve the image you see on your consumer may miss. 6500° Kelvin—the magic number So ask your Magnolia System Designer about Daggers set. They set the calibration standards every ISF-trained The theory is quite simple. The sun puts out light at a calibration of your new TV. We have certified technicians 3. Gladiator specialist adheres to. When a certified technician visits Why grayscale is crucial to color whopping 6500° Kelvin. Kelvin is a unit in which color on staff who can do the work. Then, after the calibration 4. Citizen Kane your home, he will bring a cornucopia of test patterns, But these adjustments are not the reason you are going temperature is measured. And every day, no matter is complete, you’re ready to fully experience the 5. Curse Of The Golden Flower either from a signal generator or from a calibration DVD, to want to send him a fruit basket when he is all done. what color an object is, it is bathed in that same 6500° benefits of your new HDTV. Enjoy.

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PRINT SCALE: 88% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 flat-panel fabulous Colors: 4 Pub: TRAFFIC: Price PA: Janni How to pick PREV PA: DaveJohnson-G5-2.0-DP CBM: AE: the right HDTV CD: AD: Clift/Reade CW: Print Prod: anting a sleek, slim flat-panel TV that looks smart on ___: Legal ___: Proofreader a stand, or even better on a wall, is easy. It’s thin, a bit sexy, and the widescreen picture turns homes into Production Studio BEST BUY ADVERTISING private theaters. So the question is, which one? Anyone KEYLINEFINALFINAL who has stood in front of a sea of flat-panel TVs on the APPROVALRELEASEKEYLINE store wall knows this dilemma. LCD or Plasma? 1080p or 720p? The 40" or the 50"? (You get the picture). Suddenly your 37" tube TV looks okay for a few more 1080p vs. 720p? wmonths (or years). So, let me arm you with some All high definition is not equal. In fact you have two information that will help you wade through the host of formats to choose from. 720p was the first HD format options, narrow them down, and get to your ideal TV. and provided 5 times the resolution of standard- definition TVs. The new generation is 1080p and is LCD vs. Plasma? sometimes referred to as full HD. It has nearly doubled The question is—which is better? And the answer is the resolution of 720p. If you have a set budget, 720p neither. Both have characteristics that make them right will run you a few hundred dollars less for a comparable for certain situations. Love intense action movies, video screen size. Yet with Blu-ray Disc™ becoming more games or fast-paced sporting events? Have a room that mainstream, being able to watch movies in their full you can lower the shades and filter out the afternoon 1080p glory on your TV is a truly cinematic experience. light? Then pick a plasma. They perform best when the room is darker—really showcasing their vibrant color Almost there... range and deep black levels. They are also incredibly Answering these questions should have helped narrow adept at displaying fast-paced action in crisp, clear detail. down your options from about 150 possible TVs to 10 or In contrast, if your room has a lot of natural light 20. Now it’s time to consider features. For example, if that can’t be toned down by room-darkening shades, you watch a lot of sports you might want to look at LCD is the clear choice. Generally they’ll handle glare TVs with 120Hz motion smoothing technology for an and reflection better than plasma. So even in midday, incredibly fluid picture. Or if you watch a lot of movies, pictures come alive. LCD TVs also come in a broader consider a TV designed to process film-based content range of sizes from 15" up to 70". the way the director intended. Yet, perhaps the biggest Yet, if you have your heart set on one or the other, question is what do you want to plug into it? A both LCD and plasma offer features like antireflective new Blu-ray Disc™ player, a DVR, a game system, etc.? technology and contrast-enhancing advancements that Number of HDMI inputs is certainly an important are bringing their differences closer together. consideration and delivers a full 1080p signal to the screen. What about size? Of course, often the easiest thing to do is to walk The rule of thumb is that the seating distance should be into a Magnolia Audio Video store and ask a System at least two times the diagonal length of the TV screen. Designer to help. They’ll put your interests first, by Which means for a 50" TV you’ll want to be able to asking a lot of questions about what you watch, where position your couch or chairs about 8' away. It’s kind of you watch it and who is watching. It’s truly the easiest like picking out the best seat in a movie theater based on way to find a TV you’re thrilled with. how big the screen is, only in reverse. Linh Nguyen Magnolia Associate System Designer

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PRINT SCALE: 88% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: BrianJanni-G5-2.0-DP CBM: AE: closed doors CD: behind AD: Clift/Reade CW: Print Prod: BDI brings a designer’s flair to home theater décor ___: Legal ___: Proofreader

tepping into the living room of today’s music and movie enthusiast, your eye Give your home theater a different spin with Revo—ideal for 32" to 37" flat panel TVs. Production Studio BEST BUY ADVERTISING will immediately take note of how well everything fits together. The trim flat-panel TV is A single column of components rests behind a curved glass door, with a compartment for Avion series, model 8527 (shown in natural stained cherry mounted to the wall, or rests elegantly on its stand. The speakers are perfectly positioned a center channel speaker. The twist? Give Revo a spin for the perfect view from anywhere KEYLINEFINALFINAL with optional flat-panel mount) APPROVALRELEASEKEYLINE in the room—without drawing undue attention to themselves. And the audio/video in the room. Available in natural cherry or espresso on oak. components that make up the system are tucked neatly away into a thoughtfully designed cabinet that is in sync with the rest of your décor. Intelligent home theater by design S Besides décor-enhancing aesthetics, each BDI piece is designed to enhance the home For over a decade BDI has engineered furniture that is theater experience. The enclosed cabinets feature flow-through ventilation to keep your designed to make the home theater feel more like equipment cool, while concealed wheels allow you to easily roll the cabinet away from home. Working with a small group of world-renowned the wall to access wiring. Many of the shelves are adjustable and have steel inserts for designers, BDI is always anticipating the needs of today’s years of reliable use. Even the doors close softly. In fact, there are so many well thought-out home theaters—earning awards and accolades most features that you may never notice them all. To see them firsthand, visit a Magnolia Novia series, model 8429 brands could only wish for. Today their premium line of A/V Audio Video near you—and experience the many faces of BDI fine furnishings. (shown in natural stained cherry) furniture is defined by quality, innovation and unique design.

A designer’s influence Take for example BDI’s modern-meets-retro Marina series (featured right). It incorporates the sleek lines of 1950’s modernism, in your choice of gloss black or gloss white finish. Inside, your audio/video equipment is perfectly concealed until it glows to life behind the black glass doors. It’s the ideal marriage of

BDI was founded in beauty and function, all coming together in your space. 1984 by Bill Becker with the promise of Avion, the series that started it all, has lent its well thought-out Marina series, model 8729 (shown in gloss white with black glass doors) improving everyday life feature set to the range of cabinets you see on these pages. It is a through great design. “BDI gravitates toward classically contemporary piece—though its natural cherry- or espresso- items that energize, comfort and inspire us. on-oak finishes live well in traditional décors as well. It features a top Design expresses our drawer to conceal a center channel speaker behind speaker cloth (or a emotion. It sets us apart and identifies us”. collection of DVDs and CDs). There’s even space for additional components in a flip-down compartment below. For those who prefer an update on a traditional look, the Novia series of cabinets may be the perfect answer. A classic overhanging crown graces the top of the cabinet, while gently curved legs support the base. Novia is available in natural stained cherry or a warm cocoa brown finish.

Revo series, model 9980 (shown in espresso on oak)

Marina series, model 8729 (shown in gloss black with glass doors)

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Revo series, model 9980 (shown in espresso on oak)

Marina series, model 8729 (shown in gloss black with glass doors)

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PRINT SCALE: 88% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni Lautsprecher aus PREV PA: BrianJanni-G5-2.0-DP CBM: AE: CD: AD: Clift/Reade CW: Print Prod: ___: Legal sterreich ___: Proofreader Vienna Acoustics up close. Production Studio Ö BEST BUY ADVERTISING The art of natural sound. FINAL RELEASE

s the birthplace of Western classical music and home to the most renowned classical composers and musicians the world has ever known, it is not surprising that to this day music still surges through every vein of Vienna. From the classics that are performed for thousands at the famous opera houses aand concert halls around the city, to the fresh, new sounds created by talented street performers, music is being made around every corner.

Clockwise: The Secession Building that holds the work of Gustav Klimt–the inspiration for Vienna Acoustics’ latest speakers, a cup of Viennese coffee served with a glass of water, the Musikverein, the State Opera house, and a pair of Vienna Acoustics Beethoven Baby Grand speakers.

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PRINT SCALE: 88% LIVE: 14.25x9.875 TRIM: 16.75x10.875 The Vienna influence BLEED: 17x11.125 Colors: 4 Vienna Acoustics isn’t in the business of making music. Building a brand leading speaker companies. His attention to detail, As Ms. Gansterer said, “Peter [Gansterer] just wants The Vienna Acoustics team. Pub: (From left to right): Helge TRAFFIC: Price No, the highly regarded speaker manufacturer is in the Mr. Gansterer’s journey started with a passion for design genius and deep knowledge of speaker to spread as much good sound as possible.” Leinich, Managing Director; PA: Janni Piotr Cholewa, Head of PREV PA: BrianJanni-G5-2.0-DP business of transforming the experience that you have music at an early age. He started playing with amps technologies have come together seamlessly in Vienna Quality Control; Peter CBM: Gansterer, Designer and AE: in your home and on your couch, into the goosebump- and going to lectures on electro acoustics while he was Acoustics’ products. His pride for the brand and his love The Vienna Acoustics family Founder; Hubert Rumpler, CD: Customer Support; Kevin AD: Clift/Reade inspiring experience of sitting in one of the famed studying something unrelated at the university. As his of the product is evident as he talks about a recent Like one might expect, the people who work at Vienna Wolff, International Sales CW: Print Prod: Vienna concert halls. To them, it’s about creating that interest grew, he began building speakers for friends. patent on a new, flat cone that will make Vienna Acoustics share Mr. Gansterer’s passion for music—all Director; and Maria Gansterer, Managing ___: Legal feeling every time you put in your favorite CD or And then friends of friends. Acoustics’ new line of speakers his best yet. music. “The main difference is in the people we work Director. ___: Proofreader concert DVD, no matter what kind of music you enjoy. Eventually, Mr. Gansterer’s hobby became a But at the end of the day, it isn’t about the with. When we hire people, all are music lovers. All go business, and that business became one of the world’s technology or the aesthetics of the speakers. to concerts. They like different types of music, but they “The main difference is in the people we work with. We hire music lovers.” The music of Vienna hums through every aspect of Vienna Acoustics. They borrowed the name of the city for their brand. The names of Vienna’s most important artists and composers for their products. And, maybe most importantly, the acoustics of some of the great music halls, specifically the Goldener Musikvereinssaal, to create a sound that has won them customers around the world. “Some manufacturers are compared to the perfect violin or musical instrument. Vienna [Acoustics], to the perfect acoustic theater,” is how International Sales Director Kevin Wolff described their sound.

What’s in a name? The tall and proud Beethoven Concert Grand. The elegant lines of the Mozart Grand. The compact, but vibrant Haydn Grand. And the critically acclaimed and sophisticated Mahler. Each speaker was named and designed to honor a Viennese composer. “Beginning with our Classic Series, we wanted to draw a connection between our products and the wonderful city where they are built, and also where they receive much of their inspiration,” commented Managing Director Maria Gansterer. “While Vienna has a vibrant music scene covering all genres of music, it is with classical music that most people recognize Vienna and thus paying homage to the great classical composers of Vienna only seemed natural.” Vienna Acoustics Designer and Founder Peter Gansterer agreed, “There are so many important composers who lived and worked in Vienna. It was about honoring them and their work.”

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PRINT SCALE: 88% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: BrianJanni-G5-2.0-DP CBM: AE: “When building a CD: AD: Clift/Reade CW: product by hand, as Print Prod: ___: Legal we do, it is always ___: Proofreader the people and their teamwork that is most important,” [ Maria Gansterer. Top: Each speaker pair receives a handwritten serial number–including these Haydn Grand speakers.

Bottom: Christian Ostermayer does a final ‘white glove’ inspection on a Bach speaker with black piano lacquer at the Vienna Acoustics factory.

Above: As one of the all love music. I have no idea if we would have found that is felt in both the company headquarters and in their Looking perfect is one thing. Sounding perfect is find any imperfection and pull any speaker that doesn’t company’s “Golden Ears,” Piotr Cholewa listens to a the same kind of people somewhere else,” commented factory just outside of Vienna. another. A combination of man and machine perform live up to their high standards. It’s these measures that new speaker to make sure it is an exact match to the Mr. Gansterer. quality control on every speaker. While most speaker truly set Vienna Acoustics apart from the competition. original reference speaker. For Ms. Gansterer, the atmosphere around Vienna White gloves, golden ears… manufacturers test each speaker against the other in the Top right: Ferdinand Steiger Acoustics isn’t just like family. It is family. Much more Inside the Vienna Acoustics factory, there is a high pair, Vienna Acoustics tests every speaker against the Bringing them home assembles the company’s acclaimed Mozart speakers. than just the sister of the founder, her enthusiasm for the standard for excellence. From Ms. Gansterer’s original reference speaker with a highly sensitive You just have to listen to them to understand it. “Once

Bottom Right: Crossover brand, the products, and the entire team is evident in worldwide search to select the perfect veneers, and the machine that plots even the slightest discrepency. This people have listened to our speakers, they realize how and speaker components. everything she does. “When building a product by hand, 12 coats of lacquer that are carefully applied for the means that the pair that ends up in your home has the good they are,” said Mr. Gansterer. And, with Vienna as we do, it is always the people and their teamwork that perfect finish, to the hand-numbering of serial numbers same exact sound as the perfect model in the factory. Acoustics’ impressive collection of speakers at many is most important. While it is a bit cliché to emphasize a on each speaker pair, quality is built into every step. Next, each speaker goes on to the even stricter price points, there truly is one for everyone. Added Vienna Acoustics family environment, we could not do what we do A careful, white glove inspection ensures that every test—a human one. Four employees are the company’s Mr. Wolff, “even at the high end of the speaker market, speakers are available at without it,” she added. It’s that kind of family atmosphere product that leaves the factory looks museum perfect. “Golden Ears”, which requires them to carefully listen to there are values.” all Magnolia locations.

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Bottom: Christian Ostermayer does a final ‘white glove’ inspection on a Bach speaker with black piano lacquer at the Vienna Acoustics factory.

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PRINT SCALE: 88% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni Launching a new line. PREV PA: BrianJanni-G5-2.0-DP Klimt Series CBM: AE: CD: AD: Clift/Reade CW: Print Prod: “The best I’ve ever created…” ___: Legal Peter Gansterer ___: Proofreader Designer and Founder, Vienna Acoustics “THE MUSIC”

“The best I’ve ever created…” remarked Mr. Gansterer. “There is not a ‘sweet spot’ in your Left: A team of photographers photograph Vienna Acoustics Designer and Founder Peter Gansterer room. The area with perfect sound is much bigger.” the new speakers at the Contemporary Belvedere doesn’t launch a new speaker line on a whim. The Museum in Vienna. company is committed to getting new products to the Creating a reference Above: customer only when they can significantly improve on This new technology is not just important for these The Belvedere Museum in Vienna where many of the technology. For the new Klimt series “THE MUSIC” speakers, but for future Vienna Acoustics speakers. As the Gustav Klimt’s works are displayed. he did just that, commenting, “this system is the best I’ve reference speaker for the new Klimt series, it will be the

ever created.” speaker that all other speakers in the line are tested Klimt Specs: It was a technology that Mr. Gansterer had been against to ensure the best possible sound. Weight per speaker: 180 lbs/ 82 kg thinking about and working on for a long time. “I knew it Dimensions: (WxHxD) 10.75x50.98x24.80 inches was the best. I always knew a flat cone was best. It’s just Naming Klimt Recommended power: Amps from 50-500 watts very difficult to make,” he said. It was years of his work Honoring Viennese artist and leader of the Secession System type: 3-way system, employing integrated that produced a driver that used a revolutionary flat cone. movement, Gustav Klimt, was important to everyone at subwoofers It was that lightweight cone, with the best mass-stiffness Vienna Acoustics because of the influence that music had Frequency response: 22-100.000 Hz ratio in the industry, that led to “THE MUSIC’s” truly on his art. “Naming a product is always difficult. We Specs courtesy of remarkable sound. wanted to draw on our own heritage while also implying, ViennaAcoustics.com by name, that we have created something new. The entire A whole new look and sound art movement that had Klimt as its leader seemed The Klimt speakers not only sound different, they look not only interesting, but also appropriate,” explained Vienna Acoustics’ new different too. The long, lean body houses three bass drivers Managing Director Maria Gansterer. Klimt Series “THE MUSIC”

Peter Gansterer, Designer and in a sleek, leaning cabinet. The movable top unit handles Klimt. A fitting name for a new speaker that is making its Magnolia Founder of Vienna Acoustics, the mid and upper bass that best represent the human looks radically different and is taking Vienna Acoustics to debut exclusively at the with the new Klimt series speaker “THE MUSIC.” voice, and can be adjusted to create the right sound for your their next chapter, and listening experience to the Bellevue, WA, and Santa Sapele finish on speaker. (Also available in Piano Black.) room. “You can point it downward, upwards, right and left,” next level. Monica locations.

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PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: kuro, adj. black; being of the achromatic color of surround sound with their new line of Elite receivers TRAFFIC: Price maximum darkness; origin: japanese with the Direct Energy HD amplifier with ICEpower™ PA: Janni, Brian PREV PA: DaveJohnson-G5-2.0-DP When Pioneer set out to make a new display, their class-D analog technology. They process the latest HD CBM: AE: engineers sought to create the most immersive, audio formats, including Dolby® True-HD, DTS-HD® CD: AD: Clift/Reade experiential, emotionally powerful television possible. Master Audio, and uncompressed LPCM all with THX CW: Print Prod: So with the KURO line of plasma TVs, they started from Ultra2 Plus post processing—delivering the next ___: Legal ___: Proofreader scratch; and dedicated their passion to making a truly generation in high-definition multichannel home theater revolutionary display that reproduces what the artist surround sound. Production Studio BEST BUY ADVERTISING originally intended. And that meant, above all, The flagship SC-09TX model represents Pioneer’s achieving the blackest blacks imaginable. biggest transition in years. At the heart, it’s a Direct FINAL RELEASE Because when it comes to TV, black is everything. Energy HD 10-channel amplifier with 1400 watts of total Black is the canvas. Black is the foundation. Black gives power—delivering maximum audio resolution to multi- each color greater definition, additional shades, more channel formats. Yet perhaps what is most innovative is Black as night … Cold as ice The new line of KURO HDTVs New Direct Energy HD Amplifiers

”Go beyond sight as you know it. Go beyond sound as you’ve never depth and the sharpest details. In red. In green. In blue. its ICEpower Class-D analog amplifier technology. This Representing a new standard in HD audio, And everywhere in between. A truly black black breathes revolutionary design is about 90% efficient vs. Pioneer introduces its new line of Direct Energy experienced it. Enter a world where your eyes bite into a red so juicy it life into color and forever changes the way you think traditional amplifiers (which operate at about 50% HD A/V Receivers, featuring revolutionary ICEpower about TV. And black, as you might expect, is at the very efficiency). The Class-D amplifier design also achieves technology. Experience the explodes in a gush and runs down your cheeks. Where you look with your heart of what the KURO plasma displays are all about. amazingly detailed audio resolution by switching Flagship SC-09TX, as well as the SC-07 and SC-05 models transistors on and off completely. The result is an on display now at a Magnolia Audio Video ears and hear with your entire body. A world where colors can be felt, From sound reproduction to reality experience that resonates with all of the authenticity near you. For years, HD has stolen the show in home theater and emotion of the original performance. And when this sounds can be tasted and it all comes together to create something unlike advancements, and many of the changes in receiver receiver is combined with a KURO display and an Elite technology have been in support of new HD video Blu-ray Disc™ player—the experience in your home has anything that has ever existed.” — Pioneer standards. Today, Pioneer is bringing the HD leap to never been more real . . . more intensely authentic.

Experience the deep, intense drama of the KURO line at a Magnolia Audio Video near you. The newest models deliver approximately 5 times deeper black levels than previous models.

all it perfecting perfection. Call it a relentless quest for reality— sides of the equation—audio and video. For proof, look no further or the suspension thereof. No matter how you spin it, it is clear than their new and improved KURO plasma displays, which drip Pioneer will not rest until they have turned the world of home with depth and dimension. And a revolutionary new line of A/V entertainment upside down—and pushed the boundaries of your receivers featuring a new HD audio amplifier providing a whole imagination beyond what you ever thought was possible. Today, new level of cool, composed and efficient power output. they stand as one of the few companies that is perfecting both Come, take a look… c26 | Bringing inspiration to your space™ magnoliaav.com 27 34382_26-27_Pioneer.qxp 6/11/08 1:21 PM Page 1

Experience the deep, intense drama of the KURO line at a Magnolia Audio Video near you. The newest models deliver approximately 5 times deeper black levels than previous models.

PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 4 The digital evolution The IntelliControl ICS The iRemote TS brings Colors: Pub: together multizone TRAFFIC: Price The arrival of new digital system features all the audio/video and home PA: Janni The theater into a single, unified sources, such as Apple’s popular sources and PREV PA: BrianJanni-G5-2.0-DP wireless system. It allows CBM: iPod—HD Radio and XM/Sirius simplifies operation with access to sources and AE: digital content using the CD: Satellite Radio—have created automated one-touch bright, high-contrast AD: Clift/Reade touch screen display. CW: of wonderful new listening control. Intelligent system Print Prod: Age ___: Legal opportunities, particularly in the management ensures that everything ___: Proofreader area of control. These new digital works as it should, each and every time. Intuitive Production Studio Enlightenment devices are menu based and allow control is provided via an assortment of attractive touch BEST BUY ADVERTISING users to sort and organize their music into genres, screens and keypads available in a variety of designer FINAL artists, albums, and personalized playlists. The result is color finishes. In addition, the new iRemoteTS, a RELEASE the ability to custom-tailor a music experience. Yet more wireless full-color touch screen control, enables the importantly, these devices offer the ability to share this user to roam the house and access any home theater or content information with remotely located devices—a the multizone audio/video system with ease, from a o m e entertainment has come a long way since Niles and Magnolia critical component of simple, intuitive whole home single user interface. The IntelliControl ICS system,

first started working together nearly 20 years ago. Early on it was all control. For example, you can have an iPod docked in coupled with the skills and creativity of the kitchen, and view and access its songs and playlists Magnolia, provides the customer with a about bold, dynamic 2-channel audio. Then, in the 1990s home theater using a control panel in the master suite. unique, unparalleled home entertainment as we know it came on the scene and dramatically altered how we experience. Centrally located entertainment— experienced television and movies. Home entertainment eventually accessible from anywhere Simple, simplified expanded beyond the confines of the home theater and family room. The flat-panel TV has accelerated everyone’s desire to Niles took simple to a whole new level with hToday people want to enjoy their favorite movies, TV shows and find a clean, unobtrusive place for technology in their the introduction of the ZR-6, a whole-home lives. They love all of the entertainment possibilities that audio/video system that features plug-and- music anywhere in their home—when they cook in the kitchen, technology offers, but often resist the gear encroaching play iPod integration. The system’s Solo6-MD, entertain in the great room, or relax by the pool. They want the ability upon their living space. System Designers are a compact wall-mounted keypad, includes an responding by organizing most or all of the easy-to-read LCD that displays the metadata to create listening “zones” that allow everyone in the family to select equipment in a central location, hidden from the iPod and other menu-based digital sources. The weather-resistant and operate specific sources, independent of the other zones of their Solo-6MD with 2" LCD display from view. Advanced systems have While the IntelliControl ICS system offers a higher allows you to view and the ability to distribute and control all level of customization and flexibility, the ZR-6 offers control your iPod’s playlist home—creating their own personal oasis. Today’s audio/video from anywhere—inside or the centralized audio/video, and make many of the key attributes that simplify operation, outside of your home. enthusiasts want a system that is easy to use, so that every family it easily accessible from anywhere in including one-touch automation and control. member can access the fun. They also want it to complement and the home. You no longer go to the entertainment—it comes to you. The future looks bright blend with their home’s décor. The future will continue to offer wonderful IntelliControl® ICS advancements (and new challenges) in home The IntelliControl ICS system from Niles entertainment, and both Niles and Magnolia are delivers on the desires of today’s audio/ committed to keeping pace with evolving video enthusiasts. And the professionals at technology and customer desires. If the past is Magnolia can design and install a system any indication of the future, then the modern that is perfectly tailored for each individual. audio/video enthusiast is in good hands.

iRemote® is a quantum leap in simplifying how “One Touch to Music”. The Contact wall-mount you control audio throughout your home. Enjoy controller makes music selection easier than complete whole-home, zone-by-zone control ever, and provides one-button control over from anywhere. whole-house audio systems.

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Production Studio BEST BUY ADVERTISIN FINAL RELEASE

hat kind of technology do you expect to see The McHughs move in it was already an incredibly beautiful place to call The McHugh family (Steve, Kristine, Kelly and Kimmy) in the home of someone who has worked for When Magnolia Audio Video Senior System Designer home. With breathtaking views of the Sound below, a relaxes in the family’s home theater. Magnolia Audio Video for 25 years and has Steve McHugh and his wife Kristine purchased a prewar picturesque neighborhood around it, and ample been a customer even longer? The best. 1939 tudor in the Magnolia neighborhood of Seattle, space for everyone in the family to stretch out and 30 | Bringing inspiration to your space™ w magnoliaav.com 31 34382_30-35_McHugh.qxp 6/11/08 2:51 PM Page 1

Production Studio BEST BUY ADVERTISIN FINAL RELEASE

Above: Family photo create their own personal space, it had almost control from a Control4 home automation system. throughout the house, so that’s how it is networked,” that’s how a house looks its best. Now I just hit a few 12 separate audio zones albums are played on TVs (along with in-ceiling throughout the home, everything they had ever wanted. Almost. And, perhaps most importantly, music and lighting Steve said. “And with Control4, you can add photos to buttons,” added Steve. But, the McHughs found the speakers) allow the McHugh including this kitchen family to have music playing monitor, via a Control4 The one thing it was missing was the standout control throughout the home. play on the screens. So, right now I have family pictures benefits of lighting control go far beyond the ability to in any combination of home automation system. technology Steve had been placing in his customers’ on the screen and the same music playing all around program lighting scenes for parties. rooms, including (clockwise) Steve’s office, the main floor homes for years. But, after an extensive, year-long Putting a picture to the music the house.” Lighting control has become a part of everyday living room, the master bedroom suite, the theater remodeling project with family and technology top of The McHughs knew all along that they wanted to be living in the McHugh household—saving energy, room, and the master bath. mind, it had everything they wanted. able to play music all over the home. With in-ceiling Seeing lighting in a whole new light money and even some parental/child tension. With the speakers hidden in nearly every room and TVs It’s the lighting control that has surprised the family the touch of a button at the bottom of the staircase, Steve Designing his own system placed throughout the house, you’re never far from a most. “I really, really love control of the lighting. If I had Steve and Kristine McHugh had an impressive laundry great experience. to say what was the coolest thing I’ve discovered after ”...if I had to say what was the coolest list of technology they wanted to include in their new Whether they’re watching and listening to an Elton being in this business for 25 years, it’s how incredible thing I’ve discovered after being in home. A dedicated home theater. Another theater room John concert DVD or want to put their latest family automated lighting is,” commented Steve. for their two daughters to enjoy with each other and vacation photos to music, the Control4 system can “In our old house, before a party, I would go this business for 25 years, it’s how incredible automated lighting is.” with friends. An ADT security system that they could make it happen. “I love having concert DVDs playing through the house and turn every light on because [

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PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 can turn off every light upstairs as the family runs out And, in the main theater room, also called “my BLEED: 17x11.125 Colors: 4 the door. Or turn off all of the lights downstairs before room” by Steve, the technology has been kicked up Pub: TRAFFIC: Price everyone heads to bed. another notch. “I picked every piece for its own little PA: Janni PREV PA: BrianJanni-G5-2.0-DP “The girls like the lighting because there’s no niche. The B&K, made in America. A real solid, high- CBM: AE: stress for me. They know that I won’t wig out when they current piece. Vienna Acoustics, a handmade speaker CD: AD: Clift/Reade leave the lights on,” added Steve. And it helps for times from Austria. Phenomenal product. I fell in love with the CW: Print Prod: when he’s the one guilty of leaving lights on. “We richness and look. MartinLogan…I love their subwoofer ___: Legal always leave our bedroom closet light on. Now it goes offering and thought it was a nice blend.” ___: Proofreader off on its own after 15 minutes.” All this along with a projector TV and screen, and of It’s not just turning off the lights that is saving course, a Blu-ray player. “Blu-ray is amazing. I bet wrong. money. Even the lights that are turned on have become I thought just the word HD-DVD would have intrigued more energy efficient. ”Before these lights were more people. But, of course Blu-ray won the war. I have programmed, when you walked into this room [living the same Elton John concert in regular DVD and Blu-ray, room] and hit the switch, the lights would go on at and I show that always when someone’s getting a theater 100%, which is a lot of light. More than you need. Now demo. It’s incredible. The difference is amazing.” they come on at 60%, which uses a lot less energy,” explained Steve. Getting the most out of their new home The entertaining, new technology and more complex Room for two theaters Control4 programming will all come with time. The Beyond lighting and music, there is one thing that is at flexibility of Control4 will allow them to build upon their the heart of every well-connected home—the home current system over time as the needs of their family theater. In the McHughs’ case, there are two. Mom and change. Right now, the McHughs are just getting used to Dad’s theater. And the girls’ theater. the technology all around them and enjoying a lot of With two well-equipped lower-level home quality time snuggling on their Acoustic Innovations theaters, there is certainly space for everyone to play theater seats. As Steve explained, “We have a lot of and relax. The girls’ theater room—equipped with a big movie nights. We talk about having people over and screen TV, a MartinLogan sub, an Xbox 360, and the using the beanbag chairs, but most nights we end up latest and greatest Guitar Hero—can easily entertain sitting there and enjoying it . . . just the four of us.” the energetic girls and their friends for hours. A space all their own. A long history with Magnolia Rock on, girls, rock on. Steve McHugh’s relationship with Magnolia goes back longer than most. Growing up in the Magnolia neighborhood in Seattle, he used to take frequent bike rides to the very first Magnolia Hi-Fi location, now a Greek restaurant. A thank you letter from founder Len Tweten dated 1977 is proof that the passion for audio/video that Steve has today started at a very early age. Kimmy and Kelly unleash their inner rock stars with a Guitar Hero jam session in their very own theater room. Clockwise: A brass “M” salvaged from the original Magnolia Hi-Fi store, a young Steve McHugh showcasing his Magnolia t-shirt in a high school yearbook photo, and a letter dated October 31, 1977, and signed by Magnolia founder Len Tweten.

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Production Studio Sony BEST BUY ADVERTISING A sneak peek at TVs of the KEYLINEFINAL Blurring and flicker are virtually APPROVALRELEASE nonexistent. In addition, OLED elements emit light that is directly displayed on screen for amazing high brightness.

Today and tomorrow OLED technology is here and now, in the form of Sony’s 11" desktop model. Yet it future doesn’t take much to imagine the possibilities, where super-slim displays hang magine a TV that’s about as thick as three credit cards from the pixel only dimming, or residual glow from a on the walls throughout your home. In fact, sandwiched together. Imagine a TV that delivers a backlight. Being able to turn the pixel off completely Sony displayed a 27" prototype at the 2008 contrast ratio of 1,000,000:1. Now, imagine color so rich results in deep, inky blacks and an unheard of contrast Consumer Electronics Show (CES). Larger OLED and deep that you feel like you’re not watching TV at ratio of 1,000,000:1 (some of the best Plasma TVs only displays won’t hit consumer markets anytime all—rather you’re looking through a window. No, this is achieve a contrast ratio of 100,000:1). Since TVs paint soon, but if you want to see the future of flat-panel not science fiction. It’s OLED and it is available today in with black to achieve shades in colors, this amazingly technology today—this 11" personal TV is on display a first-ever 11" desktop design. And it is set to high contrast ratio represents a quantum leap in depth and available at select Magnolia Audio Video stores revolutionize the future of flat-panel TVs. of color and detail. near you.

An unbelievable 3mm thin Living, breathing color The Sony XEL-1 OLED personal TV with 11" display OLED stands for Organic Light Emitting Diode. And Light from your room hitting the colors displayed on ithese TVs achieve their revolutionary slim form because your TV is the enemy. It washes colors out and dilutes the organic material itself (carbon) directly emits light. their impact. Sony’s unique “Super Top Emission“ Which means an OLED panel doesn’t need a thick technology, combined with a special micro-cavity pixel backlight or complex construction like other traditional design and color filters, allows OLED to achieve TV technologies to produce a bright, vivid image. To amazing color purity and a wide color expression. It will

emphasize this point, try this: pull out three credit cards redefine your definition of lifelike. (measured diagonally) and hold them together. That’s how thin this display is.

(Shown actual size) Considering this, it doesn’t take much to imagine the So fast...so bright . wealth of TV placement options this technology could OLED technology delivers response times that are open up in the future. incredibly fast. So fast in fact, it cannot be measured in milliseconds (as with other display technologies). A million to one contrast When an organic pixel is turned “off” the result is Side view of OLED panel. complete darkness. Other TV technologies often suffer

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emphasize this point, try this: pull out three credit cards redefine your definition of lifelike. (measured diagonally) and hold them together. That’s how thin this display is.

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34382_38-39_Outdoor.qxp 6/12/08 10:26 AM Page 1

PRINT SCALE: 88% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: BrianJanni-G5-2.0-DP CBM: AE: beyond CD: AD: Clift/Reade CW: Print Prod: ___: Legal the patio doors ___: Proofreader Production Studio BEST BUY ADVERTISING Entertaining in your element FINALFINAL RELEASEKEYLINE

Setting the mood Spectacular views…outdoor LCDs If you’re thinking about moving your family and friends Yet audio is only the beginning of where outdoor outdoors and extending your living space, blending entertainment can go. Today, there are lines of outdoor entertainment into the experience can transform that LCD TVs that can weather the elements in style. Brands space as significantly as water features, tiered patios such as SunBrite are designed to live in outdoor and manicured gardens. By extending audio outdoors, spaces, with rugged weatherproof construction, and you can set the mood of an upbeat afternoon pool exceptionally bright panels featuring antireflective party, as easily as a romantic Caribbean night under the technology that tames the sun. So you can catch the stars—all in the same day. game while you grill with the neighbors or gather the The effect is truly dramatic when done family at night for a movie by moonlight. professionally. And the best way to ensure the experience is flawless is through careful planning. In You’re in complete control the outdoors, where there are no walls to reflect sound Yet perhaps the most recent revolution in outdoor living back at the listener, speaker placement is crucial. is the extension of automated control outdoors. It Working in zones, the goal is to achieve a perfect allows you to pull your entire outdoor entertainment overlap, so the music feels as though it follows experience into a blissfully unified experience. A single, you through the entire outdoor space. Never louder portable touch panel controller can allow you to select in spots, never dropping off—simply constant, clear, music playlists, adjust the system volume, turn on and beautiful. water features, start up the spa and dim the pool lights. You can even tap into the home security system and Heard not seen view who’s at the front gate, talk to them and let them When outdoors, people want to hear rich, natural in without leaving the party. Jason Meyers sound, but not see the speakers. Nothing should When you work with Magnolia on your outdoor Magnolia System Designer detract from the natural surroundings. Today, many escape, we’ll keep your interests and your vision in

amily and guests filter across the threshold.Working from inside to out, and back in again. Moving…mingling…using the entire speakers are made to blend naturally with your mind. We’ll work with your existing landscaping, or space as though it were all one.This is life beyond the patio doors.Where the definition of home no longer refers to a collection of outdoor décor, from a range of rock speakers, available directly with you and your landscaper on rooms defined (and ultimately limited) by their four walls, a floor and a ceiling. This is where living well takes on a whole new in convincing faux designs, to speakers embedded in a new project—starting early in the meaning. Casual. Comfortable. Open. Entertaining. actual rocks. There are even planter speakers that can planning stages to layout where f hold soil and grow your favorite florals while emitting your entertainment will live. Imagine parties on the patio, playful afternoons around the pool or a handful of special guests and grilling. Today, people are reinventing their outdoors into extensions of their home—with elaborate furnishings, partial walls to define space, and polished their remarkably clean, clear music. And for those Helping you transform your floors of tile and stone.Today, the outdoors represent a sanctuary, respite and escape. Imagine music that wafts lightly through the traditionalists, there are the speakers that can be outdoor space from a place air. A sheltered flat-panel HDTV to tune in to the morning news over a cup of coffee and a cool breeze. And all of it controlled by a mounted under eaves or into walls—with paintable you visit on occasion to a portable touch screen control panel that accompanies you as you meander about the yard. Come. Step over the threshold and into grills to blend into the surrounding structures. place you live…naturally. outdoor entertaining.

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PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: BrianJanni-G5-2.0-DP CBM: AE: CD: AD: Clift/Reade High definition audio CW: Print Prod: ___: Legal ___: Proofreader Denon’s Reference Separates redefined Production Studio BEST BUY ADVERTISING sk any audio/video enthusiast to pick between amplifiers will often pick up that noise and amplify it into conveys the full emotion of the performance to the FINAL a home theater receiver with an integrated amplifier audible distortion. Some of the better receiver/amplifiers listener. It’s the difference between hearing the music RELEASE and a home theater processor paired with a separate go to great lengths to shield the two from each other, and feeling each note resonate through you… Main picture: amplifier and the choice is clear. Most will choose the driving this distortion to near inaudible ranges. But those between watching a movie or living what’s on the Denon AVP-A1HDCI home theater processor separate components. Why? Sound quality—pure and with a critical ear know the best way to ensure the purest screen in your home. with Dolby TrueHD and DTS Master Audio simple. Because absolutely nothing should get in the audio is through separate, isolated components. Denon’s new line of separates consist of a home decoding plus THX Ultra2 certification. way of the intense drama of the original performance. Which is why industry leader, Denon, proudly theater processor (AVP-A1HDCI) and companion Ultimate reference 10-channel power amplifier To understand, think about the job of the amplifier. introduces its first state-of-the-art Reference Class 10-channel power amplifier (POA-A1HDCI). Together Surround sound speaker configuration options abound, and Right picture: Denon POA-A1HDCI It is designed to amplify the smallest nuance of sound Audio/Video separates. For years Denon has served as they house the most advanced and powerful audio and the AVP-A1HDCI home theater processor can be easily THX Ultra2-certified and scale it into big, bold, beautiful, room-filling audio. a leader in developing industry-changing audio and video processors available today—redefining the configured to drive five, six, seven, nine or even 10 audio 10-Channel Power a Amplifier. So when you pack a lot of electronics in with the home theater gear. Their philosophy has always been concept of high-definition audio and video. In fact, channels. When paired with the POA-A1HDCI multichannel amplifier, as is the case with combined receiver/amps, to design innovative A/V components that deliver these are the world’s only truly balanced transmission power amplifier, you enjoy astounding flexibility. Each of the the electronics produce tiny amounts of noise. Lesser impeccable audio quality and resolution, which multichannel A/V components. This means the signal is 10 individual monoblock power amplifier channels has its balanced from input to output stages on both pieces. own DC power supply for maximum inter-channel isolation Something not found in these products’ class, or in fact, for purity of sound. Plus, this amplifier’s powerful 150 watts in more expensive gear. per channel offers true low impedance drive capabilities for compatibility with the most sophisticated loudspeaker Unparalleled flexibility and acoustic control systems. Channel pairs can even be bridged for additional Take for example the AVP-A1HDCI home theater high-power output, up to 500 watts into 4 ohms. processor. It offers a complete suite of the latest digital surround technologies, including Dolby TrueHD™ and Incomparably powerful, yet easy to use DTS Master Audio™ decoding, and THX Ultra2 All of this technology and power is controlled by an certification. It also extends the high-definition realm to on-screen graphic user interface that harnesses the include state-of-the-art video processing—accepting immense capabilities of the two units with the ease and virtually any video signal type and resolution, simplicity of intuitive on-screen selections. There is even upconverting to both high-definition component video Audyssey’s advanced MultiEQ XT™ in-room acoustical outputs, or the latest v1.3 HDMI digital video outputs. evaluation and sound tailoring technology. It performs an And with 1080p/24fps pass-through capabilities it automated, multi-point assessment of your surround delivers the fullest expression of high-definition sound speaker system and room acoustics to beautifully sources like Blu-ray. This is truly the ultimate in 1080p balance the dynamics of your surround sound experience. high definition. You’ll also enjoy three analog and one digital four- Setting the standard—again zone multisource capability. Meaning this unit is more What Denon engineers have created in these separates are than capable of delivering entertainment throughout professional reference-quality products typically found your home—complete with built-in Wi-Fi networking only in recording studios and film studios—making them and iPod connectivity. Altogether, it brings total home available to the most discerning enthusiasts. Experience entertainment together in a dynamic and powerful way. them today in select Magnolia Audio Video locations.

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The Production Studio Bravern BEST BUY ADVERTISING together bringing you luxury living FINAL & RELEASE

uburbia as you know it, this is not. But, for those suburban estates,” is how Erin Joseph, community sales appliances from Subzero, Wolf and Viking. Many The Magnolia difference who love having the city buzzing around them and representative for The Bravern Signature Residences, homes also include beautiful outdoor terraces with However, these luxury homes offer something most world-class shopping and dining steps from their explained how the community was coming together. breathtaking views of the Cascade Mountains, Mount don’t. The Bravern has partnered with Magnolia Audio front door, The Bravern, which is currently under Rainier and downtown Bellevue. Video to bring residents state-of-the-art entertainment. construction in downtown Bellevue, is a beautiful place to Meet the Neighbors The Bravern Signature Residences is home to a “Magnolia provides a range of technology packages, call home. This walkable, European-inspired neighborhood is shaping 25,000 square foot indoor and outdoor amenity space including networks, environmental controls, and A/V The Bravern Signature Residences were designed by up to be a Who’s Who list of premier shops and businesses, with nearly the entire fourth floor dedicated to solutions ranging from the basic to the exotic,” architectural firm NBBJ to serve as an upscale anchor for including fashion leader Neiman Marcus, shoe darling The Signature Plaza. The expansive outdoor Terrace explained Bryn Morrison, Director of Channel Sales the “new” Bellevue and have already become some of the Jimmy Choo, the acclaimed local restaurant Wild Ginger, Garden was designed for social events, including an for Magnolia. most sought-after addresses in the region, redefining signature health club DavidBartonGym, the legendary entertaining Garden House with seating for 16, Whether residents are looking for total home downtown living. With 455 exclusive residences with Elizabeth Arden Red Door Spa, and many more. Microsoft European-style gardens, and multiple spaces for automation, a custom home theater, the ultimate From the Top: spacious floor plans that range from 625 to more than will occupy the two office towers in the project. lounging or barbecuing. And inside, two grand gaming room or anything in between, Magnolia can An aerial view of the 5,000 square feet, there is a home that is just right for Fireside Lobbies create a warm and distinctive make it happen. 7,000 sq. ft. Terrace Garden. s Luxury shopping below many buyers. Beyond luxury living arrival experience complemented with two Great The Bravern Signature Residences. “Interest is coming from a variety of buyers. From Each residence at The Bravern will include all of the Rooms that offer elegant spaces for private events. Calling it home One of the Magnolia audio The Bravern Signature video options. Residences are located young professionals looking to live in a vibrant downtown wonderful features and amenities that people have come Revitalize in the fully equipped Fitness Center ideal To find out how you can call The Bravern home, visit A TV and AMX control panel on the downtown near their jobs, and international travelers looking for to expect with luxury living, including spacious floor for strengthening, or daily Pilates. Unwind in the www.BravernResidences.com and learn more about Bellevue block bound inside one of the well- by NE 8th and NE 6th a residence in the Puget Sound area to long-time plans, king-sized bedrooms and spa-like bathrooms, Signature Spa equipped with a whirlpool, sauna, how to make these smart homes even smarter by connected homes. Streets, and 110th and Main picture: A rendering 112th Avenues NE. Eastside residents looking to move into the city from hardwood floors, custom cabinetry, and gourmet steam room and private massage treatment rooms. adding Magnolia. of a home.

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The Production Studio Bravern BEST BUY ADVERTISING together bringing you luxury living FINAL & RELEASE

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PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: Just 1.5 inches… TRAFFIC: Price PA: Janni PREV PA: BrianJanni-G5-2.0-DP CBM: AE: CD: AD: Clift/Reade CW: Print Prod: ___: Legal thin. ___: Proofreader Hitachi’s new Director Series LCD Monitors

ranted…TVs were never meant to be viewed from the side. And yet, it is the first thing that strikes you about the new Hitachi Director Series LCD monitors. The first glimpse that makes you exhale an involuntary breath of awe…in a simple moment of “wwwwow”. G Only 1.5" thin . . . called EEFL (External Electrode Fluorescent Lamp). This Yes, you read that right—1.5 "— innovative design exceeds the color capabilities of the about half the depth of most flat HDTV standard, provides greater power efficiency and panels today, which generally contributes to longer display lifespan. range somewhere in the 3.5" Other impressive features include In-Plane Switching to 4.5" thick category. At (IPS), which delivers an incredibly sharp, clear picture with a their essence, these panels are wide 178° viewing angle. Plus, an enhanced high-resolution truly works of finely image engine called Picture Master HD V which processes engineered art and the images at high speed for incredible picture quality. It the first in what actually optimizes contrast, color, hue, saturation, proposes to be a brightness and gradation, frame by frame and pixel by pixel new category of flat-panel for a crisp, naturally beautiful picture. displays, called ultrathin. A little love for the movie lover Location . . . location . . . location The frame rate of these innovative HDTVs (120 frames per What they represent is an enormous breakthrough in second) is 5 times faster than the film industry standard (24 minimalist design, aesthetics and style. More flexible, frames per second) and twice as fast as the fastest HDTV modern and sleek than traditional flat-panel displays, they signal. The challenge has always been as you convert from are capable of blending into the very fabric of today’s the frame rate of film to TV, the result can be a jerky effect, homes. Master suite, bathroom, kitchen or living room— called judder. Hitachi’s own Anti-Judder Technology (on 37" wall, shelf or mantle—the options are endless. models and up) effectively eliminates this by intelligently Currently you can choose from 32-, 37-, 42-inch interpolating frames based on the original movie. These screen sizes. Each rising off a pedestal stand with two technologies together surpass the smoothness of the streamlined ease, or hanging lightly on a wall with the original film and present a razor sharp picture. polish and grace of a picture frame. In fact, a glossy, high- Altogether, innovative technology, an amazingly sleek precision beveled frame surrounds the display—making 1.5" thin frame, and carefully thought out aesthetics put the picture feel as if it were a work of art. these displays in a class of their own—bringing TV and movie viewing to a whole new level at home. To catch Which it is . . . a glimpse of this new line of Of course none of this would matter if the picture wasn’t LCD monitors, stop in to exceptional. At the heart, these flat panels are top-of-the- visit a Magnolia Audio line HDTVs. They make no compromises to achieve their Video near you. trim form. Rather, Hitachi utilizes a proprietary technology

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44 | Bringing inspiration to your space™ call 1.877.978.7243 for a FREE in-home consultation 45 34382_46-47.DefTech.MAV.Event.qxp 6/12/08 3:12 PM Page 1

PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: One Speaker Surround Sound? TRAFFIC: Price PA: Janni Some gift bags go to PREV PA: DaveJohnson-G5-2.0-DP CBM: AE: CD: AD: Clift/Reade believe. movie stars. CW: Print Prod: ___: Legal Others to ___: Proofreader “Rising Stars.” Production Studio BEST BUY ADVERTISING

ever . . . ever . . . ever. That’s what I would have said one of the best I’ve heard comes from our friends at KEYLINEFINAL APPROVALRELEASE years ago if you had told me you could get an expressive Definitive Technology. Patented Spatial Array™ surround experience from a single speaker. Yes, sound technology uses subtle, yet complex, directional cues to Magnolia is proud to have partnered with Madison & Mulholland to create special reflects around the room, and even a professionally completely free the sound of this speaker’s 9 precisely VIP Gift Bags for customers who came out to support the Rising Star Series Events. imaged stereo setup with a subwoofer can dramatically aligned drivers from the box. Altogether it convinces your alter a room’s acoustics. Yet, in my mind, a “grab you in ears and your brain that you’re surrounded by a full set of These events, hosted inside select Magnolia locations, benefit local charities that nyour seat” surround sound experience was reserved for 5 Definitive Technology loudspeakers. support the arts and young artists. They recently featured one of today’s most and 7 speakers painstakingly positioned about the room. Now I’m guessing you’re a bit skeptical. Yet when I promising young filmmaking talents, Trevor White. Trevor has just completed his first heard the SSA 50 at the Consumer Electronics Show in most recent independent film ”Day 21“ and is now focusing on making his . . . convinces your ears and your January, I was blown away. The three-dimensional sound brain that you’re surrounded field that it produced from this 9-driver sound bar was truly feature-length directing debut. by a full set of loudspeakers. impressive. On several occasions my colleagues and I [ looked over our shoulder to make sure the Definitive Now don’t get me wrong. If you love the theater- salespeople weren’t pulling a prank on us with hidden style experience, there is still nothing that beats the speakers—it sounded that real. dynamics and acoustic imaging of a full surround sound system. Still, there are some areas of your home where Audiophile-grade sound quality it’s inconvenient to accommodate all the speakers and Yet what was just as impressive as the surround effect, was wires. Spaces in your home such as bedrooms, game the sound quality. Many bar-type speakers we’ve heard rooms, smaller family rooms and wide-open floor plans can have fallen short of the kind of basic sound performance present decorating and wiring challenges that make it we want for our customers. It is here that the Definitive impractical to accommodate all the speakers you need. SSA-50 really shines. With music and soundtracks we hear the kind of audiophile-grade sound quality that we’ve come Introducing the Mythos Solo Surround Array to expect from Definitive—rich, clear and accurate.

1 While several manufacturers have developed At 46 /4" wide, the SSA-50 is perfect for a TV that’s single-speaker surround solutions for 50" and larger. A smaller model designed to fit 40" to 46" situations just like these, TVs will be available this summer. Both are crafted in aircraft-grade aluminum (in either black or brushed aluminum finish) and can easily be wall mounted with the included hardware. So, if you feel that traditional surround speakers are not the right fit in your room, visit the nearest Magnolia Audio Video to hear the Definitive SSA-50 for yourself. I think you’ll believe. Carey Poynter, Madison and Mulholland is a VIP gift bag and product placement company. They create gift bags for film, Director of Home Audio, television and music award seasons. Their gift bags have been delivered to celebrities, the media, and Magnolia Audio Video entertainment and sports industry VIPs. Their bags can be seen in various magazines, from Malibu to the Hamptons! From VH1 to Fox! And the BBC (locally, nationally, and internationally). For more information on how you can have a Madison & Mulholland Gift Bag at your next event, visit MadisonandMulholland.com 46 | Bringing inspiration to your space™ 34382_46-47.DefTech.MAV.Event.qxp 6/12/08 3:12 PM Page 1

PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: Step inside a Magnolia demo room TRAFFIC: Price demoit:blu-ray PA: Janni a sudden, a voice comes out of the center and says, and you’ll notice something different. The demo has gone Blu-ray. With the format war PREV PA: BrianJanni-G5-2.0-DP “Are you watching?” Every time I show it to customers, CBM: over and more and more movies being released on Blu-ray, our system designers and AE: they’re startled by the voice. They get an idea what CD: sales professionals have found a thrilling new way to give you a great demo. AD: Clift/Reade the movie is about and how great Blu-ray is almost CW: Print Prod: immediately. ___: Legal ___: Proofreader THE PRESTIGE Suspense. Magic. Murder. All set in 19th century M Magazine: Why do you like to demo The Prestige M Magazine: Is it the sound or the picture that benefits Production Studio BEST BUY ADVERTISING London. This 2006 Christopher Nolan film, starring for your customers? most from Blu-ray? Hugh Jackman, Christian Bale, Michael Caine and Tony Bailey: With a lot of movies, if you want to show Tony Bailey: Having a great picture is important, but I FINAL RELEASE Scarlett Johansson is a personal favorite of Magnolia something in the movie that will give the customer an think audio is even more important. You’re drawn into System Designer Tony Bailey. He sat down to talk idea of what the theater is really like, you have to jump an environment, not by the visual, but by the sound. about why this is the movie he grabs when he to chapter 4, chapter 16…somewhere in the middle of That’s why people pay to see movies in a theater. wants to blow customers away. the movie. And, if the person hasn’t seen the movie before, you’re scared of ruining the movie for them. M Magazine: What do you want your customers to With The Prestige, I can play the first four minutes and know about Blu-ray? ...if you have a system that takes care of it. Tony Bailey: The nice thing about Blu-ray is if you have are now inside that you think is great a system that you think is great now, you haven’t really Magnolia Audio Video. now, you haven’t M Magazine: What happens in those first four minutes? heard or seen it until you put in a Blu-ray Disc. We stock close to 400 new movies, rereleased Tony Bailey: It starts off very quiet. Then, there’s a slow really heard or seen favorites and concert videos in the high-definition it until you put in a pan across a hillside under a bunch of pine trees with a M Magazine: What happens after you demo the first standard—Blu-ray Disc. And, if we don’t have bunch of black top hats sitting on top of pine needles, four minutes of The Prestige? your personal pick in stock, we can order Blu-ray disc | Tony Bailey and you can really see the details. You can hear the Tony Bailey: Every time I do the demo, customers want available titles for you. [ wind building and getting a little louder. Then, all of to see the rest of the movie. Feel the music. Experience the picture. Don’t miss a detail. KINGDOM OF HEAVEN Your home theater has never looked or An epic tale about the Christian Crusades. Set in the video…dark scenes, light scenes, highly detailed, armor and all of their weapons. It brings a new level to sounded better with Blu-ray. late 1100s in Jerusalem, Kingdom of Heaven has it and then very drab and dreary. It covers all of the the word epic. all. The battle scenes. A breathtaking soundtrack. And bases, so you can do multiple demos off of one disc. sweeping landscapes that draw viewers in at every M Magazine: How is the Blu-ray version of this corner. Magnolia System Designer Joe Lanzetti talks M Magazine: How about audio? Is the music movie different? about why Ridley Scott’s 2005 movie, Kingdom of important? Joe Lanzetti: Because Blu-ray’s capacity is greater for Heaven, starring Orlando Bloom and Liam Neeson, Joe Lanzetti: The soundtrack really complements the storage than DVD was. One thing that really helped is one of his favorites to show customers that walk video. When you see the details and the production Kingdom of Heaven was that it was a director’s cut that into the store. value of the movie and hear the music, you get drawn came out on Blu-ray the first time vs. the theatrical into the picture—more so than if it was on DVD. The release of the movie when it first came out. When you M Magazine: Why do you like to demo Kingdom of details are there, and it really heightens the experience. watch the theatrical version vs. the Blu-ray version, it’s Heaven for your customers? a pretty different movie. Joe Lanzetti: I still think it is one of the most beautiful M Magazine: What are customers most surprised films out there as far as a demo goes because it about when you demo Kingdom of Heaven? M Magazine: Are there old movies that people will encapsulates everything about video and audio in a Joe Lanzetti: When I demo a scene where the army rediscover because of Blu-ray? single sheet. It also covers a wide range of of Jerusalem comes down and they can actually Joe Lanzetti:Yes. There are movies that were epics in count how many soldiers are in the army. Where as their day, and they were unappreciated because they It brings a new level to before, it would look like a blur of people. When were visually not as impressive at home as they the word epic | Joe Lanzetti showcased on a good system, you can see all of their were in the theater. I do believe that Blu-ray will [ bring out more of these movies.

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