Dana Cowin's Food & Wineexit Is a Tournament Of
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Magazine Media’s Most Trusted Source Since 1947 November 23, 2015 | Vol. 68 No. 45 Read more at: minonline.com Condé Nast's 'Brain Drain' 3 The 101-Year-Old New Republic's Newfound Digital Savvy Closures and consolidations mean the loss of top talent. In the 20th century, Condé Nast was a quasi "paradise publishing." Bottom lines 5 The Serious Side to People's meant little when , , , etc., were subsidized by the 'Sexiest Man Alive' Vanity Fair Vogue The New Yorker profits from Advance Newspapers (Cleveland Plain-Dealer, New Orleans Times- 6 PlayboyShop's Thriving e-Commerce Picayune, Staten Island Advance, etc.). Executive change was fodder for "Page 6" 'Bunny Hop' rather than a balance sheet. How very different conditions are today. The newspaper industry's collapse in 8 October 2015 Social Media 2008-2009 meant that CN had to fend on its own, and the leadership under retir- Boxscores (Google+ and Instagram) ing CEO Chuck Townsend and his successor Bob Sauerberg (now president) have brought the multimedia company "record profits." 11 Popular Mechanics' Timely Salute to the ISIS-Fighting F-16 But this month, the braggadocio is accompanied by the announcements of the closing of Details and the absorptions of the Self and Teen Vogue business staffs into Glamour and Vogue. It meant the departures of Details editor-in-chief Dan Peres, Details publisher and chief revenue officer Drew Schutte, Self publisher and CRO Mary Murcko and Teen Vogue pub- lisher and CRO Jason Wagenheim. They followed the dismissal of Allure founding EIC Linda Wells for what the New York Post called a "lower cost" replacement in former Nylon Media editor-in-chief and chief marketing officer Michelle Lee. Continued on page 2 Dana Cowin's Food & Wine Exit Is a Tournament of Roses Time Inc. is no "paradise" either, but the treatment of the outgoing F&W editor-in-chief is an exception. Cowin tells min that her office was filled with "50 vases of roses" last week as gratitude from the many chefs whose friendships came from "Best New Chefs" and other partnerships during her 21 years at the helm. Cowin's down-to-earth ego exemplified in her 2014 book Mastering My Mistakes in the Kitchen is a reason for her popularity with her staff. Her send-off to chief creative officer of the F&W-partnered Chefs Club was accompanied by an effusive "she will be greatly missed" from Time Inc. chief content officer Norm Pearlstine and executive VP Evelyn Webster. “I was ready for a change,” says Cowin. “Chefs Club–with restaurants in New York’s Puck Building and in Aspen, Colo.–is growing, and I will be very busy directing the content creation. I expect the site to be updated hourly, and I will be working Continued on page 2 Meet min's Media 'Intriguings' on December 3 Our breakfast at the Grand Hyatt celebrates the best of 2015: the 'intriguing' people who made a difference (including the top editor and publisher), the launches and the 'rising stars.' Meet them on page 10, and for further information, plus registration, click here. The next min, dated December 7, will be released on December 4. Have a happy Thanksgiving! © 2015 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $150,000 for violations. minonline.com Condé Nast's 'Brain Drain' (continued from page 1) Media Industry Newsletter Peres' and Wells' durations account for the press coverage they Editor-in-Chief: are receiving. Murcko, along with Self EIC Joyce Chang (see page Steven Cohn ([email protected]) 11), helped to restore morale at a brand that was damaged when 203/899-8437 they joined in April 2014. Wagenheim is a former Vanity Fair as- Digital Media Editor: sociate publisher (a career launching pad for many Condé Nast Steve Smith ([email protected]) executives) and publisher of Entertainment Weekly and Glamour. 302/691-5331 The "Back to School Saturdays" initiated during his four years min at Teen Vogue have been a marketing success in the otherwise Group Editor: Caysey Welton ([email protected]) sleepy month of August. 203/899-8431 Schutte (pictured) was Wired publisher from 1999-2007, and he is credited for taking a Editorial Intern: Jameson Doris brand from life support (it was affected by the 2000-2001 dotcom crash) to thriving with Nex- ([email protected]) tFest, the Wired Store and Wired Digital, which, incredibly, CN did not own until 2006. That VP Publisher: Amy Jefferies ([email protected]) led to him serving as The New Yorker publisher from 2007-2009 before stints as CN Digital Director of Market Development: chief revenue officer and CN executive VP and chief integration officer –which is where he Laurie M. Hofmann was when inducted into min's Digital Hall of Fame in May 2014. ([email protected]) Marketing Associate: Allie DeNicuolo ([email protected]) (continued from page 1) Senior Account Executive: Dana Cowin Is Ending 21 Years at F&W Tania Babiuk ([email protected]) very closely with Food & Wine. Cowin will remain through the January editorial close of the Production Manager: March 2016 issue, and she will have a say in the hire of her successor. Sophie Chan-Wood She will also bring to Chefs Club her 13 years of support to the nonprofit City Harvest's ([email protected]) Skip Lunch, Fight Hunger campaign that has thus far raised close than $5 million to feed needy Graphic Designer: Yelena Shamis ([email protected]) New York children nutritious meals each summer when school lunches are less available. Data and Analytics Manager: Stacy Hill ([email protected]) How David Arnold Will Mark 'Black Friday' Access Intelligence, LLC President & Look for the Robb Report publisher on CNBC's Closing Bell November 27. Arnold will likely Chief Executive Officer: Don Pazour talk high-end jewelry (his speciality while at Hearst's Town & Country and House Beautiful) SVP, Media Group: Diane Schwartz and maybe give a plug to Robb Report CEO Steve Colvin, who succeeded Bill Curtis on Novem- Chief Operating Officer: ber 19. Colvin helped launch the U.S. Maxim with much fanfare in 1997. Heather Farley Subscriptions/Client Services: 888-707-5814 How Do You Say 'Killin' It' en Español? List Sales: Statlistics, 203-778-8700 Advertising: 203-899-8498 Last month, per min's Social Media Boxscores provided by BY THE NUMBERS Reprints: Wright’s Media, True Social Metrics, Spanish-language brands Siempre Mu- 877-652-5295 ([email protected]) jer and Ser Padres saw growth on Instagram due to a 335% Instagram posts Editorial Offices: 10 Norden Place, and 767% increase in post volume, respectively. Although Ser Norwalk, CT 06855; 40 Wall Street, 50th floor, New York, NY 10005; Padres saw a 10% increase in follower, Siempre Mujer gained Faxes: 203-854-6735, 212-621-4879; 72% more followers YoY. This can be attributed to a height- 335% www.minonline.com Siempre Mujer has ened focus on pop culture; posting more photos of celebrites. increased post output Access Intelligence LLC, 9211 Many brands have decreased the frequency with which Corporate Blvd, 4th Floor, Rockville, MD with celebrity coverage 20850; Ph: 301-354-2000 Published they post to Instagram slightly but are still seeing growth 2015 © by Access Intelligence LLC. Distributed via email and online. For which is likely due to the rising popularity of the app. email and postal address changes, Brands don't lose followers on Instagram, but on the op- allow 2 weeks notice. Send to: Client 52% Services or call 888-707-5814. For posite spectrum, many brands reported losses in the number advertising info contact 301/ 354- Essence posted far less 1629. Contents may not be reproduced of followers on Google+. This can easily be blamed on the frequently but still in any form without written permission. fact that the search behemouth's social networking vertical reported 6% growth Subscription Rate: $1099 never really took off. Continued on page 8 2 Magazine Media’s Most Trusted Source Since 1947 11/23/2015 minonline.com Steve Smith's App Review TNR Relaunch Offer Subtle Social and Ad Innovation Several years after its acquisition by Facebook co-founder and less than a year after a public revolt among staff over the new direction of the publication, The New Republic demonstrates some of its newfound digital savvy in its mobile-first digi- tal relaunch. It's among the cleanest, smoothest magazine executions on mobile Web from a major magazine brand. There are a number of subtle, but important, ideas here about design, digital advertising and social distribution, even if some of them are unevenly executed. I reviewed the new site on an iPhone, where the decidedly uncluttered design bears only a persistent navigation bar with the TNR logo and a sandwich menu. Unlike many responsive sites, TNR doesn't pour too many elements into the scroll. There are only seven major sections, including podcasts. The stories rely too often on an oversized image and a bare headline to indicate their content. However, the scroll itself is thankfully short–I just wish there was a snap-back button for quicker returns to the top of the scroll. The key new element in the mix, "Minutes," underscores TNR’s new commit- ment to breaking news. These short news catch-ups and bits of commentary can often be updated later in the day and they're designed for easy sharing to Face- book, Twitter, email and even embedding in blogs. TNR is hoping to leverage its existing base of policy influencers and opinion leaders. The "Minutes" addition feels like a good idea, but some of the pieces themselves don’t feel quite as digestible as they should.