Dana Cowin's Food & Wineexit Is a Tournament Of

Magazine Media’s Most Trusted Source Since 1947

November 23, 2015 | Vol. 68 No. 45 Read more at: minonline.com Condé Nast's 'Brain Drain' 3 The 101-Year-Old New Republic's Newfound Digital Savvy Closures and consolidations mean the loss of top talent. In the 20th century, Condé Nast was a quasi "paradise publishing." Bottom lines 5 The Serious Side to People's meant little when , , , etc., were subsidized by the 'Sexiest Man Alive' Vanity Fair Vogue The New Yorker profits from Advance Newspapers (Cleveland Plain-Dealer, New Orleans Times- 6 PlayboyShop's Thriving e-Commerce Picayune, Staten Island Advance, etc.). Executive change was fodder for "Page 6" 'Bunny Hop' rather than a balance sheet. How very different conditions are today. The newspaper industry's collapse in 8 October 2015 Social Media 2008-2009 meant that CN had to fend on its own, and the leadership under retir- Boxscores (Google+ and Instagram) ing CEO Chuck Townsend and his successor Bob Sauerberg (now president) have brought the multimedia company "record profits." 11 Popular Mechanics' Timely Salute to the ISIS-Fighting F-16 But this month, the braggadocio is accompanied by the announcements of the closing of Details and the absorptions of the Self and Teen Vogue business staffs into Glamour and Vogue. It meant the departures of Details editor-in-chief Dan Peres, Details publisher and chief revenue officer Drew Schutte, Self publisher and CRO Mary Murcko and Teen Vogue publisher and CRO Jason Wagenheim. They followed the dismissal of Allure founding EIC Linda Wells for what the New York Post called a "lower cost" replacement in former Nylon Media editor-in-chief and chief marketing officer Michelle Lee. Continued on page 2 Dana Cowin's Food & Wine Exit Is a Tournament of Roses Time Inc. is no "paradise" either, but the treatment of the outgoing F&W editor-in-chief is an exception. Cowin tells min that her office was filled with "50 vases of roses" last week as gratitude from the many chefs whose friendships came from "Best New Chefs" and other partnerships during her 21 years at the helm. Cowin's down-to-earth ego exemplified in her 2014 book Mastering My Mistakes in the Kitchen is a reason for her popularity with her staff. Her send-off to chief creative officer of the F&W-partnered Chefs Club was accompanied by an effusive "she will be greatly missed" from Time Inc. chief content officer Norm Pearlstine and executive VP Evelyn Webster. “I was ready for a change,” says Cowin. “Chefs Club–with restaurants in New York’s Puck Building and in Aspen, Colo.–is growing, and I will be very busy directing the content creation. I expect the site to be updated hourly, and I will be working Continued on page 2

Meet min's Media 'Intriguings' on December 3 Our breakfast at the Grand Hyatt celebrates the best of 2015: the 'intriguing' people who made a difference (including the top editor and publisher), the launches and the 'rising stars.' Meet them on page 10, and for further information, plus registration, click here. The next min, dated December 7, will be released on December 4. Have a happy Thanksgiving!

© 2015 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $150,000 for violations. minonline.com Condé Nast's 'Brain Drain' (continued from page 1)

Media Industry Newsletter Peres' and Wells' durations account for the press coverage they Editor-in-Chief: are receiving. Murcko, along with Self EIC Joyce Chang (see page Steven Cohn ([email protected]) 11), helped to restore morale at a brand that was damaged when 203/899-8437 they joined in April 2014. Wagenheim is a former Vanity Fair as- Digital Media Editor: sociate publisher (a career launching pad for many Condé Nast Steve Smith ([email protected]) executives) and publisher of Entertainment Weekly and Glamour. 302/691-5331 The "Back to School Saturdays" initiated during his four years min at Teen Vogue have been a marketing success in the otherwise Group Editor: Caysey Welton ([email protected]) sleepy month of August. 203/899-8431 Schutte (pictured) was Wired publisher from 1999-2007, and he is credited for taking a Editorial Intern: Jameson Doris brand from life support (it was affected by the 2000-2001 dotcom crash) to thriving with Nex- ([email protected]) tFest, the Wired Store and Wired Digital, which, incredibly, CN did not own until 2006. That VP Publisher: Amy Jefferies ([email protected]) led to him serving as The New Yorker publisher from 2007-2009 before stints as CN Digital Director of Market Development: chief revenue officer and CN executive VP and chief integration officer –which is where he Laurie M. Hofmann was when inducted into min's Digital Hall of Fame in May 2014. ([email protected]) Marketing Associate: Allie DeNicuolo ([email protected]) (continued from page 1) Senior Account Executive: Dana Cowin Is Ending 21 Years at F&W Tania Babiuk ([email protected]) very closely with Food & Wine. Cowin will remain through the January editorial close of the Production Manager: March 2016 issue, and she will have a say in the hire of her successor. Sophie Chan-Wood She will also bring to Chefs Club her 13 years of support to the nonprofit City Harvest's ([email protected]) Skip Lunch, Fight Hunger campaign that has thus far raised close than $5 million to feed needy Graphic Designer: Yelena Shamis ([email protected]) New York children nutritious meals each summer when school lunches are less available. Data and Analytics Manager: Stacy Hill ([email protected]) How David Arnold Will Mark 'Black Friday' Access Intelligence, LLC President & Look for the Robb Report publisher on CNBC's Closing Bell November 27. Arnold will likely Chief Executive Officer: Don Pazour talk high-end jewelry (his speciality while at Hearst's Town & Country and House Beautiful) SVP, Media Group: Diane Schwartz and maybe give a plug to Robb Report CEO Steve Colvin, who succeeded Bill Curtis on Novem- Chief Operating Officer: ber 19. Colvin helped launch the U.S. Maxim with much fanfare in 1997. Heather Farley Subscriptions/Client Services: 888-707-5814 How Do You Say 'Killin' It' en Español? List Sales: Statlistics, 203-778-8700 Advertising: 203-899-8498 Last month, per min's Social Media Boxscores provided by BY THE NUMBERS Reprints: Wright’s Media, True Social Metrics, Spanish-language brands Siempre Mu- 877-652-5295 ([email protected]) jer and Ser Padres saw growth on Instagram due to a 335% Instagram posts Editorial Offices: 10 Norden Place, and 767% increase in post volume, respectively. Although Ser Norwalk, CT 06855; 40 Wall Street, 50th floor, New York, NY 10005; Padres saw a 10% increase in follower, Siempre Mujer gained Faxes: 203-854-6735, 212-621-4879; 72% more followers YoY. This can be attributed to a height- 335% www.minonline.com Siempre Mujer has ened focus on pop culture; posting more photos of celebrites. increased post output Access Intelligence LLC, 9211 Many brands have decreased the frequency with which Corporate Blvd, 4th Floor, Rockville, MD with celebrity coverage 20850; Ph: 301-354-2000 Published they post to Instagram slightly but are still seeing growth 2015 © by Access Intelligence LLC. Distributed via email and online. For which is likely due to the rising popularity of the app. email and postal address changes, Brands don't lose followers on Instagram, but on the op- allow 2 weeks notice. Send to: Client 52% Services or call 888-707-5814. For posite spectrum, many brands reported losses in the number advertising info contact 301/ 354- Essence posted far less 1629. Contents may not be reproduced of followers on Google+. This can easily be blamed on the frequently but still in any form without written permission. fact that the search behemouth's social networking vertical reported 6% growth Subscription Rate: $1099 never really took off. Continued on page 8

2 Magazine Media’s Most Trusted Source Since 1947 11/23/2015 minonline.com Steve Smith's App Review TNR Relaunch Offer Subtle Social and Ad Innovation Several years after its acquisition by Facebook co-founder and less than a year after a public revolt among staff over the new direction of the publication, The New Republic demonstrates some of its newfound digital savvy in its mobile-first digital relaunch. It's among the cleanest, smoothest magazine executions on mobile Web from a major magazine brand. There are a number of subtle, but important, ideas here about design, digital advertising and social distribution, even if some of them are unevenly executed. I reviewed the new site on an iPhone, where the decidedly uncluttered design bears only a persistent navigation bar with the TNR logo and a sandwich menu. Unlike many responsive sites, TNR doesn't pour too many elements into the scroll. There are only seven major sections, including podcasts. The stories rely too often on an oversized image and a bare headline to indicate their content. However, the scroll itself is thankfully short–I just wish there was a snap-back button for quicker returns to the top of the scroll. The key new element in the mix, "Minutes," underscores TNR’s new commit- ment to breaking news. These short news catch-ups and bits of commentary can often be updated later in the day and they're designed for easy sharing to Face- book, Twitter, email and even embedding in blogs. TNR is hoping to leverage its existing base of policy influencers and opinion leaders. The "Minutes" addition feels like a good idea, but some of the pieces themselves don’t feel quite as digestible as they should. The other, perhaps more important, innovation at TNR is the “Signal” element in many of its long stories. Instead of merely distributing a story to one’s social network with a headline and URL, the boxed “Signal” is meant to distribute an idea – often a provocative quote that encapsulates the spirit of the piece. I really liked the way the signal makes smarter, deeper use of the social graph to circulate con- cepts and also communicate goals of the TNR brand to be a source of ideas, policy and solutions. In my use of the site, the "Signals" were, like "Minutes," sometimes better in principle than in execution. Too often this extra sharable element felt like standard pull quotes rather than valuable ideas. Still, the "Signal" format embodies this notion that editors should be thinking harder and deeper about getting beyond the headline/image/lede conventions of social distribution. Another laudable idea in this relaunch is TNR’s chaste approach to advertising. Eschewing programmatic banners and even relentless native interruptions in the scroll, it's opting for more comprehensive sponsorships that entail limited, but consistent, ad exposures. The custom ad unit is called "Canvas," and it's an oversized rich media square that occurs only once in an article scroll and is capable of playing video without bouncing the user out of the article experience. The company will also be selling section sponsorships. Good for TNR. Generally, it makes for a much cleaner reading experience. But the persistence of limited sponsorship, I feel, enhances the impact and memorability of the ads. The ad unit, for mattress retailer Casper, is also tied to a content marketing piece (about sleep) that's inserted into the APP REPORT CARD article scroll, but clearly marked and explained as a sponsored article. I can’t speak to how effective TNR’s approach is for monetization, but the mobile user experience benefits from it. User Experience B+ Now if they could just remove the Taboolah networked native crap that still lurks at the bottom Overall Design A- of articles, TNR could truly live up to its own good intentions. For all of its good efforts here, there are places where TNR’s mobile experience could improve. Social Integration B Since it relies on a loyal readership, and champions long form editorial, a login with cross-screen Mobile Utility B saving seems obvious. Despite its nod to better social distribution, persistent share buttons would help, as would a most popular list, which is present on desktop but is oddly absent on mobile. Monetization A- There's also no user commenting on pieces, which I can only guess is a deliberate editorial choice on TNR’s part, but still seems curious for a brand that claims an audience of thoughtful influencers. Final Grade B+

11/23/2015 Magazine Media’s Most Trusted Source Since 1947 3 minonline.com EYE ON INNOVATION Steal This Idea: The Genius of Mobility Edition Are publishers finally tapping into mobile media's best attributes?

The profound implications of mo- the icon brings up a shortcut menu to Top, Saved, or Local Steve Smith bility on media use are only begin- news stories. The app uses Force Touch in an interesting way ning to surface. At the very least, it’s clear that untethering internally, as well. The basic scroll is an image heavy, light content consumption from predictable, static places, times headline scroll that benefits greatly from a Force Touch that and circumstance is a much bigger deal than simply shrinking pops up a full summary of an article. Alas, the summary is stuff down to smartphone size. It’s igniting a major reevalu- too long and detailed. But this concept is sound—using the ation of how and even why we use content. We are in the hard press to peek into articles, and let the surface design midst of a big test. stay visually attractive but thin. The podcast portal Overcast There are a lot of interesting content" ideas being tested out is even smarter with its app icon pop-up, which remembers on Snapchat’s Discover channels. But Sweet, the newly your most activity and populates the pop-up with shortcuts to launched Hearst collaboration with the messaging app, is them. Start thinking about the screen as a surface, not a page. worth special mention. Championed by Cosmo/Seventeen EIC, By the way, all of your mobile sites are Force Touch enabled, Joanna Coles, and living with a dedicated staff in Troy Young’s but most of you don’t know it. A hard press on anything with digital media unit, Sweet dishes a daily dose of original con- a live link on the mobile Web brings up a pane that loads the tent aimed at the Millen- article. You can back nial segment. Coles tells out of it by releasing min that it is curated by Start thinking about your touch or press “one of the most talented harder to pop in the young editors in the busi- the screen as a surface, full page. ness, Luke Crisell. His not a page. Facebook’s new ability to seek out fresh Notify app tries to and interesting voices and solve for a major present them in unexpected ways is unparalleled.” She also challenge—social discovery of news and information. Yes, the says that Sweet is not designed as women’s service content, social network is a tremendous source of traffic for all of you, but to appeal to the many men who use Snapchat. but that doesn’t mean it has figured out how to be an orderly, Watching Sweet in its first week I am struck by its diver- reliable news source for users. Instead of relying on the relative sity of content and unity of style and design. Unlike other Dis- randomness of readers tripping "over relevant updates in a social cover channels that try to mimic the slapdash, scribbling style feed they read haphazardly, Notify lets the user subscribe to mo- of the user-generated Snap, this channel uses a polished, bile alerts for branded news stories. Good idea, but relying on a consistent motif of text and image boxes and a magazine-like dedicated app for this function is an obvious stopgap measure. design sensibility. It’s zagging when others are zigging. It’s Facebook needs to bake this subscription option into its primary content is far reaching, covering topics like books, design, app and make managing the alerts much easier. beauty tips, profiles, and music. Ironically, even though it’s a Notify is a good first step in addressing the problem Fa- wholly new media brand invented for Snapchat (no mention cebook created—getting our news from a mosh pit of the of Hearst or its brands here), Sweet actually takes on a more feed. Years ago BuzzFeed made the argument—at min Day, in old-school look than the legacy brands in Discover that are fact—that Millennial readers are used to having the serious, trying to appear more hip. It’s an exercise in asserting a brand sublime, ephemeral and personal all mixed up in a feed. But in unity and style amid disaggregation. practical terms, the feed is too vast, and our encounters with it The mobile screen further flattens content presentation. too haphazard for informed readers (and publishers) to rely on When, and if, Apple’s new Force Touch interface on the it as the new interface. Personalized push almost certainly will iPhone 6s becomes commonplace, publishers need to think be part of multiple solutions to this problem. about how to add navigability to their app icons and an in- teraction layer to objects in the app. The news aggregation Steve Smith covers digital trends and innovations as min's digital media editor. app News360 is among the first to try this out. Hard pressing Send him tips or feedback: [email protected]

4 Magazine Media’s Most Trusted Source Since 1947 11/23/2015 minonline.com People Is 'Sexiest' and Serious Tony Uphoff Is a Disciple of Bill Ziff

"Sexiest Man Alive" is a 30-year The CEO's late boss still inspires him. People franchise, but the release In two years, he has built the Carlsbad, Calif.-based Busi- of the November 30 issue came ness.com up to 4 million monthly unique visitors. "This is during the aftermath of the Paris basic Bill Ziff," says Uphoff. "If you solved the readers' prob- attacks and the revelation that ac- lem by putting out a great product that engaged them, it was tor Charlie Sheen is HIV positive. easy to" solve the advertisers' problem." Both were acknowledged on the When Uphoff joined Ziff-Davis in 1987, the company was cover. People's "Stories of Courage two years removed from its $712.5 million sale of its consumer and Kindness" on Paris were remi- and B2B brands to CBS and News Corp. But Bill Ziff held niscent of its reporting of the New- on to the company's computer titles–led by PC magazine–be- town, Conn., tragedy three years cause he saw "potential." ago, when it saluted both the victims and the heroes. The brand was also honored on Nov. 18 at min's Editorial & Design Awards for single topic print and online coverage of Caitlyn Jenner. Which, as we stated during our award cover- He had visions age, "managed to touch on of every angle of [Jenner's] capti- that were way vating story with sensitivity and journalistic integrity." ahead of his time. Garden & Gun's Morale-Boosting 'Jubilee' Weekend How prophetic Ziff turned out to be. The hardware and software explosion of the late-1980s and early-1990s made The Garden & Gun Jubilee has become a holiday-season tradi- his second empire far bigger that his first, and Ziff sold his tion in its Charleston hometown, and G&G VP and brand develop- magazines, information services and the Comdex-flag- ment director Jessica Derrick tells min that the third event to be shipped trade shows to Softbank (via Forstmann Little) "for held both downtown and in Charles Towne Landing State Park on more than $2 billion in 1994-1995. It proved to be wise, be- the Intercoastal Waterway from December 3-6 will attract up to cause the Internet drove values down soon after. 3,000 people from 25-plus states. "They will come to experience Uphoff rose to director of the Ziff-Davis ad networks before our food, drink, culture and personalities. This is a celebration of he embarked on a career that, pre-Business.com, was highlight- G&G and the South at large, and many of our events–starting ed by publisher at The Hollywood Reporter, founding CEO of with our 'Oyster Roast' on December 3–quickly sold out. We Beliefnet and CEO of UBM TechWeb, which he turned into a named it 'Jubilee' because this is a festive occasion." "fast-growing, $225 million digital media, live event and mar- It's needed after the June 17 murder of nine congregants keting services powerhouse." at the Emanuel African Methodist Episcopal Church. "It was a "I owe much to Bill," Uphoff says of his mentor who passed horrible tragedy," says Derrick. "But as a Charleston resident, away in 2006. He adds, "He had visions for cross-channel me- I was proud how all of us came together in positive ways. The dia publishing and integrated sales and marketing that were Jubilee is the latest example." way ahead of his time."

A LOOK AHEAD Print and Digital Periodicals Just a few years ago, it looked as if digital publishing would push print aside...but print refused to die. Why? MEDIA SALES • MARKETING • RESEARCH Read more & join the conversation! by Jim Elliott http://www.foliomag.com/2015/look-ahead-print-digital-periodicals/

minAd3.indd 1 11/17/15 9:17 AM 11/23/2015 Magazine Media’s Most Trusted Source Since 1947 5 minonline.com PlayboyShop: E-Commerce As Brand Strategy With the launch of its new merchandise extension at PlayboyShop.com, the magazine media brand is doing more than reviving a legacy strategy of slapping its lucrative bunny head on 2000 SKUs and watching the cash pour in. Indeed, e-commerce had always been central to the Playboy digital plan, going back to its pioneering days under Christie Hefner, one of the earliest evangelists of the Internet for magazines. No, this time around, chief brand officer Scott Killian tells min, there is an even larger vision. “We are setting the table with consumer products in North America.". Working in tandem with the recently announced reimagining of the magazine in 2016, PlayboyShop.com “is an opportunity to redefine and reimagine what the brand looks like in the U.S.,” he adds. Killian claims that the iconic bunny is responsible for over $1.5 billion in licensed sales worldwide, but the U.S. presence had been light in recent years. The new store will not only better leverage the magazine, email and social channels with this relaunch domestically, but it'll be especially contoured to the consumption patterns of its Millennial targets. “As an audience, they place a high value on authenticity, where things come from and the legacy of a brand.” Look for crafted cardigans and custom cigar boxes. In recent research, Playboy found “a really strong response for the legacy aspects of our brand,” Killian says. And so the idea is for products that can be wrapped in larger stories tied to the brand’s new lifestyle focus concept, as well as its history. An upcoming Playboy edition of a vertical turntable, for instance, is an opportunity to invoke the company’s jazz festival past and be a “bigger narrative around the brand.” The goal in the magazine and digital promotion of PlayboyShop.com is not to look like advertising but to tell stories around products. It's because of this connection to brand storytelling that the e-commerce operation is all in-house. Playboy owns the inventory and the process. “In order to get maximum success for this thing we felt leveraging a partner was not the right thing,” he says. “If someone is going to maximize the channels, you need to be in this building.” Killian came to Playboy from the sports merchandise superpower Fanatics, and will be bringing some of that sense of scale to PlayboyShop.com, which expects to escalate its inventory to up to 10,000 SKUs.

Tackling Advertising’s Biggest Challenges – From Ad Blocking to Viewability

December 1 | New York City | 8:30 – 10:00 a.m. At our December 1 minsider breakfast, you’ll learn how publishers are handling the new hurdles that have evolved as the number of people using ad-blocking software continues to rise. As well as the issue of conﬂ icting viewability standards. Listen, learn and network at the December 1 Q&A breakfast!

YOU’LL LEARN: • Should publishers block those who ad block? • How publishers are readjusting their inventory to satisfy viewability demands from the buy side. • How publishers are managing under conﬂ icting ad viewability standards. • Is the private exchange model working for publishers? • How can publishers tell advertisers more about the audience the buyers don’t already know from the data ecosystem? • How are publishers pricing and managing mobile inventory?

Register Online: www.minonline.com/minsider_dec15 Questions? Contact Allie DeNicuolo at [email protected] Sponsorship Opportunities: Contact Tania Babiuk at [email protected]

27031

27031 min breakfast Tackling Advert Half Ad.indd 1 10/28/15 2:58 PM

6 Magazine Media’s Most Trusted Source Since 1947 11/23/2015 minonline.com GfK MRI's EYE ON AD RECALL Top Noted Ads In Entertainment Magazines Are A Three-Way Tie Ads for three of life's necessities—coconut water, lip balm and entertainment—tied for first place in consumer print ad recall in July 2015 entertainment titles. Actress and model Jessica Alba returned this summer for her second year as celebrity ambassador for the Co- ca-Cola-owned Zico brand of coconut water. The ad in the July 6 Us Weekly had a Noted score of 90% among print readers surveyed. Also earning a 90% Noted score was an effort from eos Visibly Soft lip balm in the July 13 Life & Style Weekly that suggested having perfect skin and attractive lips will help you "get noticed." Not to be left out of the flavor department, the lip balm is available in coconut milk and vanilla mint. Rounding out the tied trio was an ad in the July 20 OK! for the TLC reality show Leah Remini: It's All Relative. The former King of Queens star is cur- rently in the headlines for her controversial, tell-all book about Scientology. Along with data on the three top ads that consumers Noted, or re- called having read, GfK MRI also listed the audience for these magazine issues from its Issue Specific study. Rank: #1 (tie): TLC Leah Remini Magazine: OK! Category: Television & Cable TV Noted: 90% Issue Specific Audience: 4,416,000

Rank #1 (tie): eos Lip Balm Rank: #1 (tie): Zico Coconut Water Magazine: Life & Style Weekly Magazine: Us Weekly Category: Non-Rx Medicated Products & Remedies Category: Beverages Noted: 90% Noted: 90% Issue Specific Audience: 5,289,000 Issue Specific Audience: 8,910,000

11/23/2015 Magazine Media’s Most Trusted Source Since 1947 7 minonline.com min Social Media Boxscores October 2015 - Google+ & Instagram % % % % % Likes & Publication Source Followers Differential Posts Differential Differential Replies Differential Shares Differential Favorites in Followers in Posts in Favorites in Replies in Shares October October October October October 2015 2015 2015 2015 2015 All You Instagram 9,668 3.37% 7 -22.22% 1,030 -8.61% 18 -53.85% 0 -100.00% Allrecipes Google+ 304,840 0.72% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 74,280 14.88% 72 53.19% 62,962 69.06% 2,335 85.61% 182 78.43% Allure Google+ 1,302,404 1.33% 281 2.55% 4,072 26.70% 75 15.38% 245 -25.08% Instagram 214,050 4.40% 35 -54.55% 45,242 -44.13% 2,209 -19.99% 43 0.00% Automobile Google+ 73,259 0.29% 153 1.32% 2,991 2.64% 292 -20.65% 311 0.32% Autoweek Google+ 1,598 0.06% 391 0.51% 623 24.60% 26 23.81% 47 -41.98% Instagram 3,337 3.63% 57 32.56% 2,750 11.88% 93 200.00% 30 3.45% Better Homes and Gardens Google+ 696,241 2.52% 38 26.67% 604 8.63% 43 4.88% 103 -8.04% Birds & Blooms Google+ 307,798 1.01% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 3,299 1.66% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Bloomberg Businessweek Google+ 234,555 13.91% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Boating Google+ 2,348 0.13% 1 -90.00% 3 -92.31% 0 -100.00% 0 -100.00% Brides Google+ 480,656 5.59% 322 -0.62% 2,656 2.55% 143 14.40% 564 71.43% Car Craft Google+ 1,031 2.79% 139 -1.42% 1,850 -16.78% 29 3.57% 60 -1.64% Closer Instagram 1,553 7.85% 59 5.36% 1,064 23.72% 23 43.75% 0 0.00% Conde Nast Traveler Google+ 1,804,171 3.47% 1,080 4.65% 21,709 -2.75% 517 -3.18% 2,013 -1.28% Instagram 568,373 11.49% 177 9.94% 1,157,118 14.35% 18,612 6.73% 550 20.35% Cosmopolitan Google+ 1,504,205 0.96% 80 8.11% 1,966 21.06% 231 133.33% 122 35.56% Instagram 1,139,167 14.63% 190 9.83% 2,394,789 31.47% 79,134 44.19% 4,184 58.91% Country Google+ 189 2.16% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Country Living Google+ 613,009 1.19% 93 3.33% 7,786 -18.56% 398 -14.96% 1,373 -8.04% Departures Instagram 8,063 10.39% 84 100.00% 7,282 67.56% 196 70.43% 9 125.00% Details Instagram 89,073 3.69% 34 -8.11% 24,736 -6.93% 427 4.91% 21 -8.70% Dirt Rider Instagram 68,615 9.37% 96 -8.57% 109,714 -2.76% 975 -3.47% 62 44.19% DuPont Registry Instagram 455,884 8.52% 114 -3.39% 609,958 -2.86% 9,001 8.35% 79 -89.63% Dwell Google+ 823,800 11.57% 13 18.18% 945 13.04% 91 85.71% 127 38.04% Elle Google+ 4,017,634 1.56% 759 -29.98% 36,605 -41.85% 1,050 -25.80% 2,094 -40.95% Instagram 1,132,559 8.15% 185 -20.26% 1,112,380 -15.24% 9,954 -7.82% 835 134.55% Elle Decor Google+ 526,941 0.54% 180 31.39% 1,062 3.31% 41 13.89% 126 -10.00% Entertainment Weekly Google+ 2,942,841 1.71% 2,805 30.28% 28,220 14.37% 1,006 -19.90% 1,742 -1.41% Instagram 312,589 8.27% 126 4.13% 244,166 -4.33% 4,043 34.54% 1,686 105.61% Entrepreneur Google+ 2,270,956 5.01% 986 28.39% 29,363 11.25% 747 29.24% 6,307 15.70% Esquire Google+ 112,880 -0.02% 30 N/A 111 N/A 8 N/A 10 N/A Essence Google+ 79,272 -0.01% 16 166.67% 29 141.67% 3 N/A 8 700.00% Instagram 267,461 6.08% 51 -51.89% 86,784 -55.96% 2,040 -49.06% 348 107.14% Every Day with Rachael Ray Google+ 1,344,844 3.65% 0 0.00% 0 0.00% 0 0.00% 0 0.00% FamilyFun Instagram 11,147 14.94% 16 433.33% 3,430 734.55% 240 627.27% 108 10700.00% Field & Stream Google+ 1,089 2.74% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Fit Pregnancy Google+ 246,130 -0.18% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 50,532 7.22% 14 100.00% 5,307 33.41% 428 -5.10% 9 -25.00% Fitness Google+ 675,889 14.66% 0 -100.00% 0 -100.00% 0 -100.00% 0 -100.00% Flying Google+ 1,395 0.72% 16 23.08% 79 -4.82% 4 N/A 10 42.86% Food & Wine Google+ 1,384,951 2.36% 0 -100.00% 0 -100.00% 0 -100.00% 0 -100.00% Instagram 841,825 8.65% 126 40.00% 990,330 37.42% 20,883 11.66% 369 5.13% Food Network Magazine Google+ 5,816,609 1.56% 169 9.03% 78,805 -10.24% 1,605 -15.53% 6,177 -9.44% Instagram 1,782,575 7.33% 108 14.89% 1,437,394 4.62% 28,014 -14.13% 839 8.68% Forbes Google+ 4,573,557 3.46% 49 -5.77% 3,062 -23.12% 159 -40.89% 883 -26.48% Glamour Google+ 3,959,350 2.24% 24 26.32% 2,937 48.78% 134 191.30% 136 16.24% Instagram 903,705 5.19% 98 -35.10% 475,441 -26.51% 11,970 20.62% 256 1.19% Golf Digest Instagram 311,204 3.84% 73 -15.12% 394,761 -27.45% 10,690 -47.02% 487 -78.82% Golf Magazine Google+ 24,301 0.64% 30 3.45% 89 20.27% 5 150.00% 9 0.00% Instagram 41,730 4.27% 6 -62.50% 3,514 -64.43% 78 -67.36% 0 -100.00% Good Housekeeping Google+ 738,987 1.89% 85 -2.30% 4,334 14.20% 89 -19.82% 1,092 17.17% Instagram 90,254 18.47% 74 51.02% 48,635 62.14% 779 43.99% 91 -13.33% GQ (Gentlemen's Quarterly) Google+ 543,074 0.29% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 2,121,643 5.43% 72 -19.10% 1,464,861 -11.44% 25,184 -25.24% 352 -18.14% Harper's Bazaar Google+ 398,184 -1.53% 10 -65.52% 72 -70.97% 2 -86.67% 20 -48.72% Instagram 1,417,159 9.78% 167 -12.57% 1,468,808 3.13% 12,597 4.30% 760 38.18% HGTV Magazine Google+ 455,243 1.52% 68 -15.00% 6,755 -33.59% 224 -37.60% 724 -28.46% Hot Rod Google+ 48,560 7.11% 203 7.98% 5,433 -9.75% 145 2.11% 260 -8.77% Instagram 238,965 12.12% 68 -13.92% 273,292 -6.37% 3,207 4.16% 1,115 240.98% House Beautiful Google+ 498,820 0.70% 115 -10.16% 5,768 7.31% 233 22.63% 664 8.32% In Touch Google+ 460 4.07% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 80,725 18.89% 53 32.50% 39,714 133.71% 1,370 186.01% 35 288.89% InStyle Instagram 999,840 5.61% 122 -16.44% 524,306 -8.26% 8,396 -3.44% 304 -58.07% J-14 Google+ 859,412 2.41% 12 -36.84% 79 -46.62% 2 -75.00% 3 50.00% Instagram 94,958 29.21% 35 29.63% 51,144 43.46% 553 44.39% 11 450.00% Life & Style Google+ 320 0.31% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 41,228 20.31% 37 85.00% 5,566 112.28% 233 164.77% 17 N/A Lucky Google+ 552,749 -0.19% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 341,280 2.42% 19 -64.15% 21,368 -64.06% 453 -42.00% 8 -61.90% M-Magazine Google+ 717,461 0.97% 3 -91.67% 22 -96.33% 2 -95.92% 0 -100.00% Instagram 177,581 11.62% 26 -45.83% 46,571 -52.57% 254 -71.30% 0 -100.00% Marie Claire Google+ 159,492 0.28% 1,186 -5.20% 1,919 13.42% 108 5.88% 229 -9.13% Instagram 541,760 7.53% 164 -27.43% 525,228 -25.70% 15,947 -36.33% 361 -60.11% Martha Stewart Living Google+ 2,497,740 0.58% 45 -49.44% 4,869 -24.65% 176 -10.66% 513 -22.15% Men's Fitness Google+ 18,738 -24.02% 662 -0.30% 8,034 8.49% 139 -24.46% 1,480 -1.73% Instagram 46,735 7.75% 30 7.14% 9,292 -0.21% 159 -7.56% 9 200.00% Men's Health Google+ 791,316 3.93% 806 -8.20% 14,036 -19.61% 604 -17.26% 2,387 -26.10% Instagram 376,318 12.09% 107 30.49% 236,282 25.66% 8,293 8.46% 261 21.40% Men's Journal Google+ 1,364,788 1.86% 15 -59.46% 85 -60.28% 6 -71.43% 11 -69.44% Instagram 19,605 13.08% 19 -9.52% 4,565 0.35% 73 -27.72% 2 -66.67% Midwest Living Instagram 17,967 9.48% 31 3.33% 26,069 27.55% 489 3.82% 43 -35.82% Money Google+ 3,869 0.10% 430 18.78% 188 -10.48% 13 -31.58% 32 -33.33% More Instagram 6,836 6.26% 23 -14.81% 1,675 -29.62% 81 -27.03% 0 -100.00% Motor Trend Google+ 2,522,420 -2.62% 86 -12.24% 11,987 -10.28% 659 -33.03% 748 -5.32% Motorcyclist Google+ 926 -15.36% 19 5.56% 173 -13.93% 23 35.29% 13 -38.10% Muscle & Fitness Google+ 14,667 -36.86% 643 5.58% 9,993 15.59% 272 38.78% 1,280 4.66% National Geographic Google+ 8,953,750 -17.94% 101 -12.17% 117,522 -5.40% 2,741 -26.22% 10,203 0.21% Instagram 35,069,123 8.21% 364 -10.78% 135,270,450 -9.49% 1,153,365 -21.99% 68,240 -25.90%

8 Magazine Media’s Most Trusted Source Since 1947 11/23/2015 minonline.com % % % % % Likes & Publication Source Followers Differential Posts Differential Differential Replies Differential Shares Differential Favorites in Followers in Posts in Favorites in Replies in Shares October October October October October 2015 2015 2015 2015 2015 National Geographic Traveler Google+ 8,146 -17.11% 0 -100.00% 0 -100.00% 0 -100.00% 0 -100.00% Instagram 6,267,257 11.59% 157 -1.26% 15,237,365 -3.99% 118,145 -8.80% 5,992 -5.04% New York Magazine Google+ 587,868 1.89% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Nylon Instagram 831,097 4.15% 162 -18.59% 775,886 -14.30% 23,952 27.09% 46 -87.47% Nylon Guys Instagram 50,682 0.61% 10 -23.08% 2,994 -35.83% 68 -23.60% 1 -66.67% OK! Google+ 800,963 -0.58% 13 -31.58% 80 -6.98% 70 268.42% 8 -38.46% Instagram 103,963 8.12% 48 -32.39% 26,743 -17.17% 453 -56.98% 0 -100.00% Outdoor Google+ 2,614 1.04% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Outside Instagram 294,865 9.06% 35 9.38% 228,883 15.07% 5,078 38.29% 3 -97.14% Parents Google+ 484,594 -0.30% 22 266.67% 204 385.71% 12 1100.00% 39 290.00% Instagram 52,673 6.92% 37 131.25% 11,224 197.64% 563 237.13% 4 N/A People Google+ 1,219,442 -0.88% 463 1261.76% 5,334 1415.34% 501 3031.25% 649 963.93% Instagram 1,053,757 6.61% 280 -9.39% 1,793,644 -9.32% 38,161 -18.53% 59 -94.41% People en Español Google+ 3,403 -18.30% 433 49.31% 1,057 13.29% 91 31.88% 18 -40.00% Instagram 851,263 7.08% 648 175.74% 1,513,971 134.24% 23,721 164.74% 27 -91.69% People StyleWatch Google+ 1,031,415 -0.56% 0 -100.00% 0 -100.00% 0 -100.00% 0 -100.00% Instagram N/A N/A 46 -40.26% 47,700 -43.47% 1,028 -29.30% 14 -48.15% Playboy Google+ 46,102 -40.91% 18 0.00% 1,186 -0.34% 76 8.57% 106 -10.17% Instagram 3,399,533 7.44% 249 -8.12% 6,345,240 0.78% 50,215 -1.48% 132 -83.50% Popular Mechanics Google+ 665,226 3.24% 6 500.00% 40 100.00% 4 0.00% 11 1000.00% Popular Science Google+ 6,544,830 2.44% 12 71.43% 2,108 66.25% 152 87.65% 327 101.85% Prevention Instagram 13,359 42.18% 34 -12.82% 3,554 8.78% 88 -38.03% 1 -91.67% Reader's Digest Google+ 3,893 -16.76% 448 5.16% 376 7.43% 6 -14.29% 179 -22.17% Instagram 79,935 11.99% 60 -3.23% 35,350 0.42% 371 15.22% 2 -98.26% Real Simple Google+ 186,333 0.42% 1 N/A 2 N/A 1 N/A 1 N/A Instagram 332 6.41% 0 -100.00% 0 -100.00% 0 0.00% 0 0.00% Redbook Google+ 548,311 4.66% 174 12.26% 1,053 15.97% 110 46.67% 158 16.18% Reminisce Google+ 410 1.99% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 901 15.81% 18 -14.29% 751 -5.77% 15 -6.25% 0 0.00% Road & Track Google+ 1,319 1.46% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Rolling Stone Google+ 3,621,718 4.66% 12 -33.33% 1,294 -16.30% 86 -23.89% 148 -36.21% Instagram 1,115,024 6.78% 79 6.76% 895,066 -7.55% 14,830 -20.09% 74 -93.38% Runner's World Google+ 469,455 4.12% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 200,865 9.07% 39 178.57% 103,280 118.98% 2,031 5.34% 41 -74.05% SaltWater Sportsman Google+ 484 1.04% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Scientific American Google+ 368,140 4.88% 15 -37.50% 924 -51.57% 50 -78.90% 273 -40.65% Self Google+ 559,933 1.42% 174 -9.84% 1,826 -15.11% 31 -13.89% 290 -29.10% Instagram 285,297 4.78% 28 -53.33% 43,426 -57.19% 2,011 -0.30% 0 -100.00% Ser Padres Instagram 27,862 10.48% 26 766.67% 1,398 477.69% 36 1700.00% 0 0.00% Seventeen Google+ 715,756 -0.06% 11 N/A 471 N/A 33 N/A 18 N/A Instagram 731,463 1.76% 145 66.67% 2,056,375 60.45% 31,935 107.32% 0 0.00% Shape Google+ 640,366 7.71% 0 -100.00% 0 -100.00% 0 -100.00% 0 -100.00% Instagram 235,311 7.06% 56 12.00% 99,595 35.98% 4,593 204.58% 0 -100.00% Siempre Mujer Instagram 18,178 72.16% 74 335.29% 4,376 385.14% 103 134.09% 0 0.00% Sierra Magazine Google+ 175,199 0.96% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Ski Instagram 29,718 16.23% 7 -36.36% 4,856 -23.16% 149 -88.26% 0 -100.00% Smithsonian Google+ 1,004,745 -0.04% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Sport Diver Google+ 385 -60.14% 70 4.48% 61 -41.90% 1 -80.00% 17 -10.53% Sports Illustrated Google+ 3,137,571 1.77% 44 18.92% 921 -15.35% 50 -23.08% 108 -19.40% Instagram 692,021 4.21% 85 -11.46% 570,759 -12.07% 3,648 -28.65% 21 -85.11% Street Rodder Google+ 2,385 -79.07% 78 21.88% 7,732 30.23% 108 63.64% 347 29.96% Sunset Google+ 1,556,606 4.16% 36 157.14% 2,401 183.81% 73 151.72% 204 137.21% Taste of Home Google+ 6,619 2.03% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Teen Vogue Google+ 292,873 -8.60% 729 4.74% 13,339 1.32% 310 7.27% 637 -7.28% Instagram 1,438,375 3.68% 91 -41.29% 1,815,025 -42.94% 8,184 -35.98% 41 -83.86% Texas Monthly Google+ 567 2.35% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 25,820 15.81% 13 -31.58% 3,814 -48.61% 201 -47.93% 0 -100.00% The Atlantic Google+ 303,844 2.85% 872 7.13% 5,220 -3.67% 936 -16.05% 2,026 12.37% The Economist Google+ 9,837,393 2.27% 278 139.66% 19,552 79.61% 2,153 71.83% 3,585 105.68% Instagram 213,158 36.53% 152 10.95% 324,076 3.31% 5,922 -38.51% 179 -98.42% The Family Handyman Google+ 522,730 3.48% 88 144.44% 2,235 54.24% 85 63.46% 558 38.46% The New Yorker Google+ 642,082 0.22% 36 -44.62% 708 -74.41% 172 -46.08% 132 -74.07% This Old House Google+ 670,174 2.52% 35 20.69% 734 -20.91% 50 16.28% 102 -48.48% Instagram 25,098 11.81% 23 -4.17% 12,318 36.56% 413 63.89% 0 -100.00% Time Google+ 8,037,401 2.39% 14 -12.50% 1,938 10.62% 215 39.61% 274 17.09% Instagram 1,682,662 7.93% 54 3.85% 630,582 2.89% 12,550 18.10% 137 -91.28% Town & Country Google+ 358 1.99% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Travel + Leisure Google+ 2,113,854 5.63% 958 64.32% 44,933 45.40% 876 41.06% 3,107 38.46% Instagram 1,197,567 11.78% 75 -11.76% 1,728,028 -14.83% 34,267 -25.12% 72 -92.12% Twist Google+ 427,201 3.16% 70 20.69% 3,096 26.68% 313 94.41% 103 18.39% Instagram 27,718 5.10% 57 5.56% 35,487 6.22% 378 12.84% 7 -36.36% US Weekly Google+ 626,368 -1.26% 424 -26.00% 10,116 -29.35% 3,263 3.75% 1,063 -18.73% Instagram 999,888 5.82% 308 25.20% 2,294,912 13.09% 45,866 11.18% 643 -53.94% Vanity Fair Google+ 2,644,352 3.47% 276 22.67% 4,864 14.61% 191 48.06% 282 -15.82% Instagram 1,314,199 7.34% 62 -1.59% 722,656 25.63% 15,263 51.33% 481 2.34% Veranda Google+ 73,153 -0.17% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Vogue Google+ 3,932,669 3.15% 1 0.00% 727 95.96% 30 50.00% 71 91.89% Instagram 6,827,555 8.44% 74 4.23% 5,068,689 16.71% 43,390 -27.46% 1,976 -37.76% W Google+ 8,164 21.67% 0 -100.00% 0 0.00% 0 -100.00% 0 -100.00% Instagram 1,296,296 8.71% 79 -17.71% 600,281 -12.32% 7,398 -3.09% 353 -6.86% Wired Google+ 3,000,683 -0.97% 574 -1.71% 18,009 -6.50% 2,124 -13.55% 3,359 -2.78% Woman's Day Google+ 309,673 0.36% 237 -10.57% 1,292 10.24% 69 7.81% 124 -8.82% Women's Health Google+ 713,936 5.76% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 376,080 8.84% 76 38.18% 119,586 17.34% 3,061 15.51% 209 514.71% Yachting Google+ 1,977 1.80% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Yankee Google+ 212 -29.80% 8 -33.33% 1 -94.44% 1 N/A 0 -100.00% Instagram 13,686 14.33% 39 5.41% 24,175 44.48% 406 12.47% 44 1366.67% Yoga Journal Google+ 1,634,467 3.93% 163 -2.98% 6,811 7.31% 173 -20.28% 1,284 -3.68% Instagram 240,511 8.77% 36 12.50% 54,843 -7.18% 1,155 2.76% 54 2600.00% *data provided by True Social Metrics.

11/23/2015 Magazine Media’s Most Trusted Source Since 1947 9 minonline.com DECEMBER 3 | 8:30 – 10:30 AM | GRAND HYATT, NYC REGISTER NOW AT: WWW.MINONLINE.COM/INTRIGUINGFINALISTS_2015 CONGRATULATIONS TO THE 2015 HONOREES!

Hottest Launches § Take § Stephen Lacy § Arantxa Moreno, § Ballistic § The Bight § Ta-Nehisi Coates Bloomberg Media § Big Life § Unite 4 Good § Zanny Minton Beddoes § Kris-Ann Panzella, § C/Net § Via Corsa Entertainment Weekly § Cabin Living § Wheels Aﬁ eld Publisher of the § Kristin Pederson, § Catster Year: Bloomberg Media § Creativ Most Intriguing § Steven Grune § Erin Phillips, § Do Magazine People Entertainment Weekly § Dogster § Andy DeAngelis Editor of the § Gwendolyn Rahn, § Eat This Not That § Bob Sauerberg Year: Time Inc. § Le Pan § Bonnie Kintzer § Catherine Cassidy § Jill Rudnitzky, the § Marijuana Venture § Charo Henriquez michael alan group § Mornings with Jesus § Colin Bodell min’s Rising § Mill Scott, CBS Interactive § Molly Green Magazine § Elizabeth Goodman Artis Stars 2015 Media Group § National Geographic § Eric Zinczenko § Aaron Carrera, TEN: § Emily Simon, Foreign History § Evelyn Webster The Enthusiast Network Policy § Nickelodeon Magazine § Jason Fine § Marleny Castaños, § Karen Snyder Duke, § Organic Life § James Oseland People en Espanol Hearst Magazines § Parents Latina § JT Kostman § Katie Christansen, (Redbook) § Plough § Kim Kelleher Time Inc. § Alison Sunshine, SHAPE § Popular § Lisa Hughes § Erin Delahanty, Time Out Magazine § Roadkill § Lisa Valentino North America § Kyle Vinansky, Forbes § Sift § Margaret Low Smith § Jennifer DeMartino, Media § Simple Grace § Matt Bean Razorﬁ sh § Kara Wardley, Bloomberg § SIP For the Love of Drink § Nancy Berger Cardone § Shaylyn Esposito, Media § Smithsonian Journeys § Nancy Weber Smithsonian Enterprises § Southern Home § Pat Connolly § Duc Luu, Foreign Policy § Scott Dickey

The honorees of each of these programs will be celebrated at an awards breakfast on December 3 at New York City’s Grand Hyatt. www.minonline.com/intriguingﬁ nalists_2015 Advertising Contact: Tania Babiuk at [email protected] | Questions: Allie DeNicuolo at [email protected] 27184

27184 min Most Intriguing Full Pg Ad.indd 1 11/19/15 6:29 PM THE WRAP Popular Mechanics' Timely 'American F-16s Fighting ISIS'... Hours before the November 13 attacks in Paris, the December/January Popular Mechanics was released. The Elliott Woods-written cover story is on the selected Iraqi Air Force pilots' three- plus years of training in the United States to fly the Lockheed Martin F-16. It led to their first missions against ISIS strongholds in Iraq in September. Martin reports on how the pilots' different ethnicities–Kurds, Shiite and Sunni Muslims–were no hindrance to them getting along. The group's leader was Brigadier General Rasid Mohammed Sideeq Hasan, whose June 24 death in an F-16 crash near Douglas, Ariz., didn't stop the others from training. In his letter to readers, editor-in-chief Ryan D'Agostino writes that "maybe the men...will help solve the problem of the Islamic State terrorists. At the very least, they will try their hardest, and that is no small thing." ...But the French Jets were Home-Grown The French Air Force's retaliatory raids on ISIS strongholds in Syria were done with Rafale and Mirage aircraft as the country has long been a major manufacturer. But the pilots received U.S.-backed "coalition support." Nancy Novogrod: Terrorism Will Never Stop Travel In the aftermath of the September 11, 2001 attacks, the former Travel + Leisure editor-in-chief wrote to readers that "travel is about the erasing of boundaries. When Le Monde headlined, 'Nous Sommes Tous Américaines,' as people of all national express sympathy and sorrow, the world reaches out and boundaries disappear." The attacks in Paris made the new headline "Nous Sommes Tous Français" with the Tricolore omnipresent, Novogrod acknowledges that "life has changed in the most disturbing ways since 9/11, which was, of course, foreshadowed by other events we didn't recognize at the time as being part of a fearsome trend." Nevertheless, she remains the travel optimist, as shown by her revealing to min that serving as chief content officer of "a startup in travel" is among her current projects. Self EIC Joyce Chang and Her Oncologist Mom Host 'Spa Day' The daughter and mother have complementary careers; Dr. Helena Chang as director of the Rev- lon UCLA Breast Center in Los Angeles was a motivator for Joyce to leave Cosmopolitan for Self last year. "Women & Cancer" has been a Self October perennial since 1993, and on November 7, the Changs went a step further by hosting the Self-sponsored iS Cancer Care Spa Day at the Breast Center. The 50 patients attending were treated to relaxing massages and facials along with advice on fitness from Evolution 20 creator Christine Bullock (pictured) and on skin care from iS Clinical global creative director Sandra Adams. "Making women feel like themselves is what Spa Day and Self are all about," says Joyce. "The opportunity to work with my mom–my role model–was very exciting, and the event went very well." More tempering was the November 18 Condé Nast restructuring that led to a merger of Self's sales and marketing staff with Glamour. Publisher and chief revenue officer Mary Murcko was a casualty, and Chang is now teaming with Glamour publisher and CRO Connie Anne Phillips.

Saluting the Changs on Spa Day. And, of course, Happy Thanksgiving! The Editors NEXT WEEK Steven Cohn, Editor-in-Chief We'll Review the Oct. Mag. Media 360˚ Steve Smith, Digital Media Editor Brand Audience Report on Dec. 7 Caysey Welton, Group Editor

11/23/2015 Magazine Media’s Most Trusted Source Since 1947 11 minonline.com Untitled-1 1 11/19/15 12:48 PM