SONY Channel a Timeless Entertainment Sponsorship Opportunity

SONY Channel A Timeless Entertainment Sponsorship Opportunity Channel Investment Start Platforms Available Now On-air The Opportunity Scheduling & Accreditation Sky Media and Sony Television Network are excited to • 6 months share a exclusive opportunity for a brand to uniquely • Sponsorship of Sony Channel (09:00-23:59) align themselves with the much-loved Timeless Program examples include; Taggart, M*A*S*H, The Entertainment programming strand on Sony • Walton’s, Little House on The Prairie, Who Wants to be a Channel. Millionaire and Murder, She Wrote. • 10” opener/closers & 5” break bumpers This nostalgic and heart-warming channel strand • Approx. 450 hours of sponsored content per month provides the perfect opportunity to reach out to a 45+ Adults audience and create that lasting • Approx. 3,600 sponsorship credits per month association with content that the viewers adore. About the SONY Channel Audience About SONY Channel • 4.9m 45+ Adults reached in Q1 2020 Following Sony Channel’s rebranding, the channel • 92% of the Sony Channel audience is 45+ captures the love of great classic drama and • 1.1m Average no. Adults 45+ watching Sony Channel entertainment with a warm and familiar mix of each week Sony Pictures Entertainment and acquired scripts. Average Time Spent watching Sony Channel is Bringing the channel closer to the Studio and it’s • 65min viewers. +5% longer than BBC2 Source: BARB/ADVANTAGE/Adults 45+/Q12020/Jan – Mar 2020 With a fresh look into their top performing content, the channel boasts some of the most treasured Why the 45+ Audience? classics and iconic quiz shows such as Highway to The older we get, the more nostalgic we become…. And the Heaven, Little House on the Prairie and Who Wants to older generation in the UK are the most powerful Be a Millionaire? which our audience love to go back consumers. and re-watch and get nostalgic over! • Over 45s own 81% of the UK’s total assets! Sony Channel targets a strong 45+ Adults audience. • And they are responsible for 61% of consumer expenditure • They have 70% of the disposable income Source: independent article 2018 quoting Enders research skymedia.co.uk @skymediaupdates skymedia Programme Highlights Starsky & Hutch Hart to Hart The famous American series featuring the iconic A 1970’s classic series that spans the genres of detective duo of Starsky & Hutch. A retro-classic action, crime and mystery keeping it a popular that just keeps giving with 93 episodes for the and much-loved programme for new and loyal audience to get their teeth into. followers. Who Wants to Be a Millionaire Days of Our Lives Original episodes of the family- favourite quiz Brand new to the channel in January 2020, show. Hosted by Chris Tarrant ‘Who Wants to Be Sony Channel will be hosting the a Millionaire’ adds some brain-teasing multi-award winning drama. An exclusive entertainment to the strand. addition to the Timeless Entertainment sponsorship opportunity. Contact Details Sadie Burnett| Content Partnerships Manager [email protected] | 0207 032 4449 skymedia.co.uk @skymediaupdates skymedia.

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