SOCIAL MEDIA GUIDELINES for ACCREDITED SONY DEALERS March 2014

Sony SOCIAL MEDIA GUIDELINES FOR ACCREDITED SONY DEALERS March 2014 Accredited Sony Dealers are vitally important to supporting the Sony brand in person and on social media. We value the way that our brands are represented online and have created this short guide to make sure that by working together we can get the most out of our social media activity. Sony Professional uses social media to inform, engage and entertain our customers and increasingly you, our dealer network – facilitating the spread of content that can provide real value to our audience. We hope that you will find these guidelines useful. ___________________________________________________________________ The Social Media 7 7 principles for accredited Sony Dealers working with Sony on social media 1. Live your Brand We respect and trust in your brand and your brand’s voice. As an accredited Sony Dealer, we hope your posts will convey the same natural and inspirational spirit that we seek to maintain in all of our communications whilst clearing maintaining your own third party identity 2. Be Transparent Sony’s communications should always be genuine, transparent and informative and we want our dealers to support this while protecting the confidential aspects of our brand. If you have a channel that is focused on a particular Sony product or service, please make sure it is clear that it is not an official Sony channel. a. DO identify yourself and your relationship with Sony b. DO make sure any Sony focused channels are clearly labeled as unofficial *Please note that the Sony brand, or Sony product names, should only be used in a channel name or title with the express permission from the Sony Corporation. * SOCIAL MEDIA GUIDELINES FOR ACCREDITED SONY DEALERS 1 3. Be Knowledgeable As dealers your knowledge is a great asset. We welcome you to use this knowledge to help customers. Don’t be afraid to ask questions of Sony employees or to field to Sony owned social channels to help answer customers’ questions knowledgeably. When responding to customer enquiries on your own channels please ensure your identify as an accredited Sony Dealer is clear. If the customer requires a direct response from Sony please direct them to the official Sony properties. 4. Be Accurate When you post about Sony products, including features and prices, always be certain you are sharing the right information and the information is already in existence in the public domain. And, in case you mistakenly post incorrect details, be up front and admit you were wrong and then correct the mistake when possible. 5. Listen and Learn We know as much as you do that understanding what our customers are talking about, taking note of their insights and ideas for improvement are vital. Having direct access to customers’ and end users’ opinions is one of the biggest benefits of social media, feel free to pass them back to us 6. Be Interactive Social media should always be about conversations and natural interaction. When our customers ask us questions we need to treat these moments as real conversations, if you feel it is a question best suited for Sony directly, feel free to point customers our way. 7. Remember, We Are a Team Great social media programs are built on teamwork, even across organisations. When we are open to trying new things, learning from our mistakes, and helping one another, we can then truly innovate and create meaningful experiences for customers – and most importantly, work as a team. Sony Professional Europe on Social Media Follow us on Twitter: Sony Professional Europe Sony Displays Europe Sony CineAlta Europe Sony Video Security Europe Like us on Facebook: https://www.facebook.com/SonyProfessionalEurope Subscribe to us on YouTube: www.youtube.com/mysonyprofessional Subscribe to us on Vimeo: http://vimeo.com/sonyprofessional If you have any questions about these guidelines or would like to contact a member of the Sony social media team please contact: [email protected] [email protected] [email protected] Or our European social media agency: [email protected] SOCIAL MEDIA GUIDELINES FOR ACCREDITED SONY DEALERS 2 SOCIAL MEDIA GUIDELINES FOR ACCREDITED SONY DEALERS 3 .

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