Not Just Words: Exposure to Homophobic Epithets Leads To
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EJSP RESEARCH ARTICLE Not “just words”: Exposure to homophobic epithets leads to dehumanizing and physical distancing from gay men Fabio Fasoli*, Maria Paola Paladino†,AndreaCarnaghi‡, Jolanda Jetten§, Brock Bastian¶ & Paul G. Bain§,# * Centro de Investigação e Intervenção Social, Instituto Universitário de Lisboa, Lisbon, Portugal † Department of Psychology and Cognitive Science, University of Trento, Rovereto, Italy ‡ Department of Life Sciences, University of Trieste, Trieste, Italy § School of Psychology, University of Queensland, St. Lucia, Brisbane, Australia ¶ School of Psychology, University of New South Wales, Sydney, Australia # School of Psychology and Counselling, Queensland University of Technology, Brisbane, Australia Correspondence Abstract Fabio Fasoli, ISCTE-Instituto Universitário de Lisboa, Centro de Investigação e Intervenção We examined whether homophobic epithets (e.g., faggot) function as labels of Social, Lisbon, Portugal. deviance for homosexuals that contribute to their dehumanization and phys- E-mail: [email protected]; ical distance. Across two studies, participants were supraliminally (Study 1) [email protected] and subliminally (Study 2) exposed to a homophobic epithet, a category label, or a generic insult. Participants were then asked to associate human- Received: 9 June 2014 related and animal-related words to homosexuals and heterosexuals. Results Accepted: 1 August 2015 showed that after exposure to a homophobic epithet, compared with a cate- gory label or a generic insult, participants associated less human-related http://dx.doi.org/10.1002/ejsp.2148 words with homosexuals, indicating dehumanization. In Study 2, we also Keywords: derogatory labels, deviance, assessed the effect of a homophobic epithet on physical distance from a target dehumanization, homophobia, physical group member and found that homophobic epithets led to greater physical distance distancing of a gay man. These findings indicate that homophobic epithets foster dehumanization and avoidance of gay people, in ways that other insults or labels do not. Despite their negative and hostile tone, homophobic ep- epithets may not work as simply offensive terms, as they ithets toward gay men such as faggot and poof are fre- both convey a negative evaluation and point to a group quently used in everyday language (D’Augelli, 1992; in a disparaging manner. However, homophobic epi- Kosciw, Greytak, & Diaz, 2009). For example, US partic- thets, compared with category labels, combine a strong ipants who belong to sexual minorities experience negative evaluation with a representation of gay men about two homophobic hassles per week, most com- as deviant (Carnaghi, Maass, & Fasoli, 2011; Plummer, monly in the form of verbal attacks such as homophobic 2001). Because of this, in our research, we examined epithets (Swim, Johnston, & Pearson, 2009). Even indi- whether homophobic epithets can contribute to conse- viduals who are neither targets of such slurs nor use this quences other than negative evaluative responses. Spe- derogatory language themselves encounter homopho- cifically, we first and foremost aimed to assess whether bic epithets (e.g., heterosexuals overhearing a homo- homophobic epithets contribute to the dehumanization phobic slur). This raises the question of whether, and of gay men. As a secondary aim, we examined whether in which ways, homophobic language may contribute these terms are associated with physical distance from to the persistence of homophobia. gay men. We will discuss both aims in turn. There is initial evidence that exposure to homophobic epithets has evaluative consequences. Among hetero- sexuals, exposure to homophobic epithets (e.g., faggot) CONSEQUENCES OF HOMOPHOBIC EPITHETS FOR leads to the activation of less positive associations toward DEHUMANIZATION AND PHYSICAL DISTANCE gay men compared with category labels (e.g., gay; Derogatory group labels such as homophobic epithets Carnaghi & Maass, 2007, 2008). It thus appears that are highly offensive terms whose purpose is to “negate even though homophobic epithets may be commonly apersonorgroup’s culture, heritage, and family in considered as “just words” that people encounter in one word, by dehumanizing the person or group” their daily life, overhearing them dampens the extent (Simon & Greenberg, 1996, p. 1195). As the definition to which gay men are seen in a positive light. The implies, derogatory group labels not only elicit a nega- current work is to move beyond the role of mere eval- tive evaluation of the target but also achieve much uative association elicited by these terms. Homophobic more. Rather than functioning like a generic insult, European Journal of Social Psychology 46 (2016) 237–248 Copyright © 2015 John Wiley & Sons, Ltd. 237 Homophobic epithets and dehumanization F. Fasoli et al. homophobic epithets may serve to dehumanize their studies suggesting that homophobic epithets portray target. gay men as deviants. For instance, although both cate- Dehumanization occurs when people perceive others gory and homophobic epithets activate gay stereotypes as belonging to a lower order of humanity (Haslam, to the same extent, only homophobic epithets carry a 2006; Vaes, Leyens, Paladino, & Miranda, 2012). In- negative affective connotation (Carnaghi & Maass, stances of dehumanization of gay people emerge in hate 2007, 2008). Moreover, when used by primary school crimes against sexual minorities (Herek, Cogan, & Gills, children, these epithets typically point to individuals 2002), anti-gay rhetoric, and even in descriptions of ag- that do not appear to conform to peer norms (Plummer, gression toward homosexuals (Herek, 2000). Homo- 2001; Steinfeldt, Vaughan, LaFollette, & Steinfeldt, 2012; phobic language is a common expression of verbal Thorne, 1993). Furthermore, interview (e.g., Phoenix, aggression (D’Augelli, 1992; Swim et al., 2008) that le- Frosh, & Pattman, 2003; Renold, 2002; Stoudt, 2006), gitimizes and reinforces heterosexist norms and culture survey (Franklin, 2000), and experimental studies (Herek, 1990, 2004). Hence, as the definition suggests, (Carnaghi et al., 2011) suggest that homophobic homophobic epithets highlight a representation of gay language goes hand in hand with the endorsement of men as deviant in a way that “negates” shared values masculine norms highlighting the deviant nature as and norms and contribute to their dehumanization. well as a call for “punishment” of those individuals that Dehumanization involves the denial of human char- are perceived to deviate from these norms (Pascoe, acteristics and attributes to others. It is often observed 2005; Plummer, 2001; Slaatten, Anderssen, & Hetland, in intergroup contexts (e.g., Paladino & Vaes, 2009; 2014). In contrast to homophobic epithets (which Vaes & Paladino, 2010; Viki et al., 2006), and it is differ- carry an insulting and distancing motivation, Carnaghi ent to just holding negative perception of groups & Maas, 2006, 2008; see also Allport, 1954; Mullen & (Haslam & Loughnan, 2012). It has been shown to be Rice, 2003; Leader, Mullen, & Rice, 2009), category distinct from in-group favoritism (e.g., Leyens, labels such as “gay” or “homosexual” are terms used Demoulin, Vaes, Gaunt, & Paladino, 2007). Indeed even to label a social group characterized by sexual orienta- groups that are not negatively stereotyped can be targets tion, carrying nowadays less evaluative weight than in of dehumanization (Leyens et al., 2000), and those who the past. Hence, while category labels (for at least most are targets of negative attitudes are not necessarily people) have a primarily descriptive/denotative func- dehumanized (Cortes, Demoulin, Rodriguez, Rodriguez, tion (i.e., indicating men who love/have sex with other & Leyens, 2005). Also, intergroup categorization is not men), homophobic epithets have a defensive or perseasufficient cause of dehumanization as shown value-expressive function (Herek, 1990; Jewell & by studies using minimal groups (Demoulin et al., Morrison, 2010). Consistent with this, Carnaghi et al. 2009), in the context of gender-based relationships (2011) have shown that exposure to the word “faggot” (Vaes, Paladino, & Puvia, 2011; Viki & Abrams, 2003) increases the tendency of heterosexual men to affirm or ethnic intergroup comparisons (Bain, 2014). Criti- their male identity, resulting in differentiating them- cally for the present research, dehumanization is not selves from gay men, but not from women, to a greater inevitable in the context of sexual orientation (Brown extent than “gay” or a gay-unrelated derogatory label. & Hegarty, 2005). However, where it does occur, it can Individuals who are perceived as deviant (Vasiljevic & result in reduced empathy and support, and greater Viki, 2014) or as lacking in normative standards (e.g., tolerance of cruelty (Vaes et al., 2012; Viki, Osgood, & moral values) are more likely to be the target of dehu- Phillips, 2013). Finally, dehumanizing goes hand in manization (Brandt & Reyna, 2011; Haslam et al., hand with the exclusion from moral concern (Bastian 2011). Thus, we argue that homophobic epithets, com- & Haslam, 2010; Opotow, 1990). People excluded from pared with category labels and generic insults should moral concern tend to be judged as less human (Brandt elicit dehumanization of male homosexuals. That is, & Reyna, 2011; Haslam, Bastian, Laham, & Loughnan, homophobic language does not only disparage gay 2011), and moral concern has been found linked to men but also places the spotlight on them as deviants,