Local Sustainable Transport Fund 15/16 Revenue Application Form

Local transport authority name(s): East Sussex County Council

Bid Manager Name and position: Jonathan Wheeler, Team Manager, Strategic Economic Infrastructure

Contact telephone number: 01273 482212

Email address [email protected]

Postal address: East Sussex County Council Communities, Economy & Transport County Hall St Anne’s Crescent Lewes BN7 1UE

Website address for published bid: http://www.eastsussex.gov.uk/roadsandtransport/localtransportplan/funding/default.htm

Contents Pages

Section A – Project Description & Funding Profile 1-4 Section B – The Business Case 5-24 Section C – Monitoring & Evaluation 25 Section D – Declarations 25

Appendices

Appendix 1 – Equality Analysis Appendix 2 – Letters of Support Appendix 3 – Evaluation Data Appendix 4 – Value for Money Appendix 5 – Delivery Plan Appendix 6 – Governance Appendix 7 – Risk Assessment Appendix 8 – Commercial Case Appendix 9 – Monitoring & Evaluation

East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

SECTION A - Project description and funding profile

A1. Project name: East Sussex’s Growth Corridors: ‘Better Ways to Work & Education’

A2. Headline description

A2.1 East Sussex’s Growth Corridors - Better Ways to Work & Education is ready to deliver a seamless and focussed programme of revenue based sustainable travel measures from April 2015. Supporting local economic growth, it will build on and enhance the existing LSTF programme, continuing to enable realistic, achievable and attractive ‘door to door’ sustainable travel options for people commuting for work, education and training.

A2.2 It will complement and maximise the investment in capital transport infrastructure being delivered in the growth corridors/areas of Newhaven, Eastbourne/South Wealden and Bexhill/Hastings , identified in the South East (SE) and Coast 2 Capital (C2C) Local Enterprise Partnership’s (LEP’s) Strategic Economic Plans.

A2.3 By maximising proven benefits of the existing Local Sustainable Transport Fund (LSTF) projects, capitalising on new partnerships with the Business, Community and Voluntary Sector, this extended programme will produce a benefit:cost ratio (BCR) on the level of investment sought from the LSTF of 5.49 (Very High) , economic benefits of £4,008,435 to deliver a reduction of 12,329,900 vehicle kilometres, and a reduction of carbon emissions by 2,552 tonnes in the growth corridors/ areas over the programme period.

A3. Geographical area

A3.1 East Sussex’s Growth Corridors - Better Ways to Work & Education targets East Sussex’s three major growth corridors / areas Newhaven, Eastbourne & South Wealden; and Bexhill & Hastings and the surrounding rural hinterland of East Sussex (Figure 1). The main bid area is home to 341,800 people , almost two-thirds of the county’s population . It provides the opportunity to work across the two South East and Coast to Capital Local Enterprise Partnership (LEP) areas.

Figure 1: Bid Area – Growth Areas

1 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

A3.2 Approximately four fifths of East Sussex is covered by landscape designations, of both national and international significance. Hastings is located on the edge of the High Weald, proving access to an Area of Outstanding Natural Beauty (AONB). Newhaven and Eastbourne are located on the edge of the South Downs National Park and act as gateways into the park. The County Council is also a partner in a separate 2015/16 Local Sustainable Transport Fund revenue bid, being led by Hampshire County Council, focussed on sustainable visitor travel in the South Downs and New Forest National Parks

A4. Total package cost (£m): 6.759

A5. Total DfT revenue funding contribution sought (£m): 0.684

A6. Local contribution (£m): 6.075

A6.1 A number of key partners, who have been intrinsic to the delivery of the 2012-2015 LSTF programme have committed to making the following contributions to support the 2015/16 LSTF programme.

Table 1 – Local Contributions Organisation Contribution Capital/Revenue East Sussex County Council – Local Transport £1.31m Capital Capital Programme and Development Contributions East Sussex County Council – Officer time £28,363 Revenue Sustrans (European Regional Development Fund) £16,551 Revenue Lewes District Council £1130 Revenue Eastbourne Borough Council £1130 Revenue Wealden District Council £1130 Revenue Rother District Council £1130 Revenue Hastings Borough Council £1130 Revenue Sussex Community Rail Partnership Volunteer Time £14,208 Revenue Brighton & Hove Buses £4.7m Capital South Eastern £2m Capital Total £6,074,772 Capital/Revenue

N.B Please note that South Eastern’s contributions are not included in the above table, they will potentially come forward during 2015/16. The funding is being requested as part of their Direct Award Franchise Bid. A7. Equality Analysis

A7.1 An Equality Analysis has been undertaken in line with the Equality Duty. A summary of the Equality Analysis is attached at Appendix 1.

A8. Partnership bodies

A8.1 The East Sussex Local Sustainable Transport Fund (LSTF) 2015/16 Revenue Programme is an extension of our existing Coastal Towns LSTF Programme encompassing a range of partners, with whom we have established excellent working relationships since £2.2m of LSTF funding was allocated to the County Council in 2012 to deliver the programme in Eastbourne and Newhaven. A8.2 Partners will continue to add value to capital investment schemes coming forward through the Local Growth Fund (LGF) and the County Council Integrated Transport Capital Programme, through integrated delivery to ensure that the benefits of the capital investment is maximised. A8.3 Table 2 outlines the partners that the County Council will be working with in the delivery of the capital and revenue LSTF measures. Evidence of their willingness to deliver or support the delivery of the components of our bid is provided in Appendix 2.

2 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

Table 2 – Partnership Bodies Partner Role/Responsibility East Sussex County Council Lead partner - responsible for the delivery of the LSTF programme (ESCC) Provide project support to delivery partners and delivering the sustainable transport schemes coming forward through the LGF to ensure integrated delivery of the capital and revenue measures. South East Local Enterprise County Council - member of the South East Local Enterprise Partnership Partnership (LEP); Lewes District Council is a member of the Coast to Capital LEP. Coast 2 Capital Local Enterprise Strategic Economic Plans submitted to Government in March 2015 Partnership outlined the investment required to enable or support the delivery of jobs and homes in our growth corridors. This investment in infrastructure Greater Brighton City Region within our ask for East Sussex includes packages of LSTF measures for the Newhaven, Bexhill & Hastings and Eastbourne & South Wealden growth which, integrated with the East Sussex 2015/16 LSTF revenue programme, will maximise the benefits in terms of job creation and housing delivery. Lewes District Council Continue to be key partners in the delivery of the LSTF programme, Eastbourne Borough Council providing input into the programme, liaison with business and local Wealden District Council community representatives; help align existing projects that they or other Rother District Council partners are delivering to ensure that the LSTF programme targets Hastings Borough Council economic growth in their respective towns.

Project Delivery Partners Role/Responsibility Sustrans Continue with delivery of the ‘Bike It’ and Smarter Business Travel scheme (CT2) - schools, colleges and businesses. East Sussex Wheels 2 Work Continue with the delivery of the East Sussex Wheels 2 Work scheme (CT1) in the existing programme area. Sussex Community Rail Promote the Seaford-Brighton & Marshlink community rail partnership Partnership (SCRP) lines. easit Work in partnership with Sustrans and SCRP to deliver easit product

Public Transport Partners Role/Responsibility Brighton & Hove Bus and BHB&C will operate and maintain its elements of the GPRS Real Time Coach Company (BHB&C) Passenger Information (RTPI) system installed and upgraded during 2012 – 2015 LSTF programme. Support promotional and marketing aspects on their routes between Brighton and Eastbourne and towards Wealden. Stagecoach Provide the necessary on – bus equipment and resources to operate and maintain elements of the GPRS RTPI system in Eastbourne, Bexhill and Hastings and their hinterland. They will also support ESCC with the promotional and marketing aspects of capital infrastructure coming forward through the LGF. Compass Travel Will support ESCC with the promotional and marketing aspects of capital infrastructure coming forward through the LGF. Southern Rail Will continue to collaborate with ESCC until the end of the franchise in July 2015 to deliver cycle parking at stations, and promote both seamless integrated journeys by rail. South Eastern Rail Will work with ESCC to support access to stations by sustainable travel, deliver cycle parking and transport integration at Stations, and the

3 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

development of a Community Rail Partnership on Hastings – Tonbridge Line.

Voluntary Sector Role/Responsibility Rother Voluntary Action (RVA) RVA will support the 2015/16 LSTF revenue programme by providing liaison with local partner organisations that can enhance the delivery of existing projects, particularly Bike It and ESW2W. Active Hastings Active Hastings will support the 2015/16 LSTF revenue programme, particularly the Sustrans Bike It Programme with input to the scheme and local partner identification. This will also ensure that the scheme is integrated alongside existing projects in Hastings supporting active travel. Active Rother Active Rother will support the 2015/16 LSTF revenue programme, particularly the Sustrans Bike It Programme with input to the scheme and local partner identification. This will also ensure that the scheme is integrated alongside existing projects in Bexhill supporting active travel. 3VA Healthy Eastbourne 3VA Health Eastbourne will continue to support the programme, particularly the Sustrans Bike It Programme with input to the scheme and local partner identification. This will also ensure that the scheme is integrated alongside existing projects in Eastbourne supporting active travel.

A9. Local Enterprise Partnership:

A9.1 The East Sussex 2015/16 Revenue bid is referenced in the following Strategic Economic Plan documents:- • South East Local Enterprise Partnership SEP Chapter 5 outlines the Area Growth Deal for East Sussex; a table in Appendix B (p191) outlines the LSTF capital schemes in the LGF, along with alignment to East Sussex’s LSTF 2015/16 Programme, and other local authorities in the SE LEP. • Coast to Capital Local Enterprise Partnership SEP Newhaven is prioritised as an Enterprise Zone in the C2C LEP SEP document (p38). Although ESCC are seeking funding through the LGF to deliver a major transport scheme in Newhaven, they will not be seeking LSTF capital from the C2C LEP; however a demonstration of how the scheme will enable sustainable travel measures to be integrated is outlined in section B2. Please note the page numbers quoted were from the draft SEP documents prior to submission.

A9.2 ESCC has received letters of support from both SELEP and the C2C (Appendix 2).

4 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

SECTION B – The Business Case

B1. The Scheme - Summary

B1.1 East Sussex’s Growth Corridors - Better Ways to Work & Education 2015/16 LSTF Revenue Programme will build on the following three projects, successfully developed and delivered by the 2012/2015 LSTF programme:- • CT1- East Sussex Wheels 2 Work - Increasing access to work and employability through sustainable and affordable travel. • CT2 – Sustrans Bike It/Smarter Business Travel - Enabling schools and workplaces to support and promote sustainable travel for their pupil/staff and employees. • CT3 – Social Marketing & Promotions - Increasing the perception of sustainable travel choices as a realistic, achievable and acceptable travel option, with a focus on journeys of 5km or less.

B1.2 Delivered in partnership with Private, Public Health, and Community Sectors, these three projects will collectively increase the number of people, schools and businesses engaged with embedding long term behaviour change throughout Newhaven and Eastbourne & South Wealden growth corridors/areas, and also extend these projects into Bexhill and Hastings and the rural hinterland of the county. In doing so, it will enable participation in active and sustainable travel for everyday journeys, using new and improved sustainable travel infrastructure, essential in delivering local economic growth..

B1.3 The programme with deliver the following objectives: 1. To increase the number and proportion of people travelling to work, education and training by sustainable travel, to support local economic growth. 2. To contribute to driving economic growth through the promotion of strategic infrastructure being delivered in East Sussex’s growth corridors/areas. 3. To increase access to employment to and within the local growth corridors/areas for marginalised groups where transport is a significant barrier. 4. To enable people of all ages to participate in active travel to support healthy lifestyles and improve the prospect of a longer, healthier life.

CT1 - East Sussex Wheels 2 Work & Education (ESW2W)

B1.4 East Sussex Wheels to Work & Education scheme is the first of its kind in East Sussex. Using 2015/16 LSTF revenue funding, ESW2W will continue to grow into a sustainable service to meet demand for affordable, flexible and independent transport through a scooter/motorcycle and an electric cycle loan service. ESW2W will continue to target people where transport is a barrier to access work and education – whether it be the cost of travel, the time travel takes often incurring two separate bus journeys or one train and one bus journey, the lack of appropriate travel choices or simply being unaware of the travel choices - in our growth corridors/areas. Table 3 – CT1 Project Summary Project Where will it be delivered Key Barriers Addressed Who will be targeted Wheels 2 Work & Growth Corridors/ Areas • Poor transport Target Audience Education • Newhaven availability from rural • People returning to • Increase provision to areas to growth work following meet growing demand • A22/A27 South corridors/areas. unemployment for scooters, Wealden/Eastbourne • Low income/ • People who have motorcycles and affordability of limited or no access to electric cycles for short • Extended into A21 transport in accessing public transport and longer term loan Bexhill/Hastings and work and education • People unable to fund by scheme customers. rural hinterland of • Limited job and own personal • Continue to develop county opportunities / long transport motorcycle term unemployment • People in existing maintenance and W2W Increases job employment / repair, MOT testing search area education 5 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

Project Where will it be delivered Key Barriers Addressed Who will be targeted station services to generate income. Numbers 2015/16 • Continue to promote • 180 users – standard training facility for hire loan period 6 months - to generate income . 170 scooters / motorcycles; 10 Electric Cycles.

B1.5 Objectives for the CT1 element of the LSTF funding bid for 2015/16 are to: 1. continue to expand, to meet need for improved access to work, education and training into and within the growth areas in East Sussex to support local economic growth. 2. continue to develop ESW2W Community Interest Company into a financially self-sustaining company, to meet need to access employment/education growth areas - now, and in the future.

Figure 2 -Progress to date

W2W is the first scheme of its kind, serving communities in the growth corridors/areas in East Sussex. The first 6 months delivery has:

• Provided improved access to employment and education opportunities and remove the transport barriers associated with this, a Wheels 2 Work and Education scheme has been delivered using 2012 – 2015 LSTF funding . • Devon Wheels to Work (DW2W) were procured to run the scheme. • Following extensive partnership engagement with local stakeholders from education/training/business and Job Centre Plus, East Sussex Wheels 2 Work CIC was successfully launched from its premises in Eastbourne in September 2013 . It the first scheme of its kind, serving communities in the growth corridors/areas in East Sussex. • Scheme has created five new jobs – four of these employees were long term unemployed. • Scheme provides a loan service of either a scooter/motorcycle or an electric cycle. In addition, the motorcycle servicing, an MOT testing station, a shop for motorcycle equipmen t and a training facility for hire will generate income to move the CIC to financial sustainable in the near future. • New mobile van unit has been introduced that can serve clients in other parts of the programme area • Since September 2013, 49 people have joined the scheme and this will be in excess of 60 by March 2013 , therefore demand is outstripping available machines for loan. Case studies of the benefits that ESW2W has had on its customers are set out in Figure 3. • Received high profile media & press coverage http://www.itv.com/news/meridian/update/2013-10- 07/wheels-to-work/List

B1.6 Monitoring and evaluation data relating to the first seven months of the operation of the scheme can be seen in Appendix 3.

Project Governance and wider links

B1.7 The ESW2W Steering Group has been established In order to support the local development of the scheme. The Group meets quarterly; membership includes representatives from colleges, training providers, local authorities and the Police. The scheme has also recently joined forces with the Sussex Safer Roads Partnership, in order to improve safety awareness . All clients undertake the New Rider Awareness course, additional training provided by Sussex Police and East Sussex Fire and Rescue Service. The training is also hosted at ESW2W’s premises.

B1.8 ESW2W are a member of the National Wheels 2 Work Association and ESW2W’s Chief Executive sits on their board of directors. Therefore ESW2W are at the forefront of the development of financially self sustaining W2W schemes , together with the opportunities that the association is providing with joint procurement of equipment and other services.

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Figure 3 – ESW2W Case Studies

• Customer A (Providing access to a new job): Customer A was made bankrupt and his only vehicle belonged to his business. This meant that he was unable to access many jobs, and this limited his ability to find work. On joining the scheme he was able to secure a new job. He left the scheme after 21 weeks to purchase his own transport. East Sussex Wheels 2 Work successfully helped him to ‘get back on his feet’ and ‘move forward with his life again’.

• Customer B (Securing and enhancing an existing job): Customer B is a carer and the unreliability of her own transport was impacting on her ability to meet the requirements of her job. Since joining the scheme she is benefitting from access to reliable and well-maintained transport, which has allowed her to retain her job, take on additional clients and spend more time with clients.

• Customers C & D (Enabling access to education) : Customers C & D are brothers who attend college, but their ability to attend this was recently jeopardised, due to their parent becoming seriously ill and no longer being able to drive them to college. They have joined the scheme and this is enabling them to continue with their education at a very difficult time for their family.

2015/15 Programme

B1.9 With demand currently outstripping the availability of scooters/motorcycles, 2015/16 LSTF revenue funding will enable the scheme to focus on the following elements below to provide a service in a wider programme area across the growth corridors and continue to move the CIC towards financial sustainability:- • Scheme extension – Expand the scheme into Bexhill and Hastings, which as outlined in section B2, would support access to jobs and education to alleviate the areas of deprivation and unemployment that this part of the county experiences. • Purchase additional scooter/motorcycle & electric cycles - Increase the number of scooters/motorcycles and electric cycles that are available to provide up to 180 loans during 2015/16. • Increase engagement with key stakeholders - Continue to work closely with existing partners and identify new partners, which will provide access to the target market and referrals to the scheme. • Increase the profile of income generating services to :- o promote the showroom motorcycle shop - clothing, equipment and accessories, o promote the motorcycle workshop providing maintenance and repairs and MOT’s, o provide and promote supported ‘bench time’ for local community motorcyclists by a trained motorcycle mechanic, o promote training room facility to key partners and wider community for hire, and o establish a ‘new’ Ebay Store and a facility for online and telephone sales of clothing, equipment and accessories. • Board of Directors – from members of the existing steering group, move towards the development of a Board of Directors to manage the future direction of the CIC.

B1.10 If further LSTF funding is secured, the project will continue seamlessly. The existing ESCC contract with DW2W already includes a clause to allow the contract to be extended for an additional year. ESW2W scheme will expand beyond March 2015 at the existing premises, utilising the existing partnerships with stakeholders who have already identified scheme customers. (See section B10, Appendix 8 for further information.)

Legacy post March 2016

B1.11 ESW2W will continue to establish a competitive position in the motorcycle retail sector to develop commercial income streams and grow the loan scheme business to provide affordable transport for local communities in the county. ESCC will continue to collaborate with partners to promote the scheme, providing stakeholder liaison and identifying other short term funding sources to support communities in need. Opportunities to extend the contract beyond March 2016 have been explored and are outlined in section B10, appendix 8.

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CT2 - Sustrans Bike It/Smarter Business Travel – Schools and Workplaces

B1.12 Equipping people with training, or bringing a fun and competitive element that improves people’s confidence to try sustainable ways of travel will help achieve long term travel behaviour change to sustainable modes. The principal aim of the Sustrans Bike It/Smarter Travel (Schools and Workplaces) programmes is to enable sustainable travel to be a viable option for everyday journeys, particularly in accessing work, education and training.

Table 4 – CT2 Project Summary Project Where will it be delivered Key Barriers Addressed Who will be targeted Sustrans Bike It – School Growth Corridors/Areas:- • Lack of belief in easy Intensive Support Programme • Newhaven to use sustainable • 28 Schools located on transport routes where Journey to School • Eastbourne/South • Perceived and actual sustainable transport • Delivering cycling and Wealden safety issues infrastructure sustainable travel • Ability to fit delivered during LSTF initiatives that • Extend into sustainable travel into 2012-2015, and combine training, Bexhill/Hastings daily lives where coming challenges and • Normalising forward during the initiatives to enable sustainable travel LGF 2015/16 sustainable travel to Light touch support be a viable option for • 56 schools to embed the journey to school. behaviour change - Engaged during • Recruitment and existing programme support of Active LSTF Programme Travel Champions in 2013/2015 targeted schools to provide scheme legacy. Sustrans Bike It/Smarter Growth Corridors/Areas:- • Lack of belief in easy Organisations & Small & Business Travel - • Newhaven to use sustainable Medium Enterprises Workplaces Programme transport (SME’s) • Eastbourne/South • Perceived and actual Daily Commute Wealden safety issues Intensive Support • Delivering cycling and • Perceived/ practical • 50 SME’s & sustainable travel • Extend into ability to fit Organisations initiatives that Bexhill/Hastings sustainable travel into located on routes combine training, daily lives where sustainable challenges and • Disbelief sustainable transport initiatives to enable travel can be part of infrastructure sustainable travel to day to day life delivered during LSTF be a viable option for 2012/2015 and where the journey to work. coming forward during the LGF Business Related 2015/16 Journeys Light touch support • One to one support • 100 workplaces – for businesses to help Workplace Travel them save money, Forum Engaged create a healthier during existing workforce and reduce programme carbon emissions by 2013/2015 enabling the use of sustainable travel for business related journeys. 8 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

Project Where will it be delivered Key Barriers Addressed Who will be targeted • Recruitment and support of Active Travel Champions in targeted workplaces to provide scheme legacy.

B1.13 The objectives of the CT2 element of the 2015/16 LSTF revenue bid are to: 1. continue to improve children, young people’s and families knowledge, skill and opportunities to make it easier to choose sustainable travel options as their preferred method of travel to education, and 2. continue to improve knowledge, skill and opportunities to make it easier for employees to choose sustainable travel options as their preferred method of travel to work and for business generated journeys.

Progress to date

B1.14 Sustrans were procured as the delivery partner in East Sussex for their behaviour change programme ‘Bike It’. This project currently delivers a complementary mix of cycling and sustainable travel initiatives, training and challenges to enable families to choose sustainable travel for journeys to work and to education across Lewes, Newhaven and Eastbourne.

B1.15 Sustrans Bike It Workplace project has recently attracted European Regional Development Funding (ERDF), secured by Sustrans, providing one to one support to transform business related travel by enabling the use of sustainable transport choices, helping businesses increase profit margin and Corporate Social Responsibily, by saving money, delivering health improvement for their employees and cut carbon emissions. Progress on the overall programme has been as follows:-

Figure 4 - Progress to date

• 2 schools officers and 2 workplace officers , with 1 workplace officer funded by the • ERDF until autumn 2015. • Schools programme launched in January 2013 - engaged with over 28 schools in year 1 • 13,000 pupils, parents and staff from the school community participated in over 455 activities • Workplace programme launched in January 2013 - over 26 businesses have signed up • Has begun to embed a sustainable travel ethos into organisations – recruitment of 13 Workplace Champions

B1.16 Appendix 3 outlines the key findings of the initial evaluation of the existing Bike It programme; case studies of successful work with businesses and schools and testimonials are outlined in Figure 5 below Figure 5 – Sustrans Bike It Programme– Case Studies

Workplaces

• (Specialist Adviser, Energy), Eastbourne Borough Council - Sustrans have helped to change the culture

and bring a positive attitude to cycling to the organisation ; developed a corporate cycle policy, and

supporting the Council at Community events to help raise awareness of the benefits cycling and walking to

Eastbourne residents.

• (Centre Manager), Newhaven Enterprise Centre - Sustrans has help the renewal of our Green Travel Plan

essential for our BREEM Excellence rating of 10; and many links to local providers and promotions have

been shared to engage our licensees to enable staff to try sustainable travel for work and business

journeys. • Employee, South East Coast Ambulance Trust – Was struggling to fit any exercise in to her daily life without family life suffering. Sustrans provided group rides to work and cycle training, the employee arrived at work feeling fantastic and put them on the road to a different lifestyle.

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Schools • Ringmer Primary School – Before and after engagement – cycling increased from 3.3% to 39.7% • Pells Primary School – Before and after engagement cycling increased from 2.1% to 25.8%

Quotes from children and parents participating - ‘Mum, I beat you!’ 7 year old girl from Parkland Junior School who rode 10 miles on a bike picnic, only having learnt to ride a month before! - “He loved it today! He got home and didn't stop talking about the bike club!” Parent of year 7 at Ringmer Academy Bike Club. He did not know anyone when he started at Ringmer Academy in September. His mum says that bike club has really helped him settle into the school and he says it’s his favourite bit of the week. - “I wear a helmet because my head is the best bit of me”4 year old at Pells Primary School when encouraging another student to wear a helmet for a learn to ride session

2015/16 Programme

B1.17 2015/ 16 LSTF funding will enable the Bike It/Smarter Business Travel project to focus on the following elements below:- • Scheme extension – Expand the scheme into Bexhill and Hastings, where there are considerable opportunities to encourage more active travel for everyday journeys, to tackle local congestion and health inequalities, as outlined in B2.18. • Programme alignment to infrastructure - The programme will be targeted to schools and businesses located on or near to the growth corridors/area, where infrastructure has been delivered through the East Sussex 2012 /2015 LSTF programme, and where infrastructure will come forward through Local Growth Fund (LGF) allocated for 2015/16 following the negotiations on the South East LEP Strategic Economic Plan. (See B8, Appendix 5 which outlines the proposed programme) This will ensure that the programme maximises the benefits of previous LSTF and potential LGF monies invested in sustainable transport infrastructure. • Targeted programme using behavioural insight o Schools - Understanding how people make decisions about how they travel is an important element of the scheme for both schools and workplaces. In 2015/16 the schools programme will continue to provide targeted support by working closely with the individual school communities to identify the key barriers to using sustainable transport, and develop measures that make it easy for more children and their families to choose cycling and walking for the school journey and other journeys. This may include a combination of training, bike maintenance, incentive schemes and bike related activity events. o Workplaces - It is proposed to provide a more efficient and targeted programme for organisations and businesses. To achieve this a business engagement tool is currently being developed in partnership with ESCC, Sustrans and with input from the DfT Behavioural Insight Team, to support the Bike It officers in segmenting the employers and their employees and developing a tailored programme with measures and activities that employers and individual employees are more likely to respond to and make it easier to switch to sustainable modes of travel.

B1.18 The existing contract that ESCC has with Sustrans includes a clause to extend the contract for an additional year. (See section B10 for further information) Therefore this will enable seamless delivery beyond March 2015 of the Bike It/Smarter Business Travel project, utilising existing staff resource and Sustrans Programme Management.

B1.19 Recruitment of schools and workplaces to participate in the project would be undertaken in autumn 2014 to ensure continued delivery into the new funding period. This would also enable the existing relationships that have been successfully established with schools, local authorities and other partners to continue in Newhaven, Eastbourne/South Wealden, but extended into Bexhill/Hastings.

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Legacy post March 2016

B1.20 Sustainability of the scheme once intensive officer support is removed is a key element of the scheme; this is built into the programme at the start by empowering schools and workplaces to take ownership of the project. Therefore, during 2015/16 the officers will invest time in recruiting the right champion in each school and workplace to support the work during intensive support and beyond the end of the project.

B1.21 In addition the following will be delivered to support long term sustainability of the scheme, these include:- • A Champion Network supported by a resource kit to give champions the confidence to continue running initiatives within their school or workplace. • The School Mark accreditation to help schools progress with delivering sustainable travel measures. • A Workplace Travel Network(s) initiated by the Bike It Officers during the intensive support period and led after by one of the larger organisations. • School Cluster Groups set up by the Bike It Officer provide a similar function to Workplace Travel Networks. The Cluster Groups would provide the opportunity for Champions to share best practice and reflect on what initiatives work well within their school. • Options for funding post 2015/16 will be explored during the programme period. Opportunities to extend the contract with Sustrans beyond March 2016, have also been explored and are outlined in section B10, Appendix 8.

CT3 – Social Marketing & Promotions

B1.22 The key aim of the Social Marketing and Promotion component of the East Sussex 2015/15 LSTF revenue programme is to make it easier for people to choose seamless sustainable travel options for journeys to work and education

Table 5- CT3 Project Summary Project Where will it be delivered Key Barriers Addressed Who will be targeted Increasing the perception Growth Corridors/Areas • Lack of Confidence in 150,000 People of sustainable travel • Newhaven using sustainable choices as a realistic, • Eastbourne/South transport Target Audience achievable and Wealden • Perceived and actual • People travelling to acceptable. • Extend into safety issues work in the East Bexhill/Hastings • Perceived/ practical Sussex LSTF 2015/16 • Targeted social • Surrounding ability to fit programme growth marketing/ hinterland sustainable travel into corridors/areas behaviour change daily lives • People starting new campaigns • Disbelief sustainable jobs/training and underpinned by travel can be part of education insight and the day to day life • Families on the identified barriers to school journey in the behaviour change growth • Community Rail corridors/areas – Partnership Activities target – nursery, Activities to reception, primary to promote rail for secondary transition the journey to times work and • Young People - education on: secondary to college • Seaford – transition Brighton Line • Marshlink Line - Eastbourne – Hastings • Hastings – Tonbridge Line • Real Time Passenger 11 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

Project Where will it be delivered Key Barriers Addressed Who will be targeted Information – Project Management to support extension into Bexhill/Hastings

• Delivery of Eastbourne Cycle Hub and Adult Cycle Training to build skills and confidence to cycle to work/school and other utility purposes

• easit – to provide discounted rail and bus travel for workplaces

B1.23 The objectives of the CT3 element of the 2015/16 LSTF revenue bid are to:

1. to increase the perception of sustainable travel options as a realistic option for journeys to work and education that are 5km or less. 2. to increase the skills and confidence of people to use sustainable travel

Progress to date

B1.24 As part of the 2012 - 2015 LSTF programme social marketing and promotional element has been integrated into the delivery of the wider programme. Progress has focussed on the following:-

Figure 6 – Progress to date

• Refreshed County Council travel branding ‘Travel Choice’ , and developing an in –house travel website • Sustainable travel marketing campaign - currently being developed - launched alongside the LSTF funded infrastructure coming forward during 2014-15 • Marketing and training materials - developed with key partners, including Job Centre Plus • Sussex Community Rail Partnership has established a new community line - Seaford to Brighton - focussed on increasing the confidence of school children using rail and the promotion of rail to workplaces alongside the Sustrans Bike It projects • Developed a new ‘Cycle Hub’ in Eastbourne - launch April 2014 –will provide a cycling centre that will provide Bikeability Training for all levels , adults and children, cycle maintenance, balance bike sessions and adapted cycle sessions for people with disabilities, along with cycle clubs

2015/16 Programme B1.25 2015/16 LSTF funding will enable social marketing and promotional activity to continue, but it will be focussed on the following elements:- • Promoting the use of sustainable transport infrastructure – Social marketing and promotional activities will be focussed on the target audiences, as listed in table 5, where infrastructure has been delivered at the end of the 2012 – 2015 LSTF Programme, and where infrastructure will come forward through LGF in 2015-16. Local campaigns will encourage communities to use the new sustainable transport infrastructure in the growth corridors/areas for journeys from home to education/work. • Bikeability Training for Adults/Cycle Hub – The social marketing campaigns used to encourage the use of sustainable transport infrastructure will be complemented by the availability of subsidised cycle training for adults to increase confidence and knowledge.

12 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

• The Eastbourne Cycle Hub will continue to be promoted, and other locations on the growth corridors/areas will be sought to set up similar cycle hubs to empower local people to try cycling in a ‘supported and fun’ environment. • Use existing ‘TravelChoice’ branding – This element will maximise the existing work undertaken to develop the County Council’s travel branding, ‘TravelChoice’ and Travel Choice website developed as part of the2012-2015 LSTF programme. • Community Rail Partnership Activities – Work will continue to be undertaken to promote rail for the journey to work and school on the Seaford to Brighton Line; these activities will be extended to the Marshlink (Hastings to Ashford) Line, which will include the locations within the growth/areas corridors stretching from Eastbourne/South Wealden through to Bexhill and Hastings, along with the Hastings to Tonbridge Line. • Real Time Passenger Information (RTPI) – following the investment of LSTF and other funding sources on the upgrade and expansion of RTPI across the county, a major marketing campaign to promote RTPI will be undertaken across the growth corridors/areas in partnership with the bus operators. The marketing will focus on the benefits that RTPI brings in terms of the greater comfort of knowing when their bus will arrive, fostering greater confidence in bus services and increasing bus patronage.

B1.26 The campaigns and activities will continue to be managed internally across the public health, transport policy and scheme delivery and communications service areas in the County Council, and supported by officers/volunteers from the SCRP and Sustrans.

Legacy post March 2016

B1.27 In partnership with the Sustrans Bike It/Smarter Business Travel and Sussex Community Rail Partnership, ESCC propose to invest LSTF funding in ‘easit’, which will provide discounted travel to the organisations and businesses that are engaged with in 2015/16. To continue to influence businesses in the growth corridors/areas to continue to adopt alternative and sustainable transport behaviours.

B2. The Strategic Case

Programme Area B2.1 The East Sussex 2015/16 LSTF Programme area is focused on the Newhaven, A22/A27 South Wealden and Eastbourne and A21/A259 Hastings Bexhill growth corridors/areas as identified in the South East and Coast to Capital Local Enterprise Partnership’s (LEP) Strategic Economic Plans. This area is home to two thirds of the county’s population 1 and where significant development of housing and employment space will be concentrated, to unlock economic growth for our coastal communities.

Target Population B2.2 With a strategic road network which is not fit for purpose for carrying long distance traffic, a high proportion of people living and working in the growth corridors/areas – 73% in Eastbourne and 70% in Hastings 2 – are travelling less than five kilometres by car. As a consequence, localised congestion on the routes into the towns and within the town centres is often significant.

B2.3 Future growth in our growth corridors poses both a challenge and an opportunity to tackle local congestion that is inhibiting economic growth. Therefore the ESCC LSTF revenue programme will continue to target people who live, work and access education and training in the growth corridors/areas and travel less than five kilometres by car . A focus on journeys that are less than five kilometres provides the greatest opportunity to deliver measures that increase the perception that walking, cycling or the use of public transport can be a realistic choice for everyday journeys.

13 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

Delivering local economic growth

B2.4 Delivering economic growth is now the responsibility of Local Enterprise Partnerships where local authorities and businesses work in partnership to prioritise investment in infrastructure to enable housing and business development to come forward. East Sussex County Council has embraced this and is part of two Local Enterprise Partnerships (LEP’s):-

• South East LEP (SE LEP) - which includes businesses, local government and other key organisations from East Sussex, Essex, Kent, Medway, Southend and Thurrock.

• Coast 2 Capital (C2C) - which includes which includes businesses, local government and other key organisations from West Sussex, the London Borough of Croydon, the City of Brighton and Hove, a major part of Surrey and the district of Lewes in East Sussex.

B2.5 The overarching aims of the LEP’s are to support business growth, create jobs and enable the delivery of new homes . In order to achieve this both LEP’s have developed multi-year local growth strategies, referred to as Strategic Economic Plans. These outline the key issues and opportunities that the LEP areas will focus on to support economic growth alongside an infrastructure investment plan. ESCC is also part of the Greater Brighton City Region Growth Deal , agreed in February 2014 3, which will deliver a programme of housing, education jobs and cultural development. Newhaven will benefit from flood defence works to unlock employment sites.

B2.6 The SE LEP SEP Programme for East Sussex will focus on four key components to achieve growth , which ESCC LSTF revenue Programme and the LSTF capital coming forward through the LGF will be intrinsically linked to :- • Investing in Our Growth Corridors; • Boosting Our Productivity with our Universities Driving Growth; • Enhancing Our Wealth: Improving Our Skills; • Accelerating Investment in Housing 4

B2.7 The transport priorities in the SE LEP and C2C LEP SEP’s are in alignment with East Sussex County Council’s Local Transport Plan 2011-2026, where economic growth and safety are key priorities, and the Local Transport Plan Implementation Plan 2011/12 – 2015/16 and the infrastructure priorities required to support employment and housing growth identified in the Borough and District Council’s Infrastructure Delivery Plans . The East Sussex 2015/16 LSTF Revenue Programme will maximise the benefits of the investment in transport infrastructure coming forward through both the LGF, the East Sussex County Council’s Local Transport Plan and funded or delivered by development.

B2.8 The transport priorities for infrastructure, complemented by the 2015/2016 revenue measures, are in alignment with the Marmot Review, 2010, that identifies interventions to encourage active travel including investing in better walking and cycling routes, reducing car speed to improve road safety, and improving public transport can contribute to improving health and reducing health inequalities.

B2.9 The programme will also embrace the government’s Door to Door Strategy, March 2013, with the delivery of integrated sustainable transport measures for walking, cycling and public transport, along with complementary revenue measures that enable sustainable transport to be seen as attractive and convenient and provide seamless journeys. The opportunities to integrate the policy commitments included in the government’s ambition for Cycling, August 2013, specifically the cycle proofing of roads, providing bikeability training for adults to complement training for children, together with encouraging cycling to school are key elements within the LGF sustainable transport measures and 2015/16 LSTF programme.

14 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

1 Census 2011 2 ESIF 2011 3 Greater Brighton City Deal March 2014 4 SE LEP SEP March 2014 Economic & Transport Picture

Employment and skills

B2.10 Key issues and opportunities in three growth corridors/areas:-

• Provide over half of the county’s jobs ; 82,500 (50.3%) of the 163,400 jobs in the county (2009). • Jobs are often in public administration, particularly in Bexhill (44%), Hastings (42%) and Eastbourne (39%) compared with a national average of 29%. • SE LEP SEP focuses on opportunities to expand the employment sectors , and support existing sectors that are flourishing, along with raising employability skills. • Included are a diversified private sector base , self employment, higher education, creative and professional services, advanced manufacturing, health and social services and hospitality and tourism. • Low job density levels are at 0.64 jobs per resident compared with 0.7 in the SE LEP area. 5 • Higher level of economic inactivity , at 24.0% of working age residents, compared to 20.3% in the South East, this hides Hastings who have a high inactivity rate of 27.3% and is reflective of the fact that Hastings is the 20th most deprived local authority area in England. 6

B2.11 In supporting economic growth, East Sussex 2015/16 LSTF Revenue Programme will:- • deliver schemes including ‘Wheels 2 Work’ that will increase access to niche sectors of employment that are concentrated in the growth corridors/areas, i.e. health and social services and hospitality and tourism, that have more flexible and seasonal working hours. • increase the perception that sustainable travel for journeys to work and education to and within the growth corridors/areas are a realistic and attractive option, through the delivery of supported initiatives including Bike It & Smarter Business Travel, contributing to a reduction in traffic congestion on key commuter routes. • enhance job availability through the delivery of targeted social marketing, to enable the use of sustainable travel to access jobs and education on a wider geographic scale .

Transport Investment and Unlocking Development

B2.12 Significant growth in terms of housing and business development will be delivered in our three growth corridors/areas – A22/A27 South Wealden/Eastbourne to Brighton; A21 Bexhill/Hastings and Newhaven – as set out in the respective local district and borough Local Plans.

B2.13 As set out in B2.7 above, investment in transport infrastructure, which has been identified in the Local Plan Infrastructure Delivery Plans, will be a critical element of the SEPs to support this growth. The East Sussex 2015/16 LSTF Revenue Programme, alongside LGF monies for sustainable transport infrastructure allocated by the LEP, will seek to address the issues and support the opportunities outlined below.

Newhaven

B2.14 Key issues and opportunities include: • Severance and congestion, with the A259 running east-west through the middle of the town, forming the town centre ring road, impedes access to shops and employment areas in the town. Congestion has resulted in air quality levels of nitrogen dioxide close to the national limits. • Good public transport links and two functioning railway stations, offering direct train services to Lewes, Seaford and Brighton. The number of passenger journeys from Newhaven Town station has increased from 302,576 in 2008/09 to 318,812 in 2012/13 7 • Access to and from the station will be enhanced during 2014-15, for all road users, with the development of a new transport interchange by ESCC. • Journey time reliability by bus is supported by an every 10 minute service between Brighton and Eastbourne, this has been enhanced through the delivery of a bus priority corridor between Brighton and Peacehaven.

15 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

5 SE LEP SEP March 2014 6 SE LEP SEP March 2014 7 Rail Data 2012

• Improved Real Time Passenger Information delivered as part of East Sussex 2012 – 2015 LSTF programme, along with improved bus stop infrastructure and pedestrian facilities on the routes into and within Newhaven. • National Cycle Route NCN2 passes through Newhaven and forms part of the Avenue Verte, London to Paris cycle route. As part of East Sussex 2012 – 2015 LSTF Programme , provision for pedestrians including crossings, shared walking and cycling routes and improved facilities for cyclists will be delivered on the key routes between Peacehaven and Newhaven. • Development in Newhaven will see over 1,500 homes delivered over the Lewes District Local Plan period whilst commercial development in the town will be focused on the Eastside by Newhaven Harbour and the regeneration of existing vacant or underused industrial sites. The C2C SEP and the Greater Brighton City Deal identifies that development in the town will focus on move high technology and enhances the linkages between it being a gateway to Europe and Brighton & Hove. 8 • C2C LEP growth deal , ESCC will be seeking funding to deliver the Newhaven Port Access Road, which will unlock development sites at Newhaven Harbour and will support the £13m the County Council has allocated to fund the delivery of phase 2 of the road. The provision of the road will enable opportunities for access by sustainable travel and complement the transport interchange at the Newhaven Town rail station. • Participation in physical activity – Newhaven in the district of Lewes has significantly lower participation in the recommended levels of sport and physical activity for children and young people.

B2.15 As part of SE LEP growth deal, the County Council will be seeking funding that supports access by sustainable travel, both within and to Newhaven by delivering the following LSTF packages of schemes which have also been identified in the emerging Lewes District Infrastructure Delivery Plan to support housing and business development in Newhaven. Table 6 outlines how the East Sussex 2015/16 LSTF Revenue programme will maximise any investment in the delivery of this infrastructure.

Table 6 - Newhaven LGF ask – LSTF capital projects Link to LSTF revenue Schemes Housing Job Numbers Numbers Newhaven area LSTF walking Delivering marketing and promotional activity and cycle package (including and subsidised Bikeability Training for adults to links to Seaford, support the pedestrian and cycle connectivity Peacehaven/Brighton and elements of the walking and cycling package, Lewes) targeted at segmented sections of the population and designed to overcome some of the key barriers to using sustainable travel, including 1700 725 safety. Newhaven Ring Road & Local The Sustrans Bike It/Smarter Business Travel capacity improvement package Project will provide training, challenges and – including connectivity initiatives, to enable sustainable travel to be a improvements for pedestrian viable option on routes to and within the town and cyclists . centre.

8 C2C LEP SEP March 2014

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A22/A27 South Wealden/Eastbourne

B2.16 Key issues and opportunities include: • High proportion live and work within five kilometres of their place of work – In Eastbourne this equates to 80%; 73% live and work in the borough • Good public transport provision - growth corridor, links from Eastbourne town to the South Wealden towns of Hailsham and Uckfield. • Improved Real Time Passenger Information across Eastbourne/South Wealden, which will be delivered as part of East Sussex 2012 – 2015 LSTF programme and will make bus travel an attractive and reliable option door to door. • Flat landscape – Eastbourne - means utility cycling l evels in the town compared to elsewhere in the county are considerable higher at 3.5%. Number of dedicated cycle routes in the town - including National Cycle Route 21 (NCN 21) which enters the borough from the north, serving utility and recreational cyclists. As part of East Sussex 2012 – 2015 LSTF Programme, three new routes will be delivered in the town that link the rail station to the seafront and the university campus to the seafront and town centre. A Southern Cycle Hub is also being developed at Eastbourne Station. • Town centre public realm improvements , being delivered as part of the extension of the existing shopping centre that will reduce conflicts between buses, pedestrians and cyclists, and improve connections between the rail station and wider town for walking and cycling. • In the A22/A27 South Wealden/Eastbourne growth corridor, 80, 970sqm of employment floor space and 5,917 new dwellings will be delivered by 2027 . In Eastbourne this will focus on the town centre including an extension of the main shopping centre and Sovereign Harbour. South Wealden will provide additional housing and employment space provision for the settlements of Hailsham, Hellingly, Polegate, Willingdon, Stone Cross and Westham, where there is the greatest need. • Pattern of continual traffic growth in Eastbourne began to level out in 2008 , which corresponded with the introduction of civil parking enforcement in the borough and a town centre controlled parking zone (CPZ), key sections of road and key junctions remain under stress from current traffic levels. • Participation in physical activity – Eastbourne has significantly lower participation in the recommended levels of sport and physical activity for children and young people.

B2.17 As part of SE LEP growth deal, ESCC will be seeking capital funding for the following LSTF packages of projects which have also been identified as infrastructure required to support growth in the Wealden and Eastbourne Local Plan Infrastructure Delivery Plans. This will enable development sites to be unlocked, alleviate the pressure on existing sections of roads and junctions and encourage the use of sustainable travel on key corridors. Table 7 outlines how the East Sussex 2015/16 LSTF Revenue programme will maximise any investment in the delivery of this infrastructure.

Table 7 - A22/A27 South Wealden/Eastbourne LGF ask – LSTF capital projects Link to LSTF revenue Schemes Housing Job Numbers Numbers Hailsham/Polegate/Eastbourne The revenue programme will provide Sustainable transport corridor - bus complementary marketing and incentives priority measures to enable an express working in partnership with local bus bus service along the Hailsham – operators to encourage bus travel for Polegate – Eastbourne corridor journeys to work and education. Eastbourne and South Wealden LSTF The Sustrans Bike It/Smarter Business walking & cycling package Travel Project will identify and work with schools and businesses near to where 4300 infrastructure is being delivered to 900 provide a combination of challenges, training and initiatives that support the use of infrastructure.

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LGF ask – LSTF capital projects Link to LSTF revenue Schemes Housing Job Numbers Numbers

Hailsham /Polegate accessibility The Sustrans Bike It/Smarter Business package Travel Project will identify and work with schools and businesses near to where infrastructure is being delivered to provide a combination of challenges, training and initiatives that support the use of integrated sustainable transport infrastructure for seamless journeys

Eastbourne town centre LSTF access & The Sustrans Bike It/Smarter Business improvement package- public realm Travel Project will identify and work with improvement and enhanced bus/rail schools and businesses near to where integration infrastructure and improved public realm is being delivered to provide a combination of challenges, training and initiatives that support the use of integrated sustainable transport infrastructure for seamless journeys. 4100 3500 Eastbourne Bus access and Marketing and promotional activity will improvement package (bus enhance the bus priority scheme, aimed infrastructure and information) at improving accessibility and connectivity within the South Wealden and Eastbourne area, through targeted marketing and partnership working with local bus operators to encourage bus travel for journeys to work and education.

Uckfield Town Centre Accessibility A combination of marketing and Improvements Package promotional activity will enhance the improvements to public transport. The Sustrans Bike It/Smarter Business Travel Project will identify and work with schools and businesses near to where 1000 440 infrastructure is being delivered to provide a combination of challenges, training and initiatives that support the use of integrated sustainable transport infrastructure for seamless journeys

A21/A259 Bexhill Hastings

B2.18 Key issues and opportunities include: • Traffic congestion is a major issue in this growth corridor/area, occurs not only at peak hours, but consistently throughout the day on the link between Glyne Gap roundabout and Harley Shute Road (A259), along Hastings’ seafront and in the Old Town (especially during the holiday season), and on the Ridge (A2100/B2093). • Congestion will be alleviated on the A259 Glyne Gap following the construction of the Bexhill - Hastings Link Road , due to open in April 2015, is critical to unlock the development of a new 50,000 sqm business park and the construction of up to 2000 new homes . 10 • Good public transport provision with rail journeys from Hastings stations increasing from 1,940,801, in 2008/09 to 2,013,242 in 2012/13. Improvements to rail infrastructure will be critical to support future economic development in the towns; with the electrification and dual tracking of the Hastings-Ashford line has been identified as the highest priority in East Sussex Rail Strategy adopted in 2013. 18 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

• Hastings Quality Bus Partnership , involving Stagecoach, East Sussex and Hastings Borough Council, set up in 2002 to increase bus patronage, to improve punctuality and journey time, and to make bus travel more attractive and accessible in the town. • Real Time Passenger Information will be delivered in Bexhill and Hastings in 2015/16 by East Sussex County Council. • Core network of walking and cycling routes has been identified in Hastings through the development of their Local Plan. This is being reviewed as part of the development of joint East Sussex County Council/Hastings Borough Council Walking & Cycling Strategy for the town, in partnership with local cycle groups, to ensure that it aligns with future development, for housing and employment coming forward in the short and longer term. Similar work is being undertaken on developing a Rother Walking & Cycling Strategy with Rother District Council and local cycle groups, which will include Bexhill. • Development on the A21 Hastings Bexhill growth corridors/areas - 112558sqm of employment floor space and 6,305 new dwellings will be delivered by 2028. This will be concentrated in Hastings town centre, Priory Quarter, and the Queensway Employment Centre, along with northeast Bexhill. • Participation in physical activity/life expectancy – Hastings has significantly lower participation in the recommended levels of sport and physical activity for children and young people. It also has significantly lower life expectancy and disability free life expectancy for both men and women.

B2.19 As part of SE LEP growth deal ESCC will be seeking funding to deliver sustainable transport Infrastructure which has been identified in the respective Local Plan Infrastructure Delivery Plans as necessary to support housing and business growth. The investment in transport infrastructure would focus on alleviating pressure on existing junctions, improve sustainable travel access to and within the town centres and connect development sites to the existing network . Table 8 outlines how the East Sussex 2015/16LSTF Revenue programme will maximise any investment in the delivery of this infrastructure.-

Table 8 - A21/A259 Bexhill Hastings LGF ask – LSTF capital projects Link to LSTF revenue Schemes Housing Job Numbers Numbers Hastings and Bexhill LSTF town centre Targeted programmes focussed on the access and improvement package: journey to work and school; including the integrated transport schemes to Sustrans Bike It/Smarter Business Travel improve access for all road users into Project - a programme of training, Hastings and Bexhill town centres challenges and initiatives, to enable sustainable travel to be a viable option on routes to and within the town centres. Extension of the East Sussex Wheels 2 Work scheme into this growth corridor/area to provide to increase access to employment and educational

opportunities; social marketing and

promotion. 6280 4200 Hastings and Bexhill LSTF walking and The Sustrans Bike It/Smarter Business cycling package: development of cycle Travel Project will identify and work with network for Bexhill and Hastings schools and businesses near to where infrastructure is being delivered to provide a combination of challenges, training and initiatives that support the use of infrastructure. Hastings and Bexhill bus access Bus marketing and promotional activity improvement package. associated with delivery of Real Time Passenger Information system into Bexhill and Hastings.

9 Eastbourne Borough Local Plan/Wealden Local Plan 10 Rother Local Plan

19 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

B3. The Economic Case – Value for Money

B3.1 The assessment of value for money and outcomes is based on our proposed 2015/16 LSTF programme, as outlined in Section B1, which would be funded by contributions requested from the Department for Transport, as well as the local/third party contributions identified in Section B4.

B3.2 In determining the outcomes and value for money of our proposed 2015/16 LSTF programme, a relatively simple spread sheet model was developed based on existing traffic and carbon dioxide levels across the programme area, coupled with the number of people likely to be reached by the proposal and the results of several major smarter choices evaluations. This model allowed us to calculate the likely reductions in vehicle kilometres and carbon dioxide emissions, which in turn allowed us to estimate the value for money of this LSTF proposal, using Department for Transport WebTAG valuations. More detail can be found in the appended Economic Appraisal Report and the Scheme Impact Pro Formas .

B3.3 Once this data was input into the model, Department for Transport WebTAG valuations were analysed to determine the financial benefits that would accrue from this reduction in vehicles kilometres for congestion, infrastructure, accidents, noise, local air quality and greenhouse gas emissions in 2015 prices. Fiscal benefit estimates were also obtained for reduced mortality from the World Health Organisation’s Health Economic Assessment Tool. No optimism bias has been applied.

B3.4 The model is considered fit-for-purpose and the most appropriate method for analysing the value for money of this scheme as it reflects the most up-to-date evaluation data available for each element of the programme and utilises Department for Transport WebTag pricing for marginal external benefits of decongestion schemes. The results of this analysis, including a benefit to cost ratio, are provided in the tables below.

Table 9 – ESCC – LSTF 2015-16 Value for Money Post-Implementation Core Outcomes Carbon Dioxide Emissions Reductions (Tonnes per annum) 2,552 Traffic Reduction (Vehicle kilometres per annum) 12,329,900

Post-Implementation Value for Money Per Annum (2015 Prices) Congestion £1,668,482 Infrastructure £12,330 Accidents £394,557 Local Air Quality £12,330 Noise £24,660 Greenhouse Gases £178,660 Increased GVA (Wheels to Work Only) £1,310,040 Reduced JSA (Wheels to Work Only) £338,832 Reduced Mortality –Cycling £68,545 BENEFITS TOTAL £4,008,435

Benefit to Cost Ratio DfT Contribution 5.9 (Very High)

B3.5 Overall, the scheme is likely to provide approximate 3% reduction in traffic (vkm) across the proposal area and approximately 1% reduction in carbon dioxide emissions from transport on A-Roads. These reductions will provide a relatively significant contribution towards meeting the DfT LSTF programme’s core objectives of facilitating growth by reducing congestion, improving the reliability and predictability of journey times and reducing carbon dioxide emissions from transport.

B3.6 However, in addition to the above quantifiable benefits, the 2015/16 LSTF proposal will also provide a host of non-quantifiable, qualitative benefits. Qualitative economic, social and environmental outcomes and benefits are likely to include: • Improved employment prospects and work experience, particularly as a result of the ESW2W scheme; • Employment growth from the freeing up of road capacity to enable economic development to come forward; • Reduced road traffic collisions and injuries; 20 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

• Reduced air pollution emissions from road transport; • Reduced obesity and increased physical activity, particularly at workplaces and schools; • Possible increase in life expectancy from reductions in obesity, cardiovascular disease and diabetes as a result of increased physical activity; and • Improved connectivity and increased opportunities for those without cars to existing and proposed residential, employment, education, health and leisure destinations, resulting in positive distributional impacts.

B3.7 Appraisal of the revenue programme has also been qualitatively considered in combination with the potential sustainable infrastructure schemes included in the LEPs’ Strategic Economic Plans (SEPs). The overarching aims of the LEPs covering East Sussex are to support business growth, create jobs and enable the delivery of new homes. The LSTF revenue programme will maximise the benefits of the investment in transport infrastructure coming forward through the Local Growth Fund, the East Sussex County Council’s Local Transport Plan (LTP) and development contributions. The LSTF revenue programme has been specifically tailored to complement the LSTF capital schemes within the SEPs by:

• Delivering schemes, including ‘Wheels 2 Work’, that will increase access to niche sectors of employment that are concentrated in the growth corridors/areas, i.e. health and social services and hospitality and tourism, that have more flexible and seasonal working hours;

• Increasing the perception that sustainable travel for journeys to work and education to and within the growth corridors/areas are a realistic and attractive option, through the delivery of supported initiatives including Bike It & Smarter Business Travel, contributing to a reduction in traffic congestion on key commuter routes; and

• Enhancing job availability through the delivery of targeted social marketing, to enable the use of sustainable travel to access jobs and education on a wider geographic scale.

B3.8 As part of LEP local growth deals, ESCC will be seeking capital funding for the following LSTF packages of projects which have also been identified as infrastructure required to support growth within the various Local Plan Infrastructure Delivery Plans. This will enable development sites to be unlocked, alleviate the pressure on existing sections of roads and junctions and encourage the use of sustainable travel on key corridors. The 2015/16 LSTF revenue programme will likely increase the numbers of sustainable transport users and demand for improved walking, cycling and public transport access, links and infrastructure and more detail of the complementary benefits of the LSTF revenue programme to the LGF capital schemes can be found in Section B2.

The LSTF revenue proposal will therefore complement the following sustainable transport SEP schemes and further enhance their benefits: • Newhaven area LSTF walking and cycle package • Newhaven Ring Road & Local capacity improvement package • Hailsham/Polegate/Eastbourne Sustainable transport corridor • Eastbourne and South Wealden LSTF walking & cycling package • Hailsham /Polegate accessibility package • Eastbourne town centre LSTF access & improvement package • Eastbourne Bus access and improvement package • Uckfield Town Centre Accessibility Improvements Package • Hastings and Bexhill LSTF town centre access and improvement package • Hastings and Bexhill LSTF walking and cycling package • Hastings and Bexhill bus access improvement package

Once these projects are complete, they should help to lock in the behavioural changes experienced from the initial East Sussex LSTF programme, as well is the 2015/16 LSTF programme.

No adverse impacts are anticipated to arise from this LSTF proposal. Key risks and uncertainties are identified in more detail in Section B8 and have been identified through a thorough Risk Assessment.

B3.8 Appendix 4 includes scheme impact’s proformas and a detailed description of the sources of data and forecasts used to complete these and the economic appraisal.

21 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

B4. The Financial Case – Project Costs

B4.1 Table 10 outlines the DfT funding that ESCC are seeking along with our local contributions and any third party contributions that are available during 2015/16.

B4. The Financial Case – Project Costs

B4.1 The table below outlines the DfT funding that ESCC are seeking along with our local contributions and any third party contributions that are available during 2015/16.

Table 10: Funding profile (Nominal terms)

£000s 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 Total

DfT funding sought 0.684 0.684

Local Authority contribution 1.31 1.90 2.40 1.00 0.80 0.80 8.21

Third Party contribution inc. LGF 12.265 2.00 1.00 7.50 7.00 7.00 36.765

TOTAL 14.259 3.90 3.40 8.50 7.80 7.80 45,659

B4.2 Table 10 outlines the costs of each element of ESCC LSTF 2015-2016 Revenue Programme.

Table 11 – ESCC LSTF 2015 16 Revenue Costs Programme Element Cost

CT1 ESW2W £205,000

CT2 Sustrans Bike It/Smarter Business Travel £300,000

CT3 Social Marketing & Promotions £179,000

Total £684,000

B5. Management Case - Delivery

B5.1 Appendix 5 outlines the detailed project plan with milestones, task duration and resource requirements for the 2015/16 LSTF Revenue programme.

B6. Management Case – Statutory Powers and Consents

B6.1 Please list separately each power / consents etc obtained, details of date acquired, challenge period (if applicable) and date of expiry of powers and conditions attached to them. Any key dates should be referenced in your project plan. None

B6.2 Please list separately any outstanding statutory powers / consents etc, including the timetable for obtaining them. None

B7. Management Case – Governance

B7.1 Appendix 6 outlines how the delivery of the LSTF Programme will continue to be managed by East Sussex County Council alongside the various project providers who will be responsible for delivering projects during the programme period.

22 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

B7.2 The 2015/16 LSTF revenue programme will continue to be led by the Strategic Economic Infrastructure Team at East Sussex County Council, using existing staff resource and governance procedures developed during the 2012 - 2015 LSTF programme. The Strategic Economic Infrastructure team are responsible for Transport Policy and Strategic Planning Policy, lead on the business case development of Major Transport Schemes for the South East LEP SEP and will play a key role in the delivery of LGF funded schemes. This will ensure that the delivery of the LSTF revenue programme will be closely aligned to transport infrastructure coming forward through the LGF.

B7.3 They will continue to be supported by a core of senior officers at the County Council in Transport Operations, Transport Design and Delivery and Public Health service areas who are responsible for decision making and providing input into the programme. The programme will also be supported by existing project management support from Finance, Procurement and Legal.

B7.4 Projects CT1, CT2 and CT3 are also supported by existing governance arrangements.

B8. Management Case - Risk Management

B8.1 The East Sussex 2015/16 LSTF revenue programme includes the enhancement and extension of existing projects. Risk assessments were developed as part of project plans for the 2012 – 2015 LSTF programme and are regularly reviewed as part of stakeholder and steering group meetings.

B8.2 A thorough review of the risk assessments for each project has been undertaken by considering the potential to extend the projects for an additional year and beyond. For the purposes of the bid an assessment of the key risks associated with the programme are included at Appendix

B9. Management Case - Stakeholder Management

B9.1 Table 10 provides a summary of our strategy for managing stakeholders, with details of the key stakeholders together with a brief analysis of their influences and interests.

Table 12 – Stakeholder Management Key Stakeholder Communication/ Influence/Interest Communication Method Engagement Programme delivery Method SE/C2C LEP • SELEP Transport Sub Enabling - delivery of SELEP Transport Sub Greater Brighton City Committee economic growth - Committee Region negotiation of LGF • C2C Transport funding for Transport C2C Transport Working Working Group Infrastructure outlined in Group the SEP District & Borough • Local Plan Enabling the delivery - LSTF Stakeholder Councils development housing and employment, Meetings/Newsletters Lewes District • Transport strategy support economic growth, Eastbourne Borough development – i.e. and in alignment with Sustrans Bike It & Smarter Wealden District Walking & Cycle critical infrastructure Business Travel Rother District Strategies Stakeholder Group Hastings Borough • Engagement events - Inform development and LSTF 2012-2015 delivery – benefit their • Consultation LSTF local communities 2012-2015 Sustainable Transport Infrastructure Business Sector Growth • SE LEP Partnership working with Attend Chambers of Corridors/Areas • C2C LEP local authorities to Commerce • Business Survey 2012 prioritise investment in meetings/Business • Bike It/Smarter roads, buildings and Forums/Breakfasts 23 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

Business Travel facilities growth Project corridors/areas. Bike It/Smarter Business Travel – Workplace Travel Inform development and Network delivery of programme to benefit employers. Target Communities • Local Transport Plan Access to a transport LSTF Stakeholder within Growth/Areas & Implementation network that serves Newsletters Plan Consultation access to key services - Voluntary Sector • Consultation LSTF work, school, shopping Press releases, 2012-2015 facilities & health promotional events and Sustainable Transport facilities, and green space campaigns Infrastructure • Attendance Community Events Public Transport • Local Transport Plan Inform future of bus ESCC attending Bus Operators & Implementation service delivery in the Operator/TOC meetings Brighton & Hove Bus and Plan county. Coach Company (BHB&C) • Consultation LSTF Stakeholder Stagecoach • Strategic Supporting marketing events/newsletters Compass Commissioning campaigns – bus travel Other Bus Operators Strategy – Buses Support programme Southern • Transport strategy deliver to ensure South Eastern development – seamless/integrated Walking & Cycling travel, i.e. Cycle parking stations

B9.2 Can the scheme be considered as controversial in any way? No

B9.3 Have there been any external campaigns either supporting or opposing the scheme? No

B10. The Commercial Case

B10.1 As outlined in previous sections of the bid the elements included in the East Sussex 2015/16 LSTF revenue programme predominately include existing LSTF projects and funding is being sought to maximise the opportunity to both extend and enhance these during the funding period.

B10.2 Appendix 8 demonstrates the viability of the proposed elements and the ability that ESCC is ready to deliver at the start of the funding period. This includes details of any Legal and Procurement implications that have been explored and the resource availability to deliver the measures.

B10.3 CT1 – East Sussex Wheels 2 Work and CT2 - Sustrans Bike It both include clauses in the existing contracts that allow for an extension of the service for an additional year. The Smarter Business Travel element of the Sustrans projects could be dealt with, as a variation, to the existing Sustrans Bike It contract.

B10.4 Due to the low value of funding being allocated to the Community Rail Projects, they would be managed by the update and re-issue of existing Memorandum of Understanding with the Sussex Community Rail Partnership, which would be supported by action plans for the programme period and agreed by both parties.

B10.5 Delivery of elements CT1, 2 & 3 beyond March 2016 has also been explored along with the actions that would be required in accordance with procurement rules. This has been factored into the management delivery plan in appendix 5.

24 East Sussex Growth Corridors ‘Better Ways to Work & Education March 2014 Local Sustainable Transport Fund 2015/16 Revenue Bid

SECTION C – Monitoring, Evaluation and Benefits Realisation

C1. Monitoring and Evaluation

C1.1 As part of East Sussex LSTF 2012 -2015 programme, robust monitoring and evaluation frameworks were developed for each of the projects. The data that is collected from the evaluations is reported to the as part of their annual monitoring.

C1.2 To ensure that consistent data is collected, the indicators and mechanisms for data collection will remain, but with the bid programme focussed on promoting sustainable transport infrastructure, there will be an emphasis on collecting data on the use of sustainable transport infrastructure where a project has targeted its use. Appendix 9 outlines the Monitoring and Evaluation Framework.

SECTION D - Declarations

D1 Senior Responsible Owner Declaration

As Senior Responsible Owner for [ scheme name ] I hereby submit this request for approval to DfT on behalf of [name of authority ] and confirm that I have the necessary authority to do so.

I confirm that [ name of authority ] will have all the necessary statutory powers in place to ensure the planned timescales in the application can be realised. Name: Jonathan Wheeler Signed:

Position: Team Manager, Strategic Economic Infrastructure

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