Connect Card Project Update

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PROJECT UPDATE Transportation Committee December 2016 02 Connect Card Background Promote transit use by reducing barriers to transfers and enabling a convenient way to pay your transit fare across the region. 9 Consortium Member Agencies + SACOG • RT, Eldorado Transit, e-Tran, Folsom Stage Line, Placer County Transit, Roseville Transit, South County Transit, Yolobus, Yuba-Sutter Transit CONNECT CARD TRANSPORTATION COMMITTEE || 2016 03 Soft Launch Overview ConnectTransitCard.com/howitworks Phase 1 • Regional Transit • Mid-November • 300+ Participants Phase 2 • All Other Agencies • 500+ Participants Goals • Solicit real customer feedback • Identify any residual issues CONNECT CARD TRANSPORTATION COMMITTEE || 2016 04 Full System Launch • Early 2017 • Corporate Accounts • Education Institutions • Eventual retirement of paper passes and tickets • Increase Adoption Rate • 80-85% Market Penetration CONNECT CARD TRANSPORTATION COMMITTEE || 2016 05 Comparable Projects – Similar Experiences West Coast Peer Exchange: • TAP Card - LA • Clipper Card – Bay Area • ORCA Card – Seattle • MyRide – Denver • Compass Card – San Diego Other Smart-Cards Studied: • Ventra Card – Chicago • SmartTrip – Washington DC • Key Card – Philadelphia CONNECT• BreezeCARD Card - Atlanta TRANSPORTATION COMMITTEE || 2016 06 Features & Benefits - Customer • Universal Regional Cash Value • One Card – All Regional Passes • Seamless Regional Travel • Lost/Stolen Balance Protection • Reduces the “Fare Barrier” • Auto-Load • Easy to Manage Corporate Accounts • Integrated Reduced Fare ID Card CONNECT CARD TRANSPORTATION COMMITTEE || 2016 07 Features & Benefits - Agencies • Reduces Fraud • Reduces Cash Handling • Allows fare increases on the nickel/dime instead of quarter (previously done for rider convenience in a cash system) • Reconciliation between fares purchased and Rides Taken • Big Data • Ridership numbers by product, route, agency, ride sponsor, etc. • Help with service planning & pricing products for the future. CONNECT CARD TRANSPORTATION COMMITTEE || 2016 08 Future Integrations & Expansion • Integration • Bike Share • Car Share • Parking • Marketing/Benefit Program • Expansion • Additional Agencies • Additional Retail Partners CONNECT CARD TRANSIT COORDINATING COMMITTEE || 2016 QUESTIONS? Transportation Committee December 2016.

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