PROJECT UPDATE

Transportation Committee December 2016 02 Connect Card Background

Promote transit use by reducing barriers to transfers and enabling a convenient way to pay your transit fare across the region.

9 Consortium Member Agencies + SACOG • RT, Eldorado Transit, e-Tran, Folsom Stage Line, Placer County Transit, Roseville Transit, South County Transit, , Yuba-Sutter Transit

CONNECT CARD TRANSPORTATION COMMITTEE || 2016 03 Soft Launch Overview ConnectTransitCard.com/howitworks Phase 1 • Regional Transit • Mid-November • 300+ Participants Phase 2 • All Other Agencies • 500+ Participants Goals • Solicit real customer feedback • Identify any residual issues

CONNECT CARD TRANSPORTATION COMMITTEE || 2016 04 Full System Launch • Early 2017 • Corporate Accounts • Education Institutions • Eventual retirement of paper passes and tickets • Increase Adoption Rate • 80-85% Market Penetration

CONNECT CARD TRANSPORTATION COMMITTEE || 2016 05 Comparable Projects – Similar Experiences West Coast Peer Exchange: • TAP Card - LA • – Bay Area • ORCA Card – • MyRide – Denver • – Other Smart-Cards Studied: • Card – • SmartTrip – DC • Key Card –

CONNECT• BreezeCARD Card - TRANSPORTATION COMMITTEE || 2016 06 Features & Benefits - Customer • Universal Regional Cash Value • One Card – All Regional Passes • Seamless Regional Travel • Lost/Stolen Balance Protection • Reduces the “Fare Barrier” • Auto-Load • Easy to Manage Corporate Accounts • Integrated Reduced Fare ID Card

CONNECT CARD TRANSPORTATION COMMITTEE || 2016 07 Features & Benefits - Agencies • Reduces Fraud • Reduces Cash Handling • Allows fare increases on the nickel/dime instead of quarter (previously done for rider convenience in a cash system) • Reconciliation between fares purchased and Rides Taken • Big Data • Ridership numbers by product, route, agency, ride sponsor, etc. • Help with service planning & pricing products for the future.

CONNECT CARD TRANSPORTATION COMMITTEE || 2016 08 Future Integrations & Expansion • Integration • Bike Share • Car Share • Parking • Marketing/Benefit Program • Expansion • Additional Agencies • Additional Retail Partners

CONNECT CARD TRANSIT COORDINATING COMMITTEE || 2016 QUESTIONS?

Transportation Committee December 2016