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Incross Introduction ENG Realizing Your Dreams, Imagination & Freedom via Mobile Devices Mobile & Convergence Leader, Incross This material is confidential and proprietary to INCROSS Corporation. It may not be reproduced, published, or disclosed without prior written consent from INCROSS. © 2014 INCROSS, Co., Ltd. All Rights Reserved. INCROSS Corporation, the INCROSS logos and all other INCROSS product or service names are trademarks of INCROSS Corporation. Contents 1. Company Overview <Pg. 2> 3. Digital Ad Business <Pg. 16> 1-1. Our Company 3-1. Domain 1-2. History 3-2. Core Competency 1-3. Organization 3-3. Portfolio 3-4. Partners 2. Game Business <Pg. 6> 4. Media Business <Pg. 25> 2-1. Domain 4-1. Domain 2-2. Core Competency 4-2. Core Competency 2-3. Portfolio 4-3. Portfolio 2-4. Partners 4-4. Partners 1 1. Company Overview 1-1. Our Company 1-2. History 1-3. Organization 2 1-1. Our Company Incross creates a world where people can realize their dreams, imagination, and freedom through mobile devices Company Name Incross Co., Ltd. CEO Jae-won Lee Founded August 2007 Employees 212 (as of May 2014) Main Areas of Business Game Business Digital Ad Business Media Business Incross publishes a wide variety of Incross specializes in establishing Incross launched Dawin, the first mobile games and applications and executing digital media and only Real Time Bidding-based worldwide under its brand, strategies, advertising sales, and video advertising network service, TheAppsGames. operations. and operates its PAS (Plug-in App Store), a content marketing Incross covers a wide range of new platform that helps companies and media, including Internet display publishers distribute digital content advertising, mobile, IPTV, and and applications. digital signage (outdoor digital advertising). 3 1-2. History Incross has developed into a mobile game publishing & digital advertising specialist 2013 2012 Launched "Dawin," a local video advertising network platform for multi- 2011 screen use Awarded by the Chairman of Hosted media invitation seminar, 2010 Korea Communications "Dawin-Brightcove" 2009 Hosted mobile marketing Commission for contributing Selected as a global publisher for seminar with Google AdMob to promotion of IPTV industry mobile games by Korea Creative 2008 Merged with Content Agency Obtained domestic Had largest booth in B2B 2007 Innoace publishing contract for Participated in G-Star 2013 in Busan Acquired pavilion, “TheAppsGames,” at Developed “I’m mobile games with Bandai with the largest booth in B2B pavilion media rep G-Star in Busan Launched AD” for Ad "Legend of Gods" named This Year's Namco business Set up booth at global game Game by Google Players' Choice Awards Founded mobile widget, Networks Obtained exclusive supply unit from fairs, including Mobile World Received top prize for online “i topping” Media rep contract for 6 mobiles games CrossM Congress, Game Developers advertising marketing in 2013 with contract with from China-based Soco Soft Insight Conference, ChinaJoy, and "Dawin" Digital View Games for Android markets GamesCom Acquired "Mobile Advertising in Korea, Japan, and Taiwan Cable TV media Platform (MAdP)" accreditation, rep contract with Launched “TheAppsToday,” supervised by the Ministry of Science, C&M Digital a proprietary brand app, in ICT and Future Planning for "Dawin" SK T-store 4 1-3. Organization With 4 departments, 5 offices, and 30 teams, Incross has achieved synergy in the mobile industry thanks to its diverse group of experts CEO Management Games Advertising Media Support 5 2. Game Business 2-1. Domain 2-2. Core Competency 2-3. Portfolio 2-4. Partners 6 2-1. Domain – Mobile Game Publishing Incross is able to secure quality content at home and abroad based on our extensive developer network. We supply the iOS and Android markets as well as major telecoms and device manufacturers. We also set up a shop-in-shop brand (TheAppsGames) in these markets, which has expanded our content retail channels. Source & Develop Killer Content Worldwide Content Publishing Content Aggregation • Secure premium content and publishing • Publish domestic content in foreign markets • Publish game content on app stores: SK T store, • Develop and publish killer apps through partnership • Secure domestic and international publication licenses KT Olleh Market, OZ Store, Samsung Apps, Google Play, with solution BPs through cooperation with overseas BPs and iOS Appstore Overseas Content • RPG Open • Simulation Market • Action License Sourcing Korean • Shooting Publishing • Sports Publishing • Social Puzzles & board games • Much more Development Platform Domestic Content Tech Support Asia Latin America • RPG Marketing/PR Open • Simulation Global Market USA • Action Operations License Publishing Europe • Shooting • Sports Settlement • Puzzles & board games Social • Much more Platform 7 2-1. Domain – SK T Store Operation Incross has achieved significant growth thanks to the SK T Store. Just three years after its launch, the T Store boasts 18 million subscribers, 1.3 million downloads per day, and annual sales of 100 billion won. Incross is committed to achieving fast, significant growth. Shop Client SK T Store Website SK T Store Service Operation • Operates user service sites, such as Tstore.co.kr, the shop client, m.tstore.co.kr, and PC Manager • Operates developer site, manages customer memberships, product registration/verification, sales, and settlement for dev.tstore.co.kr • Manages back office duties, such as memberships/products/settlement/statistics/CS Developer Center • Supports technical environment according to platform and payment method • Operates events and product offerings SK T Store Development and Operation • Develops and operates the SK T Store site, developer site, and back office duties 8 2-2. Core Competency A game distributor that has secured a variety of mobile game content and business know-how - Finds/creates high-quality content, and has supplied over 2,000 unique contents for a variety of domestic and international platforms. - Offers a specialized publishing brand (TheAppsGames) and employs experts in a range of fields. - Has grown to become the largest publisher of smartphone games in Korea, targeting overseas open markets. - Secured an extensive network of developers and publishers in 30 countries around the world. - Possesses sales and marketing capabilities as a CA in major domestic markets and as an international content provider. - Offers superior capabilities as a content operator, supporting multiple languages, optimizing terminals, and providing technical support. A provider of total solutions for planning, design, building, and operation of wired/wireless services - Provides professional consulting and optimal IT solutions based on vast experience with wired/wireless networks and multiple devices. - Provides the best possible methods for running service infrastructures with its professional service operation and management skills. - Services: Personal-storage-based cloud (T-Cloud), open market content (SK T Store), wireless NATE/FreeZone (SKT wireless Internet) 9 2-3. Portfolio – Legend of Gods Godly RPG World, where growth happens Legend of Gods is a well-crafted mobile RPG, optimized almost automatically! for Unity 3D, featuring spectacular graphics and content. Its unique Auto Complete Mission mode maximizes user • Developer: mAPPn convenience alongside fun elements, including a variety of • Title: Legend Of Gods battles, PvP, and a guild system. • Genre: RPG Game Features ★ Side-scrolling, dungeon-clearing MMORPG Exciting and powerful strikes and a spectacular battle system ★ Mythology-based fantasy story that has something for everyone Impressive, detailed graphics comparable to online games ★ Auto Battle feature makes it easy for all types of users to play Fusion and enchantment features available for over 1,000 weapon types, armor, mounts, and gems ★ Clear boss dungeons with party and guild members. Join PvP. Players who attack dungeons as a party earn large rewards ★ Rapid Growth system and diverse play modes Joint attacks boost skill damage and healing effects. Players who purchase stamina to participate in battles make their characters more powerful. 10 2-3. Portfolio – War Valley Never-before-seen mobile MMORPG! War Valley Online is a real-time MMORPG with a number of quests, siege warfare, and a PvP/PvE system to keep players engaged. Thanks to rich content, impressive skills, and • Developer: CMGE unique effects for each character, this title offers a whole • Title: War Valley Online new level of mobile MMORPG experience. • Genre: MMORPG Game Features ★ Optional Auto or Manual Battle ★ Playable via both touch screen and virtual scrolling ★ Features PvP, PvE, guild battles, siege warfare, and team play ★ Skills for daily needs and trade systems (e.g., fishing, marriage, clergy) ★ Includes pet system and mount system 11 2-3. Portfolio – God of Cards: Romance of the Three Kingdoms Great card epic created with the God of Cards: Romance of the Three Kingdoms offers the heroes of Three Kingdoms! perfect warrior growth system with over 400 warriors and more than a thousand items to collect. Combine a number • Developer: RedAtoms of warriors with unique attributes and build your troops. • Title: God of Cards: Romance of the Three Immerse yourself in the last days of China’s Han Dynasty! Kingdoms • Genre: Strategy TCG Game Features ★ Warrior Growth System Nearly 400 warriors available for appointing, enchanting, and fusing to maximize combat power. ★ PvP System Dynamic PvP system featuring treasure
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