Realizing Your Dreams, Imagination & Freedom
via Mobile Devices
Mobile & Convergence Leader, Incross
This material is confidential and proprietary to INCROSS Corporation. It may not be reproduced, published, or disclosed without prior written consent from INCROSS. © 2014 INCROSS, Co., Ltd. All Rights Reserved. INCROSS Corporation, the INCROSS logos and all other INCROSS product or service names are trademarks of INCROSS Corporation. Contents
1. Company Overview
2. Game Business
1 1. Company Overview
1-1. Our Company 1-2. History 1-3. Organization
2 1-1. Our Company
Incross creates a world where people can realize their dreams, imagination, and freedom through mobile devices
Company Name Incross Co., Ltd. CEO Jae-won Lee
Founded August 2007 Employees 212 (as of May 2014)
Main Areas of Business
Game Business Digital Ad Business Media Business
Incross publishes a wide variety of Incross specializes in establishing Incross launched Dawin, the first mobile games and applications and executing digital media and only Real Time Bidding-based worldwide under its brand, strategies, advertising sales, and video advertising network service, TheAppsGames. operations. and operates its PAS (Plug-in App
Store), a content marketing Incross covers a wide range of new platform that helps companies and media, including Internet display publishers distribute digital content advertising, mobile, IPTV, and and applications. digital signage (outdoor digital advertising).
3 1-2. History
Incross has developed into a mobile game publishing & digital advertising specialist
2013
2012 Launched "Dawin," a local video advertising network platform for multi- 2011 screen use Awarded by the Chairman of Hosted media invitation seminar, 2010 Korea Communications "Dawin-Brightcove" 2009 Hosted mobile marketing Commission for contributing Selected as a global publisher for seminar with Google AdMob to promotion of IPTV industry mobile games by Korea Creative 2008 Merged with Content Agency Obtained domestic Had largest booth in B2B 2007 Innoace publishing contract for Participated in G-Star 2013 in Busan Acquired pavilion, “TheAppsGames,” at Developed “I’m mobile games with Bandai with the largest booth in B2B pavilion media rep G-Star in Busan Launched AD” for Ad "Legend of Gods" named This Year's Namco business Set up booth at global game Game by Google Players' Choice Awards Founded mobile widget, Networks Obtained exclusive supply unit from fairs, including Mobile World Received top prize for online “i topping” Media rep contract for 6 mobiles games CrossM Congress, Game Developers advertising marketing in 2013 with contract with from China-based Soco Soft Insight Conference, ChinaJoy, and "Dawin" Digital View Games for Android markets GamesCom Acquired "Mobile Advertising in Korea, Japan, and Taiwan Cable TV media Platform (MAdP)" accreditation, rep contract with Launched “TheAppsToday,” supervised by the Ministry of Science, C&M Digital a proprietary brand app, in ICT and Future Planning for "Dawin" SK T-store
4 1-3. Organization
With 4 departments, 5 offices, and 30 teams, Incross has achieved synergy in the mobile industry thanks to its diverse group of experts
CEO
Management Games Advertising Media Support
5 2. Game Business
2-1. Domain 2-2. Core Competency 2-3. Portfolio 2-4. Partners
6 2-1. Domain – Mobile Game Publishing
Incross is able to secure quality content at home and abroad based on our extensive developer network. We supply the iOS and Android markets as well as major telecoms and device manufacturers. We also set up a shop-in-shop brand (TheAppsGames) in these markets, which has expanded our content retail channels.
Source & Develop Killer Content Worldwide Content Publishing Content Aggregation • Secure premium content and publishing • Publish domestic content in foreign markets • Publish game content on app stores: SK T store, • Develop and publish killer apps through partnership • Secure domestic and international publication licenses KT Olleh Market, OZ Store, Samsung Apps, Google Play, with solution BPs through cooperation with overseas BPs and iOS Appstore
Overseas Content
• RPG Open • Simulation Market • Action License Sourcing Korean • Shooting Publishing • Sports Publishing Social • Puzzles & board games • Much more Development Platform
Domestic Content Tech Support Asia
Latin America • RPG Marketing/PR Open • Simulation Global Market USA • Action Operations License Publishing Europe • Shooting • Sports Settlement • Puzzles & board games Social • Much more Platform
7 2-1. Domain – SK T Store Operation
Incross has achieved significant growth thanks to the SK T Store. Just three years after its launch, the T Store boasts 18 million subscribers, 1.3 million downloads per day, and annual sales of 100 billion won. Incross is committed to achieving fast, significant growth.
Shop Client SK T Store Website SK T Store Service Operation
• Operates user service sites, such as Tstore.co.kr, the shop client, m.tstore.co.kr, and PC Manager • Operates developer site, manages customer memberships, product registration/verification, sales, and settlement for dev.tstore.co.kr • Manages back office duties, such as memberships/products/settlement/statistics/CS
Developer Center • Supports technical environment according to platform and payment method • Operates events and product offerings
SK T Store Development and Operation
• Develops and operates the SK T Store site, developer site, and back office duties
8 2-2. Core Competency
A game distributor that has secured a variety of mobile game content and business know-how
- Finds/creates high-quality content, and has supplied over 2,000 unique contents for a variety of domestic and international platforms. - Offers a specialized publishing brand (TheAppsGames) and employs experts in a range of fields. - Has grown to become the largest publisher of smartphone games in Korea, targeting overseas open markets. - Secured an extensive network of developers and publishers in 30 countries around the world. - Possesses sales and marketing capabilities as a CA in major domestic markets and as an international content provider. - Offers superior capabilities as a content operator, supporting multiple languages, optimizing terminals, and providing technical support.
A provider of total solutions for planning, design, building, and operation of wired/wireless services
- Provides professional consulting and optimal IT solutions based on vast experience with wired/wireless networks and multiple devices. - Provides the best possible methods for running service infrastructures with its professional service operation and management skills. - Services: Personal-storage-based cloud (T-Cloud), open market content (SK T Store), wireless NATE/FreeZone (SKT wireless Internet)
9 2-3. Portfolio – Legend of Gods
Godly RPG World, where growth happens Legend of Gods is a well-crafted mobile RPG, optimized almost automatically! for Unity 3D, featuring spectacular graphics and content. Its unique Auto Complete Mission mode maximizes user • Developer: mAPPn convenience alongside fun elements, including a variety of • Title: Legend Of Gods battles, PvP, and a guild system. • Genre: RPG
Game Features
★ Side-scrolling, dungeon-clearing MMORPG Exciting and powerful strikes and a spectacular battle system
★ Mythology-based fantasy story that has something for everyone Impressive, detailed graphics comparable to online games
★ Auto Battle feature makes it easy for all types of users to play Fusion and enchantment features available for over 1,000 weapon types, armor, mounts, and gems
★ Clear boss dungeons with party and guild members. Join PvP. Players who attack dungeons as a party earn large rewards
★ Rapid Growth system and diverse play modes Joint attacks boost skill damage and healing effects. Players who purchase stamina to participate in battles make their characters more powerful.
10 2-3. Portfolio – War Valley
Never-before-seen mobile MMORPG! War Valley Online is a real-time MMORPG with a number of quests, siege warfare, and a PvP/PvE system to keep players engaged. Thanks to rich content, impressive skills, and • Developer: CMGE unique effects for each character, this title offers a whole • Title: War Valley Online new level of mobile MMORPG experience. • Genre: MMORPG
Game Features
★ Optional Auto or Manual Battle
★ Playable via both touch screen and virtual scrolling
★ Features PvP, PvE, guild battles, siege warfare, and team play
★ Skills for daily needs and trade systems (e.g., fishing, marriage, clergy)
★ Includes pet system and mount system
11 2-3. Portfolio – God of Cards: Romance of the Three Kingdoms
Great card epic created with the God of Cards: Romance of the Three Kingdoms offers the heroes of Three Kingdoms! perfect warrior growth system with over 400 warriors and more than a thousand items to collect. Combine a number • Developer: RedAtoms of warriors with unique attributes and build your troops. • Title: God of Cards: Romance of the Three Immerse yourself in the last days of China’s Han Dynasty! Kingdoms • Genre: Strategy TCG
Game Features
★ Warrior Growth System Nearly 400 warriors available for appointing, enchanting, and fusing to maximize combat power. ★ PvP System Dynamic PvP system featuring treasure looting, conquests, and more ★ Diverse Item Selection Over 1,000 types of weapons, armor, mounts, and treasure to fuse and enchant ★ Reincarnation System Reincarnation system works to greatly boost attacks and defense. ★ Warrior Fusion System Exciting fusion: Wuhu from Shu, the Five Warlords of Wei, the Four Warlords of Wu, Lu Bu the Warlord, Diao Chan, and noted warriors from Qin
12 2-3. Portfolio – Devil God: Descendant of Pangu
Creature-Summoning RPG! Devil God: Descendant of Pangu tells the story of the descendant of Pangu (盤古), a god who created the world and
• Developer: DKMGame saves it from chaos, according to ancient Chinese lore. Players • Title: Devil God: Descendant of Pangu experience the sheer fun of battle, including PvP and PvE, by • Genre: MMORPG upgrading equipment and training summoned creatures.
Game Features
★ Creature Summoning System Over 110 types of creatures can be summoned for use in strategic battle formations. ★ PvP / PvE System PvP system features an arena and looting/PvE system including world bosses, guild bosses, an underworld, and more ★ Enhanced Combat Power & Gear Upgrades Summoned creature training, vitality bonuses, wings, and life boosters. ★ Diverse Content Farming, ancient tombs, fishing, auction house, lucky cards, silver dragon cave, training center, thief chase, elite dungeons, and much more ★ Guild System Weekend guild battles divided into offense and defense. Specialized activity system includes guild bosses and guild chats
13 2-3. Portfolio – Other Major Titles
A new take on the stone age that is beyond imagination!
• Developer: Game Insight • Title: The Tribez • Genre: SNG
Become a hero and take on a world of chaos!
• Developer: iFreeStudio • Title: Three Kingdoms Strategy • Genre: Strategy Simulation
14 2-4. Partners
With a deep developer network, Incross provides game content by responding swiftly to rapidly-changing mobile gaming trends. (Publishing contracts with 99 developers worldwide.)
Major Developer Network
Domestic Overseas
15 3. Digital Ad Business
3-1. Domain 3-2. Core Competency 3-3. Portfolio 3-4. Partners
16 3-1. Domain
To maximize digital marketing effectiveness, Incross provides integrated media advertising services and solutions to digital media companies. Incross has become one of Korea’s leading representative in digital media.
Agency Media Rep Channels
Online Online Mobile Online IPTV Mobile Mobile App/Web Mobile WAP S.DMB3 IPTV/S.DMB/D-CTV Mobile Apps Event/Promotion Digital Signage Media Mobile Web Viral Marketing Digital Signage
Current Ad Business Current Digital Media Targeted Digital Media
Tablet PC Tablet PCs Smart TVs Smart TV (Tab/Pad)
Current Ad Business New Mobile Tech & Service Expected Ad Business QR/AR/SNS/LBS
17 3-2. Core Competency
Incross: The only advertisement company prepared for the smartphone era
Mobile Ad & New Digital Media Frontier know-how
- First mobile advertisement business established in Korea (2001). human - Develops and possesses mobile-device-based advertising know-how. resources solutions - Pioneering the market in product planning, system development, advertisement sales, and operations.
Digital Marketing/Convergence Expert networks - Abundant experience in executing cross-media advertising. - Executes media advertising and product planning.
Competitive Edge for Differentiated Ad Platform/Solutions
- Provides integrated services through ad networks: Sales Planning Execution Reporting - Identifies integrated advertising solutions (iCAST, ImAD). - Organizes mobile promotions through implementation and operation of Gifticon and mobile coupon services.
Diverse Campaign Experience
- Executed media campaigns with over 1,500 domestic and international ad owners (from global to local SOHO business owners). - Indirect distribution network includes over 60 sales agencies. - The only company with integrated mobile, online, and offline media campaign execution experience.
18 3-3. Portfolio – Mobile Advertising
With 10 years of experience in mobile advertising, Incross taps into ad networks to provide integrated advertising that combine mobile-based advertising media with new media formats.
AdMob PULL ADS PUSH ADS T Ads InMobi (SK T Store)
A SMS P Android P iOS SK T Store MMS S - - Naver News Leading M Daum LMS Premium Portals W Nate, Apps & Sites E etc. - - MOA B -
19 3-3. Portfolio – Online Ads
In order to meet the campaign needs of advertisers and ad agencies, Incross formed and implemented a comprehensive online media plan by establishing an online media strategy and developing a variety of products. The company analyzes and reports the results of this implementation through its i-Cast solutions, which creates important data for future online marketing.
Roles & Functions Process
Media Planning & Buying • Ad campaign requested Strategic media planning and buying Client Agency Media
Ad Management • Advertising plan • Introduction to media • Ad package development Implementing and running ads • Final analysis of ad and packages • Ad sales services operations • Media strategy • Ad run requests • Analysis of ad • Server operation results/effects Tracking & Analysis Measuring and analyzing effectiveness i-Cast Live Post Planning Reporting Tracking One-stop Development Service Estimate ad effects Ad transmission Analysis of ad Developing new channels and ad before execution and real-time respondants' behavior packages reporting during session
20 3-3. Portfolio – IPTV Ads
IPTV commercials ensure a high level of attention because there is no possibility of ad avoidance or congestion among viewers. IPTV immediately communicates with consumers through additional interactive elements. INCROSS provides a variety of targeting approaches and channel options to achieve successful campaigns for advertisers.
High Attention to Ads Interactive
Exposure to each ad per program Two-way communication with active consumers
No ad avoidance
Complements Existing Media Effective Media Coverage Advanced Targeting
Vs. terrestrial TV/cable TV channels Viewers hold high purchasing By age and sex Low cost power and high ad tolerance By region High effect By time frame
21 3-3. Portfolio – Digital Signage Ads
Digital signage provides a wide range of DOOH media advertising to target audiences. Incross provides a variety of nationwide media coverage, including SPC-Happy TV, Caffebene-Mediazine, Hana Bank DS, HDS (medical clinics), and Daum Digital View, and uses major local websites to expand its digital signage channels. Additionally, apart from simple exposure, Incross provides integrated mobile media campaigns using differentiated technology.
Caffebene-Mediazine SPC-Happy TV
- 378 DS installations in 374 shops - 500 DS installations in SPC brand shops - 5.5 million visitors per month - 22.5 million visitors per month
Hana Bank DS Digital View Hospitals & Clinics-HDS
- 600 DS installations at Hana Bank branches - 913 DS installations in subway stations - Hospitals and clinics targeted on a district/specialty basis - 1000 DS displays to be installed - 1.5 million visitors per month - 4 million views per day - 6 million visitors per month 1 4
5 2
3
22 3-3. Portfolio – Digital Cable TV Ads
C&M Digital Cable Television is the largest digital cable TV service in the Seoul metropolitan area, with 2.15 million household cable TV subscriptions (37%) expected in 2014. VOD services are available for popular terrestrial TV programs, and commercial loads are allowed before, during, and after VOD viewing times.
▶ Features and Advantages of Digital Cable TV
High definition, Make your selection Real-time recording, Maximum 180 channels, high quality sound, Internet data service anytime with via your TV scheduled recording including cable-only clear HD experience VOD services service (PVR) channels!
Clear screen even Replay of free VOD, Interactive services: Hard disk stored Terrestrial Without HDTV! new movies, popular such as banking, in the set-up box, so broadcasting, Terrestrial HD TV series, stock trading, all HD products movies, sports, broadcasts college scholastic test network games, can be recorded and leisure, news, and a maximum of programs, children’s movie ticketing, Watched digitally! children's programs, 25 HD channels! education, and delivery, games, and animated programs! and karaoke. live broadcasts of Make life easier and international sports More fun! games!
23 3-4. Partners
Incross has secured contracts with roughly 1,500 global advertisers, online media firms, SK Telecom, C&M Cable Network, and Daum Digital View. Our business partnerships also extend to major off and online ad agencies in Korea.
Advertisers Agencies Media
24 4. Media Business
4-1. Domain 4-2. Core Competency 4-3. Portfolio 4-4. Partners
25 4-1. Domain – Dawin
Dawin, the first-ever video advertising network in Korea, is available for all types of video advertising playable via PCs, mobile devices, and tablet PCs. This was made possible based on Incross’ partnerships with multiple video media firms. This achievement was the first of its kind among similar operators in Korea.
1 Mobile Application 2 Mobile Web 3 Portal Search (Mobile & Web)
Korea’s first-ever video ads based on HTML5 technology … … …
Run content Ad exposed via Dawin Content played
26 4-1. Domain – PAS (Plug-In App Store)
PAS (Plug-In App Store) is a marketing platform implemented to secure users, promoting usage and proposing new revenue models for the SK T Store, developers, and channel operators.
Marketing Platform Application Models
1 Game 1 Game 2 Game 3 Channeling platform for expanding user base • Provides a retail environment for SK T Store content through a variety of wired/wireless web services and applications SK T Store Profit • Expands existing web channels as well as the scope of Share applications to personalized web channels and apps PAS (Marketing Platform) 2 Increased application coverage Profit Share • Expands the target of applications available from channeling on chargeable apps towards channeling centered on free apps
3 Web Portal Community Social New revenue model to secure channels • Proposes a rational revenue-sharing model, encouraging channel operators to actively participate and offer continuous promotions • Based on a new revenue model, utilizes individual user rewards Apps Shopping and develops new sources of revenue
27 4-2. Core Competency
Dawin: Only RTB (Real Time Bidding) -based video ad network in Korea
- Since Dawin’s launch in May 2013, Incross has partnered with a total of 12 media firms, establishing the largest video advertising network with reaching about 20 million unique visitors per month - The only open video ad platform compatible with multi-screen (PCs, mobile devices, tablets) and multi-OS devices - Optimized targeting conditions and accurate effect analysis reporting based on our exclusive video advertising technology
PAS: Differentiated content marketing platform useful for increasing D/Ls and encouraging paying users
- Effectively tackles limitations of existing CPI marketing and issues • Enhanced efficiency thanks to elimination of duplicate install counting • Paying users encouraged through non-reward channels • Incentives offered to various types of users via partnerships with leading Korean media firms
28 4-3. Portfolio – Ads by Dawin
Dawin displays pre-roll advertising products immediately before the beginning of any given video content. It effectively grabs video content user attention and enables advertisers to achieve stronger brand effects.
Pre-roll Ads via Dawin Onscreen Pre-roll Ads
Exposure Immediately before video content plays Run-time 15 sec, 30 sec File Types mp4, avi Skip Menu Shows ‘Skip’ button 5 seconds into ad Interactivity Action buttons available for insertion
29 4-3. Portfolio – PAS performance
With PAS, marketing costs are implemented in a reasonable manner to generate paying users while providing highly credible, marketing statistical data and cost calculation through the SK T Store Developer Center.
Dungeon Fantasy Online RPG Coke Play T Store & Google Play – Launch: 02/2013 T Store & Google Play – Launch: 04/2013 ------Before marketing: Ranked below top 100 free games After eliminating duplicate installations, After marketing: Ranked 3rd among top 100 free games recorded 7,000 hits per day
The Tribez Buzz Launcher T Store – Launch: 02/2013 Google Play – Launch: 04/2013 ------After launch: 20,000 hits over 4 days Before marketing: Ranked 44th in utility apps Ranked 1st among free games After marketing: Ranked 5th in utility apps
Real Farm (The Tribez) Tiny Village T Store – Launch: 11/2012 T Store – Launch: 04/2013 ------75,000 hits per month (avg) for over 6 months. After 3 days of marketing: Ranked 10th continuously among free games Ranked 1st among free games with an increased number of paying users
Naked King 2 Tempest Saga T Store – Launch: 03/2013 T Store – Launch: 04/2013 ------Before marketing: Ranked below top 100 After launch: Ranked 9th among free games After marketing: Ranked 3rd among free games
30 4-4. Partners
Since its 2013 launch, Dawin has attracted numerous Moreover, Incross has solidified its position as a content advertisers across business sectors, allowing the company marketing platform provider thanks to PAS, pointing to a to strengthen its grip over the real-time video advertising new revenue model for our partners. market.
Advertisers PAS Partners Represented via Dawin
게임
식음료
전기/전자
엔터테인 정유/화학 주류 먼트
패션/뷰티
의료/제약
금융/보험 정보/통신
자동차 교육
기업/단체 주택/가구
31 Contact us
Website: incross.com
Marketing Center
Address: Kyung Dong Pharmaceuticals Bldg, 5F and 8F, 1659-5, Gwanak-gu, Inhun-dong, Seoul, Korea, 151-912
Tel: +82-2-3475-2800
Fax: +82-2-2183-3303
R&D Center
Address: SK Telecom Bldg, SNU Research Park, Gwanak-gu, Nakseongdae-dong, Seoul, Korea, 151-919
Tel: +82-2-2101-2300
Fax: +82-2-2101-2454
32