VIDEO DISCUSSION – MARKETING COUNCIL April 24, 2019 QUESTIONS TO MARKETING COUNCIL • Is there a best practice guide on producing videos on campus? • How do departments decide which unit to use for video production? • Is there a list of all the service units that produce videos? • Competing or duplicating resources? • Cost? Quality? • Drone use for video footage – campus regulations? • How about branding guidelines – how to ensure videos produced by various units follow the campus brand? • Consent and release form? UNIVERSITY COMMUNICATIONS AND PUBLIC AFFAIRS RESOURCES

• Video guide: https://ucpa.ucsd.edu/brand/applications/video/ • Complete Brand Identity Guidelines (PDF): https://ucpa.ucsd.edu/images/uploads/UCSanDiego-BrandGuidelines-2018-05-04.pdf • Image library: https://ucpa.ucsd.edu/resources/image-library/ • UC San Diego News Center Slideshows: https://ucsdnews.ucsd.edu/slideshow/ • Model release form (PDF): https://ucpa.ucsd.edu/images/uploads/ucsd-model-release- form.pdf WORKING LIST OF VIDEO SERVICES

• University Communications and Public Affairs Creative Services and Publications: https://ucpa.ucsd.edu/services/ • UC San Diego Health Visual Media Group: http://vmg.ucsd.edu/ • UC San Diego Audio Visual Event Services: https://blink.ucsd.edu/technology/media/services/index.html • UCTV: https://www.uctv.tv/ • Imprints Digital Photography and Videography Services: https://blink.ucsd.edu/facilities/services/imprints/digital.html • In house: Adobe Creative Suite, iMovie, Lumen5 • External companies TRANSCRIPTS AND CAPTIONING

• UCOP Electronic Accessibility: https://www.ucop.edu/electronic-accessibility/ • UCOP Web Developers: https://www.ucop.edu/electronic-accessibility/web- developers/transcripts-and-captions/index.html • UCOP Guide to Transcripts and Captioning (PDF): https://www.ucop.edu/electronic- accessibility/_files/transcripts-captions-guidelines.pdf • UC Berkeley How to Caption Videos: https://webaccess.berkeley.edu/resources/tips/captioning • UC San Diego Making Campus Events Accessible: https://blink.ucsd.edu/HR/services/support/disabilities/accommodation/events.html DRONE USE AND POLICY

• UC San Diego Risk Management Aircraft System/Drone Safety: https://blink.ucsd.edu/safety/risk/uas-drones.html • UCOP Aircraft System/Drone draft policy (PDF): http://adminrecords.ucsd.edu/PPM/docs/UnmannedAircraftSystemDronePolicydraft.pdf • There is a DroneLab at the Qualcomm Institute: [email protected] or 858.534.9953 SOME EXAMPLES UC SAN DIEGO HEALTH

• UC San Diego Health Performs 4,000th Heart and Lung Surgery: https://youtu.be/nmtmWZ7oUIY • Preparing for Childbirth Exercise: https://www.youtube.com/watch?v=Is1RHK0ej-I&t=19s • Match Day 2019 UC San Diego School of Medicine: https://www.youtube.com/watch?v=9dPqI0rdiww&t=2s

Produced in house and/or with Visual Media Group UC SAN DIEGO ADVANCEMENT

• The Preuss Promise (debuted at the 4/12 Preuss School benefit): https://youtu.be/jgDo6Mf0exo • Hearts & Scholars / Student Support and Success: https://youtu.be/QI99esQZAtk

Produced with UCPA Creative Services UC SAN DIEGO ALUMNI

• Joy https://www.youtube.com/watch?v=0ADr-J4aczo&t=3s • High Five https://www.facebook.com/UCSDalumni/videos/618644028610392/ • Home https://www.youtube.com/watch?v=ywAurw9xQNg • Snow Day https://www.youtube.com/watch?v=wzT_arllLhE • Carrie Mae Weems Honoree Video https://www.youtube.com/watch?v=7Vt-7jbvG4o

Produced in house, and with freelance/external companies INTEGRATED PROCURE-TO-PAY SOLUTIONS

• Look Deeper into IPPS, December 2018: https://vimeo.com/306033478 • We Break Things Better - Introducing the new Mail Matrix: https://vimeo.com/user32919229/ippsmailmatrix • Favorite Things about IPPS – holiday video: https://vimeo.com/247825852

• *We use Articulate 360 to create training videos that require live screen capture: • ShipIt, Third Party Billing Tutorial: https://youtu.be/IfKrQi7uXwg

Produced in house: with Adobe Creative Suite (Premiere Pro to edit, After Effects for titles and effects, Audition for sound mixing, and Speed Grade to color correct) ARTPOWER

• ArtPower Valentine’s Day Video 2019: https://www.facebook.com/artpoweratucsd/videos/343131009870198/ • ArtPower Student Engagement Video (UCPA Creative Services): https://www.youtube.com/watch?v=JGxd9uszHTo • ArtPower Season Trailer 2018–19: https://www.facebook.com/artpoweratucsd/videos/10155976706543705/ • ArtPower Holiday Video 2018: https://www.facebook.com/watch/?v=1170273416458612

Produced in house with FinalCut Pro (Mac) and Adobe, as well as University Creative Services ADDITIONAL EXAMPLES

• Parahawking Takes Flight at UC San Diego: https://www.youtube.com/watch?v=guty3eovklA • Program: Adobe Premiere • Equipment: Canon 7D with a Rode shotgun microphone and a GoPro

• Facebook Live: UC San Diego and You San Francisco (direct to Facebook): https://www.facebook.com/UCSanDiego/videos/10155837710784781/

• Another program: Adobe Premiere Clip. Here is a little video about it: https://www.youtube.com/watch?v=B6IwE9lbA2k • This is a cell phone app. You can film clips on your cell phone, add them in here, cut and rearrange them and add music. Then do direct upload to social media. MORE IN HOUSE EXAMPLES

• Enrollment Management • Receptions Recap video for IGTV: https://www.instagram.com/tv/Bwc_2Prnd6F/ • Congrats 2019: https://vimeo.com/331452005 • UC San Diego Bookstore • Valentines Day: https://youtu.be/RcgFQYUmjzk

Produced in house with Adobe (Premiere, Photoshop and After Effects) LUMEN 5

• Scripps Institution of Oceanography: https://www.youtube.com/watch?v=PcVarRhLSwE • Division of Arts and Humanities: https://www.youtube.com/watch?v=rUT4CUtA2Z8 • What Does it Mean to be an Inclusive University: https://www.facebook.com/UCSanDiego/videos/615659995564280/