DOCSLIB.ORG

Understanding Taiwan Seniors' Motivation to Consume Food-Away

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Understanding Taiwan Seniors' Motivation to Consume Food-Away Journal of Tourism and Hospitality Management, Jan.-Feb. 2016, Vol. 4, No. 1, 22-36 doi: 10.17265/2328-2169/2016.02.003 D DAVID PUBLISHING Understanding Taiwan Seniors’ Motivation to Consume Food-Away-From-Home Kuei-I Lee Tunghai University, Taichung, Taiwan The elderly population is growing rapidly in Taiwan. Eating is an important part for this group. The purpose of this study is to adapt the push and pull theory in order to investigate what would motivate the elderly to consume food away from home. Based on the results of a literature review and an expert panel, a valid questionnaire was developed. The participants in this study were aged above 55 who live in Taichung district. A total of 265 samples were collected. Statistical Package for the Social Sciences (SPSS) and Analysis of Moment Structures (AMOS) were used to analyze the data. The findings revealed that the data fit the model moderately well. Push and pull variables had a significant influence on intention and behavior. Recommendations like marketing strategies that can attract senior citizens and restaurateurs should focus on the key factors when seniors consume food away from home. Keywords: senior, push and pull theory, food away from home, motivation Introduction Since 1950, the proportion of older people has risen steadily, passing from 8% in 1950 to 11% in 2012, and is expected to reach 22% in 2050. By 2050, 2 billion older persons are projected to be alive, implying that their number will once again triple over a span of 50 years. The global population of older people is growing at a rate of 2.6% per year, considerably faster than the population growth rate as a whole, which is increasing at 1.2% annually (United Nations, 2009; 2012). The approximately 77 million baby boomers, those born between 1946 and 1964, have created a disproportionate distribution in the age structure (Moschis, 2003). This profound demographic shift is attracting marketers. The growth in the number of Taiwan seniors is also astonishing. Based on the 2012 Taiwan Census, the population of people over 65 years old and older is approximately 2.6 million (11.2%) and it is forecasted to achieve 39.4% in 2060 (Taiwan Council for Economic Planning and Development, 2012). The rapid growth of the senior population will require a great amount of special care. Some researchers, such as Marvel (1999), Pederson and DeMicco (1993), Stevens (2002), and Sun (2008), pointed out that a growing number of seniors markets with more personal services and special products were required to satisfy seniors’ different levels of mental and physical health situation. For example, food producers, manufacturers, and restaurants’ managers found that seniors are a unique group that has various specific needs and wants that are different from other customer segments. They tended to show loyalty to stores that they really like (Schewe, 1985; Uncles & Ehrenberg, 1990; Lipke, 2000). For example, 80% of retired couples were loyal to a particular restaurant compared with other age groups (Moschis, 1999). Kuei-I Lee, assistant professor, Department of Hospitality Management, Tunghai University. Email: [email protected]. TAIWAN SENIORS’ MOTIVATION TO CONSUME FOOD-AWAY-FROM-HOME 23 Food-away-from-home (FAFH) was the meal based on where the foods are obtained or prepared such as restaurants and other foodservice establishments, regardless of where it is eaten (Lin, Guthrie, & Frazão, 1999a). The reasons for consuming FAFH for seniors were changes of their lifestyle, family structure, and redistribution of disposable income (Creed, 1998). From the restaurant managers’ point of views, they viewed seniors as great sources of FAFH market. An editorial note in the Nation’s Restaurant News (Koteff, 2002, p. 29) stated that “Food-service operators do not market to customers older than 55. Seniors represent a key demographic in the population landscape. Restaurants are missing out on huge profits by not serving this demographic”. Thus, restaurant managers utilize a number of techniques to attract seniors including discount, early bird specials, healthy promotions, free birthday meals, smaller size portions, and shuttle services to restaurants (Staff, 1997; Yamanaka, Almanza, Nelson, & DeVaney, 2003). Previous seniors’ FAFH consumption studies focused more on descriptive explanations and simple comparisons. No prior studies adopted a theory to understand seniors’ consumption behavior. Thus, studies related to seniors’ FAFH consumption using the push and pull theory were important to understand the factors that affect actual behavior. This research also investigates what would motivate the older population to consume FAFH. The results could provide important insights in developing marketing and strategies for restaurant companies. Literature Review FAFH and Senior The definition of FAFH means the meal based on where the foods are obtained or prepared such as restaurants and other foodservice establishments, regardless of where it is eaten; typically ready-to-eat and consumed “as is” (Lin et al., 1999a). Annual spending for FAFH as a share of food expenditures was 48.7% in 2011, steadily increased from 43% in 1990 (Clauson, 2012). FAFH could be fast-food places that include self-service restaurants and carryout places; restaurants are those with waiter and waitress service; public places that include cafeterias, residential dining facilities, meals-on-wheels, and community food programs (Lin et al., 1999b). FAFH can also be called home meal replacement (HMR). HMR are meals that have been produced away from home for home consumption (Costa, Dekker, Beumer, Rombouts, & Jongen, 2001). Casper (1997) defined HMR as “home-style comforts foods, primarily intended for off premise/at-home consumption, that are easy and convenient to obtain, provided through some kind of quick-service format, but which must be preparation-free”. According to Costa et al. (2001), HMR can be categorized as either “home delivery (meal is delivered)” or “take-out (consumers bring meal home)”. On the other hand, Lee, Chung, and Yang (2005) tried to conceptualize HMR in Korea through Delphi technique and defined it as “a meal taken directly or through brief cooking process at home by purchasing ready to eat or ready to end-cook type of food” (p. 251). More than 40% of seniors ate at family or casual style restaurants at least once a month, while 17% visit family restaurants more than once a week, and more than 10% visit casual restaurants more than once a week (Lahue, 2000). Knutson and Patton (1993) indicated that convenience and companionship were the primary reasons the older diners eat out in a restaurant, because most of the elderly indicated that they do not want to spend all their time in the kitchen. They do not think cooking at home is economical because they may have only one or two people in a household. Furthermore, they enjoy eating out with friends and see dining out as a socialized activity. Older adults viewed dining out as an opportunity to eat meals with family and friends (Hughes, Bennett, & Hetherington, 2004). Thus, restaurants that want to attract mature customers should provide an enjoyable gathering place to be with friends and family. In addition, Cheang (2002) interpreted older 24 TAIWAN SENIORS’ MOTIVATION TO CONSUME FOOD-AWAY-FROM-HOME peoples’ frequent visits to a fast-food restaurant as nonobligatory social interaction and pointed out the significance of a restaurant setting. Older people place a great emphasis on the social aspects of dining-out such as companionship, emotional support, and fun, so they may also seek benefits from interaction with the service provider. Food quality is the main reason driving this mature group to visit a particular restaurant (Knutson & Patton, 1993). Moschis, Curasi, and Bellenger (2003) found that the top three patronage reasons for older consumers were the availability of senior-citizen discounts, comfortable places to socialize, and proximity to respondents’ homes or workplaces. In Reynolds, Kennon, and Kniatt’s (1998) study, convenience, speed of service, and inexpensiveness were the most important factors in selecting fast-food restaurants. Knutson and Patton (1993) also indicated that giving price discount to seniors was a key decision variable. There are some more other motivations for eating out like economizing, efficiency, fun, taste, and social interaction (Finkelstein, 1989). Falk, Bisogni, and Sobal (1996) and Williams, DeMicco, and Kotschevar (1997) also identified socializing and companionship as the primary reasons for older individuals eating meals at congregate eating places. Yamanaka et al. (2003) found a significant difference in the social reasons for dining out among different age groups of older consumers. Their results indicated the number of social factors cited as a reason for dining out increased with age. Extended Push and Pull Theory Motivation. Motivation is the need that drives an individual to act in a certain way to achieve the desired satisfaction (Beerli & Martín, 2004). Motivation has been referred to as psychological/biological needs and wants, including integral forces that arouse, direct, and integrate a person’s behavior and activity (Dann, 1981; Pearce, 1982; Uysal & Hagan, 1993). According to Moutinho (2000), motivation is a state of need or a condition that drives an individual toward certain types of action that are seen as likely to bring satisfaction. In psychology and sociology, the definition of motivation is directed toward emotional and cognitive motives (Ajzen & Fishbein, 1977) or internal and external motives (Gnoth, 1997). An internal motive is associated with drives, feelings, and instincts. An external motive involves mental representations such as knowledge or beliefs. In most cases, previous research only focused on a single construct of motivations (Gnoth, 1997; McCabe, 2000), but the motivation concept can be classified into two forces, which indicate they are pushed and pulled by “some forces” or factors (Dann, 1977; 1981). Push and pull. Push and pull forces were initially identified by Crompton (1979) using unstructured in-depth interviews of 39 adult residents.
Load more

Recommended publications
  • Rethinking Decentralized Managerialism in the Taipei Shilin Night Market Management Research and Practice Vol
    Chiu C. mrp.ase.ro RETHINKING DECENTRALIZED MANAGERIALISM IN THE TAIPEI SHILIN NIGHT MARKET MANAGEMENT RESEARCH AND PRACTICE VOL. 6 ISSUE 3 (2014) PP: 66-87 ISSN 2067- 2462 RETHINKING DECENTRALIZED MANAGERIALISM IN THE TAIPEI SHILIN NIGHT MARKET Chihsin CHIU Department of Landscape Architecture, Fu Jen Catholic University, Taiwan [email protected] 2014 Abstract This paper develops the concept of "decentralized managerialism" to examine the municipal policies regulating the Taipei Shilin Night Market. The concept highlights the roles of managerial autonomy and political-economic structures previously overlooked by urban managerialism. The process of decentralization evolves mainly over two stages - self-management and private management. By organizing self-managed alliances, street vendors appropriated public and private property by dealing with the municipality and local community in legal and extralegal situations in ways that supported their operations. The municipality compromised vendors' self- September management by demanding that they be licensed and registered and by building a new market. The stage of / private management begins when the municipality officially permits vending in a district by requiring vendors to 3 rent storefront arcades from a community alliance made of local property owners that allocate vending units. In the name of reallocating pre-existing extralegal street vendors, the project privileges property owners‟ profits over street vendors‟ needs for space. Field research has found that most unlicensed vendors continue occupying streets even after they are provided with legitimate vending units; five retailers in the business improvement district have rejected the arcade allocation plan by mobilizing their own social network. Shoppers continue trading with vendors outside of the district.
    [Show full text]
  • Download Entire TAIPEI
    台北 台 北 WINTER 2017 Vol. 10 WINTER 10 The Young March of the Old Neighborhood Back to Dadaocheng’s Glamorous Age Yanping N. Road: the Place for Go-getters in Taipei! A Living Environment for Rich and Not-so-Rich Conceived out of Musical DNA Delicate Violin Crafting Advertisement TAIPEI Is Available at 臺北市政府觀光傳播局 南港軟體工業園區 北投溫泉博物館 Department of Information and Tourism, Nangang Software Park Beitou Hot Springs Museum Taipei City Government (02)2655-3093 ext.124 (02)2893-9981 1999 ext. 7564 2F, 19-10, Sanchong Rd., Taipei City 2, Zhongshan Rd., Taipei City 4F, 1, City Hall Rd., Taipei City 臺北美國學校 士林官邸 臺灣桃園國際航空站一 Taipei American School Chiang Kai-shek Shilin Residence Tourist Service Center at Arrival Hall, (02)2873-9900 (02)2883-6340 Taiwan Taoyuan International Airport 800, Sec. 6, Zhongshan N. Rd., Taipei City 60, Fulin Rd., Taipei City ﹣ Terminal I (03)398-2194 國立中正紀念堂 臺北市孔廟 9, Hangzhan S. Rd., Taoyuan City National Chiang Kai-shek Memorial Hall Taipei Confucius Temple (02)2343-1100 (02)2592-3924 臺灣桃園國際航空站二 21, Zhongshan S. Rd., Taipei City 275, Dalong St., Taipei City Tourist Service Center at Departure Hall, Taiwan Taoyuan International Airport 台北當代藝術館 松山文創園區 ﹣ Terminal II Museum of Contemporary Art, Taipei Songshan Cultural and Creative Park (03)398-3341 (02)2552-3720 (02)2765-1388 9, Hangzhan S. Rd., Taoyuan City 39, Chang'an W. Rd., Taipei City 133, Guangfu S. Rd., Taipei City 美國在臺協會 官邸藝文沙龍 華山 1914 文化創意產業園區 American Institute in Taiwan Mayor's Residence Arts Salon Huashan 1914 Creative Park (02)2162-2000 (02)2396-9398 (02)2358-1914 7, Ln.
    [Show full text]
  • Healthy Cities in Taiwan
    Healthy Cities in Taiwan Content 1. Development of healthy cities in Taiwan 2 2. Promotional models for healthy cities in Taiwan 3 3. Taiwan healthy city indicators 3 4. Taiwan healthy cities network 5 5. Taiwan Healthy City A wards 6 Appendix 13 I. Themes of Awards and Awardees for the First Taiwan Healthy City Award II. Themes of Awards and Awardees for the Second Taiwan Healthy City Award III. \Contact information and websites of healthy cities in Taiwan Commission: Bureau of Health Promotion, Department of Health, Taiwan Compile and Print: Healthy City Research Center, National Cheng Kung University October 2010 1. Development of healthy cities in Taiwan The healthy cities movement began in 1986. It was first promoted by the WHO Regional Office for Europe, and primarily targeted European cities. After almost two decades of work, the results have been very good, and European healthy cities are now exemplars for the world. As a result, WHO regional offices have started to advocate healthy cities for each of their regions. In Taiwan, the Republic of China decided to participate in the healthy cities movement in the beginning of the new Millennium. The Bureau of Health Promotion (BHP), Department of Health called for a pilot proposal in 2003, a cross-disciplinary team of scholars at National Cheng Kung University won the project, and found collaboration from Tainan City, thus, pioneered the healthy city development in Taiwan. BHP has since continued to fund other local authorities to promote healthy cities, including Miaoli County, Hualien County, Kaohsiung City and Taipei County. Since the results have been excellent, some other counties and cities have also allotted budgets to commission related departments for implementation.
    [Show full text]
  • Taipei GP 2016 Travel Guide
    Taipei GP Travel Guide !岄玖ک稭蜰㬵 Taipei! to Welcome Compiled by Hans Wang. “What can I help you?” should be the first sentence most of the judges say when they arrive a match, and this is why we are all gathered here, to help players play more fairly, to help the event run more smoothly. This guide is also for the same purpose, to help you all to have a great Bme here. I hope you all like this city, my hometown. To some of you who had come Taipei two years ago for the GP, this travel guide is based on the one you had two years ago, with some changes; to those who didn’t come in 2014, I hope this travel can help you well. This ediBon of Taipei Travel Guide will be including few parts you may interest in and may need to know: Language and Traveling InformaBon, TransportaBon Guides, Scenic Spots, Restaurants, Night Markets, Entertainment and finally, Magic Stores. I’ll also share some of my best-love places (in my opinion!) for dining, sight-seeing, or shopping, which you may not normally be found on a travel guide. So, are you ready? You have 50 minutes, you may begin. Which you may already know before you start: Judge Hotel: Chientan Youth AcBvity Center ҁ硶㾴㿁㴨ᄣ覇ଙၚ㵕Ӿஞ҂ҁMRT StaBon: Tamsui-Xinyi Line, Jiantan staBon҂ No.16, Sec. 4, Jhongshan N. Rd., Shilin District, Taipei City 111, Taiwan(R.O.C.) h_p://chientan.cyh.org.tw Event Venue: Taipei Expo Park - Expo Domeҁ岄玖૱臺玡獍瑼 -- 臺玡凗掜記҂ҁ MRT staBon: Tamsui-Xinyi Line, Yuanshan staBon҂ Address物No.1, Yumen St., Zhongshan Dist., Taipei City 104, Taiwan (R.O.C.)ҁ岄玖૱Ӿઊ玟ሳ槹ᤋ1蒈҂ h_p://www.taipei-expopark.tw/english MRT YUANSHAN station, exit 1 Traveling InformaAon Language Chinese is the official language in Taiwan, and wri_en in TradiBonal Chinese opposed to the Simplified Chinese in China.
    [Show full text]
  • Local Information
    Local information Wikimania 2007 Taipei :: a Globe in Accord English • Deutsch • Français • Italiano • 荳袿ᣩ • Nederlands • Norsk (bokmål) • Português • Ο錮"(顔覓/ヮ翁) • Help translation Taipei is the capital of Republic of China, and is the largest city of Taiwan. It is the political, commercial, media, educational and pop cultural center of Taiwan. According to the ranking by Freedom House, Taiwan enjoys the most free government in Asia in 2006. Taiwan is rich in Chinese culture. The National Palace Museum in Taipei holds world's largest collection of Chinese artifacts, artworks and imperial archives. Because of these characteristics, many public institutions and private companies had set their headquarters in Taipei, making Taipei one of the most developed cities in Asia. Well developed in commercial, tourism and infrastructure, combined with a low consumers index, Taipei is a unique city of the world. You could find more information from the following three sections: Local Information Health, Regulations Main Units of General Weather safety, and Financial and Electricity Embassies Time Communications Page measurement Conversation Accessibility Customs Index 1. Weather - Local weather information. 2. Health and safety - Information regarding your health and safety◇where to find medical help. 3. Financial - Financial information like banks and ATMs. 4. Regulations and Customs - Regulations and customs information to help your trip. 5. Units of measurement - Units of measurement used by local people. 6. Electricity - Infromation regarding voltage. 7. Embassies - Information of embassies in Taiwan. 8. Time - Time zone, business hours, etc. 9. Communications - Information regarding making phone calls and get internet services. 10. General Conversation - General conversation tips. 1.
    [Show full text]
  • The Handy Guide for Foreigners in Taiwan
    The Handy Guide for Foreigners in Taiwan Research, Development and Evaluation Commission, Executive Yuan November 2010 A Note from the Editor Following centuries of ethnic cultural assimilation and development, today Taiwan has a population of about 23 million and an unique culture that is both rich and diverse. This is the only green island lying on the Tropic of Cancer, with a plethora of natural landscapes that includes mountains, hot springs, lakes, seas, as well as a richness of biological diversity that encompasses VSHFLHVRIEXWWHUÀLHVELUGVDQGRWKHUSODQWDQGDQLPDOOLIH$TXDUWHU of these are endemic species, such as the Formosan Landlocked Salmon (櫻 花鉤吻鮭), Formosan Black Bear (台灣黑熊), Swinhoe’s Pheasant (藍腹鷴), and Black-faced Spoonbill (黑面琵鷺), making Taiwan an important base for nature conservation. In addition to its cultural and ecological riches, Taiwan also enjoys comprehensive educational, medical, and transportation systems, along with a complete national infrastructure, advanced information technology and communication networks, and an electronics industry and related subcontracting industries that are among the cutting edge in the world. Taiwan is in the process of carrying out its first major county and city reorganization since 1949. This process encompasses changes in DGPLQLVWUDWLYHDUHDV$OORIWKHVHFKDQJHVZKLFKZLOOFUHDWHFLWLHVXQGHUWKH direct administration of the central government, will take effect on Dec. 25, 7RDYRLGFDXVLQJGLI¿FXOW\IRULWVUHDGHUVWKLV+DQGERRNFRQWDLQVERWK the pre- and post-reorganization maps. City and County Reorganization Old Name New Name (from Dec. 25, 2010) Taipei County Xinbei City Taichung County, Taichung City Taichung City Tainan County, Tainan City Tainan City Kaohsiung County, Kaohsiung City Kaohsiung City Essential Facts About Taiwan $UHD 36,000 square kilometers 3RSXODWLRQ $SSUR[LPDWHO\PLOOLRQ &DSLWDO Taipei City &XUUHQF\ New Taiwan Dollar (Yuan) /NT$ 1DWLRQDO'D\ Oct.
    [Show full text]
  • District Collection Site Telephone Address Remarks Shilin District
    List of specified collection points for garbage and recyclable resources (kitchen waste) collection in Taipei District Collection Site Telephone Address Remarks Opposite to near No 2, Lane 763, Shilin District Tianmu Squad 02-2874-2048 Section 6,Zhongshan North Road Shilin District Lanya Squad 02-2831-1586 No 211-3, Wenchang Road Opposite to near No 692, Shilin District Shezi Squad 02-2813-6658 Zhongzheng Road No 63-1, Section 1, Huanhe North Datong District Yanping Squad 02-2552-1952 Road Jiancheng Near No 194-1, Minquan West Datong District 02-2553-5107 Next to gas station Squad Road Datong District Dalong Squad 02-2586-0781 No 303-1, Section 3, Chengde Daan District Heping Squad 02-2362-5869 Near No 143, Section 1, Xinhai 02-2778- Near No 31, Section 3, Zhongxiao Daan District Dunhua Squad 6724 East Road Near No 263, Section 2, Jianguo Daan District Ruian Squad 02-2363-4850 South Road Xinsheng Near No 173, Secion1, Jianguo Daan District 02-2752-9383 Squad South Road Daan District Wolong Squad 02-2378-5530 Near No 24, Section 3, Jilong Road 06:00an~1700pm Daan District Taida Squad 02-2363-3215 Near No 138, Section 1, Xinhai Jiannan Parking Near No 149, Section 2, Jianguo Only the garbage. No recyclable Daan District 02-2700-0962 Lot South Road resources (kitchen waste) Zhongshan Only the garbage and recyclable Nanjing Squad 02-2713-2687 No 350, Changchun Road District resources, no kitchen waste Zhongshan Dazhi Parking 02-2505-7649 Lane 301, Binjiang Street District Lot Zhongshan Zhongshan Near No 30-1, Section 2, Xinsheng 02-2511-0958
    [Show full text]
  • Download Entire TAIPEI
    Advertisement 台北 台 北 SUMMER 2017 Vol. 08 A Twinkling Return to the SUMMER Concrete Jungle W elcome to T aiwan! Searching for Fireflies 08 Where Taipei Meets Ehime: Let’s Set off From Songshan and Experience the City by Bike! Reviving the Glory of Youth – the 1950s to the 1970s The Golden Age of Audio A Hundred-Year-Old Station Brings Back its Glory: Shop till you drop in Taiwan with China Airlines Xinbeitou, an Outpost of Fashion in lockstep with global trends -- from Taipei’s shopping malls to Kaohsiung’s department stores, flagship stores of all the luxury History and Tourism brands are there to satisfy your taste in fashion. Without missing a beat of youth style -- from Ximending to Songshan Cultural and Creative Park, there are bargains galore of popular apparel and cultural and creative designs. To nourish your soul, take a stroll around bookstores or tour the local galleries… unforgettable experiences and great value for money are waiting for you in Taiwan! Advertisement SUMMER 2017 Vol. 08 TAIPEI Is Available at 臺北市政府觀光傳播局 南港軟體工業園區 北投溫泉博物館 Department of Information and Tourism, Nangang Software Park Beitou Hot Springs Museum Taipei City Government (02)2655-3093 ext.124 (02)2893-9981 1999 ext. 7564 2F, 19-10, Sanchong Rd., Taipei City 2, Zhongshan Rd., Taipei City 4F, 1, City Hall Rd., Taipei City 臺北美國學校 士林官邸 臺灣桃園國際航空站一 Taipei American School Chiang Kai-shek Shilin Residence Tourist Service Center at Arrival Hall, (02)2873-9900 (02)2883-6340 Taiwan Taoyuan International Airport 800, Sec. 6, Zhongshan N. Rd., Taipei City 60, Fulin Rd., Taipei City ﹣ Terminal I (03)398-2194 國立中正紀念堂 臺北市孔廟 9, Hangzhan S.
    [Show full text]
  • Land Development
    Land Development •Land Development Analysis •Environment Data Analysis •Development Plan •Engineering Design •Financial Plan •Project & Construction Management MAA Sustainable Engineering Action Land Development MAA Sustainable Eng. Concepts Founded in 1975, MAA is a leading engineering and consulting service provider in the East and Land Development Southeast Asian region with a broad range of focus areas including infrastructure, land resources, environment, buildings, and information technology. To meet the global needs of both public and private clients, MAA has developed sustainable engineering solutions - ranging from conceptual planning, general consultancy, engineering design to project management. • Sustainable City MAA employs 1000 professional individuals • Industrial & Commercial Parks with offices in the Greater China Region (Beijing, • Urban Planning & Land Use Developments Hong Kong, Shanghai, Taiwan), Mekong Region • New Towns & New Communities (Bangkok), and Southeast Asian Region (Singapore), creating a strong professional network in East/ • Sports & Leisure Southeast Asia. Create a Green MAA’s business philosophy is to provide Environment professional services that will become an asset to our clients with long lasting benefits in this rapidly changing social-economic environment. ASSET represents five key components that underline MAA’s principles of professional services: Advanced technology Adoption of Green Engineering Methods project Safety client’s Satisfaction Economical solution Timely completion Selection of
    [Show full text]
  • Taiwan International High School Map
    N TSA TPE Taiwan International High School Map Use this map and the insets on the following pages to schedule your visits. To make the most of your time, limit appointments to schools in the same general area each day. When making an appointment, ask how much KHH time to allow to get to each school. North Taiwan Schools Airport Central Taiwan Schools Taiwan High Speed Rail South Taiwan Schools Taipei Metro Taiwan Railway Line Taiwan Railway Taiwan High Speed Rail Line This is not a comprehensive list of schools that welcome higher education representatives. There are many local and bilingual schools in Taiwan that are open to university visits. Copyright © 2019 Taipei European School Foundation. All rights reserved. N N1 Asia American International Academy www.aaia.ntpc.edu.tw 新北市華美國際美國學校 新北市林口區文化北路一段 542 巷 37 弄 23 號 No.23, Aly. 37, Ln. 542, Sec. 1, Wenhua N. Rd., Linkou Dist., New Taipei City 244, Taiwan 搭乘機場捷運到達 A9 林口站，再轉乘計程車至 AAIA。 Take the Taoyuan Airport MRT to Linkou (A9) station, and then take a taxi to our campus. Xinbeitou Station Pei-Ching Chen/College Counselor [email protected] N4 886-2-2606-9030 ext. 309 New Taipei Zhishan Station City N2 Dominican International School Shilin Station www.dishs.tp.edu.tw N2 台北市私立道明外僑學校 104 台北市中山區大直街 76 號 N1 The Grand Hotel Taipei No. 76, Dazhi Street, Zhongshan District, Taipei City, 104, Taiwan Take MRT Blue Line from Taipei Main Station to Zhongxiao Fuxing, then transfer to Brown Line going to Dazhi MRT Linkou Station Satation, Exit 1, walk straight for about 3 minutes and you will see our campus beside Shih Chien University.
    [Show full text]
  • Wuzeishan Hiking Trail Map Lane 95 Bridge Connecting Point to the Small Picture on the Left
    (Lane 43, Pingjing St, Industry Rd) Pinding Ancient Canal Ancient Pinding L a n S27 e Mt. Xinzhentou Dingshan 9 3 , (Xiajingque Industry Rd) Mt. Xingdui P i n g j i n Jingque Stream Jingque g Taozijiao Bridge S t ( N e Fengguizui Trail i l Mt. Neishuanxi i a Ciyun o nt C e I a (Xiaguoxi Industry Rd) Industry (Xiaguoxi Temple n ci nal d u s Stamp Pavilion An Wuzhishan Industry Rd t r Hi y g Qingfeng Pavilion n Tianweizi Bridge Wanxi Industry Rd ) d R i k d i g ng n Xiwan Rd Pi T r Pingjing St ail (Chencuo Industry Rd) S19 Neicuo Neicuo Bridge Shilin District, Taipei Sec 3, Zhishan Rd Xizhi District, New Taipei Daqitou Trail Chedengjiao Wuzeishan Hiking Trail Map Lane 95 Bridge Connecting point to the small picture on the left. Connecting point to the small picture ry Rd) Mt. Ewei ndust S I h u a St, n g g x i n g o ji Mt. Shuanxi u Mt. Wuzhishan g H i s in t P o r , i c Pingjing St (Pingxi Industry Rd) Industry (Pingxi St Pingjing Pingdeng S18 T 106 Shengren r (Lane 42, Pingjing St, Industry Rd) a Zhulin Trail Pingdingguchaun i Wanxi Industry Rd l (Lane Hiking Trail Entrance Waterfall N e Mt. Suiwei i Lane 371 s h (Lane 105, Pingjing St, Industry Rd) Industry St, Pingjing 105, (Lane u a n S Pingxi Trail t r e Mt. Meihua a Zhengtian Gongping Bridge m Temple Xiwan 3rd Bridge D6 Nature Trail Index of the Trails in Taipei S18 D7 The North Trail Shengren E5 Daluntoushan and Dalunweishan Shilin District, Taipei Xiwan Rd Yongzhen Trail Bridge Shengren Shanxi Touristic TaiPower Electricity Hiking Trail E6 Yuanming Temple Trail Bridge Farm Relay Station E5 Zhongshe Rd Branch Guandi Lutian Xinyi Rd B7 Daqitou Trail Temple Huaxin 2nd Rd E6 Bishan Rd Branch Mt.
    [Show full text]
  • 2021 Spring & Summer
    2021 Spring & Summer Activities Tel: 8145-9007 Ext. 1115 E-mail: [email protected] Website: tes.tp.edu.tw Online Application: tes.openapply.com FB: Taipei European School The Taipei European School consists of 1,750 students aged 3-19 from over 55 nations, and offers curricula from the U.K., Germany and France. Classes start from nursery level and continue all the French German British Primary British Secondary way through to our fully accredited International Baccalaureate High School Programme, with our Section Section Section & High School Section graduates continuing onward to top Universities across the world! For more information, please visit our website or contact the Admissions Office. Welcome To The Center December 1, 2020 Dear Friends, Registration Information Welcome to the Center! With our knowledgeable, English-speaking instructors you Advance registration is required for all Center activities. Registration may be can discover the culture, language, food, sights and sounds of Taiwan. done by phone, email, online or in person. For online registration please go to the Center’s website: http://www.communitycenter.org.tw The Center is also a place to come for help and information when you need it, meet people with similar interests, and even to just come and relax on our comfy sofas Payment is due at least one week prior to the start of any activity. Some and have a cuppa! activities may require earlier payment. Should an activity become fully subscribed and a wait list created; payment will be due upon request. We Join us! Register for a class or tour.
    [Show full text]