‘Himmatwala’ steps into the digital world to get closer to fans ~Ajay Devgn’s lucky win a chance to meet the star and get free tickets of the movie~
Mumbai, 28 March 2013: Himmatwala might be the remake of the ‘80s film but is adopting today’s digital platform to reach out to its fans. The movie has tied up with UTV Stars App where fans need to click a picture of the Himmatwala poster using the App (can be anywhere, including from a screen, hoarding or print) and experience the digital world of Himmatwala. Users will get instant access to the film’s digital content including star interviews, gossips, tweets, images and even go on to meet the action hero Ajay Devgn up close and personal.
Speaking on this unique proposition, Ajay Devgn said, “This app is very user friendly and at the same time is also a very innovative approach to reach out to as many fans as possible with just one simple click and I personally think it is a brilliant concept. Technology today has encouraged our fans to come closer to us and with this; my fans will be able to stay engaged and updated with the most fresh stories and news from my upcoming film."
“Bollywood provides entertainment to the fullest through cinema theatres, television and now mobile phones too. The youth is predominantly on their mobile phones looking for cool Apps to engage with. This integration is a perfect fit to get Ajay’s fans closer to the star himself and provide immersive entertainment content. The App is a one-stop- destination for Bollywood content.” said Sameer Pitalwalla – Director, Video & Celebrity, Disney UTV
The UTV Stars App is a hub to be in tune with the latest, the best and premium Bollywood content. The Augmented Reality feature in the App called Snap Search allows them to click a picture of a movie poster from any medium and provides easy access to that film’s trailers, star casts’ tweets, pictures, latest interviews and lots more. Powered by Ricoh Innovations’ Ocutag mobile visual search platform, the app connects users to digital content of their favourite movies at their convenience!
The App also provides instant access to varied multimedia offerings related to Bollywood and its stars. Users can get access to celebrity Tweets, Paparazzi pictures, videos, full length movies, live tv and more at the touch of their phone.
More about the App: JUST IN: Get the latest tweets from celebrities, and the latest gossip, through videos, twitter, and paparazzi pictures. Follow what your favourite celebrity is doing, or just browse through the timeline to know what is latest in Bollywood SPOTTED: Spotted provides access to the latest and freshest paparazzi pictures. View the photos full screen; share it with your Facebook friends. VIDS: The latest news, gossip, full shows and EXCLUSIVE video content around Bollywood in this section MOVIES: The biggest blockbusters in Indian cinema available on the App. Includes movies like Rowdy Rathore, Barfi!, 7 Khoon Maaf, Ek Main aur Ekk Tu and others. Sort movies according to the year of release or simply search for your favourite movies LIVE TV: Watch UTV Stars on the go! Wherever you are, whatever you are doing, watch India’s no. 1 Bollywood news channel, streamed LIVE on your mobile phone. JUST4U: Choose what content you’d want to get back to, bookmark it, and save it for later. SNAP SEARCH: Use the power of your smartphone camera. Click a poster of your favourite movie with the app and get all the content around it which includes full movie, clips, tweets, pictures and the latest videos of the stars.
The App is free to download and is available across iOS, Android and Windows platform.
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About UTV Stars: UTV STARS – the official channel of Bollywood, is a mass specialty entertainment channel launched in August 2011 with a view to provide the average viewer with exceptional Bollywood content that has never been seen or experienced before and bring Bollywood closer to its audiences, thereby becoming the intimate insider of Bollywood. Right from Original Programming formats that boast of path breaking shows such as Live My Life, Up, Close and Personal with PZ , Superstar Santa, Lux The Chosen One to taking the brand on-ground via prestigious associations with the ‘People’s Best Dressed Show’, the Lap Buddh Circuit After Parties , Cosmopolitan Fun and Fearless Awards, IIFA Awards 2012, to owning its very own on – ground IP, the ‘Walk of the Stars’ – an iconic tribute to Indian Cinema; the Brand has left no stone unturned in establishing UTV STARS as a premier and ultimate destination for Bollywood.
UTV STARS was the only Indian channel to be launched simultaneously in India and the Middle East.The channel was launched in the UK market in June 2012. UTV STARS is today, amongst the top Bollywood Entertainment channels in the country!
For further information please contact: Richa Anand Disney UTV +91 9820379152 [email protected]