B O L S T E R WAYS Capture the attention of a large YOU CAN 1 public audience. I M P A C T BOLSTER WITH MICHIGAN RADIO 3 IMPACT Engage an educated & influential WITH audience in the issues. 2 STORIES TO REMEMBER. MICHIGAN
Great storytelling through media provides unique opportunities to RADIO Inform public dialogue around capture the attention of general audiences, legislators and other media outlets. 3 your key areas of work.
In a recent Michigan Radio survey , 70% of listeners reported taking action WHY MICHIGAN RADIO? as a result of listening, such as discussing a story with family and friends, sharing stories digitally, and contributing to a charity, *** Michigan Radio was named as the number one public radio station in the United States by The Media Audit in July 2013.* Website BEYOND RADIO. Social Media The station’s three signals reach michiganradio.org Facebook over 80% of the state’s population “Michigan Radio” and span thirty-one counties in the Traffic tops 2 million Over 34,800 “likes” southern half of Lower Michigan, from users per year, with over Grand Rapids (WVGR 104.1 FM), to 184,000 unique visitors Twitter Ann Arbor and Detroit (WUOM 91.7 every month. “@Michigan Radio”
FM), to Flint (WFUM 91.1 FM). Over 31,700
WFUM BEYOND MICHIGAN. followers WVGR 91.1 FM More than 500,000 people tune-in 104.1 FM to Michigan Radio each week while in their car, at home, at work, etc.**
Online Streaming Mobile iPhone App Community Events WUOM A partnership with Interlochen 108,000 unique stream- Over 221,000 people 91.7 FM Public Radio extends the reach of Michigan Radio holds ing connections are have downloaded/ dozens of community two Michigan Radio programs: made each month. upgraded Michigan events every year, such “Stateside with Cynthia Canty” and Radio’s iPhone app. as Issues & Ale, Moth “The Environment Report.” StorySLAM & more.
Michigan Radio, The University of Michigan SOURCES 535 West William St., Suite 110, Ann Arbor, MI 48103 *WUOM market, www.themediaaudit.com **National Regional Database, Nielsen Audio, Fall 2014 Contact: Ellen Han, Grants Manager, 734.647.5621, [email protected] ***Jacobs Media SOO Audience Survey, Feb. 2015
Last updated: October 2015 ****Jacobs Media Audience Survey, Jan. 2013 MOST IMPORTANT ISSUES FACING MICHIGAN, AS NAMED BY LISTENERS 5 MICHIGAN RADIO LISTENERS... In a recent survey, Michigan Radio listeners ... are interested in hearing news about the following topics:**** were asked to name the Environment | Education | State politics | Health & medicine | History most important issues facing the state. The 5 most mentioned issues were education, infra- ...would like to hear more news coverage in the following areas:**** structure, jobs, environ- Local news | State news | Social justice | International | Environmental ment and economy.***
“Information is as vital to the healthy functioning of communities as clean air, safe ...have an interest in hearing news in the following MI regions:**** streets, good schools or public health. Maybe even more vital - because it is hard to succeed in the areas of environment, safety, education or health when the news Other—5% and information system isn’t working […]” Lower Peninsula—5% All over MI—58% - Alberto Ibarguen, President & CEO, John S. & James L. Knight Foundation
West MI—10%
WAYS TO SUPPORT MICHIGAN RADIO... By location By topic Detroit, Grand Economy, Environment, Rapids, Flint, etc. Arts, etc. Southeast MI—22% By style or platform By helping us improve News, storytelling, Capacity building, equipment radio, digital, etc. purchases, etc.
Michigan Radio programs & initiatives: The Environment Report Stateside with Cynthia Canty Detroit Journalism Collaborative Morning Edition (NPR) Jack Lessenberry, Political Analyst Bringing Up Detroit News bureaus in Ann Arbor, Detroit, Grand Rapids, Mid-MI All Things Considered (NPR) John U. Bacon, Sports Commentator It’s Just Politics Issues & Ale community discussions Weekend Edition (NPR) That’s What They Say State of Opportunity Moth Story-Slams