Saluting Industry Leaders
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DELI BUSINES S DELI BUSINESS MARKETING MERCHANDISING MANAGEMENT PROCUREMENT JUNE/JULY 2009 $14.95 5thAnnual People’sAward SALUTING INDUSTRY LEADERS ALSO INSIDE CROSS-MERCHANDISING FOODS FROM ITALY FOODSERVICE DIPS & SPREADS ETHNIC FOODS INDIAN FOODS SALADS & SIDES CHEESE MERCHANDISING GOAT CHEESE WISCONSIN CHEESE SPECIAL SECTION DELI MEAT GUIDE 2009 JUNE/JULY ’09 • VOL. 14/NO. 3 COVER STORY CONTENTS 17 FEATURES Foods From Italy ......................................35 American consumers may be spending less, but many are still willing to pay a higher price for Italy’s amazing deli foods MERCHANDISING REVIEWS World Cuisine Offers Cross-Merchandising Builds Sales ..........30 World Of Opportunity ..............................56 Building a higher ring is the name of the game Ethnic foods can help retailers drive their business instead of losing out The New Alternative To Restaurants ......42 Top-quality deli offerings can be positioned as Passage To India ........................................60 a way for cash-conscious consumers to indulge Once hard-to-find Indian foods now make regular their yearnings for restaurant dining appearances in mainstream delis around the United States and Canada Life Of The Party......................................52 Dips and spreads offer the at-home entertainer something special, easy, and affordable 35 42 DELI BUSINESS (ISSN 1088-7059) is published by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425 POSTMASTER: Send address changes to DELI BUSINESS, P.O. Box 810217, Boca Raton, FL 33481-0217 JUNE/JULY 2009 DELI BUSINESS 3 JUNE/JULY ’09 • VOL. 14/NO. 3 CONTENTS SPECIAL SECTION CHEESE CORNER DELI MEAT GUIDE Merchandise Like You Mean It....................82 When times get tough, cheese departments turn to creative merchandising solutions Fresh For Summer ....................................87 Goat cheese goes casual for warm weather dining World Class Cheeses From The Heartland ................................91 Wisconsin cheeses are taking on all comers and beating them handily 52 PROCUREMENT The World Is Flat ......................................75 Flatbreads are more versatile than ever Craving Comfort ......................................78 Deli Meats 2009 During difficult times, consumers gravitate toward The Deli Meat Dilemma favorite salads and sides — often with a new twist Dry-Cured Deli Meats 63 The Private Label Evolution COMMENTARIES EDITOR’S NOTE True Values ................................................12 PUBLISHER’S INSIGHTS We Need A New Food-Safety Outlook......14 MARKETING PERSPECTIVE Beyond Bells And Whistles: Basics Matter To Shoppers ........................96 IN EVERY ISSUE DELI WATCH ......................................................8 TECHNEWS ......................................................95 INFORMATION SHOWCASE ......................................97 BLAST FROM THE PAST ........................................98 78 DELI BUSINESS (ISSN 1088-7059) is published by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425 POSTMASTER: Send address changes to DELI BUSINESS, P.O. Box 810217, Boca Raton, FL 33481-0217 4 DELI BUSINESS JUNE/JULY 2009 DELI BUSINESS MARKETING MERCHANDISING MANAGEMENT PROCUREMENT PRESIDENT & EDITOR-IN-CHIEF “LETTUCE CREATE” JAMES E. PREVOR [email protected] INTERACTIVE PUBLISHING DIRECTOR KENNETH L. WHITACRE CHILDREN’S EVENT [email protected] PUBLISHER/EDITORIAL DIRECTOR LEE SMITH Salyer American Fresh Foods and The Culinary [email protected] Center of Monterey, both of Monterey, CA, hosted “Lettuce Create” at the Culinary Center in May, MANAGING EDITOR JAN FIALKOW which is National Salad Month. Chef Mary Pagan, [email protected] owner of the Culinary Center, held an interactive education class CIRCULATION MANAGER where children ages 6 and up learned firsthand how to create the ultimate salad. KELLY ROSKIN After the class, the children and their parents sampled the salads the children [email protected] made. Each parent received recipe cards from the Culinary Center and an organic PRODUCTION DIRECTOR shopping tote. They also had a complimentary shopping opportunity at the Salyer DIANA LEVINE American Fresh Foods Farmer’s Market Stand set up in the Culinary Center. Par- [email protected] ents filled up their tote with lettuce to take home, and the kids received a mini-gar- ART DIRECTOR dening kit so they can plant seeds and grow their own lettuce. JACKIE TUCKER [email protected] PRODUCTION DEPARTMENT FREDDY PULIDO JOANNA ARMSTRONG NATIONAL SALES MANAGER RICK PURCARO [email protected] COMING NEXT ISSUE IN AUG/SEPT 2009 ADVERTISING COMING NEXT COLLEEN MORELLI SUSTAINABILITY [email protected] DELI BUSINESS examines the latest developments in sustainability and ERIC NIEMAN how current economic conditions are impacting the movement. We look at [email protected] the issue of how cash-strapped companies and consumers are reconciling RESEARCH DIRECTOR economic and environmental concerns. SHARON OLSON CONTRIBUTING EDITORS CAROL M. BAREUTHER ELIZABETH BLAND JOANNE FRIEDRICK LISA FUTTERMAN BOB JOHNSON KRISTINE HANSEN HOWARD RIELL JULIE COOK RAMIREZ JODEAN ROBBINS FEATURE STORIES PREPARED FOODS LISA WHITE TRISHA J. WOOLDRIDGE Entrées Soups SEND INSERTION ORDERS, PAYMENTS, PRESS RELEASES, Mexican Food PHOTOS, LETTERS TO THE EDITOR, ETC., TO: DELI BUSINESS P.O. BOX 810217, BOCA RATON, FL 33481-0217 MERCHANDISING REVIEWS DELI MEAT PHONE: 561-994-1118 FAX: 561-994-1610 Pâté Turkey E-MAIL: [email protected] Catering Holiday Hams PHOENIX MEDIA NETWORK, INC. Fresh Produce CHAIRMAN OF THE BOARD JAMES E. PREVOR PROCUREMENT STRATEGIES CHEESES EXECUTIVE VICE PRESIDENT Holidays Italian Cheeses KENNETH L. WHITACRE Back-To-School American Specialty Cheeses SENIOR VICE PRESIDENT LEE SMITH GENERAL COUNSEL DEBRA PREVOR EXECUTIVE ASSISTANT FRAN GRUSKIN COMING IN OCTOBER/NOVEMBER 2009 Technological advances have forever changed the way businesses react TRADE SHOW COORDINATOR to and respond to food-safety challenges in general and foodborne illness JACKIE LOMONTE breakouts in particular. What preparations for the inevitable has your com- DELI BUSINESS IS PUBLISHED BY pany made? PHOENIX MEDIA NETWORK, INC. P.O. BOX 810425, BOCA RATON, FL 33481-0425 PHONE: 561-994-1118 FAX: 561-994-1610 ENTIRE CONTENTS © COPYRIGHT 2009 PHOENIX MEDIA NETWORK, INC. SUBSCRIPTION & READER SERVICE INFO ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. If you would like to subscribe to DELI BUSINESS for the print and/or electronic ver- sion, please go to www.delibusiness.com and click on the “Subscribe” button. PUBLICATION AGREEMENT NO. 40047928 From there, you can subscribe to the print version of DELI BUSINESS or free of charge to the electronic version. In addition, you can read the electronic version and go directly to a company’s Web site through our special hot link feature. Best of all, you may download and print any article or advertisement you’d like. 6 DELI BUSINESS JUNE/JULY 2009 DELI WA T C H Transitions Announcements Marisa Churchill has joined Fran Haddix has been appointed CONTROLLING CONSUMER SWEEPSTAKES G.L. Mezzetta, Inc., American quality assurance manager at Venus FOODSERVICE COSTS Nonni’s Food Co., Inc., Tulsa, OK, Canyon, CA, as executive chef. Wafers, Inc., Hingham, MA. In this USA Rice Federation, Columbia, has launched the New York Style- She had been a consulting chef newly created position, she will MD, says U.S.-grown rice is an brand Broadway! New York with the company. Recognized in ensure top-to-bottom production ideal option for balancing food Instant Win Sweepstakes, which the San Francisco Bay area for her quality, including supplier approvals, costs and delivering meals that are will run until Nov. 30. Grand-prize: work at Rubicon, The Slanted establishment and enforcement of on-trend, profitable and appealing. 4-day trip for four to New York Door, LuLu, Ame and Yoshi’s, good manufacturing standards, Foodservice operations can City, round-trip air transportation, Churchill also competed in the sec- online checks and responsive cus- increase value to their customers hotel accommodations, four tick- ond season of Bravo’s To p C he f . tomer support. With Venus for and boost profit margins by includ- ets to two Broadway shows and She will oversee all Mezzetta’s almost 20 years, she has led the ing U.S. rice in menu options. At $1,000. Ten first-place winners: 3- brands and ensure its specialty company through several successful less than 10¢ per serving, rice helps day trip for two to New York City, products, sauces and marinades are audits since 2002, including achiev- offset the cost of more expensive transportation, accommodations, produced with exceptional flavor, ing Superior AIB GMP rating and proteins on the plate and revitalizes two tickets to one Broadway quality, and consistency. QAI organic certification. leftover ingredients. show and $750. www.mezzetta.com www.venuswafers.com www.usarice.com www.newyorkstyle.com IDDBA Booth #2569 IDDBA Booth #1955 Fancy Food Show Booth #1747 Announcements ALL-NAT U R A L & HALL OF FAME INDUCTEE MARKETING PROGRAM SMALLER SIZE PACKAGING PORTION CONTROL Roth Käse USA, Monroe, WI, Land O’Lakes, Inc., St. Paul, MN, Alexian Pâté & Specialty Meats, Just Desserts, Oakland, CA, has announces that Bob Constantino, has launched a new shopper mar- Neptune, NJ, is seeking to broad- been baking trans-fat free since vice president of retail sales, has keting program, featuring