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MANAJEMEN BERITA TELEVISI PADA MEDIA NUSANTARA CITRA (MNC) NEWS CENTER BIRO SURABAYA (Studi Pada Pengelola Berita Lokal Di RCTI, TPI, Dan Global TV)

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MANAJEMEN BERITA TELEVISI PADA MEDIA NUSANTARA CITRA (MNC) NEWS CENTER BIRO SURABAYA (Studi Pada Pengelola Berita Lokal Di RCTI, TPI, Dan Global TV) MANAJEMEN BERITA TELEVISI PADA MEDIA NUSANTARA CITRA (MNC) NEWS CENTER BIRO SURABAYA (Studi Pada Pengelola Berita Lokal di RCTI, TPI, dan Global TV) Oleh: Astika Purbawati ( 03220093 ) Communication Science Dibuat: 2008­11­05 , dengan 3 file(s). Keywords: Manajemen Berita, MNC Saat ini beberapa stasiun televisi swasta di Indonesia membuka kantor cabang (biro) di daerah­ daerah untuk memudahkan peliputan berita yang ada di daerah­daerah. Seperti, SCTV, RCTI, Global TV, TPI, Metro TV, TV One, dan antv. Beberapa dari televisi tersebut bahkan juga melakukan siaran lokal di daerah. Seperti SCTV, RCTI, TPI, dan Global TV yang melakukan siaran di daerah Jawa Timur yang berpusat di Surabaya. RCTI, TPI, dan Global TV ini tergabung dalam Media Nusantara Citra (MNC), yang merupakan perusahaan media gabungan terbesar di Indonesia yang juga menaungi media cetak (Koran Seputar Indonesia, tabloid Genie, Mom&Kiddie, dan Realita) dan radio (Trijaya, ARH, Dangdut, Women Radio). Karena itulah peneliti tertarik untuk meneliti tentang MNC, khususnya MNC yang melakukan siaran lokal di daerah, yaitu MNC News Center Biro Surabaya. Penelitian ini adalah untuk mengetahui begaimana penerapan manajemen berita di MNC News Center Biro Surabaya, karena tentunya tidak mudah meliput berita untuk tiga stasiun televisi sekaligus. Selain itu, peneliti juga ingin mengetahui apakah ada perbedaan berita yang disiarkan oleh RCTI, TPI, dan Global TV pada siaran lokalnya. Teori yang digunakan adalah teori manajemen klasik, yang menekankan ketrampilan seorang manajer dalam suatu perusahaan. Keterampilan manajer ini dapat dianalisa melalui fungsi manajemen seperti planning, staffing, directing, dan controlling. Dalam penelitian ini, peneliti menggunakan fungsi manajemen milik George R. Terry, yaitu, planning, organizing, actuating, dan controlling. Fungsi manajemen inilah yang digunakan peneliti, untuk meneliti manajemen berita di MNC News Center Biro Surabaya. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif. Responden penelitian diambil melalui teknik purposive sampling dengan kriteria tertentu. Dari 21 orang yang memenuhi kriteria terpilih 5 orang sebagai the best people or grup untuk diwawancarai. Teknik pengumpulan data yang digunakan adalah wawancara, pengamatan, dan dokumentasi. Hasil penelitian ini pada permasalah pertama tentang penerapan manajemen berita, menunjukkan bahwa Produser memegang peranan penting dalam melakukan manajemen berita, mulai dari planning hingga controlling dilakukan atas wewenang produser. Peneliti kemudian memberi nama pada manajemen berita di MNC News Center Biro Surabaya, yaitu manajemen determinasi produser yang terkendali. Yang berati bahwa meskipun segala sesuatunya dilakukan atas perintah produser, namun, tetap akan di kontrol oleh atasan. Fungsi manajemen POAC yang diterapkan di MNC news centre biro Surabaya sangat efektif untuk meliput suatu berita. Pada permasalahan yang kedua, yaitu perbedaan berita di RCTI, TPI dan Global dalam siaran lokal, dapat disimpulkan bahwa pembeda berita untuk tiga televisi hanya pada format penyajiaan beritanya saja. Dan ketika ada satu peristiwa yang memang sangat penting atau angle yang kuat hanya satu, maka tidak bisa di pungkuri bila berita yang disiarkan tiga stasiun berita tersebut akan sama. Setiap televisi pasti memiliki ciri khas masing­masing, dan kesamaan berita yang ditayangkan oleh tiga televisi tersebut, dapat mengakibatkan tiga televisi kehilangan ciri khas beritanya. Now some private sector television stations in Indonesia opens office of branch ( bureau) in areas to facilitate pervasion of the news in areas. Like, SCTV, RCTI, Global of TV, TPI, Metro TV, TV ONE, and antv. Some of the televisions even also does local broadcast in area. Like SCTV, RCTI, TPI, and Global TV doing broadcast in East Java area focusing in Surabaya. RCTI, TPI, and this Global TV merged into Media Nusantara Citra ( MNC), which is the biggest aliance media company in Indonesia also shades print media ( Newspaper In Around Indonesia, tabloid Genie, Mom&Kiddie, and Realita) and radio ( Trijaya, ARH, Dangdut, Women Radio). Because that is researcher interests to check about MNC, especially MNC doing local broadcast in area, that is MNC News Center Biro Surabaya. This research is to know begaimana applying of management of news in MNC News Center Biro Surabaya, because it is of course not easy to cover news for three television stations at the same time. Besides, researcher also wish to know are there difference of news broadcasted by RCTI, TPI, and Global TV at his(its local broadcast. Theory applied is the classic management theory, what emphasizes is skilled a manager in a company. Skill of this analyzable manager passed function of management like planning, staffing, directing, and controlling. In this research, researcher applies function of management property of George R Terry that is planning, organizing, actuating and controlling. Function of this management applied researcher to check management of news in MNC News Center Biro Surabaya. This research applies qualitative approach with descriptive type. Research responder is taken [by] through technique purposive sampling with certain criterion. Out of 21 mans who is fulfilling chosen criterion of 5 people as the best people or group to be held an interview with. Data collecting technique applied is interview, observation, and documentation. Result of this research at first permasalah about applying of management of news, indicates that Produser to play a part is important in doing management of news, starts from finite planning of controlling is done on own authority of producer. Researcher then gives name at management of news in MNC News Center Biro Surabaya, that is management Determinasi Produser which in control. Is meaning that though all something his(its are done to comand Produser, but, will remain be controlled by superior. Function of management POAC applied in MNC News Centre Biro Surabaya very effective for activity covers a news. At second problems, that is about difference of news in RCTI, TPI, and Global in local broadcast, concluded that, distinguishment of news for three televisions only at presentation format of its(the news is only. And when there are one events which of vital importance or angle which is strong only one, hence cannot be denied if(when news broadcasted the three television stations would same. Every television surely had each individuality, and equality of news displayed by the three television stations, can result the three televisions losing of individuality to its(the news..
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