22.7 Billion European Union 15% Eurasia 10% Unit Cases Worldwide Africa 7%
Total Page:16
File Type:pdf, Size:1020Kb
2007 Operating Group Highlights Latin America 27% North America 25% Pacific 16% 22.7 billion European Union 15% Eurasia 10% Unit Cases Worldwide Africa 7% UNIT CASE VOLUME 2007 VS. 2006 GROWTH 2007 VS. 2006 5-YEar COMPOUND NET OPEratING OPEratING GROWTH ANNUAL GROWTH REVENUES INCOME Africa 10% 6% 16% 6% Eurasia 16% 13% 24% 38% European Union 3% 2% 14% 16% Latin America 9% 6% 24% 22% North America (1%) 1% 11% 1% Pacific 7% 4% 7% 3% Bottling Investments 64% N/A 53% 750% Worldwide 6% 4% 20% 15% AFRICA UNIT CASE VOLUME GROWTH +11% +1% sparkling STILL BEVERAGES BEVERAGES UNIT CASE VOLUME Enhanced consumer connections across key markets contributed to the 10 percent SOUTH AFRICA 33% unit case volume growth in Africa in 2007. Trademark Coca-Cola unit case volume EAST & CENTRAL AFRICA 25% grew 9 percent, due in part to successful Coca-Cola Zero launches in Egypt and NIGERIA 10% Morocco and outstanding local execution of “The Coke Side of Life” campaign. EGYPT 9% With a population of more than 945 million and annual per capita consumption MOROCCO 6% of our beverage products at just 39 servings, Africa represents a significant unit OTHER 17% case volume growth opportunity for our Company. 30 The Coca-Cola Company EURASIA UNIT CASE VOLUME GROWTH +12% +30% sparkling STILL BEVERAGES BEVERAGES UNIT CASE VOLUME Eurasia’s strong performance of 16 percent unit case volume growth in 2007 RUSSIA 19% was led by double-digit growth in most key markets. Trademark Coca-Cola adriatic & BALKANS 18% unit case volume increased 10 percent for the year, due in part to the launch TURKEY 18% of “The Coke Side of Life” platform. We continued to expand and strengthen INDIA 14% our still beverage portfolio in Eurasia and focused on marketplace execution, MIDDLE EAST 12% alignment with our bottling partners and consumer marketing initiatives. Our SOUTHERN EURASIA 10% business in India has stabilized, and unit case volume grew 14 percent in 2007. OTHER 9% EUROPEAN UNION UNIT CASE VOLUME GROWTH +2% +15% sparkling STILL BEVERAGES BEVERAGES UNIT CASE VOLUME We strengthened our European Union (EU) business in 2007. Coca-Cola Zero, GERMANY 18% now in 21 EU countries, led sparkling beverage unit case volume growth. Still spain 16% beverage growth was led by juice and juice drinks, sports drinks and water. We CENTRAL EUROPE 14% enhanced our connections with consumers through programs such as our music great britaIN 14% partnership with the iTunes® Store and promotions for Rugby World Cup 2007™ italy 10% and for the Christmas holiday. Additionally, we led the industry in the EU for FRANCE 9% voluntary nutrition labeling in 2007. This labeling is on 75 percent of our OTHER 19% beverage packages, and we plan to reach 100 percent by the end of 2008. 2007 Annual Review 31 LatIN AMERICA UNIT CASE VOLUME GROWTH +6% +35% sparkling STILL BEVERAGES BEVERAGES UNIT CASE PMSVOL 7471UUME A focus on execution and system collaboration drove solid performance across MEXICO 43% all key markets and beverage categories in 2007. Trademark Coca-Cola unit case BRAZIL 25% volume grew 7 percent, which represented 52 percent of total volume growth for latin CENTER 14% Latin America. Brazil surpassed 1 billion unit cases for Trademark Coca-Cola and ARGENTINA 8% was No. 2 in Coca-Cola Zero unit case volume worldwide. The strategic acquisitions CHILE 5% of Jugos del Valle and Leão Júnior* expanded our still beverage portfolio. Latin OTHER 5% America is now our Company’s largest contributor of unit case volume. *Acquisition pending approval by regulatory authorities in Brazil NOrtH AMERICA UNIT CASE VOLUME GROWTH (2%) +5% sparkling STILL BEVERAGES BEVERAGES UNIT CASE VOLUME In 2007, we made progress in positioning Coca-Cola North America retail 69% for sustainable growth, and results improved during the year. Sparkling foodservice 31% beverage performance was led by Coca-Cola Classic, Coca-Cola Zero and Diet Coke, which all gained category share. In still beverages, we invested in core brands, successfully integrated the glacéau and Fuze acquisitions, and established a new Venturing and Emerging Brands business unit. The operating group enters 2008 with a much stronger base on which to build. 32 The Coca-Cola Company PacIFIC UNIT CASE VOLUME GROWTH +7% +7% sparkling STILL BEVERAGES BEVERAGES UNIT CASE VOLUME In 2007, Pacific returned to sustainable growth. Double-digit growth in sparkling CHINA 34% beverages and the extraordinary success of Minute Maid Orange Pulp drove japan 25% strong performance in China. Early results from our turnaround in the Philippines PHILIPPINES 13% are positive, and are due in part to increased marketing investments and consumer AUSTRALIA 8% marketing programs. Japan recorded the highest growth in Trademark Coca-Cola THAILAND 6% in 30 years, and we successfully completed the transition with our new bottling OTHER 14% partner in Korea. BOTTLING INVESTMENTS UNIT CASE VOLUME GROWTH Bottling Investments is +64%* the 2nd largest bottler of Coca-Cola products in the world. Bottling Investments operates across 5 continents and is the most geographically diverse bottler in the Bottling Investments was established in 2006 to manage our Company’s Coca-Cola system. consolidated bottling investments, drive growth and improve operating performance. Bottling Investments delivered strong unit case volume and financial performance in 2007. Across the markets where Bottling Investments operates, we maintained a sharp focus on customers and improved people capability and market execution. The creation of one bottler in Germany is enabling a unified approach in that market, and we successfully integrated and stabilized the Philippines bottling business in 2007. *Reflects the consolidation of certain bottling operations 2007 Annual Review 33.