A Report on Market Structure, Dynamics and Developments in Irish Media
Broadcasting Authority of Ireland A report on market structure, dynamics and developments in Irish media Supplied in support of the BAI’s consultation on its Broadcasting Services Strategy December 2017 Mediatique Limited 65 Chandos Place London WC2N 4HG United Kingdom www.mediatique.co.uk BAI – Market structure, dynamics and developments Executive summary Introduction ° The Broadcasting Authority of Ireland (‘BAI’) is the regulator of the Irish broadcasting market. ° Among other statutory duties under the Broadcasting Act (2009), the BAI is required to prepare a Broadcasting Services Strategy (‘BSS’) covering the provision of broadcasting services in Ireland. The BAI's current BSS was agreed in 2011. The new BSS will reflect the current Strategy Statement in force (2017-19) covering the BAI’s key objectives around plurality, diversity, support for indigenous content and promotion of content in the Irish language. ° Mediatique was commissioned to provide a detailed overview of current and future developments in the Irish broadcasting landscape, and to consider the likely trajectory over the next five years. This work is aimed at informing the new BSS and, in particular, helping the BAI define its approach to regulation in the light of market dynamics over time. ° Our brief included consideration of consumer behaviour, platform and distribution developments, changes in technology and evolving business models associated with broadcasting. ° We were asked specifically to analyse the sustainability of revenues that underpin expenditure on audio and visual content, particularly Irish content, and to consider whether the current regulatory framework needs to evolve in line with market dynamics. ° Within our wider work, the BAI has asked for analysis on two specific topics – prospects for the launch of commercial digital terrestrial multiplexes carrying TV channels to supplement those already available on Saorview; and whether the BAI, working with industry and Government, should seek to promote digital audio broadcasting (‘DAB’).
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