ADVERTISING
HELPING YOU REACH THE AUDIENCE YOU WANT
Do you want to reach students, faculty and professional staff working at Oregon State University (OSU) and organizations in Corvallis? Would you like to create more awareness about your business?
At Orange Media Network, we have 450+ students responsible for producing a newspaper, three magazines, an e-newsletter and online content. These publications are distributed throughout OSU and the Corvallis community. Include your message in our publications and reach your audience. Advertise with us.
BENEFITS
Reach a highly targeted, engaged audience
Deliver your message using trusted national-award winning mediums
Raise awareness and bring in more customers to your business
CLIENTS ADVERTISING
6 WAYS TO ADVERTISE
WEEK OF MONDAY, NOVEMBER 27, 2017 • DAILYBAROMETER.COM • VOL. CXXI, NO. 11
Engage. THE BAROMETER
• OSU student newspaper published weekly • 2017 Pacemaker Award (college media equivalent of the Pulitzer Prize) • 1st place in Best Newspaper REVEALING HISTORY • Circulation: 12,000/week Building name evaluation process comes to close, final decision expected to be announced this week PAGE 3
NEWS: OSU class held in State Penitentiary 4 • SPORTS: Football suffers historic loss 8 • NEWS: Local drag event changes venue 14
DAMCHIC
IN MOTION WINTER 2018 • Fashion magazine • Published three times a year • 2,500 readers across Corvallis
25INSERT SOMETING VERY INTER- STING RIGHT HERE TO CATCH PEO- BEAVERS DIGEST
CREATE // EXPERIENCE // #GOBEAVS VOLUME 4 // ISSUE 3 • Student lifestyle magazine • Published three times a year • 1st place in best magazine spread • 2,500 readers across Corvallis
Finding our future in the past Ignoring The Issue Pg. 10
ASOSU SAFE RIDE • Nightly shuttle service that provides OSU students safe transportation home or to campus • 1,650-1800 students utilize this service weekly
THE JUICE • Digital newsletter sent out twice a week • Over 550 Subscribers
WEB • www.OrangeMediaNetwork.com • 38,816 average page views per month • 11,419 average users per month BAROMETER
CONTRIBUTE TO THE BAROMETER LEGACY
Since 1896, The Daily Barometer has been OSU’s premier news source. In that time much has changed in the field of journalism, but the Barometer team’s dedication to accuracy and excellence has never wavered. Now a weekly publication with daily online content, the printed Barometer is distributed every Monday, with online and social media content every day. The Barometer is also distributed in the Gazette Times on Tuesdays, bringing the students’ national award-winning reporting to the wider, off-campus population.
DAILY SOCIAL 4,200 7,800 MEDIA print readers readers of across Corvallis Gazette Times CONTENT
of millenials read newspaper content in 57% print or digital form in a typical week. Source: News Media Alliance, “9 Quick Facts about Newspaper Media” 8 in 10 adults took action after seeing a print of newspaper readers read news media newspaper ad in the 51% exclusively in print last 30 days Source: Nielsen Comapny, 2016 Source: News Media Alliance, “9 Quick Facts about Newspaper Media” FOR MORE INFORMATION, CONTACT YOUR ACCOUNT EXECUTIVE. IF YOU DON’T KNOW WHO YOUR ACCOUNT EXECUTIVE IS, CONTACT [email protected]
The Daily Barometer Staff, 2017 AD SIZES & PUBLICATION RATES
LOCAL LOCAL SIZE (black/white) (color) Quarter Page Full $1,349 $1,548 Square (5.04”x5.75”) Half $674.50 $873.50 Half Page Vertical Quarter $349 $498 (5.04”x11.5”) $ $ Half Page 1/8 175 324 Horizontal 1/8 Page (10.25”x5.75”) 1/16 $99 $248 (5.04”x2.875”)
1/16 Page Space Reservation — Back Cover (2.4375”x2.875”) + 15%, other pages + 5% No bleeds. Make ad size same as document. Include frame or background. Quarter Page Vertical Deadline: Camera ready ad (2.4375”x11.5”) (in pdf file format) by noon Full Page Wednesday prior to publication. (10.25”x11.5”)
BULK DISCOUNT 1/8 page or larger, all products/services 10+ ads = 10% off 20+ ads = 20% off 30+ ads = 30% off
PUZZLES & HOROSCOPES
Feature your ad within sudoku, horoscope, or crossword. Subject to availability. Contact your local account executive for more information. If you don’t know who your account executive is, contact [email protected].
PER AD $149 FULL TERM
PER AD SOLD $199 INDIVIDUALLY
ADDITIONAL PER AD +$99 IN COLOR BEAVER’S DIGEST
BE A PART OF THE OSU LIFESTYLE
Beaver’s Digest is a student-run magazine dedicated to showcasing the student lifestyle and Oregon State University experience. The magazine is published three times a year and covers a wide range of topics, including places to go, campus arts, health & fitness, and key student figures. Beaver’s Digest has a wide reach, with 2,500 readers from across campus and the Corvallis community. Beaver’s Digest also won the College Media Association Apple Award for Best Magazine Spread in 2016.
AD SIZES
SIZE LOCAL full color Full $1,349
Half $674.50
Full Page Quarter $349 (6.88”x9.625”) 1/8 $175
Half Page Horizontal Space Reservation — Back Cover + 15%, other pages + 5% (6.88”x4.72”) No bleeds. Make ad size same as document. Include frame or background.
Deadline: Camera-ready ad (in pdf file format) by noon of the ad due date:
October 4, 2018 issue AD DUE: JULY 25, 2018
January 7, 2019 issue Quarter Page AD DUE: NOVEMBER 13, 2018 (3.44”x4.72”) April 11, 2019 issue AD DUE: FEBRUARY 22, 2019
1/8 Page BULK DISCOUNT (3.44”x 2.36”) 1/8 page or larger, all products/services
10+ ads = 10% off 20+ ads = 20% off 30+ ads = 30% off
FOR MORE INFORMATION, CONTACT YOUR ACCOUNT EXECUTIVE. IF YOU DON’T KNOW WHO YOUR ACCOUNT EXECUTIVE IS, CONTACT [email protected] DAMCHIC
COMMITTED TO FASHION AND STYLE
DAMchic is Oregon State University’s fashion magazine, created for students by students. Referred to as OSU’s fashion hub, DAMchic collaborates with design students to put together fashion shows and launch parties throughout the year. Throughout the magazine’s pages, you will find a diverse range of fashion, students and creativity. Recently added to Orange Media Network, the magazine has introduced the department to a new category of readers and acts as a fashion guide and platform for the OSU community. DAMchic is published three times a year with 2,500 readers across Oregon State’s campus and Corvallis. Advertise with DAMchic to reach students who are passionate about matters of fashion, design, beauty, and more.
AD SIZES
SIZE LOCAL full color Full $1,349
Half $674.50
Full Page Quarter $349 (6.88”x9.625”) 1/8 $175
Half Page Horizontal Space Reservation — Back Cover + 15%, other pages + 5% (6.88”x4.72”) No bleeds. Make ad size same as document. Include frame or background.
Deadline: Camera-ready ad (in pdf file format) by noon Wednesday prior to publication:
November 1, 2018 issue AD DUE: SEPTEMBER 25, 2018
February 13, 2019 issue Quarter Page AD DUE: JANUARY 11, 2019 (3.44”x4.72”) May 2, 2019 issue AD DUE: APRIL 5, 2019
BULK DISCOUNT 1/8 Page 1/8 page or larger, all products/services (3.44”x 2.36”) 10+ ads = 10% off 20+ ads = 20% off 30+ ads = 30% off
FOR MORE INFORMATION, CONTACT YOUR ACCOUNT EXECUTIVE. IF YOU DON’T KNOW WHO YOUR ACCOUNT EXECUTIVE IS, CONTACT [email protected] SAFERIDE
A free, nightly taxi service run by the Associated Students of Oregon State University (ASOSU) and student drivers to transport students within the city limits of Corvallis and Philomath during the school year. SafeRide vans are equipped with mounted iPads that play daily Newsblasts and other student programming.
Ad Dimensions: 1920 x 1080 pixels
TIME LOCAL RATE One Week $75 1,600-1,800 One Month $225 students use SafeRide weekly One term $525 (10 weeks)
BUNDLE DEAL $158
When you purchase an ad in the Baro (1/4 page or larger), get $75 off the monthly PRINT & DIGITAL BUNDLE SafeRide advertising price.
FOR MORE INFORMATION, CONTACT YOUR ACCOUNT EXECUTIVE. IF YOU DON’T KNOW WHO YOUR ACCOUNT EXECUTIVE IS, CONTACT [email protected] UNDERWRITING
SHOW YOUR SUPPORT FOR KBVR-FM AND KBVR-TV
Underwriting is a cost-effective way to build awareness of your company with loyal KBVR-FM listeners and/or KBVR-TV viewers. Through underwriting, you show your support for our Oregon State University students who work tirelessly to bring quality content to KBVR-FM and KBVR-TV fans.
BENEFITS
Strengthen your corporate brand within the community
Reach your target audience in a cost-effective way
Clearly communicate who you are in an uncluttered media environment
SPONSORS RADIO
KBVR-FM IS OREGON STATE UNIVERSITY’S NON-COMMERCIAL, STUDENT-RUN RADIO STATION
KBVR-FM broadcasts on 88.7FM and live streams online at OrangeMediaNetwork.com. The station has a signal reach that includes Corvallis, Philomath and Albany. Through underwriting, you have the opportunity to support the station and its student leaders.
Underwriting donations for KBVR-FM are secured on a monthly or term-by-term basis and spots run for a 4-week and 11-week period, respectively. Any donations secured in the middle of an academic term will be prorated to run for the remainder of the respective period. Spots are 10 seconds in length and include the name of the business, address and a sentence about the products/services offered.
KBVR-FM RATES # OF SPOTS PER MONTH TOTAL RATE RATE PER SPOT
180 spots/month (6/day) $225 $1.25
300 spots/month (10/day) $350 $1.17
450 spots/month (15/day) $450 $1.00
# OF SPOTS PER TERM TOTAL RATE RATE PER SPOT
540 spots/term (7/day) $630 $1.17
770 spots/term (10/day) $770 $1.00 1,155 spots/term (15/day) $1,040 $0.90
TRIAL PACKAGE STARTER PACKAGE 42 spots (3/day) 120 spots (4/day) $99for 2 weeks $199 for 1 month Limit one per new client Limit one per new client
FOR MORE INFORMATION, CONTACT YOUR ACCOUNT EXECUTIVE. IF YOU DON’T KNOW WHO YOUR ACCOUNT EXECUTIVE IS, CONTACT [email protected] PLAY-BY-PLAY UNDERWRITING
During football and basketball seasons, KBVR-FM provides a live play-by-play commentary. You have an opportunity to support these programs and the student announcers through underwriting. Underwriting donations are secured on a per-game basis and spots run each quarter.
SPOTS ARE 10 SECONDS LONG
INCLUDE: NAME OF THE BUSINESS ADDRESS A SENTENCE ABOUT THE PRODUCTS/SERVICES COVERED
PLAY BY PLAY RATES
# OF GAMES RATE RATE PER SPOT
1 game (4 spots) $40 $10.00
5 games (20 spots) $190 $9.50
10 games (40 spots) $360 $9.00
FOR MORE INFORMATION, CONTACT YOUR ACCOUNT EXECUTIVE. IF YOU DON’T KNOW WHO YOUR ACCOUNT EXECUTIVE IS, CONTACT [email protected] WEB ADS
ENHANCE YOUR ONLINE PRESENCE BY ADVERTISING ON ORANGEMEDIANETWORK.COM
Your ad will appear on all pages on the entire site. Use online advertising to generate traffic to your website or promote an upcoming event or promotion. Placements are run-of-site (placement on all site pages) and may run in rotation with other ads of the same size and position.
WEBSITE ANALYTICS 38,816 AVERAGE PAGE VIEWS PER MONTH
11,419 AVERAGE USERS PER MONTH
20,630 AVERAGE SESSIONS PER MONTH
THE JUICE NEWSLETTER
A bi-weekly digital newsletter that provides news and tips sourced from The Baro, KBVR-TV, KBVR-FM, Prism, DamChic, and Beaver’s Digest. 10:06 PM From: Orange Media Network ADVERTISE YOUR DEAL WITH US To: You FOR DEAL OF THE WEEK $49 FEATURE HIGHLIGHT
FOR DEAL OF THE WEEK FOR $250 10 WEEKS IN JUICE
DEAL OF THE WEEK FOR DEAL OF THE WEEK FOR $400 10 WEEKS IN JUICE AND BARO 1200x800 pixels WEB AD RATES
PAGE CURL 100x100 px hidden, 600x600 px revealed
Weekly Monthly % Quarterly % Annual % (4 weeks) Savings (10 weeks) Savings Savings 100x100 px $99 $299 25% $649 35% $2,839 45% WEATHER SPOT
Weekly $99 LEADERBOARD Monthly $299 TOP 728x90 px (4 weeks) % Savings 25% Weekly $79 C Quarterly $649 Monthly $239 (10 weeks) (4 weeks) H % Savings 35% % Savings 25% Annual $2,839 Quarterly $519 (10 weeks) % Savings 45% % Savings 35% B 300x250 px Annual $2,259 A RECTANGLE TOP % Savings 45% Weekly $99 LEADERBOARD Monthly $299 (4 weeks) MIDDLE 728x90 px % Savings 25% Weekly $79 E Quarterly $649 D (10 weeks) Monthly $239 (4 weeks) % Savings 35% % Savings 25% Annual $2,839 Quarterly $519 (10 weeks) % Savings 45% % Savings 35% RECTANGLE Annual $2,259 MIDDLE 300x250 px % Savings 45% Weekly F $79 Monthly $239 LEADERBOARD G (4 weeks) BOTTOM 728x90 px % Savings 25%
Weekly Quarterly $519 $69 (10 weeks) Monthly $209 % Savings (4 weeks) 35% % Savings 25% Annual $2,259 Quarterly $449 % Savings 45% (10 weeks) RECTANGLE BOTTOM 300x250 px % Savings 35% Weekly Monthly % Quarterly % Annual % Annual $1,979 (4 weeks) Savings (10 weeks) Savings Savings % Savings 45% $69 $209 25% $449 35% $1,979 45%
FOR MORE INFORMATION, CONTACT YOUR ACCOUNT EXECUTIVE. IF YOU DON’T KNOW WHO YOUR ACCOUNT EXECUTIVE IS, CONTACT [email protected] DEADLINES
THE BARO WEB & MOBILE ADS BEAVER’S DIGEST Publishes on Mondays (see calendar) Two business days prior to placement. October 4, 2018 issue Camera-ready ad by Noon Monday Jul. 25, 2018, camera-ready ad due prior to publication. KBVR-FM UNDERWRITING January 7, 2019 issue Script two weeks prior to air time. Nov. 13, 2018, camera-ready ad due PRE-PRINTED BAROMETER April 11, 2019 issue INSERTS EVENT PACKAGES Feb. 22, 2019, camera-ready ad due Deliver to press (Albany, OR) one week Two weeks in advance of event. in advance. COMMUNITY PARTNER DAMCHIC SAFERIDE PACKAGES November 1, 2018 issue Camera-ready ad one week in Script and camera-ready ads two Sep. 25, 2018, camera-ready ad due advance. weeks in advance. February 13, 2019 issue Jan. 11, 2019, camera-ready ad due JUICE SPECIAL DEAL May 2, 2019 issue Camera-ready ad two business days Apr. 5, 2015, camera-ready ad due prior to placement.
PRE-PRINT INSERTS CONTRACT & COPY REGULATIONS You are responsible for printing your inserts and delivering PLACEMENT: them to our press (Albany, OR). Call your account executive for Orange Media Network cannot guarantee the position of any specifications and details. advertisement within the newspaper. Every effort is made to PRICE: $100/THOUSAND, minimum 4,000 inserts honor position requests when possible. No credits will be made for unfulfilled position requests. ADVERTISING NOT ACCEPTED: POLICIES Orange Media Network strives to publish material that will FINANCIAL OBLIGATIONS: serve the university community as a whole. Orange Media If credit has been established, Orange Media Network will Network reserves the right to reject advertising that may be send an invoice after publication. Further billing will include a offensive or in poor taste, states or implies discrimination, is 1% per month interest charge on any unpaid balances. fraudulent, deceptive, obscene or an incitement to violate LATE COPY: national, state, or local laws. Copy must be submitted before the space reservation deadline. Ads considered to be in violation of this policy will be reviewed Orange Media Network does not accept responsibility for by the OMN committee and voted on. Clients will be notified errors made on advertising accepted after the reservation by email. deadline. ADVERTISING/EDITORIAL LOOK-ALIKES: Advertising resembling editorial material must contain the TERMS OF PAYMENT word “Advertisement” at the top. Inserts resembling editorial NEW ACCOUNTS: material must carry the notation “This entire supplement is New accounts must pay in advance for advertising for 30 days. paid advertising” at the top of the cover. Visa, Mastercards and checks are accepted. After 30 days CREDITS: a charge agreement can be completed to establish a billing To be considered for credit, claims based on real damages account with Orange Media Network. must be made to the Assistant Director of Sales, Marketing and CHECK WITH COPY: Creative no more than seven days after the first publication of Advertising of a regional, political, entertainment or transient the ad. Credits are given for the first incorrect insertion only, nature, and advertising placed by student organizations must and are limited to the portion of the advertisement in error. be paid for in advance. Make checks payable to: The Daily Credits shall not exceed the total cost of the advertisement in Barometer. error. Minor typographical errors that do not substantially change PRODUCTION SERVICES the meaning of an ad will not be automatically construed as PROOFS: damaging to the advertiser or to the effectiveness of the ad Upon request, advertisement proofs will be supplied for and do not constitute real damages. advertisements larger than four inches, if copy is submitted REMNANT ADVERTISING five working days prior to publication. Have a budget, but aren’t too picky about when your ads or PRODUCTION CHARGES: underwriting run? Let us know your total budget for the year, Advertising Photos taken: $10.00 and we will fit in your ads as space allows. Save 30% off national Reproduction prints of finished ads: $10.00 rates in The Barometer, and magazines. JULY 2018 AUGUST 2018 SEPTEMBER 2018
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Summer Session Special OSU Events Oct. 13, 2018: Homecoming Academic break/holiday Nov. 2-4, 2018; May 3-5, 2019: Family Weekends Barometer Issue Nov. 24, 2018: Civil War Feb. 20, 2019: Housing Fair Beaver’s Digest Jun. 15, 2019: Commencement
DAMchic Prism