OCTOBER 2018 contents

4 Fresh Connection Internet of Things opens up a world of possibilities for every smart city and business.

5 City Likes Coachella Valley residents share more than the sun. COACHELLA VALLEY ECONOMIC PARTNERSHIP 6 Peak Performance The Coachella Valley JOE WALLACE Economic Partnership’s annual summit Chief Executive Oicer presents an overview of economic LESA BODNAR Chief of Sta conditions. LAURA JAMES Director of Economic Development 7 The Need for Speed A joint eort moves AGUSTIN ARAGON toward access to high bandwidth for Economic Development Associate F commercial entities. DAVID ROBINSON F O GIS Coordinator O C REBECCA MARTINEZ C U 8 Budding Opportunities A change in laws Accounting U S PATTY CLOUSER S opens the door for commercial products Administrative Assistant and services related to cannabis. 3111 E. Tahquitz Canyon Way 10 Coming Together at the Seams Fashion meets Palm Springs, CA 92262 760-340-1575 technology for the beneit of customers, [email protected] businesses, and the environment. DESERT 12 Study for College GIS tools and methods PUBLICATIONS INC. helped a local institution evaluate FRANKLIN W. JONES campus locations. Publisher STEVEN BILLER Editor-in-Chief 13 EMILY CRAWFORD Still a Buzzword To be or not to be Creative Director sustainable becomes less of a question JANICE KLEINSCHMIDT Editor for forward-thinking companies. JIM AUGUSTO Art Director OLGA REYES 14 The Finish Line Scott White completes our Managing Editor personality proile. MIRANDA CAUDELL, EMILY CHAVOUS Senior Editors

303 N. Indian Canyon Drive ILLUSTRATIONS BY Palm Springs, CA 92262 Rob Wilson 760-325-2333 PHOTOGRAPHS BY palmspringslife.com Neil Husvar

3 The Internet of Things seeps into conversations as the next big technology to attract the investment and eorts of entrepreneurs. Devices integrate Wi-Fi and CITY LIKES sensors. Smart-phone ownership has skyrocketed. And the Coachella Valley stands poised to capitalize on COACHELLA 62 the attendant opportunities. During the irst half of this year, the Coachella Valley VALLEY — and in particular Desert Hot Springs — scored a big RESIDENTS

win when Comcast decided to install its MachineQ 111 platform there for the hydrometers developed by SHARE MORE 10 Seco Sys at the Palm Springs iHub. THAN THE SUN IoT refers to the technology of allowing devices 86 111 to communicate with each other through the 74 WORDS BY internet. IoT-capable products in use include David Robinson, cell phones, coeemakers, washing machines, GIS coordinator headphones, lamps, wearable technology, and machine components such as self-driving modules 0 5 10 Miles in automobiles and surgical-enhancement tools. The sensors and control systems that enable cities to claim “smart city” status comprise part of the IoT universe. While the analyst irm Gartner says that by 2020 there will be more than 26 billion connected devices, We live in a political age of division. In this LOCATION, Age others have estimated the number will grow to more derisive maelstrom, we forget how much LOCATION, From 2010 to 2018, the average age of U.S. citizens rose TERMS OF than 100 billion in that time frame. The relationships we have in common with others. So let’s LOCATION 1.4 years. Only Indian Wells saw a decline of 1.4. The ENGAGEMENT As part of our enhanced by IoT will include people-to-people, take time to explore socioeconomic and other cities’ median ages climbed an average of two F Internet of Things mission to encourage F people-to-things, and things-to-things. demographic data, accessed through years, with the highest jump being Palm Desert at O refers to the network- innovative businesses O ing capability that In the near future, the mantra for places that do Coachella Valley Economic Partnership’s to relocate here, 4.6 years. Median ages across the valley are projected C C allows information not want to be left behind will be, “Anything that can GIS system, and highlight characteristics Coachella Valley to move upward from 2018 to 2023, with an average of U U to be sent to and be connected, will be connected.” There are many that we share in this beautiful valley we Economic Partnership 1.5 years, twice the projected U.S. increase of 0.7 years. S received from objects helps them ind optimal S examples of what life in a fully connected world would call home. and devices (such as locations to reach ixtures and kitchen be like. For example, on your way to a meeting, your self- their ideal customers. Housing appliances) using driving car could access your calendar and choose the Geography We search for locales Not surprisingly, the Coachella Valley has far fewer FRESH the internet. best route to take. If you run into unexpected traŽic, your The ridges of our surrounding mountains where demographic residential properties being occupied by their owners car may text the other party with a revised time of your form the edges of the valley, but what di“erences (e.g., higher than the national average of 63.06 percent. All nine CONNECTION Blockchain is a digital disposable income or database containing arrival. Your home may have sensors that control all of de ines our Riverside County region lies recreational habits) cities report smaller numbers, with Coachella the information (such as the creature comforts with maximum eŽiciency — with underground: a 65-mile-long aquifer. In are highlighted. But highest at 57.4 percent and Palm Springs the lowest at INTERNET OF records of inancial no eort on your part. Wearable devices may monitor fact, when aggregating data, we use the we never lose sight of 37.4 percent. Home values in the valley are projected transactions) that can be your vital signs and alert you to times when you are at groundwater basin as a boundary, cutting the fact that our nine to rise in the next ive years at well above the projected simultaneously used and THINGS OPENS your best or in need of rejuvenation. o where it meets Imperial County. cities share the great national rate of 16 percent. Only two cities are expected shared within a large, opportunities of close UP A WORLD OF decentralized, publicly IoT can be applied to things like transportation access to a major to see a smaller increase: Indian Wells at 12 percent and accessible network. networks. Smart cities can help us reduce waste and Population interstate corridor, Rancho Mirage at 11 percent. Values in the valley’s other POSSIBILITIES improve eŽiciency for things such as energy use. Probably the most signi icant shared rail lines, and the cities should rise at higher rates, with Desert Hot Springs Source: Merriam-Webster FOR EVERY Questions about security create potential deterrents demographic is population growth. All nation’s largest port. the most at a projected 40 percent. By a great majority, SMART CITY AND to the adoption of IoT devices in a ubiquitous manner. nine cities are projected to gain citizens most people in the Coachella Valley live in households Will someone be able to hack into your toaster or empty in the next ive years at rates higher than of two or more persons (not necessarily related). BUSINESS. your bank account? Will personal privacy become the national average of 0.81 percent per obsolete with a billion sensors snooping into your year. Even the lowest-projected growth Employment WORDS BY business? This is a topic of some urgency, as not a week rate of 0.97 percent in Rancho Mirage is The service industry employs the most residents in the Joe Wallace, CEO goes by without a hack disrupting inancial transactions, above that, while Indio tops local growth Coachella Valley, with all cities above 50 percent — well energy grids, and even election results. projections at 1.72 percent. The national above the national average of 15.6 percent. Working in conjunction with IoT, blockchain average for increases in population technology provides an electronic ledger for secure between 2000 and 2018 was 6.3 percent; CVEP aims to diversify and strengthen the economy of transactions with unknown entities. It is ful illing to Coachella Valley cities experienced much the entire valley. With this regional view, it is paramount know that the Coachella Valley Economic Partnership higher expansions. The lowest growth, in to focus simultaneously on the opportunities and and the Palm Springs iHub have been at the leading Palm Springs at 11 percent, was still just shy challenges that we share. Our unifying characteristics edge of bringing these modern opportunities into the of twice the national average. Coachella can provide the impetus for an endless exploration of realm of possibility for the Coachella Valley. n saw an astonishing 93 percent growth. innovation and entrepreneurship. n

4 2018 GREATER PALM SPRINGS 2018 GREATER PALM SPRINGS 5 SUPPORTING ROLES An event that reaches a large cross section of the local community and delivers pragmatic and relevant data presents an opportunity for businesses to get PEAK involved. A variety of sponsorship PERFORMANCE opportunities are available, and levels of recognition have been established for THE COACHELLA organizations of all sizes. The summit VALLEY ECONOMIC is promoted across Considering the six hours it took the Coachella Valley PARTNERSHIP’S several marketing Economic Partnership to transmit a large data ile to platforms: digital, San Bernardino, CEO Joe Wallace says, “We could ANNUAL SUMMIT television, radio, print, and public have burned a disk, driven it to San Bernardino, come PRESENTS AN relations. Sponsors back, had dinner, and watched a movie. That’s how OVERVIEW OF have the opportunity challenged our bandwidth is. to be recognized “We are in the late stages of establishing a digital through these iHub with Palm Desert and the Palm Desert campus ECONOMIC valleywide marketing CONDITIONS. e
orts in addition to of California State University, San Bernardino,” he acknowledgement at continues. “The college has access to the CENIC the event and in the [Corporation for Education Network Initiatives WORDS BY summit report. They areas of focus outside of traditional data — for example, in California] line. They have 10 gigabytes — 100 F Lesa Bodnar, also receive tickets to F a comparison of the region and state to others or times faster than any other commercially available O chief of sta the event. O identifying the stumbling blocks for businesses and bandwidth in the valley. A partnership could allow us C C NOW AND THEN how to overcome them. to incubate companies, such as telemedicine, that U U What started as a small The economist then prepares a comprehensive require high bandwidth.” S S When AMZN irst appeared on NASDAQ in luncheon for 30 people economic report that is introduced at the summit. The On June 28, the Palm Desert City Council voted in 2005 has blossomed THE NEED 1997, you could buy a share for $18. Now you into the region’s study includes informative statistics, including median unanimously to approve $175,000 in funding from its have to shell out more than 100 times that premier business income, crime rates, population, unemployment FOR SPEED 2018£19 budget for CVEP to manage the operation of a for a one-share holding in the company that event, attracting igures, and other measures. digital iHub in the city. Jeƒ Bezos began as an online book-store. as many as 850 While summit presentations change from year Access to the larger bandwidth will enable CVEP to Amazon’s mega-retail success derives not attendees. The summit to year, the lofty goal remains constant: to give local accelerate innovation within the Coachella Valley. The attracts managers, A JOINT EFFORT from a skyrocketing passion for reading professionals, local business leaders and elected o—icials the most current MOVES TOWARD internet oƒers an immense opportunity for innovation but because the company’s founder/CEO business owners, information they need to make smart decisions that but only if the correct infrastructure is in place. A digital understands information aggregation. and key decision beneit our communities. Another mission is to urge ACCESS TO HIGH iHub in Palm Desert with access to 10 gigabytes will One doesn’t need Amazonian aspira- makers of regional and people to look beyond today — to realize they have the allow CVEP to provide iHub clients the lexibility and tions to appreciate the value of “staying on national companies. An power to aƒect outcomes and then to take action to BANDWIDTH FOR agility to conduct and expand their online presence increasing number of top of things.” And one doesn’t need to — attendees travel each achieve results. COMMERCIAL without worrying about their website performance. nor probably can — devote hours a day or year to the summit After the summit, the report is available to local ENTITIES. “We are a perfect location when you have tech days a week following the stock exchanges, from outside Greater residents and to businesses inside and outside of the companies that want to come here and grow as reading The Wall Street Journal, and Palm Springs. region to use as a recruitment and informational tool. incubator businesses,” says the CSUSB campus’s WORDS BY attending city council meetings to keep In addition, the report is reined into individual, detailed recently retired dean, Sharon Brown-Welty. “At some 14TH ANNUAL Agustin Aragon, up with what’s happening in the world and documentation for each city and distributed to them point, we could have an incubator on campus. We are GREATER economic development neighborhoods around them. PALM SPRINGS and their respective chambers. working with CVEP on how that would look. If we grow associate Coachella Valley Economic Partnership ECONOMIC SUMMIT The CVEP staƒ produces the summit in-house. enough industries, we could do partnerships and oƒer brings together a wealth of information Nov. 8 A good event professional brings people skills, our students internships.” Palm Springs in an annual summit open to anyone Convention Center organization, time management, lexibility, and passion As our connectivity continues to improve and interested in learning about matters that Tickets/information: to a production. In our case, we have a team that brings with the correct partnerships, we see the potential aƒect local lifestyles and businesses. cvep.com, its collective time and talent to the summit, making the for entrepreneurs and new startups to emerge Plans for the event begin six months in 760-340-1575 summit a seamless presentation of information and in or relocate to the Coachella Valley. With more advance when CVEP staƒers meet with a opportunity for attendees to network. organizations moving to ecommerce or cloud-based prestigious economist who will deliver the Reserve a seat by calling CVEP or visiting our applications, the digital iHub will be an ideal location that summit’s keynote presentation. During website. Tickets are one of the rare items you can’t buy combines a lower cost of living in Southern California this meeting, the parties discuss additional on Amazon. n and access to high-speed bandwidth. n

6 2018 GREATER PALM SPRINGS 2018 GREATER PALM SPRINGS 7 WORDS BY BUDDING OPPORTUNITIES Agustin Aragon, HARDCAR of Palm Springs tailors its security economic services to include cash and product transit, A CHANGE IN LAWS development automated property patrol, and pre-employment OPENS THE DOOR FOR associate background checks. In November 2015, Desert Paci†ic Properties in Palm Desert created a cannabis division COMMERCIAL PRODUCTS to guide entrepreneurs to properties zoned and IN CONTINUING promoted for marijuana businesses. AND SERVICES RELATED ITS MISSION Coachella Valley Cannabis Alliance Network in TO SERVE Desert Hot Springs provides networking events TO CANNABIS. INNOVATORS that promote innovative and e„ective programs in AND development, operation, regulations, and outreach. ENTREPRENEURS Hosting monthly networking dinners, CVCAN creates FROM opportunities not only for those directly involved in INCUBATION cannabis products and services to gather with their TO LAUNCH peers but also for people in other businesses to meet TO DAILY these entrepreneurs and gain insight into the industry. OPERATION, In continuing its mission to serve innovators and COACHELLA entrepreneurs from incubation to launch to daily VALLEY operation, Coachella Valley Economic Partnership ECONOMIC admitted LEAFY Grow Lights to the Palm Springs iHub. PARTNERSHIP “[Our] system incorporates cutting-edge ADMITTED LEAFY technology and space-grade materials to provide the GROW LIGHTS best indoor growing experience,” LEAFY co-owner TO THE PALM Bryan Lee says. “Our grow light is a passive cooling unit SPRINGS IHUB. and doesn’t require fans. It has three unique growing F F modes to help optimize product yield and power- O O consumption eœiciency. Samsung LED technology C C cuts energy usage by roughly 50 percent compared U U to traditional, high-pressure sodium bulbs.” S S The iHub supports the growth of all types of he legalization of recreational cannabis businesses. When new markets arise, opportunities created a revolution in California and the abound for companies by way of direct and beginning of a green rush in the Coachella indirect participation. n Valley.T The once-illicit drug is forging a new frontier for business in the state, and it’s forecasted to generate $3.1 billion by 2020. From a governmental point of view, “cannabiz” translates to millions of dollars in tax revenue. In the private sector, it creates opportunities to capitalize on the cultivation, manufacture, and sales of cannabis products. Weedmaps.com lists more than 100 dispensaries advertising products and services. Some of these businesses o„er upward of 230 items on their menu. Additionally, throughout the Coachella Valley, we can †ind many cultivation facilities in operation and many more in the process of approval or construction. Not surprisingly, this commercial sector reaches beyond cultivators and dispensaries. Professionals in an array of trades — such as insurance agencies, law At the Palm Springs iHub, †irms, accountants, security, and solar LEAFY Grow Lights co-owners Bryan Lee and Wyatt Nelson make grow lights that reduce Caption TK energy — have developed specialized energy usage by roughly 50 percent. services for this budding market.

8 2018 GREATER PALM SPRINGS 2018 GREATER PALM SPRINGS 9 WORDS BY COMING TOGETHER AT Laura James, economic THE SEAMS FASHION MEETS development TECHNOLOGY FOR THE director BENEFIT OF CUSTOMERS, BUSINESSES, AND THE ENVIRONMENT.

Eco Culture Manufacturing has intergrated eThread RFID and blockchain technologies to create a digital “birth certiicate” and supply-chain transparency for source materials, manufacture, distribution, retail, and the post-consumer lifecyle.

introduced body-scanning technology in its stores to help shoppers ­ind the perfect pair of jeans. Since then, unning from meeting to meeting with startups like Unspun have taken body scanning to the F F top decision makers in sustainability, next level, collecting 100,000 data points per scan for O O technology, and fashion leaves Nima custom jeans. C C Pauline exhausted. But as one friend told Companies strive to ­igure out how to produce U R U the founder of Eco Culture Manufacturing, custom clothing with an e’iciency that’s akin to mass S S “You’ve got to rest. Keep yourself healthy, production. In the meantime, internet applications because that’s the only way you’re going to bridge the gap for consumers who prefer to avoid the be able to change the world.” hassle of going to traditional stores with dressing rooms. With a love of textiles inherited from WASTE BANS Online retailers like Warby Parker make it possible to her grandmother and a mother who used Brands such as Tommy “try on” eyeglasses by using the built-in camera on Hiliger embrace recyclable goods long before it was cool, your phone or computer. Subscription services such artiicial intelligence it seems almost inevitable that Pauline to more accurately as Stitch Fix and high-fashion rental company Rent the would ­ind herself in a business that brings forecast trends and Runway are technology and logistics companies as sustainable practices to fashion retailing customer demand. If much as they are apparel companies. and garment manufacturing. successful, this will lead In fact, the lines between technology and fashion to lower costs and much blur as products within the two industries converge. The fast-fashion industry consistently less waste, as well as ranks among the world’s top ­ive toxic to happier customers. Pioneers of the tech-as-accessory industry include rap industries. Customers have had few ways Last year, Amazon was legend Dr. Dre, whose Beats headphones have been a to determine whether their clothing has granted a patent for statement-making staple for a decade. Analysts report been manufactured using sustainable an on-demand apparel that Apple sold more of its watches last year than all manufacturing system. practices, but that is changing. Eco Culture While no such factory traditional Swiss watchmakers sold combined. And Manufacturing’s EcoSmart Thread allows a has yet been built, it although Google failed to create a new generation of customer to trace garment’s origins using bears the potential bespectacled tech-fashionistas with Google Glass, tiny radio frequency identi­ication (RFID) to essentially turn the company re-enters the wearables space with its chips woven into the thread. the entire process of conductive Jacquard thread. The ­irst available Jacquard- garment manufacturing “You can’t claim sustainability without upside-down, with enhanced product is a Levi’s denim jacket that can authentication,” Pauline asserts. control headphones, deliver noti­ications from Uber and The Levi’s Commuter Trucker Jacket connects no clothing being mobile devices to Google’s Jacquard threads in The ability to trace the arc of clothing fabricated until a cus- Lyft, and screen phone calls directly from the sleeve cu˜. the cu. Incredibly thin, the conductive metal from origin to eventual disposal is only one tomer places an order. Companies like Eco Culture Manufacturing exist alloys can be combined with a variety of natural way that technology can change the way Technology-driven because their principals believe that technology can innovations like this and synthetic ibers. Through the Jacquard app, we shop for and think about fashion. Many unravel the tangle of problems within the fashion a user can assign gestures to control things like have the potential to playlists, navigation, and notiications. new technologies improve the customer vastly eliminate excess industry and weave together solutions that are good

OPPOSITE: GOOGLE; THIS PAGE: NEIL HUSVAR experience. Five years ago, Bloomingdale’s inventories and waste. for customers, businesses, and the environment. n

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STUDY FOR STILL A

COLLEGE Future Palm Springs Campus BUZZWORD

10

GIS TOOLS Main Palm Desert Campus TO BE OR NOT TO 111 AND METHODS BE SUSTAINABLE Shared 15 minute drive time HELPED A LOCAL Palm Springs 15 minute drive time BECOMES LESS Main Campus 15 minute drive time

INSTITUTION Palm Springs 30 minute drive time 74 111 OF A QUESTION Main Campus 30 minute drive time EVALUATE 86 FOR FORWARD 0 5 10 Miles CAMPUS THINKING LOCATIONS. COMPANIES. Excluding post COD provided us with an Excel spreadsheet WORDS BY oice boxes on containing 13,650 student addresses. To protect WORDS BY David Robinson, College of the privacy, the data was password protected, and no Laura James, Desert’s list of GIS coordinator names were provided with the addresses. economic 49 YEARS AGO sun, wind, and geothermal resources. The formula F student addresses, F Coachella The process of mapping a set of addresses is called development director The National has attracted diverse companies working toward the O O Valley Economic “geocoding.” Similar to your car’s GPS, our GIS program Environmental Policy same goal of building eco-conscious businesses. C Act of 1969 committed C Partnership was able matches speciŽic addresses with lists in the mapping Encompassing hot water as well as photovoltaic U to geocode 12,300 the United States to U system’s database. The matched points become sustainability, declaring technology, water conservation, energy storage, and S students. GIS allows S Precious few economic development us to search for a “layer” that can then be linked with other relevant Though a number of buzzwords Žloat around it a national policy “to hyper-eŠicient manufacturing processes, Palm Springs agencies around California o er meaningful patterns geographic data, such as census-tract demographics. today’s oŠice, one has signiŽicant staying create and maintain iHub companies lead the region’s sustainable innovation. amid seeming conditions under which Geographic Information Services. The GIS database also associates any attributes in the power: sustainability. Growing in popularity Long-term success in business relies on creativity, but randomness. The humans and nature Coachella Valley Economic Partnership is map above identiƒies spreadsheet with individual points, meaning you can since the 1990s, the concept seems to can exist in productive that does not always mean making something brand one of them, maintaining a commitment drive times to the use information like academic grades to geographically wrap its tentacles around everything harmony, that permit new. Innovations often comprise incremental shifts to providing state-of-the-art information main campus in analyze speciŽic student traits. in sight. Cities establish sustainability ful‘illing the social, that result in large beneŽits when implemented at scale. Palm Desert and a to its partners and new businesses in A location’s sphere of inŽluence is often depicted commissions. Companies appoint chief economic and other Amazon doesn’t disclose how many boxes it ships, future campus in requirements of present the Coachella Valley. GIS analyses help on maps as concentric circles of varying distances sustainability oŠicers. Countless nonproŽits but estimates run about 3 million per day. The retailer Palm Springs. and future generations.” businesses, institutions, and organizations centered on the location. But access to a campus does tout sustainability-focused missions. giant has begun addressing the issue — grouping items approach data in a new way. not neatly follow such theoretical circles. Geography Bloggers amass followers by writing about Source: epa.org into as few shipments as possible marks a start, and In the summer of 2014, College of the gets in the way. Mountains, road networks, and bridges sustainability e orts. partnerships for packaging-free delivery are rumored Desert’s director of institutional research naturally impede movement within idealized zones. GIS The word conveys di erent things to to be in development. Companies such as Amazon approached CVEP to help the school better tools can determine travel times around a location, say a people with contrasting roles and percep- maintain sustainability departments charged with understand how its campus locations Žive-minute drive or a 10-minute walk. tions. Boiled to its essence, sustainability identifying issues and solutions, and customers are correlated with where its students lived. For main COD campus and the proposed West Valley means the ability to keep going down a path, paying attention to what they do. Additionally, the college sought a way to campus at the Palm Springs Mall site, we generated Žive-, ideally without adverse e ects. One of the With the proliferation of information online, consumers determine the best place for a West Valley 15-, and 30-minute drive times. From this, we concluded beauties of sustainability is that while the can easily determine which brands they want to support. campus. (This year, COD purchased Palm that the addition of the Palm Springs location would cut perspectives of the business school grad and Recent studies have found that at least 50 percent Springs Mall for its west-end venue.) commute times for more than 3,800 students. the environmental activist may di er, they are and probably closer to 75 percent of customers make The lack of a method to eŠiciently and Another campus concern is access by public trans- not mutually exclusive and are increasingly purchasing decisions with environmental sustainability accurately map enrollees’ addresses portation, as many students lack reliable use of a car. complementary. Good business practices, in mind. Knowing that, even the most proŽit-focused limited COD’s ability to assess how many of Through layered GIS mapping, we found that 9,132 you see, are sustainable ones. of businesspeople should deem worthwhile the its students experienced long commutes students resided within 1/2-mile and another 1,000 At Coachella Valley Economic Partnership, implementation of sustainable practices. to attend classes. Using GIS mapping, within 1 mile of bus lines. That accounts for almost three- we believe in the triple bottom line of Whether for environmental or Žinancial purposes (or CVEP determined the spatial distribution of quarters of COD’s enrollment. people, proŽit, and planet. The Palm Springs both), sustainable business aspirations likely will become students, their proximity to campuses, and Our study for COD is a profound example of how iHub exists to facilitate entrepreneurial the norm, rather than the elevated goal of only the most how many of them would beneŽit from a taking a simple spreadsheet list and transforming it growth in environmental sustainability by virtuous companies. And if that happens, what we now West Valley campus. into layers on a map can reveal strategic insights. n taking advantage of the Coachella Valley’s call sustainable practices will become, simply, practices.n

12 2018 GREATER PALM SPRINGS 2018 GREATER PALM SPRINGS 13 THE FINISH LINE

My name is … Scott White.

My current job is … president and CEO of the Greater Palm Springs Convention & Visitors Bureau.

My irst paying job was … paperboy for the Monterey Herald at age 10. (The minimum age was 12, but mom co-signed for me.)

My biggest non-job-related talent is … I love to cook, but I wouldn’t say I am talented at it!

F My favorite food is … Italian Mediterranean cuisine. F O O C My favorite nonfood indulgence is … golf (deˆinitely C U a love / hate relationship). U S S My home is … my oasis.

My friends call me … Whitey. Early in my career, I worked at a place with three Scotts, so everyone went by their last names.

When I’m alone, I … binge-watch shows that my wife won’t watch.

I start most days … hitting the snooze button. (The day should really begin at 10 a.m.)

I get inspired by … people helping other people or helping animals.

I wish someone would invent … a cure for cancer.

My biggest secret is … I lied about our address to go to a di‹erent high school, but never told my parents. Of course, they acted like they knew the entire time. n

14 2018 GREATER PALM SPRINGS 2018 GREATER PALM SPRINGS 760-340-1575 cvep.com

GREATER PALM SPRINGS OCTOBER 2018