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Tony Sargent JACK NATHAN RICHARDS JACK NATHAN RICHARDS [email protected] | jacknathanrichards.com | 917.705.8386 PORTFOLIO COMPASS PROJECTS (p.2) GROVES & CO. COLLATERAL (p.6) FREELANCE DESIGN (p.12) PHOTOGRAPHY (p.21) (1) JACK NATHAN RICHARDS [email protected] | jacknathanrichards.com | 917.705.8386 COMPASS PROJECTS CREATIVE ASSETS AND STRATEGIES GENERATED FOR PREMIER NYC REAL ESATE AGENTS (2) [email protected] jacknathanrichards.com | 917.705.8386 TONY SARGENT Brand Strategy Graphic demonstration of a real estate agent, his business goals, his brand goals and pillars, and the forums proposed to achieve those goals Key Traits Key Traits Tony SargentKey Traits Tony Sargent Tony Sargent International Habit Based Tony Sargent Analytical Creative Marketing Strategy Willing NYC Expert to Learn Revised 10.24.2018 Marketing Strategy Marketing Strategy Marketing Strategy 2 3 4 Goals: Business Tony Sargent Goals: Branding Tony Sargent Promote Become The Increase Expand High Strengths Legitimize Go To Resource Transaction Net Worth As Thought Role In $10M+ For Existing Price Point Network Leader And Market Network Creative Marketing Strategy Marketing Strategy 5 6 Brand Pillars Tony Sargent Forums: Digital Tony Sargent Authentic Cosmopolitan Expert Instagram Sargent Report Newsletter Knowledgeable International Real Estate Market Curated Imagery Long Format Insights Highlighted Content Empathetic Urban Staging Produced Video Market Data Listing Information Personable Stylish Arts Provocative Text Insider Tips Communicative Cultural @alybrody www.gjmrealestate.com - for content George Matthews - for analytics @rustincharles www.therealmarket.com - for style Joy Handler - for whimsy @jamesjmorg “Not a transaction—guiding people through a transition in their lives.” @theleonardsteinbergteam @kathleenzappolacompass Marketing Strategy Marketing Strategy 7 8 Forums: Physical Tony Sargent Summary: Process Tony Sargent Forums Brand Goals Business Goals Events Custom Collateral Listings Instagram Promote Strengths Become The Go As Thought To Resource For Cultural Galas Pitch Book Staging Sargent Report Leader And Existing Network Client Events About Tony Brochure Branded content Newsletter Creative Conferences Printed Newsletter Increase Transaction Events Legitimize Role In Price Point $10M+ Market Custom Collateral Expand High Net Worth Network Listings Marketing Strategy Marketing Strategy 9 14 (3) [email protected] jacknathanrichards.com | 917.705.8386 30 PARK PLACE PH77A Listing Strategy Presentation of a marketing package for a luxury penthouse coming to market The Listing Marketing Plan About 2 4 4.5 4,000 Private Bedrooms Bathrooms Square Feet Terraces 30 Park Place #77A The Listing The Message The Strategy Unparalleled Views, Terraces & Cosmetic Updates LEVERAGE HIGH QUALITY IMAGERY AND BESPOKE Elevated Lifestyle COLLATERAL TO CONVEY THE OPULENCE OF UNIT Private 77A AT 30 PARK PLACE, EMPHASIZING THE PROPERTY AS THE PERFECT BALANCE BETWEEN ENTERTAINMENT Separate Master Suite & Bedroom Wing THE HIGHEST PENTHOUSE DOWNTOWN AND PRIVACY FOR NYC’S ELITE—SOPHISTICATED, FOR LESS THAN $25,000,000 WELL-CONNECTED, LUXURIOUS. Grand Entertainment Space The Target Collateral - Video Capture the Space Long-form video for web viewing, short-form video and stills on social media—organic posts and paid advertising Private & Collateral International Corporate NYC Elite Buyers Investors Collateral - Print Present the property Collateral - Site Inform the Audience Collateral - Social Focus on the Details Custom printed book to articulate the beauty and Custom landing page to attract digital engagement Use the Toni Haber Team Presents platform to elegance of the property focus on the intricate design elements. Collateral - Social Engage the Masses Collateral - Email Target Potential Buyers Utilize strategic placements on @compass and Custom designed emails to showcase the property @compassny including posts and video stories to wealthy individuals and Toni’s sphere of influence Advertising Digital - News Digital - Owned Print - News Apple News SEM Print Media Reach new audience based Increase web traffic with Bespoke ads in top publications such on targeted demographics targeted Google Ads as NY Post and Wall Street Journal Digital Media Email Campaigns NYT Luxury Insert Luxury syndication to WSJ’s Mansion Increase property awareness in organic Reach top national investors Global and similar offerings and paid emails Budget Estimated $30,000 - $40,000 Item Cost Unparalleled Photo/Video $7,000.00 Private Budget Print Collateral $3,000.00 Grand Digital Collateral $3,000.00 Advertising $18,000.00 30 Park Place PH77A Ad Hoc $4,000.00 Total $35,000.00 (4) [email protected] jacknathanrichards.com | 917.705.8386 SOCIAL Conference Highlight Eid al-Fitr Graphic News Summary Summit Invitation (5) JACK NATHAN RICHARDS [email protected] | jacknathanrichards.com | 917.705.8386 GROVES & CO. COLLATERAL MARKETING MATERIALS AND PRESENTATIONS DEVELOPED FOR A LUXURY INTERIOR DESIGN STUDIO (6) [email protected] jacknathanrichards.com | 917.705.8386 MAILERS Print Collateral Materials sent to potential clients to introduce the work of Groves & Co., developed in tandem with a company style guide and templates for use by the staff (7) [email protected] jacknathanrichards.com | 917.705.8386 PRESS KIT Printed Booklet A curated selection of editorial articles and awards from the Groves & Co. publication library, where each feature is scanned, cataloged, and reformatted to emphasize the studio’s work GROVES & CO. GROVES & CO. ABOUT RUSSELL GROVES Russell Groves was born in a remote town on the coast of Nova Scotia and raised in the New York metropolitan area. Exposure to both rugged landscape and city skyline alike firmly established his singular design vision: a reverence for nature and materiality balanced by a highly sophisticated sensibility. Russell received his Architecture degree from the Rhode Island School of Design, an education which encompassed a rigorous and broad range of illustrative subjects including: fashion design, filmmaking, cultural history and classical literature. The multi-faceted curriculum provided a remarkable insight into an array of design disciplines and the ability to synthesize a multitude of creative methods. Dedicated to his profession, Russell began his career at Richard Meier Architects, followed by tenure at Kohn Pederson Fox. Soon after, he joined Peter Marino Architects, where he created and managed commissions for an array of important clients, including Giorgio Armani, Donna Karan and Barneys New York. His eponymous firm was launched with the incredible success of his first project, The Tea Box at Takashimaya. This innovative design led to a prestigious American Institute of Architects award, among many others. A long standing resident of Manhattan, Russell’s philanthropic efforts focus on the rehabilitation of New York and its inhabitants—for people and animals alike, supporting New Yorkers for Children, God’s Love We Deliver, Empire State Pride Agenda Foundation and numerous animal rescue and shelter programs. When taking the rare break from his busy schedule, Russell finds time to collect rare and eclectic early- modernist art, photography, furniture and decorative items for his New York, Los Angeles and East Hampton homes. GROVES & CO. architectural digest ad100 2017 architectural digest ad100 2016 selected press architectural digest ad100 2014 210 eleventh avenue no. 502 new york ny 10001 t 212 929 5221 f 212 929 4463 grovesandco.com 210 eleventh avenue no. 502 new york ny 10001 t 212 929 5221 f 212 929 4463 grovesandco.com GROVES & CO. GROVES & CO. the new york times august 2009 vogue living october 2017 210 eleventh avenue no. 502 new york ny 10001 t 212 929 5221 f 212 929 4463 grovesandco.com 210 eleventh avenue no. 502 new york ny 10001 t 212 929 5221 f 212 929 4463 grovesandco.com GROVES & CO. GROVES & CO. totally in sync Though he’s known for his cool and restrained rooms, Russell Groves turns out to be the ideal designer to transform a glassy Manhattan duplex into a stylish yet kid-friendly home. But for the owners, that was no surprise TEXT by NANCY HASS PHOTOGRAPHY by BJÖRN WALLANDER PRODUCED by ROBERT RUFINO Like the classic observation that dogs tend to resemble their owners (or vice versa), it’s not uncommon for homeowners, by the end of a big project, to notice that their taste has magically merged with that of their decorator or architect. The design process is arduous and involved, after all, and the avalanche of decisions, large and small, tends to drive you close. But the relationship between David and Laurie Rosenblatt and designer Russell Groves goes beyond the typical synergy born of spending a lot of time together mulling aesthetics and door hard- ware. As the story of this airy yet nuanced Manhattan penthouse illustrates, it’s possible to achieve virtual symbiosis. The Rosenblatts first discovered Groves’s work in 2009 when they were looking for a weekend home in bucolic Litchfield County, Con- necticut. They fell in love with a 19th-century barn that had been moved from Canada and rebuilt in the Colonial-era town of Wash- ington. They were enraptured by the sleekly casual finishes; the rich, warmly neutral color scheme; and every bit of the furnishings, down to the cashmere throw strewn artfully across the daybed. The house, they learned, had been done by Groves, who worked with Peter Marino and Richard Meier before starting on his own,
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