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China Asia ASEAN Hong Kong Australia UAE & Gulf Africa United Media Profile 2014 China! Asia! !! ASEAN! Hong Kong! Australia! UAE & Gulf! Africa! United States! Europe! China Daily Media Profile 2014 China Daily – A Global Media with an Asia Focus Europe USA China North East Asia Dubai Hong Kong South East Asia Africa Australia USA Europe Africa Mainland Hong Kong Asia Edition Edition Weekly Edition Edition Weekly Edition Edition Edition Weekly Edition Weekly Hong Kong USA Europe Africa Mainland Asia Digital: chinadaily.com.cn Media Profile 2014 Mainland Hong Kong USA Europe Asia Africa Edition Edition Edition Edition Weekly Weekly Mainland Edition Hong Kong Edition USA Edition European Weekly Asia Weekly African Weekly China Watch • Established in 1981, China Daily Group is an authoritative Asia based provider of news, analysis, commentary and information to global readers with a special focus on China and ASEAN. ! • China Daily Group publishes editions in China mainland, USA, Europe, Asia Pacific and Hong Kong with total global circulation of about 883,000 copies. ! • In partnership with The Washington Post, The Wall Street Journal and The Daily Telegraph (London), China Daily also publishes the "China Watch" special report. ! • China Daily website (www.chinadaily.com.cn) is a comprehensive multimedia outlet and China’s most influential English online platform. Our group of websites encompass up to date news reporting, business information, policies and opinion leader perspectives. Media Profile 2014 China Daily Group – Global Circulation (All Editions) Edition Frequency Format Circulation Chinese Mainland Edition Daily Broadsheet 312,000 Asia Weekly Weekly Tabloid 253,605 Hong Kong Edition Daily Broadsheet 40,000 USA Edition Daily Broadsheet 170,000 European Weekly Weekly Tabloid 87,464 Africa Weekly Weekly Tabloid 20,350 Total Circulation: 883,419 copies Media Profile 2014 Pageview of homepage per day: 800,000 (60% from Chinese Website, 40% from English Website) www.chinadaily.com.cn (English) http://www.chinadaily.com.cn/hqzx/ (Chinese) Media Profile 2014 ChinaDailyAsia.com +75% 140000 133,116 120000 100000 80000 +79% 75,968 60000 57,835 +80% 40000 42,857 45,232 20000 25,115 0 Visits Unique Visitors Page Views December 2013 August 2014 Media Profile 2014 Digital Platform ! www.ChinaDailyAsia.com ! ! - Banner Advertisement ! - Rectangle Advertisement above the fold on China Daily Homepage www.chinadailyasia.com Media Profile 2014 China Daily iPhone Apps 7000 80000 6000 70000 74,130 5,851 60000 5000 50000 4000 40000 40,926 3000 3,557 30000 28,256 2000 2,337 2,332 20000 1,652 1000 1,230 10000 0 0 Visits Unique Visitors Page Views Jan 2014 Feb 2014 Mar 2014 Media Profile 2014 Digital Platform: China Daily i-Apps China Daily Hong Kong iPad apps China Daily Hong Kong iPhone apps Top banner on Homepage Bottom banner on Homepage Advertisement Advertisement CHINA DAILY Asia Weekly ! ! Asia Pacific Readership China Daily Asia Weekly Media Profile 2014 China is the World’s Largest Trader in Goods. Total Mainland Trade: US$4.16 Trillion. Six of China’s top 10 trading partners are in Asia Pacific. Country Volume (USD Billions) 1. USA $521 2. HONG KONG $401 3. JAPAN $312.55 4. SOUTH KOREA $274.24 5. TAIWAN $197.28 6. GERMANY $161.56 7. AUSTRALIA $136.37 8. MALAYSIA $106.07 9. BRAZIL $90.27 10. RUSSIA $89.21 Media Profile 2014 Asia Weekly – Circulation by Region Hong Kong 6% India 8% Country Circulation Distribution Australia 16% Australia 40,000 Hong Kong 15,000 China Daily Hong Kong Edition Indonesia India 20,000 Hindustan Times - Mint 11% Indonesia 28,538 Jakarta Post Japan 5,067 The Wall Street Journal Japan Korea 10,000 2% UAE Malaysia 30,000 14% Korea 4% Myanmar 5,000 Nepal 5,000 Nepal Times Philippines 10,000 Singapore 20,000 The Straits Times - The Business Times Malaysia 12% Thailand 30,000 The Nation Thailand UAE 35,000 12% Myanmar Nepal 2% 2% Total Circulation: 253,605 copies Singapore Philippines 8% 4% Media Profile 2014 Asia’s Largest Regional Publications Asia Weekly! 233,387*! Economist! 146,531! Fortune! 85,000! Forbes Asia! 80,000! Int’l New York Times! 96,151! Wall Street Journal Asia! 82,971! Financial Times! 35,650! *BPA audit: Sept 2013 Media Profile 2014 Asia Weekly – Circulation by Channel Airline (Airport Lounge, In-flight) 1% Government & Embassies (Government office, Embassies) 14% Retailers (Book Stores, Convenient Stores, Newsstands) 22% 3% Services industry (Hotels, Banks, Serviced Apartments, Tourist Centre, Coffee Shop) Businesses (Association, Chamber of Commerce, Commercial 16% Building) 7% Centers of Learning (Universities, Institutions, Public Libraries) 4% Society (Hospital, Residential, Recreation Club) Executives (Top Earners, Business owners/ subscribers, Advertisers) 11% 22% Miscellaneous (Promotion, Complimentary) Total Circulation: 253,605 copies Source: BPA Worldwide Audit Report, July – September, 2013 plus Myanmar circulation which has been added since November, 2013) Media Profile 2014 China Daily Asia Weekly wins major media accolade Award for Best Editorial Content 2013 China Daily Asia Weekly has won an award for best in editorial content (features) at the Asian Media Awards 2013, organized by the World Association of Newspapers and News Publishers (WAN-IFRA). The award, presented at Publish Asia 2013 held in Bangalore, India, was for the Chinatown series published in an November 2012 issue. The articles examined the changing face of Chinatowns across the region, capturing their special flavor, discovering the transformation taking place and the challenges confronting them. The story examined the rich cultural heritage of Chinatowns, the Chinese diaspora, and what that represents to both Chinese and other Asians. Media Profile 2014 Asia Weekly – Readers’ Impression Like it very much/like it 95% News reports are objective 94% Important business reading 92% Provides insights about Chinese business 90% Important source of information about China 89% Understand the market trends of China 88% Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014 Asia Weekly – Readers’ Preference News Briefs 93% Cover Story 92% China Business 92% China News 91% China Travel 90% China Life 88% Regional News 87% Regional Life 87% Regional Comment 85% China Comment 83% Back Page Profile 80% Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014 Asia Weekly – Our Readers Age Gender Education Over 55 8% 6% 50-54 25% 45-49 6% Female! 16% 40-44 38% 35-39 18% Male! 56% 5% 30-34 26% 62% 25-29 16% 14% Under 25 3% Postgraduate Study Below Secondary / High School Secondary School High School Graduated College / University Average Age - 38 years old 81% With college and above education Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014 Asia Weekly – Our Readers Executive Position Owner/ Partner/ Sole Proprietor 10% Managing Director/ General Manager 6% Chairman/ President/ C-suite 6% Vice President/ Director 5% Other Senior Management 10% 58% Professional 18% Senior Executives Senior Government Official 2% Middle Management 18% Mid-level Government Official 3% Other Working Title 16% Non-working 5% Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) *Q27. Please estimate the total value of the annual budgets (in US dollars) for which you are responsible at work (Base: All readers (exclude NA) – Sample size = 361) Media Profile 2014 Asia Weekly – Our Readers Annual personal income Annual personal income Annual personal income US$75,131 US$32,842 US$44,817 Annual household Annual household Annual household income income income US$137,591 US$54,083 US$77,801 Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014 Asia Weekly – Our Readers Purchased 74% Spending per annum (USD) $3,368 Jewelry Purchased 71% Spending per annum (USD) $2,762 Watch Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014 Asia Weekly – Our Readers Currently own Plan to invest own in the next 2 years 75% Any Real Estate 78% 75% Residential 69% 14% Commercial 45% 75% Any Investment 66% 46% Stock/shares 32% Gold, silver, other 37% precious metals 32% 27% Bonds 39% Unit trusts/ mutual 22% funds 36% 9% Options 32% 10% Futures 29% Average value of liquid assets (USD) $152,445 Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014 Asia Weekly – Our Readers Air Travel Business Tips Leisure Tips 48% have business trips by air 75% have leisure trips by air in the past 12 months in the past 12 months Average 4.6 business trips Average 3.3 leisure trips Average 10.2 hotel nights Average 6.5 hotel nights Approximately 8 trips per year Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Mainland & Hong Kong Readership China Daily Mainland & Hong Kong Edition Media Profile 2014 China Daily – Circulation (Mainland and Hong Kong) Mainland Edition Northern China Beijing, Tianjin, Hebei 101,000 copies 29% Eastern China Shanghai, Jiangsu, Zhejiang 102,000 copies 29% Southern China Guangdong, Fujian, Shenzhen 75,000 copies Chengdu, Chongqing, Yunnan, Hainan, Other Cities 34,000 copies Liaoning Total 312,000 copies 21% Hong Kong Edition 11% HK & Macau Hong Kong & Macau 40,000 copies 10% Source: Internal data by China Daily Media Profile 2014 Readership in Chinese Mainland Average Age - 44 years old Average Annual Income (USD)! - Average $74,750 5% 28% 18% 14% 41% 40% 36% 18% 28 years old or below 29-45 years old $16,495 or below 46-65 years old Over 65 years old $16,495 - $49,480 $49,480
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