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Media Profile 2014

China Asia ASEAN UAE & Gulf Africa Daily Media Profile 2014

China Daily – A Global Media with an Asia Focus

Europe USA China North East Asia Dubai

Hong Kong

South East Asia Africa

Australia

USA Europe Africa Mainland Hong Kong Asia

Edition Edition Weekly Edition Edition Weekly

Edition Edition Edition Weekly Edition Weekly

Hong Kong USA Europe Africa Mainland Asia

Digital: chinadaily.com.cn Media Profile 2014

Mainland Hong Kong USA Europe Asia Africa Edition Edition Edition Edition Weekly Weekly

Mainland Edition Hong Kong Edition USA Edition European Weekly Asia Weekly African Weekly China Watch

• Established in 1981, China Daily Group is an authoritative Asia based provider of news, analysis, commentary and information to global readers with a special focus on China and ASEAN. • China Daily Group publishes editions in China mainland, USA, Europe, Asia Pacific and Hong Kong with total global circulation of about 883,000 copies. • In partnership with , and (), China Daily also publishes the "China Watch" special report. • China Daily website (www.chinadaily.com.cn) is a comprehensive multimedia outlet and China’s most influential English online platform. Our group of websites encompass up to date news reporting, business information, policies and opinion leader perspectives. Media Profile 2014

China Daily Group – Global Circulation (All Editions)

Edition Frequency Format Circulation

Chinese Mainland Edition Daily 312,000

Asia Weekly Weekly Tabloid 253,605

Hong Kong Edition Daily Broadsheet 40,000

USA Edition Daily Broadsheet 170,000

European Weekly Weekly Tabloid 87,464

Africa Weekly Weekly Tabloid 20,350

Total Circulation: 883,419 copies Media Profile 2014

Pageview of homepage per day:

800,000 (60% from Chinese Website, 40% from English Website)

www.chinadaily.com.cn (English) http://www.chinadaily.com.cn/hqzx/ (Chinese) Media Profile 2014

ChinaDailyAsia.com

+75% 140000 133,116 120000 100000 80000 +79% 75,968 60000 57,835 +80% 40000 42,857 45,232

20000 25,115 0 Visits Unique Visitors Page Views

December 2013 August 2014 Media Profile 2014

Digital Platform www.ChinaDailyAsia.com - Banner Advertisement - Rectangle Advertisement above the fold on China Daily Homepage

www.chinadailyasia.com Media Profile 2014

China Daily iPhone Apps

7000 80000 6000 70000 74,130 5,851 60000 5000 50000 4000 40000 40,926 3000 3,557 30000 28,256 2000 2,337 2,332 20000 1,652 1000 1,230 10000 0 0 Visits Unique Visitors Page Views

Jan 2014 Feb 2014 Mar 2014 Media Profile 2014

Digital Platform: China Daily i-Apps

China Daily Hong Kong iPad apps China Daily Hong Kong iPhone apps Top banner on Homepage Bottom banner on Homepage

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Advertisement CHINA DAILY Asia Weekly

Asia Pacific Readership China Daily Asia Weekly Media Profile 2014

China is the World’s Largest Trader in Goods. Total Mainland Trade: US$4.16 Trillion.

Six of China’s top 10 trading partners are in Asia Pacific.

Country Volume (USD Billions) 1. USA $521 2. HONG KONG $401 3. $312.55 4. $274.24 5. TAIWAN $197.28 6. GERMANY $161.56 7. AUSTRALIA $136.37 8. $106.07 9. BRAZIL $90.27 10. RUSSIA $89.21 Media Profile 2014

Asia Weekly – Circulation by Region

Hong Kong 6% 8% Country Circulation Distribution Australia 16% Australia 40,000

Hong Kong 15,000 China Daily Hong Kong Edition India 20,000 Hindustan Times - Mint 11%

Indonesia 28,538 Jakarta Post

Japan 5,067 The Wall Street Journal Japan Korea 10,000 2% UAE Malaysia 30,000 14% Korea 4% 5,000

Nepal 5,000 Times

Philippines 10,000

Singapore 20,000 The Straits Times - The Business Times Malaysia 12% 30,000 The Nation Thailand UAE 35,000 12% Myanmar Nepal 2% 2% Total Circulation: 253,605 copies 8% 4% Media Profile 2014

Asia’s Largest Regional Publications

Asia Weekly 233,387* Economist 146,531 Fortune 85,000 Forbes Asia 80,000 Int’l New York Times 96,151 Wall Street Journal Asia 82,971 35,650

*BPA audit: Sept 2013 Media Profile 2014

Asia Weekly – Circulation by Channel

Airline (Airport Lounge, In-flight) 1% Government & Embassies (Government office, Embassies) 14% Retailers (Book Stores, Convenient Stores, Newsstands) 22% 3% Services industry (Hotels, Banks, Serviced Apartments, Tourist Centre, Coffee Shop) Businesses (Association, Chamber of Commerce, Commercial 16% Building) 7% Centers of Learning (Universities, Institutions, Public Libraries) 4% Society (Hospital, Residential, Recreation Club) Executives (Top Earners, Business owners/ subscribers, Advertisers) 11% 22% Miscellaneous (Promotion, Complimentary)

Total Circulation: 253,605 copies

Source: BPA Worldwide Audit Report, July – September, 2013 plus Myanmar circulation which has been added since November, 2013) Media Profile 2014

China Daily Asia Weekly wins major media accolade

Award for Best Editorial Content 2013

China Daily Asia Weekly has won an award for best in editorial content (features) at the Asian Media Awards 2013, organized by the World Association of and News Publishers (WAN-IFRA). The award, presented at Publish Asia 2013 held in Bangalore, India, was for the Chinatown series published in an November 2012 issue. The articles examined the changing face of Chinatowns across the region, capturing their special flavor, discovering the transformation taking place and the challenges confronting them. The story examined the rich cultural heritage of Chinatowns, the Chinese diaspora, and what that represents to both Chinese and other Asians. Media Profile 2014

Asia Weekly – Readers’ Impression

Like it very much/like it 95%

News reports are objective 94%

Important business reading 92%

Provides insights about Chinese business 90%

Important source of information about China 89%

Understand the market trends of China 88%

Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014

Asia Weekly – Readers’ Preference

News Briefs 93% Cover Story 92% China Business 92% China News 91% China Travel 90% China Life 88% Regional News 87% Regional Life 87% Regional Comment 85% China Comment 83% Back Page Profile 80%

Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014

Asia Weekly – Our Readers

Age Gender Education

Over 55 8% 6% 50-54 25% 45-49 6% Female 16% 40-44 38% 35-39 18% Male 56% 5% 30-34 26% 62% 25-29 16% 14% Under 25 3%

Postgraduate Study Below Secondary / High School Secondary School High School Graduated College / University

Average Age - 38 years old 81% With college and above education

Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014

Asia Weekly – Our Readers

Executive Position Owner/ Partner/ Sole Proprietor 10% Managing Director/ General Manager 6% Chairman/ President/ C-suite 6% Vice President/ Director 5% Other Senior Management 10% 58% Professional 18% Senior Executives Senior Government Official 2% Middle Management 18% Mid-level Government Official 3% Other Working Title 16% Non-working 5%

Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) *Q27. Please estimate the total value of the annual budgets (in US dollars) for which you are responsible at work (Base: All readers (exclude NA) – Sample size = 361) Media Profile 2014

Asia Weekly – Our Readers

Annual personal income Annual personal income Annual personal income US$75,131 US$32,842 US$44,817 Annual household Annual household Annual household income income income US$137,591 US$54,083 US$77,801

Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014

Asia Weekly – Our Readers

Purchased 74% Spending per annum (USD) $3,368 Jewelry

Purchased 71% Spending per annum (USD) $2,762 Watch

Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014

Asia Weekly – Our Readers

Currently own Plan to invest own in the next 2 years

75% Any Real Estate 78% 75% Residential 69% 14% Commercial 45% 75% Any Investment 66% 46% Stock/shares 32% Gold, silver, other 37% precious metals 32% 27% Bonds 39% Unit trusts/ mutual 22% funds 36% 9% Options 32%

10% Futures 29%

Average value of liquid assets (USD) $152,445

Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Media Profile 2014

Asia Weekly – Our Readers

Air Travel

Business Tips Leisure Tips

48% have business trips by air 75% have leisure trips by air in the past 12 months in the past 12 months

Average 4.6 business trips Average 3.3 leisure trips

Average 10.2 hotel nights Average 6.5 hotel nights

Approximately 8 trips per year

Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) Mainland & Hong Kong Readership

China Daily Mainland & Hong Kong Edition Media Profile 2014

China Daily – Circulation (Mainland and Hong Kong)

Mainland Edition

Northern China , Tianjin, Hebei 101,000 copies 29% Eastern China Shanghai, Jiangsu, 102,000 copies 29% Southern China Guangdong, Fujian, Shenzhen 75,000 copies

Chengdu, Chongqing, Yunnan, , Other Cities 34,000 copies Liaoning Total 312,000 copies 21% Hong Kong Edition 11%

HK & Hong Kong & Macau 40,000 copies 10%

Source: Internal data by China Daily Media Profile 2014

Readership in Chinese Mainland

Average Age - 44 years old Average Annual Income (USD) - Average $74,750

5% 28% 18%

14% 41%

40% 36% 18%

28 years old or below 29-45 years old $16,495 or below 46-65 years old Over 65 years old $16,495 - $49,480 $49,480 - $164,950 over $164,950

Source: Internal data by China Daily Media Profile 2014

China Daily Mainland Edition

Executive Position Air Travel Destinations

General Manager / VP 27% Europe 40%

CEO / President 15% Asia 24% Director / Manager 32%

Government Offical 10% North America 18%

Scholar 13% Oceania 18% Other 3%

Source: Internal data by China Daily Media Profile 2014

Hong Kong Edition – Circulation by Channel

Airline (Airport Lounge, In-flight) 2% 8% Businesses (Association, Chamber of Commerce, Commercial Building, Top Earners, Business owners/ subscribers, Advertisers) 20% 17% Centers of Learning (Universities, Institutions, Public Libraries)

Government & Embassies (Government office, Embassies)

Retailers (Book Stores, Convenient Stores, Newsstands)

Services industry (Hotels, Banks, Serviced Apartments, Tourist Centre, Coffee Shop) 21% 20% Society (Hospital, Residential, Recreation Club) Miscellaneous (Promotion, Complimentary) 10% 2%

Total Circulation: 40,000 copies Media Profile 2014

Readership in Hong Kong & Macau

Monthly Personal Income (HK$) Average Age - 45 years old - Average $66,550

2% 10% 21%

19% 45% 23% 26%

5%

21% 29%

below 25 years old 25-29 years old $15,000 or below $15,001-$30,000 $30,001-$50,000 30-39 years old 40-49 years old $50,001-$100,000 Over $100,000 50 years old or above Source: Internal data by China Daily Media Profile 2014

Readership in Hong Kong & Macau

90% with University or above education High quality readers are currently working in

Trading 14% Property management 2% Others 5% Medical 5% Media 2% Marketing Consultant / Public Relations 45% 45% 5% Law 7% Hotels/Airlines 17% Food & Wine 2% Entrepreneur 2% Engineering 2% Education 15% 10% Civil Servant 3% Banking/Finance/Insurance 17% Accounting 3%

Postgraduate Secondary / high school University

Source: Internal data by China Daily China Daily Asia Leadership Roundtable Media Profile 2014

China Daily Asia Leadership Roundtable Media Profile 2014

China Daily Asia Leadership Roundtable

Past Events

The China Daily Asia Leadership Roundtable is an invitation-only network of movers and shakers in Asia providing platforms for focused dialogue, issue investigation, and possible collective action on strategic issues relating to economic, business and social development in Asia. Our aim is to enhance communication and increase mutual understanding between From left to right: China, Asia and Western Prof. Peter Drysdale, Emeritus Professor, Australian National University. countries. Roundtable events Mr. Zhou Li, Publisher & Editor-in-Chief, China Daily Asia Pacific. are held in major cities across Prof. Wendy Dobson, Professor and Co-Director, Institute for International Business, Rotman School of Management, University of Toronto. the region. The Honourable CY Leung, Chief Executive, Hong Kong Special Administrative Region. Prof. Edward K. Y. Chen, Chairman, Council of Advisers of the Hong Kong Institute for Monetary Research. Dr. Narongchai Akrasanee, Former Minister of Commerce, Senator of Thailand and Chairman, MFC Asset Management PLC. Mr. Benjamin Hung, Executive Director and Chief Executive Officer, Bank (Hong Kong) Limited. Dr. He Dong, Executive Director (Research), Hong Kong Monetary Authority & Director, Hong Kong Institute for Monetary Research. Media Profile 2014

Selected Participants:

Benjamin Hung Wilfred Wong Zheng Jingbo Executive Director & Chief Executive Officer Chairman Chief Executive Officer Standard Chartered Bank (Hong Kong) The Hong Kong International Bank of China (Malaysia) Berhad Film Festival Society He Guangbei Shan Weijian Vice Chairman and Chief Executive Richard Lancaster Group Chairman & CEO Bank of China (Hong Kong) Chief Executive Officer PAG CLP Power Hong Kong Limited Peter Lau Liu Mingkang Chairman and Chief Executive Alexandra Boakes Deputy Director, Committee for Economic Affairs Giordano International Chairman The National Committee of The Chinese People's Political Consultative Conference The Association for Sustainable & Raymond Yip Responsible Investment in Asia Cherish Chan Assistant Executive Director Founding President Hong Kong Trade Development Council Zaman Ahmad Hong Kong China Chamber of Commerce Head of Customer Experience and Technology Jay H. Walder Air Asia Berhad Weber Lo Chief Executive Officer Citi Country Officer & Chief Executive Officer MTR Corporation Limited P.S. Deodhar Hong Kong and Macau President Citibank Tan Sri Michael Yeoh India China Economic and Cultural Council Chief Executive Officer & Director Charles Ng Asian Strategy & Leadership Institute Sabyasachi Mitra Associate Director-General Principal Economist InvestHong Kong Dicky Yip Office of regional economic integration Chief Representative for Asia Pacific Asian Development Bank Renita Moonsamy Institute of International Finance (IIF) Managing Director Edward Chen Lontohcoal Asia H.E. Ong Keng Yong Distinguished Fellow, the Centre of Asian Studies, Singapore High Commissioner to Malaysia & University of Hong Kong Frank F. X. Gong Former ASEAN Secretary General, Singapore Managing Director & Chairman of China Investment Banking Coverage Simon K. W. Ng J.P. Morgan Dato’ Majid Khan Head of Transport & Sustainability Research President Civic Exchange William Lin Malaysia-China Friendship Association, Malaysia Director, China Affairs Wong Yuk-shan American Chamber of Commerce in Hong Kong Gong Yu Vice President for Administration, Founder & CEO, Qiyi.com, Inc The Hong Kong University of Science and Technology Media Profile 2014

Previous speakers Media Profile 2014

Schedule of Events 2014

No. Date Time Event Topic / Description Venue Delegate No. Asian Financial Forum China Strategic Opportunities with the Upcoming ASEAN Hall 5E – G (Room B), Hong Kong 1 14 Jan 2014 14.30-15.45 300 Daily Workshop Economic Community Convention and Exhibition Centre The Next Generation Movie Industry in Asia Hong Kong Convention and Exhibition 2 26 Mar 2014 10.00 -12.00 FILMART China Daily Session 200 Centre Retailing Strategies in Asia: The Strategies for the Next Generation of Retailing in Asia Chancellor Room, Hong Kong 3 11 Jun 2014 11:20 – 12:20 150 Next Generation Convention & Exhibition Centre

Asia Infrastructure Investments New economic landscape in Asia after the establishment 4 22 Sept 2014 11.30-14.30 Five star hotel in Hong Kong (TBC) 100-150 Roundtable of ASEAN Economic Community

China Daily Co-branded Session “Maritime Silk Road” Tourism for Future Tourists The Venetian Macao 5 28 Oct 2014 12:00-13:15 at Global Tourism Economy 500 Forum The 3I’s for Asia’s Future Growth – Innovation, China Daily Co-branded Session Sunway Resort Hotel & Spa, Kuala 6 4 Nov 2014 15:30-16:45 Investment, Infrastructure: Fuelling Business Start Ups 200-250 at Asia Economic Summit Lumpur and Entrepreneurial Success China Daily Co-branded Session Redefining the New Silk Road: Insight 2020 7 19 Nov 2014 9:00-10:30 at Asian Logistics and Maritime HKCEC 100-150 Conference China Daily Co-branded Session IP Opportunities in the Internet and Cultural Economy 8 4 Dec 2014 16:15-17:45 HKCEC 200-250 at BIP Asia Forum China Daily Co-branded Session TBC 9 5 Dec 2014 10:45-11:30 at Investment Workshop of HKCEC 200-250 APAC Innovation Summit China Daily Co-branded Session TBC 10 6 Dec 2014 TBC Qianhai, Shenzhen 200-250 at Qianhai Forum Media Profile 2014 Media Profile 2014

Sponsorship

DELIVERABLES CORPORATE SPONSOR Complimentary registration for Sponsor's senior level executives 5 Complimentary invitations for Sponsor's key guests / customers 15 A senior level executive from the Sponsor's company will be invited on stage to present welcoming remarks √ Access to the Roundtable delegates list of attendees √ Sponsor's company name included in onsite signage √ Distribution opportunity of gifts to attending delegation √ Print Campaign in China Daily Sponosor's Full page advertisement within the China Daily issue to be distributed at the Roundtable venue √ Sponosor's Full page advertisement within the China Daily Asia Weekly issue to be distributed at the √ Roundtable venue Rectangle on ChinaDailyAsia.com home page for the month of the sponsored Asia Leadership √ Roundtable Sponsor's logo to be included in Asia Leadership Roundtable promotional advertising in China Daily, √ Asia Weekly and ChinaDailyAsia.com Post-event Promotion in China Daily Post-Roundtable Pictorial review in China Daily and China Daily Asia Weekly includes Sponsor's logo √ All benefits listed are provided for a financial commitment of HK$300,000 Advertising Rates The most effective way to reach your target audience Media Profile 2014

Asia Weekly – Advertising Rates

Regular Size Japan & Korea Size Format (ROP) HKD USD H X W (mm) H X W (mm)

Full page 315 x 256 345 x 243 150,000 19,231

Half page (Horizontal) 149 x 256 141 x 243 75,000 9,615

Half page (Vertical) 296 x 152 324 x 144 90,000 11,538

Quarter page 149 x 152 141 x 144 45,000 5,800

Quarter page, Front cover 120 x 99 115 x 95 50,000 6,410

Bottom strip, Front cover 40 x 256 38 x 243 50,000 6,410

Half page centerspread 149 x 545 141 x 518 180,000 23,077

Full page centerspread 315 x 545 345 x 518 360,000 46,154 Media Profile 2014

www.ChinaDailyAsia.com

Ad Option & Size HKD USD per month (Gross) Top Banner 861 x 107 px 30,000 3,870 Second Banner 480 x 60 px 25,000 3,225 Rectangle (A) 182 x 380 px 20,000 2,580 Rectangle (B) 182 x 295 px 20,000 2,580 Third Banner 655 x 98 px 15,000 1,935 Button 297 x 98 px 10,000 1,290 Rectangle (C) 274 x 204 px 10,000 1,290 Media Profile 2014

Mainland Edition – Advertising Rates

Format (ROP) Size / H x W (mm) B/W (RMB) Colour (RMB) B/W(USD) Colour (USD)

Unit 1col 10 x 40 500 840 83 139 price

Full page 500 x 308 (7col) 175,000 294,000 28,868 48,498

Half page 250 x 308 (7col) 87,500 147,000 14,438 24,249

Bottom strip A 150 x 308 (7col) 52,500 88,200 8,661 14,550

Bottom strip B 150 x 174 (4col) 30,000 50,400 4,949 8,314

Quarter page A 250 x 174 (4col) 50,000 84,000 8,248 13,857

Quarter page B 250 x 129 (3col) 37,500 63,000 6,186 10,393

Back page ear position 31x 118 ------8,000 ------1,320 Media Profile 2014

Hong Kong Edition – Advertising Rates

B/W Spot Red Color B/W Spot Red Color Format (ROP) H x W (mm) (HKD) (HKD) (HKD) (USD) (USD) (USD)

Centrespread 500 x 646 (15col) 114,600 136,900 231,000 14,692 17,551 29,615

Full page 500 x 308 (7col) 53,500 63,900 107,800 6,859 8,192 13,820

Half page 250 x 308 (7col) 26,700 31,900 53,900 3,423 4,090 6,910

Junior page 350 x 219 (5col) 26,700 31,900 53,900 3,423 4,090 6,910

Bottom strip 150 x 308 (7col) 16,000 19,100 32,300 2,052 2,449 4,141

Quarter page (large) 250 x 174 (4col) 15,200 18,200 30,800 1,949 2,334 3,949

Quarter page (small) 250 x 129 (3col) 11,400 13,600 23,100 1,462 1,744 2,962

Ear position (metro section) 30 x 100 - - 4,500 - - 577

* Front page loading +30% * Specific position loading +20% Thank you!

China Daily Asia Pacific Limited Raymond T. Warhola Unit 1818, Hing Wai Centre, Executive Director 7 Tin Wan Praya Road, email: [email protected] Aberdeen, Hong Kong Phone: +852 2518 5109