Social Media: a Breeding Ground for Energy Or Apathy? Liana King
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Social Media: A Breeding Ground number of corresponding posts. I have found for Energy or Apathy? this to be especially notable in the past year due to the increased political tension arising from the 2016 presidential election followed Liana King by the Trump presidency. Sophomore, Communication and Social It is hard to deny that social media Influence can play a significant and potentially Introduction beneficial role in political activism. The In this day and age, it is hard to ability to spread information so quickly to imagine a facet of life free from the such a broad audience allows the citizenry to influence of social media. Fundamentally, be informed about important political issues social media serves as a platform for sharing and possibly even promote activism. and receiving information. From the Innovative concepts can spread and breaking news of an earthquake to the influence others, petitions can reach beyond announcement of an engagement, social geographic barriers, marginalized groups media is often among the first to know-- can unify for equality, and so on. The Arab sometimes even before those directly Spring serves as a prime example of this-- affected. With the click of a button, we can social media acted as a catalyst for extend anything expressible with words, revolution by providing a platform for images, or video to a defined set of communication and unification. followers or even to the world. With the It is evident that social media can be increased prevalence of social media, people empowering. However, at what point does have naturally developed a reliance on these social media stop serving as a means to services. Users expect these networks to effect change? When, if ever, does it start provide them with not only a platform to serving as a means to justify to oneself that receive information, but also one in which they are having a positive impact on the they can express their own thoughts, beliefs, world-- even if they are not? and opinions about that material. This made me reflect on my own One of the best examples of this (in)action. I feel as though I am a phenomenon is the relationship between well-informed citizen who understands the social media and politics. Social networks issues of our society and what needs to (e.g. Facebook, Twitter) have become change. However, since the 2016 fundamental to informing citizens about presidential election, I have been reflecting political issues. Additionally, these networks on how little I actually do to bring about the have become common outlets for people to change I want to see. express their own political ideals, shed light The purpose of my research is to find on neglected controversies, call others to the effects of posting about political and action, etc. When a political issue is at large, social issues on social media on how it is hard to avoid coming into contact with a politically active people see themselves. Does posting about political and social need to engage further (Lazarsfeld and issues create a false sense of political Merton 239). This would lead to those activism that contributes to decreased people being under the impression that they political participation? I hypothesize that the are doing their part in society even though act of posting about political and social that may not be true. This idea can easily be issues on social media acts as a substitute for translated to social media, which is a action, creating a false sense of political breeding ground for the intake and activism. transmission of information by which people are allegedly being narcotized. Literature Review A paper published in 2016 I am grounding my study in the examining the relationship between social theoretical framework of the narcotizing media and the narcotizing dysfunction dysfunction theory. The theory, originally theory argues that posting about political developed by Paul F. Lazarsfeld and Robert issues “may give the social media users a K. Merton in 1948, states a “vast supply of false sense of accomplishment and serves as communications may elicit only a a self-satisfactory tool and narcotizes the superficial concern with the problems of participants” (Esitti 1025). The term society, and this superficiality often cloaks slacktivism was introduced in this paper, a mass apathy” (Lazarsfeld and Merton 239). combination of the word ‘activism’ and Essentially, as more time is “devoted to ‘slacker.’ Esitti points out that real activism reading and listening, a decreasing share is is suppressed when users can read and write available for organized action” (Lazarsfeld posts, tweets, blogs, etc. and become and Merton 239). For example, in 1950, apathetic to the issue rather than energized “often dramatic coverage of congressional (1022). The concept that “internet and social hearings concerning organized crime didn’t media may cause participatory surveillance lead to widespread public demands for rather than political participation,” would government action” because even “when support my hypothesis that digital activity media are effective at… calling attention to takes the place of real political participation societal problems… the public may react by (Esitti 1022). doing nothing” (Baran and Davis 119). “Click to Change: Optimism Despite Someone consuming a lot of information on Online Activism’s Unmet Expectations,” issues can “congratulate himself on his lofty outlines the idea that slacktivism can lead to state of interest and information” while political participation that is heavily skewed simultaneously “neglect[ing] to see that he toward online activity. The Occupy Wall has abstained from decision and action” Street movement presents one interesting (Lazarsfeld and Merton 239). While this example. In that movement, “a far greater person may still have “all sorts of ideas as to proportion of members...participated what should be done,” he or she goes through Facebook [74.3%] than through throughout their day without the pressing marching (49.3%) or visiting a camp (63.3%)” (Budish 751). The general 1. What age group are you in? consensus was that “online support did not (Multiple choices: under 18, 18-22, translate into offline action” (Budish 752). 23-30, 30+) This lack of tangible participation is why 2. In general, how would you describe some scholars have criticized social media your views on most political issues? in its ability to effect real change. Although (Scale of 1-5 with a 1 being “Very Budish argues that social media can still conservative” and a 5 being “Very have positive effects, the acknowledgement liberal”) of the presence of slacktivism supports my 3. How would you respond to the hypothesis. following statement? "I am a politically active person." (Scale of Methodology 1-5 with a 1 being “Strongly To conduct my primary research, I disagree” and a 5 being “Strongly created a survey using Google Forms. My Agree”) main interest was to examine the connection 4. In your opinion, how important is it between self-ranked political activeness and to be politically active? (Scale of 1-5 frequency of posting about political/social with a 1 being “Not important at all” issues on social media as well as and a 5 being “Very important”) involvement with different forms of political 5. On average, how often do you post “action.” I defined political action as about political/social issues on social engagement with one of the following media? (Multiple choices: 1 or more activities: contacting elected officials, times a day, 1-3 times per week, 1-3 volunteering, and protesting. Due to my times per month, 1-6 times per year, expectations of receiving responses from a 0 times per year) majority of students my age (17 at the time 6. How would you respond to the of the 2016 election), I did not include a following statement? "I believe question about voting. In hindsight, that was being politically active on social a mistake considering the unexpectedly media is a moral responsibility." broad range of ages seen in my responses. I (Scale of 1-5 with a 1 being began by brainstorming an array of potential “Strongly disagree” and a 5 being questions and eventually narrowed it down “Strongly agree”) to fifteen. Each question was either multiple 7. In your opinion, do people post too choice, answered on a scale of 1-5 (with much or too little about each end of the spectrum being defined), political/social issues on social with one question being an optional short media? (Multiple choices: Too answer that provided each participant with much, Too little, The right amount) the opportunity to list political action I had 8. When you post on social media not included. My questions and potential about political/social issues, what is responses were: your primary purpose? (Multiple choices: To express your own views, (Multiple choices: None, 1-2, 3-6, To change the minds of others, To 7+) call others to specific actions (sign 15. If you have taken some other form of petitions, vote, etc.), I do not post political action, please describe it about political issues on social here. (Optional short answer) media, Other (with a space to write in a unique answer)) Once I had created my survey, I 9. How would you characterize the distributed it via text message and social political views of your social media media. I sent texts to friends and followers in relation to you? acquaintances from Temple as well as from (Multiple choices: Mostly similar to my home in Washington, DC, asking them me, Mostly different from me, to take the survey and to send it along to Mixed) their friends if they found it interesting. In 10. How do you view the net impact of my request to potential participants, I let social media on society in terms of them know that the survey was for a social and political issues? (Scale of research project, but did not give any 1-5 with a 1 being “Very Harmful” information regarding my hypothesis.