Update.Qxd 6/28/2005 8:39 AM Page 2
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38872_Update.qxd 6/28/2005 8:39 AM Page 2 August 2005 Robin MacGillivray, BCS President, SBC West Embracing Opportunities This is such an exciting time in our industry – full of change and opportunities. Complexity in today’s market is greater than we’ve ever known, UPDATE and as technologies converge, our partnership becomes even more critical. We need to work Solutions for Success together to embrace the opportunities before us. The major transformation we’ve all witnessed in Consultant/Vendor Sales Group the last few years will continue, including moves from voice to data, dedicated to multi-service platforms, single prod- ucts to integrated solutions, from regional to national providers, and Anywhere, Anytime Access see P. 6 from high cost to low cost providers. For small to medium-sized businesses, we’re expanding our bun- Personalized Mobile Entertainment Soars see P. 7 dled offerings with total solutions, including local and long see distance, usage plans, high-speed Internet access and Cingular So Your Browser’s Been Hijacked P. 8 Wireless. We hope you’ll let your clients know that as the wireline Wireless Sensor Networks see P. 1 1 company that owns the last mile, we’re best positioned to deliver bundled services – at very attractive promotional rates – to help Pop Quiz see P. 2 0 them save on their telecom expenses. And we can now waive installation charges for businesses returning to SBC companies. We’re seeing our strongest growth in years in this segment and we’ll accel- John Regan, VP Business Sales & Marketing, SBC Operations erate that trend by helping these businesses make the transition from conventional voice to VoIP. VoIP is a huge opportunity in the Movers & Shakers Interview business arena… where no company matches our selection of solutions. By Reggie Helton, Industry Manager, Telecommunications Services, Frost & Sullivan We’re very excited about the pending approval of the acquisition of our former parent company but we remain focused on one simple The world of telecommunications is being goal: We want to embrace every opportunity to be the most trusted, revolutionized by emerging network technology, most respected provider in the communication industry by consis- new applications and converged solutions. tently improving our operations and customer service, deploying These changes are occurring at all market advanced technologies and launching next-generation services, inte- levels, including the services consumed by grating services in new ways and leading industry change. businesses. Many of these new services and Stay with us, the best is yet to come! solution options are IP-based and present many challenges and opportunities for incum- bent players in the telecommunications space. continued on pg. 3 Kari’s Korner Jeff Bradley, VP, Cingular Wireless >Customer Service Enhancement I’m excited about an enhanced technician pro- >The Ins and Outs of Deploying a Wireless Solution gram which will help maximize customer service If you are like many companies, you have probably already rolled out a by providing techs with wireless PCs that have wireless e-mail service such as BlackBerry or GoodLink, or some of instant access to critical customer service and your employees use wireless PC modem cards in their laptops to diagnostic information from the field. access e-mail and/or your intranet while they are remote. From this SBC companies just announced that 21,000 fully you’ve developed a sense of the productivity and efficiency that is “ruggedized” Toughbook®29 notebook PCs are being deployed. The gained when your mobile professional is able to stay connected real- Panasonic Computer Solutions Co. PCs provide enhanced processing time when they are remote. This naturally leads many customers to speed and functionality and will be connected via the Cingular Wireless continued on pg. 2 EDGE service (connections with speeds of up to 135 kilobits per second throughout the vast majority of Cingular’s national footprint). Inside continued on pg. 2 New Hosted VoIP Contract with Ascent Aerospace Fasteners. pg. 5 SBC California Out-of-Franchise Expansion Update . pg. 6 Sterling Commerce Forms Alliance With Hitachi . pg. 9 America Online and YellowPages.com Announce Agreement . pg. 9 Technology Convergence . pg. 10 SBC Yahoo! – Featuring RSS . pg. 11 Voice and Data Services Contract with Insurance Co. pg. 11 Data with David. pg. 12 Contract with Dickinson Wright PLLC . pg. 13 Three-Year Deal with Financial Partners Credit Union . pg. 13 Five-Year Contract with American Red Cross. pg. 13 Wireless Cell Site Towers . pg. 14 SBC Communications Selects Amdocs for Project Lightspeed . pg. 18 Highlights Across The Regions . pg. 19 NASCAR: Up Close and Personal with Jeff Burton on pg. 18 Sterling Commerce Introduces B2B Solutions . pg. 19 38872_Update.qxd 6/28/2005 8:39 AM Page 3 Continued from page 1 project, which is often a requirement to justify This allows Avis to invent new solutions for their DEPLOYING A WIRELESS SOLUTION the investment your company will make. You business and deploy new applications, using consider how they can use wireless data tech- don’t need to get into the mathematics of the the same devices and connectivity options. nology to improve their business even further in modeling in terms of ROI and NPV – that can be America West Airlines, too, was looking for a busi- more core business functions. How can you gain left to your finance experts. Your main issue as a ness solution rather than technology for a business edge over your competition by wire- business owner of a wireless project or IT stake- technology’s sake when it deployed ruggedized lessly enabling your most important services? holder with budget authority, however,is to find handhelds together with wide area wireless con- Once you have exposure to it, the opportunity for and support productivity and time-savings bench- nectivity to its USPS mail operations below the more impact and value is intuitive. The question marks. For example, how can you prove that your wing. In fact, the application deployment was in is: how do you go about doing so? wireless solution will allow your technicians in the response to new, stringent regulations by USPS. Cingular Wireless has extensive experience in field to close six work orders per day instead of These require mail carriers to report location of working with companies just like yours that want five? It is benchmarks like these that can turn a mail four times during transit in real time, or to extend a business process – or processes – business case from break-even to highly posi- deliver the mail for free. Despite availability of Wi- into the field. We advise these businesses to tive. But how do you find that proof? Fi in many of its airports, America West deployed first identify the process they want to mobilize. The evidence comes from three sources: a wide area wireless solution that can scale The next step is to create a well thought out 1) your business process analysis 2) deploy- easily to new locations and new applications. wireless application architecture that meets ment of a pilot implementation that can prove The industry is in a race to deploy even faster their needs today, and is scalable to ultimately the value and 3) from a vendor that has built wireless networks, devices are becoming handle multiple applications to address tomor- experience and expertise in your industry. For even more powerful, and wireless application row’s require- ments. Lastly, a support model example, Cingular Wireless has an extensive deployments are on the rise across indus- must be built to efficiently sustain that applica- knowledge base of benchmarks and refer- tries. To make sense out of this fast-paced tion once it has been deployed. ence process maps that focus on the environment, let your business process drive Let’s take a look at how to find the right business processes that we encounter time wireless application architecture – to create process to mobilize and how to architect your and again in the wireless data deployments of value today and invest for tomorrow. wireless application. our extensive business customer base. Jeff Bradley is Vice President of Business Data Services at Know where and when to start. Get into the Make informed choices. Let your business process drive the wireless application archi- Cingular Wireless. The Business wireless data game today. Don’t sit on the side- Data Services unit has the mis- lines waiting for the “next best thing” to come tecture. Now that you have in-hand detailed business process requirements that optimize sion to create offers that enable along. You will be missing a great opportunity corporations or government ROI, you can make much more informed for your company to realize a great many bene- agencies to wirelessly enable fits. Return on investment (ROI) is now choices about such critical components of their business applications, measured in terms of months instead of years your wireless data solution as hardware, soft- including email, field service, cus- for the most successful wireless projects. This ware, middleware, connectivity, security and tomer relationship management, public safety, logistics, is illustrated by scores of customers that can integration services and resources. fleet management and other business processes. Bradley, who earned a bachelor’s degree in economics prove it with hard dollars, as well as ROI model- While many of the pundits focus on speed, from Stanford University (where he was two-time PAC ing that Cingular Wireless is using as a tool to breadth of wireless coverage, reliable connec- tivity and dependability of connections are 10 wrestling champion), was previously an executive at identify processes and applications that benefit AT&T Wireless, Lante Corporation and IBM. the most from real-time wireless connectivity.