IBM Cloud Unit 2016 IBM Cloud Unit Leadership Organization

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IBM Cloud Technical Academy

SVP IBM Cloud Robert LeBlanc

GM Cloud Platform GM Cloud GM Cloud Managed GM Cloud GM Cloud Object Integration Services Video Storage Offering Offering Bill Karpovich Mike Valente Braxton Jarratt Line Execs Execs Line Marie Wieck John Morris

GM Strategy, GM Client Technical VP Development VP Service Delivery Business Dev Engagement Don Rippert Steve Robinson Harish Grama Janice Fischer J. Comfort (GM & CTO) J. Considine (Innovation Lab) Function Function Leadership Leadership VP Marketing GM WW Sales & VP Finance VP Human Quincy Allen Channels Resources Steve Cowley Steve Lasher Sam Ladah S. Carter (GM EcoD)

GM Design VP Enterprise Mobile GM Digital Phil Gilbert Phil Buckellew Kevin Eagan Missions Missions Enterprise

IBM Confidential IBM Hybrid Cloud Guiding Principles

Choice with! Hybrid ! DevOps! Cognitive Powerful, Consistency! Integration! Productivity! Solutions! Accessible Data and Analytics! The right Unlock existing Automation, tooling Applications and Connect and extract workload in the IT investments and composable systems that insight from all types right place and Intellectual services to increase have the ability to of data Property speed learn

Three entry points 1. Create! 2. Connect! 3. Optimize! new cloud apps! existing apps and data! any app! 2016 IBM Cloud Offerings aligned to the Enterprise’s hybrid cloud needs IBM Cloud Platform IBM Cloud Integration IBM Cloud Managed Offerings Offerings Services Offerings

Mission: Build true cloud platform Mission: Capture software revenue Mission: Modernize and grow experience combining SoftLayer, and transition to cloud Managed Services Bluemix, Blue Box Includes Middleware portfolio and Compete with Rackspace Compete w/AWS and Azure on-premise Cloud software IBM Cloud Video IBM Cloud Object Offerings Storage Offerings

Mission: Provide a full suite of Mission: Give clients strategic data resources, tools and solutions flexibility, simplified management, through the IBM Cloud to help and consistency with on-premise, our clients manage and cloud, and hybrid cloud distribute video content and deployment options services Disciplines integrated across the offerings Client Technical Engagement Sales Development Marketing … 4 IBM Cloud Technical Academy

IBM Client Technical Engagement Client Technical Engagement

Cloud Engagement Services Implement Cloud Provide integration Enhance the client IBM Drive offering solutions (hybid, services including Support experience by management, technical public, and private) Cloud Advisory a transforming through enablement and based on the IBM Services and Cloud a culture of continual content creation, and Cloud solution Builder Professional improvement education strategy offerings Services strategy.

Business Operations Focus on client Provide KPI-level Determine land and Drive outcomes consumption and insight gauging expand opportunities leading to key client successful account penetration, for IBM teams and GSI cloud references experiences usage, satisfaction and communities delivering references optimal cloud experiences CTE Solution Architecture Team

A dedicated solution engineering team to develop, deliver and maintain integrated, production-like, reference solution implementations.

Team Objectives Team Design – Define reference ‘Solution Architectures’ – Team of Distinguished Engineers across IBM Cloud (Cloud Native, Hybrid leading and driving a solution/domain and Domain Specific) – Agile team of cross discipline – Validate core architecture topologies development + implementation across the entire lifecycle specialists – Drive required changes into OM and – Treat architecture as offering Development (programming model, deliverables – tactical focus on services + more) delivery, strategic on requirement – Enable Services and Tech Sales team – Produce client consumable accelerators (code, automated patters, best practices + more) 2016 Focus Areas for Solution Architecture Team

Business Results Thought Leadership • Outcomes over activities • Challenge, develop and refine • Make individual contribution targets PoVs • Opportunity Identification ad • Capture patterns for success support • Constantly innovate / disrupt • Drive adoption

Integration Architect Community • Solution across the Portfolio • CLOUD ARCHITECT identity • SaaS/Hybrid Deployment models • Lead & contribute to the • Teaming – SCAs/Advisors/OMs… community • Continuous learning/solution • Expand beyond heritage skill set maturing • External social profile Introducing Cloud Advisors, a new role at IBM

Who we are…“the person” What we do…“the role” How we do it… Work with clients to understand " Business Acumen ! Existing IT environment " Technical ! In-house skills Chops " Attitude ! Goals #ibmcloudadvisor #findthebestpath

We are trusted advisors to clients to Role Description Bring clarity to clients support cloud adoption ! Explain how cloud solves ! Solution Identifier ! Consult with clients to ensure business problems successful adoption of cloud ! Communicator ! Educate on alternatives initiatives ! Technology Advisor ! Focus on roadmap versus ! Provide a linkage to product and offerings service teams at IBM to ensure ! Innovator technical success for our clients ! Identify cloud technologies & practices best suited to the ! Contribute intellectual capital circumstance Cognitive Service Management for Hybrid Cloud IT Service Management

Dr. Wing To VP Development for IT Service Management IBM Cloud Notices and Disclaimers

U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM.

Information in these presentations (including information relating to products that have not yet been announced by IBM) has been reviewed for accuracy as of the date of initial publication and could include unintentional technical or typographical errors. IBM shall have no responsibility to update this information. THIS DOCUMENT IS DISTRIBUTED "AS IS" WITHOUT ANY WARRANTY, EITHER EXPRESS OR IMPLIED. IN NO EVENT SHALL IBM BE LIABLE FOR ANY DAMAGE ARISING FROM THE USE OF THIS INFORMATION, INCLUDING BUT NOT LIMITED TO, LOSS OF DATA, BUSINESS INTERRUPTION, LOSS OF PROFIT OR LOSS OF OPPORTUNITY. IBM products and services are warranted according to the terms and conditions of the agreements under which they are provided.

Any statements regarding IBM's future direction, intent or product plans are subject to change or withdrawal without notice.

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Workshops, sessions and associated materials may have been prepared by independent session speakers, and do not necessarily reflect the views of IBM. All materials and discussions are provided for informational purposes only, and are neither intended to, nor shall constitute legal or other guidance or advice to any individual participant or their specific situation.

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11 Notices and Disclaimers Cont.

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12 We live in a moment of accelerated Digital Transformation…

bytes of data are created everyday. estimated smart phones shipped

Big Data by 2017. Mobile

of IT organizations will implement Hybrid IT environments by 2017. Devices connected to the Cloud internet by 2020. Internet of Things

of customers depend on social sites for purchasing advice. estimated global m-commerce spend by 2017. API Economy Social 13 Hybrid cloud for flexibility and choice

Optimization Leveraging Innovation Cloud Enabled DevOps Cloud Native API Management

Java

Public Local Dedicated

Hybrid Cloud

…. The challenge is how to get hybrid cloud applications into production

14 Challenges with today’s IT landscapes …Managing today’s applications is difficult because symptoms are not visible

Mean Time to Repair for Issues that go beyond Level 1 application-related problems support often involve at least 3-4 is often 3-6 hours people taking up an average of Increasingly complex 5-7 total person hours hybrid cloud environments

User calls to applications 58% of survey participants said Gartner – By 2018, 50% of the support are the enterprise’s applications running in public cloud their enterprise had between “heads up” for an application environments will be considered 6 and 40 different monitoring mission-critical by the organizations tools problem 35% of the time that use them.

IDC - By 2018, Over 60% of new apps will use cloud-enabled continuous

delivery and cloud-native application IDC FutureScape: Worldwide Cloud 2016 Predictions -Mastering the Gartner Predicts 2016: Cloud Computing to Drive Digital Business Raw Material of Digital Transformation, IDC, Nov. 3, 2015 12/8/15 G00292047 architectures to enable faster innovation and business agility. 15 Innovate with reliability and speed

Complete Automate and Visibility & Control Collaborate over apps and for speed and infrastructure flexibility

Cognitive IT Service Management

Embedded Cloud Analytics Connectivity to solve problems to leverage existing faster investments

16 Enabling speed with control

Java

Public Traditional Local Dedicated DevOps Process Driven Tool Chain

Common goals Alternate Methods

Integrated

Shared responsibility

17 Managing enterprise applications end-to-end

IT Operator DevOps Line of Business

Manage services across Rapidly deliver application and Improve customer entire hybrid cloud ensure it is responsive satisfaction

Rapidly determine the cause Determine if it is my application Determine which services of any issues when there is a problem are successful

• End-to-end visibility and • Visibility of application • Visibility into the customer control responsiveness experience of applications

• Flexible consumption • Management embedded • Understand customer impact models into DevOps Tool Chain of issues

• Enhanced support for • Connecting development • Fast and reliable IT services Cloud and IBM Runtimes and operational data

Cognitive and analytics to speed time to repair and business insight

18 Cognitive IT Service Management: 3 Guiding Principles

1 2 3

Continuously Anticipate and Recommend Learn Adjust Action

Cognitive Management capabilities

Advanced Event Predictive Insights Log Analytics Analytics (exploiting Watson)

Coming in 2016 Early access trial of Watson for IT Services Management

19 Watson for IT Service Management

Early access trial

We’re training IBM Watson to help you with your IT Service Management challenges

20 Danke