IGI Global Publishing Academic Research Since 1988

       

Order Information Table of Contents Chapter 9 Foreword The Structural Transformation of Space in Turkish Television Commercials as a Narrative Component Preface Burcu Altıparmak, Ondokuz Mayıs University, Turkey

Acknowledgment Chapter 10 A Literature Review on the Viral Advertising Narrative Structure Section 1 Murat Koçyiğit, Necmettin Erbakan University, Turkey New Models and Conceptualizations for Advertising Narration Chapter 11 Chapter 1 The Functions of the Narrator in Digital Advertising A Model for Interactive Advertising Narration Nursel Bolat, Ondokuz Mayıs University, Turkey Filiz Akbaba Resuloğlu, Kocaeli University, Turkey Recep Yılmaz, Ondokuz Mayıs University, Turkey Section 3 Researches on Narrative Advertising Chapter 2 Homo-di-fict; Creations Turn against Humanity in South Park Town Chapter 12 Filiz Erdoğan Tuğran, Ondokuz Mayıs University, Turkey An Experimental Research about Using Augmented Reality in Aytaç Hakan Tuğran, Kocaeli University, Turkey Advertising for Measurement of Advertisement Liking and Effectiveness Level Chapter 3 İdil Sayımer, Kocaeli University, Turkey Actor Effect: A Study on Historical Figures Who Have Shaped the Banu Küçüksaraç, Kocaeli University, Turkey Advertising Narration Bilgen Başal, Yeditepe University, Turkey Chapter 13 Violence Narration in Digital Advertising Chapter 4 Hasan Turgut, Ondokuz Mayıs University, Turkey Mobile Advertising: Mobile Advergame Models for Tourism Marketing Chapter 14 Evrim Çeltek, Gaziosmanpaşa University, Turkey The Reconstruction of the ‘Youth Ideal’ in Narrative Advertising Gülten Arslantürk, Ondokuz Mayıs University, Turkey Chapter 5 Advergamers: New Advertising Fans of the Digital Age Chapter 15 Veysel Çakmak, Aksaray University, Turkey QR Code Advertisements in Tourism Marketing Evrim Çeltek, Gaziosmanpaşa University, Turkey Section 2 Historical Transformation of Narrative Advertising Components Chapter 16 Labour as Chronotope: Happy Tomorrow Discourse In Narrative Chapter 6 Advertising Narrative 3.0: Generating of User Integrated Narrative Hasan Turgut, Ondokuz Mayıs University, Turkey M. Nur Erdem, Ondokuz Mayıs University, Turkey Merve Turgut, İstanbul University, Turkey

Chapter 7 Chapter 17 Create It! Extend It! Evolution of Comics through Narrative Space as a Character in Narrative Advertising: A Qualitative Advertising Research on Country Promotion Works Uğur Kılınç, Ondokuz Mayıs University, Turkey Aysu Altaş, Aksaray University, Turkey

Chapter 8 Compilation of References Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media About the Contributors Recep Yılmaz, Ondokuz Mayıs University, Turkey Ali Çakır, Ondokuz Mayıs University, Turkey Index Filiz Akbaba Resuloğlu, Kocaeli University, Turkey