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WOMEN’S FASHION ATHÉA FRANSAF LEEL FIVEUNITS LOLLY’S LAUNDRY FWSS LOVE & DEVINE 2B BIZ BA&SH BÆLTEKOMPAGNIET GERRYG WEBER MASAIM BETTY BARCLAY GESTUZ MICHA BRANDTEX GUSTAV MICHAEL KORS BRAX MOLLTAN (KUN AARHUS) MOS MOSH (KUN AARHUS) MUNTHE HEARTMADEH CEROC HERLUF CLASSIC HOLLIES CO’COUTURE HUGO BOSS NEON NOIR COSTER COPENHAGEN CUSTOMMADE ILSEI JACOBSEN PBOP INWEAR PIESZAK DEPECHED IRO (KUN AALBORG) RAGR & BONE ETERNAE JUNAJ ROSE ROSEMUNDE JUNGE RUE DE FEMME SAINTS TROPEZ VEROV MODA ZADIGZ & VOLTAIRE SAND ZIZZI SECOND FEMALE SELECTED FEMME SIGNAL SKOVHUUS WHY7W SOFIE SCHNOOR WINDFIELD THET LAB Y.A.SY TIGER TIGER OF SWEDEN TIGER JEANS TOMMY HILFIGER TRETORN Få styr på garderoben med Sallings personlige shopper Få inspiration til din garderobe med Sallings Personlige Shopper. Med udgangspunkt i din personlige stil og dit behov hjælper vi dig med at finde det helt rigtige tøj – uanset om du er på udkig efter et outfit til en særlig anledning eller blot har brug for nye styles til hverdagsgarderoben. YOUNG FASHION ADIDASA JACQUELINEJ DE YONG PUMAP ARKK COPENHAGEN JUST FEMALE RESUMER CPH (KUN AALBORG) CALVINC KLEIN LEVISL RUSSEL ATHELTIC DR.D DENIM M BY M 2NDS ONE MADS NØRGAARD SAMSØE & SAMSØE MINIMUM MODSTRÖM MOVES ERBSE DENMARK TOMMYT JEANS NA-KDN GLOBALG FUNK NIKE NORR VANSV VILA HILFIGERH DENIM ONLYO WOODW WOOD SKO A PAIR ECCOE JEFFREYJ CAMPBELL ANGULUS ARA (KUN AALBORG) FITFLOPF LAL CROSSE LACOSTE BIANCOB LOFINA BILLI BI BIRKENSTOCK BUFFALO GABORG GARDENIA GARMENT PROJECT MENTORM GESTUZ MICHAEL KORS GLERUPS CA’SHOTTC CAMPER CARLA F CLARKS NATUREN COLLONIL HAVAIANASH NEW BALANCE COPENHAGEN SHOES HUNTER (KUN AARHUS) NORDSTRAND HUSH PUPPIES (KUN AARHUS) DR.D MARTENS ILSEI JACOBSEN IVYLEE PAVEMENTP SHEPHERDS OF SWEDEN UGGU PBO SHOE THE BEAR UNISA PETER KAISER SHOESHIBAR PUBLIC SERVICE SKECHERS PUMA SOFIE SCHNOOR PURA LOPEZ STEVE MADDEN VAGABONDV RIEKERR TAMARIST ROHDE TIGER OF SWEDEN WODENW TIMBERLAND WONDERS TOMMY HILFIGER TRETORN ZADIGZ & VOLTAIRE LINGERI CALVINC KLEIN NANSON WIKIW CHANTELLE WOLFORD OROBLUO DKNYD XPOOOSX PASSIONATAP FEMILETF PIECES PRIMA DONNA HUDSONH RAYVILLER JBAJ SCHIESSERS SEAFOLLY STELLA MCCARTNEY SUNSEEKERS KTK KUNERT TAUBERTT TOMMY HILFIGER LADYL AVENUE TRIUMPH (KUN AARHUS) LADY BUTTERFLY VOGUEV MAGICM VRS WOMAN STINNA MAIDENFORM MARIE JO MEY MICHAEL KORS MISSYA MP DENMARK.

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Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies
Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies Authors: Sejin Hahn, Sarafat Hossain Supervisor: Jan Bodin Umeå School of Business and Economics Master's Thesis in Business Administration I, 15 Credits, Spring 2021 2 | P a g e Abstract Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. those that were persevering like embers in a 'slow burn' state of low income against persistent expenses. Therefore, the research sought to compare the results of marketing experimentation with current plans for increasing resiliency, or enabling robust growth, coming out of the pandemic. As the quantitative understanding of the business impacts had been generalized, a closer look was needed into what entrepreneurs and small business leaders were thinking about in the present moment, by reflecting on factors for survival / thriving, until this point and going forward. To capture this wide range of perspectives and strategies in formulation, qualitative methods with a diverse set of businesses were selected. Theoretically, customer-centric marketing principles were employed, focusing on three intangible firm resources (of the resource-based view): 1) Stakeholder Relationships; 2) Brand Equity and 3) Knowledge / Capabilities. With the realization that adequate financing is inaccessible and government support perceivably unreliable, small businesses naturally tested several emergent strategies within the limits of their available resources.
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