Soho Music Month 2019 Creative Media Network: Programme Report

CREATIVE MEDIA NETWORK: PROGRAMME REPORT

SOHO MUSIC MONTH 2019

Proudly Supported by SUPPORTING THE NEXT GENERATION OF DIVERSE CREATIVE TALENT

EMPOWER DIVERSE AND TALENTED YOUNG CREATIVES WITH EMPLOYABILITY SKILLS & VALUABLE WORK OPPORTUNITIES

THE APPROACH

HOST NOW RENOWNED SMM FESTIVAL CELEBRATE UK’S WORLD CLASS MUSIC OFFER BUILD ON SUCCESS OF PLATFORM LDN ‘18 HUB & TRAINING

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PLATFORM LDN: THE CONCEPT FOR 2019

ANOTHER DYANMIC & RELEVANT CULTURAL DESTINATION

A HIGH PROFILE, ENGAGING EXHIBIITON FIRST

MEETING & NETOWRKING SPACE FOR YOUNG CREATVES

SPACE FOR LEARNING & TOPICAL INFORMATION

SHOWCASE PLATFORM FOR EMERGING UK TALENT

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COLLABORATION WITH US SUPER GROUP

HOSTING THEIR FIRST EVER UK EXHIBITION

CELEBRATING UK ARTIST COLLABORATORS

CO-CURATED BY RENOWNED ARTIST RUFFMERCY

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FEATURING ONE-OFFS & BESPOKE WORKS ENGAGING FAN-ART ACTIVATION

INTERACTIVE FROM VINYL TO VR

FULLY IMMERSIVE EXPERIENCE

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WITH 112 ARTISTS, CURATORS & CONTRIBUTORS

Julie Adenuga Nadia Rose GUAP Magazine Metropolis, Live Nation

Maya Jama Jams Supernova Headliner Magazine She Said So

Proudly Supported byFemi Oyeniran Ashely Walters #Merky Books Universal Music SHOWCASING LONDON’S WORLD CLASS MUSIC OFFER

24 MUSIC LED EVENTS 18 CURATOR PARTNERS

112 ARTIST CONTRIBUTORS 11 EDUCATIONAL PANELS 11 EMERGING ARTIST SHOWCASES HANDS ON PRACTICAL WORKSHOPS

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SPANNING GENRE, GENDER & GENERATION AGES: 18-24: 34%, 25-34: 40%, 35-44: 18%

CURATORS: FEMALE 59% | MALE 41%

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SHEDAID.SO PRESENTS GROWSSS

CURATOR LED TOPICAL DISCUSSION

HIGHLIGHTING SUCCESSFUL WOMEN IN MUSIC

INSPIRATIONAL ADVICE & GUIDANCE FROM INDUSTRY INFLUENCERS

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IN PARTNERSHIP WITH INDUSTRY

SPINNUP SHOWCASE COMPETITION

ARTIST SUBMISSIONS 408

EVENT TICKETS 254

WINNERS: A.T | SKINNY MALONE | MEI

1 YEAR DISTRIBUTION & MARKETING

VOLCOM SCREEN PRINTING ASHLEY WALTERS ACTING

MUSIC PRODUCTION PHOTOGRAPHY

HIGHLIGHT: COLLECTIONS COMES TO CARNABY

JULIE ADENUGA & MAYA JAMA TAKEOVER PLATFORM LDN FOR ONE DAY

CHARITY SHOP CLOTHING DONATED BY CELEBRITY FRIENDS

INCL. JOURDAN DUNN, SKEPTA, STORMZY, GULLY GUY LEO

EVENT STAFFED & MANAGED BY PLATFORM LDN TEAM

ProudlyProudly Supported Supported by by A VIBRANT MUSIC & CULTURE HUB

COLLECTIONS COMES TO CARNABY

£5363 RAISED FOR BIG ISSUE FOUNDATION

COVER FEATURE IN BIG ISSUE MAGAZINE

TV BROADCAST ON BBC SUNDAY LIVE

SPECIAL APPEARANCES BY STORMZY & JME

ProudlyProudly Supported Supported by by A VIBRANT MUSIC & CULTURE HUB

ANOTHER SUCCESSFUL YEAR!!

EVENT RESULTS

TALKS 2,411 SHOWCASES 2,209 WORKSHOPS 177 COLLECTIONS 896 TOTAL TICKETS 5685 EXHIBITION C12,885

INCREASED DEMAND FOR THE PROGRAMME HIGHER LEVELS OF GOOD QUALITY APPLICANTS RESULTING IN LARGER STUDENT INTAKE FOR COHORT 2

Proudly Supported by 24 HIGHLY TALENTED YOUNG CREATIVES RECRUITED BEST PRACTICE DEVELOPMENT MODEL

ENHANCES THE KEY INTRINSIC AND EXTRINSIC FACTORS

PROVEN TO SUPPORT YOUNG PEOPLE’S ENTRY INTO EMPLOYMENT Proudly Supported by PARTICULARLY THOSE FROM LESS ADVANTAGED CIRCUMSTANCES CMN’S TALENT DEVELOPMENT JOURNEY

GROWING SUPPORTER BASE

EVALUATION / PROGRESSION RECRUITMENT Accreditation Outreach & Interviews

Evaluation / feedback Recruitment Learner agreements Work Outcomes Commence Learning Programme

Progression Induction

CMN LEARNER JOURNEY DELIVERY DEVELOPMENT Skills Professional level engagement Evaluation Development Facilitated skills development with curators, brand partners. Engagement with Soho brands

Authentic live project Project Experience Client briefs received and experience developed Working with industry professionals Proudly Supported by SUPPORTING EXTRINSIC FACTORS: RECOGNISED QUALIFICATION

OCN LEVEL2: ADVANCED PROJECT MANAGEMENT (EQUIVALENT GCSE GRADE A-C)

PARTICIPANTS WERE ASSESSED THROUGHOUT THE PROJECT, BASED ON THEIR ABILITY TO EVIDENCE CORE COMPETENCIES INCLUDING;

UNIT 1: TEAMWORK SKILLS: • CONTRIBUTING TO THE SETTING OF GROUP AND INDIVIDUAL GOALS • PLAN AND UNDERTAKE GROUP ACTIVITIES

UNIT 2: PROBLEM SOLVING: • KNOW FACTORS THAT MIGHT INFLUENCE POSSIBLE SOLUTIONS TO A PROBLEM • BE ABLE TO USE EVIDENCE TO ASSIST PROBLEM SOLVING • BE ABLE TO APPLY PROBLEM SOLVING PROCESSES.

UNIT 3: WORK, REVIEW AND PLAN • UNDERSTAND THE NEED FOR GOAL SETTING ION RELATION TO LEARNING OBJECTIVES • BE ABLE TO CREATE SIMPLE ACTION PLANS • BE ABLE TO REVIEW OWN PROGRESS • UNDERSTAND THE NEED FOR SELF EVALUATION AND SUMMATIVE REVIEW

+INTRINSIC FACTORS: SOFT SKILLS, TEAMWORK, CRITICAL THINKING SUPPORTING EXTRINSIC FACTORS: SKILLS & EXPERIENCE

TEAMS WERE SET REAL BRIEFS AND DELIVERABLES

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TEAMS WERE SET REAL BRIEFS AND DELIVERABLES

CLIENT BRIEFS: EVENTS

EVENT MANAGE 24 PLATFORM LDN HUB EVENTS

PROGRAMME & DELIVER JUNE & JULY TAKEOVER EVENTS

WRITE & EXECUTE SOCIAL MEDIA STRATEGY

LIAISE WITH CURATORS & TALENT

CAPTURE EVENT CONTENT

Proudly Supported by SUPPORTING EXTRINSIC FACTORS: SKILLS & EXPERIENCE PLATFORM LDN: AGENCY DIVISIONS

TEAMS WERE DESIGNATED AGENCY ROLES BASED ON SKILLS & AREAS OF INTEREST

CONTENT DESIGN HUB / EVENTS SOCIALS

Live Content / Hero Events / Guest Event Photography / PLATFORM LDN Strategy Support / list & FOH / Event Social Content Support SMM Assets Reactive Channel coordination / Bar Management

Renee / Ope / Shay / PHOTOGRAPHY Tosin / Poppy / Danielle K / Esi / Imaani Danielle K / Wasy / Jaychelle / Nancy / Candy / Ishtia / Brian Imaani / Esi Wasy / Kemi / Ayiesha VIDEO / Danielle T / Yasmin / Candy / David / Renee Svitlana

Proudly Supported by EVENT MANAGEMENT MARKETING & SOCIALS

PLATFORM LDN AGENCY DIVISIONS TEAMS SUPPORTED BY TOP INDUSTRY MENTORS

ARTIST LIAISON CONTENT Proudly Supported by

MENTORED BY INDUSTRY PROFESSIONALS

MENTOR: EMIL COLLINS (SOCIALIZE MEDIA)

TEAM: CANDY, DAVID, DANIELLE, ISHTIA, IMAANI, ESI,

Proudly Supported by OUTPUT: 10 X 1 MINUTE SOCIAL MEDIA VIDEO EDITS OUTPUT: EVENT PHOTOGRAPHY, ARTIST PORTRAITS & SOCIAL ASSETS PLATFORM LDN AGENCY OUTPUT DESIGN // GRAPHICS

MENTORED BY INDUSTRY PROFESSIONALS

MENTOR: DERECK ROBERTS (THUMBCRUMBLE) & RUSS “RUFFMERCY”

TEAM: WASY, DANIELLE & DANIELLE T

OUTPUT: E-FLIERS & SOCIAL MEDIA ASSETS Proudly Supported by OUTPUT: EXHIBITION ASSETS & SLIDESHOW PLATFORM LDN AGENCY OUTPUT

REAL BRIEFS AND REAL RESULTS

TASK OVERVIEW OUTCOME

Design team devised and presented themes & colour Weekly event flyers and related social palettes. Worked with graphic designer Dereck Roberts to media assets delivered Design artwork for official Platform deliver final designs and templates. https://www.instagram.com/p/ByQj24HAt LDN flyer and social assets 7C/.

Platform LDN ideated initial brief responses, designed The Great Frog. Design narrative, film and edit 3 x more in-depth treatments for chosen film creatives. https://drive.google.com/open?id=1KgA MITedL_OH5lebajq8FXW6nl6uo0Cj short promotional films for Young people handled all talent liaison, arranging shoot days and times and attending to capture BTS content. Jazz After Dark Film Carnaby website https://drive.google.com/open?id=1HFa zmI8advQtmJV0q7megiAga5HByh2K

Team opted to showcase the talents of Platform LDN Platform LDN x Fillmore's Floor members & wider emerging talent.. Young people led call- Presents HEARD Programme and deliver 2 x talent out, programming and budgets. Fully staffed and ran June https://www.instagram.com/stories/highli showcase events as part of SMM 27th event. Partnership brokered with youth led magazine ghts/18062556319140605/?hl=en calendar. Filmore’s Floor to promote HEARD spoken word focussed https://www.instagram.com/p/B0_qBLNgr finale and open mic. IJ/

Social presence and strategy created and managed Create content for and run dynamically by core social team. https://www.instagram.com/platform Platform LDN social channels Increased following fourfold on key platform Instagram ldn/ Proudly Supported by throughout June EXTRINSIC FACTORS: AUTHENTIC WORK OPPORTUNITIES

AUTHENTIC WORK OPPORTUNITIES THROUGHOUT SOHO MUSIC MONTH

CONTENT & EVENT TEAM

INTRINSIC FACTORS: SOFT SKILLS, TEAMWORK, NETWORKING

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VIA MONTHLY RADIO SHOW

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AND EXHIBITION INVIGILATORS

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Oversee the setting up of the basement event Oversee the smooth running of the event Make sure that everyone leaves the EVENT space Ensure the Curator/Talent is happy building MANAGER Arrange the upstairs entrance to move Troubleshoot any problems Oversee the tidying/break down of anything that could be stolen/damaged Liaise with Security the space Arrange Lighting for Event Set Up Bar and stock fridges Assist the Event Manager Ensure the room is clean Ensure space kept clean(ish) through event Clean and break down the space EVENT RUNNER Stock dressing room and production office with Check WORK OPPORTUNITIES water Assist with any branding touches/vinyls DURING SOHO MUSIC MONTH Arrange lighting for event Set up bar and stock fridges Be on hand for talent and curators Ensure the room is clean Ensure talent know when event starts and are on Clean and break down the space ARTIST LIAISON Stock dressing room and production office with stage/panels at the right time water Assist with any branding touches/vinyls

Ensure a good selection of talent VIDEOGRAPHY Work with content team on images / video Capture event images and partner branded images / content needed from each event Man second camera on all events captured for shared with team Pre-arrange any talent interviews as needed Platform LDN created content Upload all content to shared drive PHOTOGRAPHY for team

Share captured content with team Content capture: Archive hero content on social SOCIAL MEDIA Promote events across relevant platforms Scene-setting channels Capture each section: DJs / Panel / DJs Work key content into social media Talent content i/views strategy

Proudly Supported by Update and manage guestlist Work on the door with security to do the guest list Collate number of attendees DOOR Ensure printed version and wristbands Capture number of attendees Promote future events to past- needed are delivered to the hub Promote future events to attendees participants EVALUATION: SOHO MUSIC MONTH IN NUMBERS

CMN TRAINING PROGRAMME APPLICANTS EXPRESSIONS OF INTEREST 165 RECRUITED PARTICIPANTS 24 TRAINING SESSIONS 40 TRAINING HOURS 156 ACCREDITATIONS (L2 OCN 20 ADVANCED PROJECT MANAGEMENT)

EVENTS WORK EXPERIENCE

YOUNG EVENT MANAGERS WORK 400 EXPERIENCE HRS Proudly Supported by TOTAL ENGAGEMENT HOURS X 24 EVENTS 720 EVALUATION: SOHO MUSIC MONTH IN NUMBERS

PAID EMPLOYMENT DURING SMM ‘19

TOTAL NO. OF EMPLOYEES 13 NO. OF EMPLOYMENT DAYS AVAILABLE 78 AVERAGE HOURS PER EMPLOYEE 51 WAGE RATE (London Living rate £10.55) £11.76 Proudly Supported by TOTAL PAID WORK HOURS 663 EVALUATION: BENEFICIARY FEEDBACK

EVALUATION QUESTIONS ANSWERS % QUALITY OF PROVISION Overall how would you rate your experience on the Soho Music Month project?" Good, to Excellent 100 % (V.Good + 79%) QUANTITATIVE DATA How would you rate the quality and relevance of the industry professionals you met Either Very Good or Excellent 85.7 % and worked with? SURVEY What sort of impact would you say the project has had on your overall confidence? Positive to Extremely Positive 92.9 % SKILLS DEVELOPMENT Overall, what sort of impact has the project had on your skills development? Positive to Extremely Positive 100 % What sort of impact has the project had on your confidence, skill and ability to do the Positive Impact + Very Positive + following… • To developing and execute your ideas 100 % 57.1 % • To communicate your ideas persuasively. 100 % 64.3 % • To working effectively in a team 92.9 % 78.6 % • To understanding more about how the music and creative industries work. 100 % 71.4 % • To work effectively and thrive in a professional environment 92.9 % 78.6 % INDUSTRY PROGRESSION How do you feel this course and work experience has affected your job prospects and Positively + Very Positively + opportunities? 100 % 78.6% How effective was the course in making you “industry Ready?” Effective+ Very Effective+ 100% 78 % Proudly Supported by How effective was the course in giving you “better knowledge of career pathways & Effective+ Very Effective+ skills needed to work in the creative industries? 100% 64.3 % PROGRAMME EVALUATION

BENEFICIARY QUALITATIVE FEEDBACK

HAS YOUR OPINION OF YOUR FUTURE CAREER IMPROVED, OR BEEN ENHANCED BY ATTENDING THIS PROJECT? IF SO, HOW? “I was sure I wanted to work in the music industry following the course but due to this experience I’ve already been able to secure an industry position so it’s definitely helped me.”

“I feel like I learned enough to make me ready to approach any future projects with excitement- I feel like I am more confident in developing my ideas and fully executing them.”

“SMM has given me further experience in the leadership skills department, reminded me that I still got it!”

“I would say its opened my eyes to potential jobs I hadn’t thought about prior to this project.”

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BENEFICIARY QUALITATIVE FEEDBACK

WHAT WAS THE BEST PART OF THIS PROJECT FOR YOU? AND WHAT WOULD YOU LIKE TO SAY TO OUR FUNDERS SHAFTESBURY? “It was the exposure of being part of something so big that I had never experienced before. I understand art, music and culture in a completely new way now with an appreciation for the inner workings of event planning and the industry.”

“The best part of the course for me was working at the events and seeing everything that we planned come to life. It’s extremely rewarding and fun too!”

““Thank you, Shaftesbury. Opportunities like this are not in vain and 100% needed for growth of the younger generation and the creative industries.”

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CURATOR QUALITATIVE FEEDBACK

“Just want to say thank you again for such a great evening on Friday, the feedback we got back has been amazing! Would definitely love to do again next year!”

“I'm still so overwhelmed, I couldn’t have asked for the day to go any better. Thank you SO MUCH”

“Thanks so much for a lovely event. Hope you all feel equally excited about it, we've definitely received a lot of positive feedback from attendees. I'd love to get your team of volunteers involved in our events in London.”

Just wanted to say a MASSIVE THANK YOU! Yesterday was amazing! Thank you so much for your time & the amount of work you put into your workshops. Everyone had such a great time. I’ve seen some great msgs on socials! Thanks Vincent & Audrey for facilitating and your amazing volunteers. Really grateful for you all

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HOW DID WE MEASURE UP?

Intrinsic Outcome Measures Extrinsic Outcome Measures Protective Factors

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Proudly Supported by PROGRAMME EVALUATION: CONCLUSION

Data and feedback supports Soho Music Month once again delivered against key Intrinsic and Extrinsic measures set out in evaluation framework;

Intrinsic: 100% reported being at least Positively impacted by intrinsic outcomes including Emotional Capabilities, Attitudes and Skills (See: P32). 78% reported feeling their job prospect have been affected “Very positively” and feel it has made them “industry Ready”.

Extrinsic: 156 Training & Development hours and 400 available work experience hours were provided across Soho Music Month, Additional value delivered including collaborating with curators, networking with industry and presenting ideas to clients.

Over 80% are on course to gain a recognised accreditation in Advanced Project Management (ONC Level 2).

100% reported to having a “Good” or an “Excellent” experience of the Soho Music Month project and 13 received c51 hours paid work at above London Living Wage.

Proudly Supported by Creative Media Network would once again like to thank Shaftesbury PLC, Sister and the Carnaby family for your continued support. Demand is growing and we are continuing to positively impact the lives of young people! Vincent Olutayo and all at Team CMN