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Senspoint-Capability-Brochure.Pdf senspointdesign.comsenspointdesign.com SENSPOINT CREATES IMPACT IN EVERY SENSE OF A BRAND. Senspoint is a full-service experiential We partner with our clients holistically and marketing and multi-sensory branding agency. become part of their team by bringing vast We listen, we strategize, and we tell stories. industry expertise & knowledge, cheerful We create impact with all five senses at the personality, impeccable attention to detail, forefront of our process so brands speak for and relentless vigor. themselves. SENSPOINT IS DIVERSE From creative branding to immersive sensory experiences and everything in between. AND INCLUSIVE. Our core values are equity, diversity, and universal inclusivity and accessibility. We specialize in food & beverage but frequently accept challenges in many other industries. Copyright © 2020 SENSPOINT | senspointdesign.com | 2 Who we are Copyright © 2020 SENSPOINT | senspointdesign.com | 3 Senspoint Partners Dr. Hoby Wedler Jody Tucker Justin Vallandingham SENSORY INNOVATION CREATIVE OPERATIONS & DIRECTOR DIRECTOR TECHNOLOGY DIRECTOR Copyright © 2020 SENSPOINT | senspointdesign.com | 4 Every Sense of the World NORTH AMERICA United States Senspoint is a global agency in every sense of the word. with fluency in English, Spanish, Italian, Czech, Russian, Canada Mexico Our clients span a wide range of industries. Mandarin, and Norwegian. We have central offices in California, the state of Georgia, We have active projects in North America, Australia, NORTH AMERICA CARIBBEAN and Australia. We have partners throughout Europe, from Europe, and Asia. By meeting virtually and in-person, we United States Canada Italy to the Czech Republic. Our team is multi-lingual can create experiences and brands anywhere in the world. Puerto Rico Mexico CARIBBEANCENTRAL/SOUTH AMERICA PuertoVenezuela Rico Argentina EUROPE CENTRAL/SOUTH AMERICA England Poland VenezuelaFrance ArgentinaScotland Germany Slovakia Italy Switzerland EUROPEIreland Wales Norway England Poland France Scotland GermanyMIDDLE EAST Slovakia Italy Switzerland Ireland Wales Israel Norway ASIA MIDDLE EAST China Singapore Israel Hong Kong South Korea India Taiwan Japan Thailand ASIAMalaysia China Singapore Hong Kong South Korea OCEANIA India Taiwan Japan Thailand Australia Malaysia New Zealand OCEANIA AFRICA Australia South Africa New Zealand AFRICA Copyright © 2020 SENSPOINT | senspointdesign.com | 5 South Africa Client List Ace Hardware Disability Rights Advocacy Learning Ally Slanted Light AGC Dustbowl Brewing Company Lighthouse for the Blind Solomon R. Guggenheim American Chemical Society Dutton Estate Winery Louisiana Association Foundation Apathy Earle Baum Center of the Blind for the Blind Specialty Coffee Association Balletto Vineyards Edelman Luxury Marketing Council Stones Green Ginger Wines Barilla Fetzer McGuigan Wines Summit Marketing Group Bell-Carter Foods Francis Ford Coppola Presents National Federation of the Blind Supherb Farms Berri Fruit Juices The French Laundry Nomura Research Institute Tabio Birch Coffee Future Food Institute Notre Vu Vineyards Target Blooming Brands Google O’Donnel Lane Texas Hospitality and Lodging Breville Hardys Wines Ornellaia Association California Craft Beer Harvard Alumni Association Panasonic Thimus Association Highwire PR People of Shibuya Track 7 Brewing Company California Institute of Wine Hopmunk Tavern PMG North Bay Treasury Wine Estates California State University, IDEO Polynesian Cultural Center University of California, Davis Channel Islands Il Vagabondo Pride Mountain Winery The Vatican The Charlie Palmer Collective Inman Robert and Margaret Mondavi 52 Ltd Clifton Coffee Roasters The Institute of Institute for Wine and Food Colangelo & Partners PR Masters of Wine Science Cocktail Artisans Jackson Family Wines Rodney Strong Wine Estates Constellation Brands Kroger Safeway Corley Family Napa Valley La Patard San Francisco State University Culinary Institute of America Landry’s Sierra Nevada Brewing Company Curiosity Atlas Copyright © 2020 SENSPOINT | senspointdesign.com | 6 Our services STRATEGY CREATIVE MARKETING EXPERIENTIAL PRODUCTION • Brand/Product • Branding • Strategy • Taste & Flavor Analysis • Photography • Development • Packaging • Direct Marketing • Sales Training • Videography • Brand/Product Refresh • Collateral • Public Relations • Sta­ Development • Scriptwriting • Recipe Formulation • Signage • Advertising • Tasting in the Dark • Art Direction • Launch Strategy • Point of Sale • Media Planning & • Consumer Events • Print Management Placement • Company Culture • Website & Digital • Social Media • Go To Market • eCommerce Copyright © 2020 SENSPOINT | senspointdesign.com | 7 Case Study: Barilla Copyright © 2020 SENSPOINT | senspointdesign.com | 8 Branding and Launching a new line of CPG Sauces Overview The Task Barilla Inc. is the largest pasta and sauce Barilla Inc. reached out to Senspoint to design company in the world. Running large operations and execute a series of tasting experiences in over fifty countries is very demanding and that would assist the Barilla employees in the requires the efforts of thousands of employees. United States in better understanding the new Barilla Inc. develops new products frequently. line of sauces including the story behind them, the ideas which generated them, and its super Barilla North America aimed to launch a brand premium niche in the ever-growing and ever- new line of sauces in the United States near changing sauce market. Each sauce has a the end of 2019. These sauces are positioned “hero ingredient”, one ingredient featured “front as a super-premium brand and Barilla sees and center” in the sauce and on the package. it important that their employees have a All hero ingredients are sourced from specific strong understanding of them including their regions of Italy and the new sauce is made origin, their story, and what sets them apart in a traditional Italian method in Parma, Italy. in the marketplace. Furthermore, Barilla This relationship led to Barilla working with wanted to build a very impactful launch event Senspoint to build the mood book for the sauce for influencers and media in the heart of line and to build and execute a launch event Manhattan. featuring the sauce for key influencers and media. Copyright © 2020 SENSPOINT | senspointdesign.com | 9 Branding and Launching a new line of CPG Sauces The Outcome Senspoint curated, prepared, and executed two Senspoint also designed, created, and delivered experiences, each with approximately 60 Barilla a mood book document for these sauces. This employees, to help familiarize participants mood book spelled out all visual parameters with the brand new line of sauces. We used for representing any and all sauces as they a proprietary tasting technique developed by would appear in all visual media including Dr. Hoby Wedler which includes temporarily advertisements, marketing campaigns, etc. removing the eyesight of all participants using Finally, in collaboration with Edelman, we a blindfold. One benefit of this technique is that designed and executed an exclusive brand participants are not distracted by their mobile activation for media and influencers from devices, computers, etc. and are more equipped around New York City and the tri-state area. to focus on what they hear, feel, taste, and smell. Barilla requested an experience revolving Participants said they felt a new level of around all five senses. To build the most ownership and passion for Barilla products. impactful experience possible, members of the They also expressed a newfound ability to Senspoint team, including Dr. Wedler, travelled describe Barilla products and, ultimately, throughout Italy to gather hero ingredients and represent the brand in a more authentic, learn about each hero ingredient’s region and genuine way. how it is produced. Copyright © 2020 SENSPOINT | senspointdesign.com | 10 Branding and Launching a new line of CPG Sauces Senspoint designed an evening beginning with Once the tasting portion of the evening guests tasting Italian Prosecco in a stark white concluded, before removing their blindfolds, “waiting lounge” to deprive their senses. Guests guests were invited to describe their were then blindfolded and led completely in impression of the room. They eagerly described the dark into the event space where they were it as being empty, having high ceilings and seated at long tables. hard surfaces, and being cavernous. They removed their blindfolds to find they sat in a Dr. Wedler then led the guests through a space ornately decorated with art installations journey of the sauces using all non-visual perfectly highlighting the Vero Gusto line. senses including sound, taste, smell, and touch. Guests embarked on a tasting tour Guests were invited to taste passed bites through Italy where they examined each containing the “hero ingredients”, enjoy hero ingredient along with its corresponding cocktails crafted and inspired with each sauce. Hero ingredients were sourced by the ingredient in mind, to sit in a chair made of Senspoint team from Italy. While in Italy, Dr. fresh herbs to represent the Mediterranean, and Wedler interviewed many stakeholders around so much more. This experience utilized each of the hero ingredients and played sound bites of our five senses to tell an inspiring, eye-opening, those interviews as well as general sounds of and unique story of exciting new product in the Italy during the experience. marketplace. Copyright © 2020 SENSPOINT | senspointdesign.com | 11 Case Study: Ornellaia
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