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Inbev Belgium InBev Belgium Location: Belgium Striving for a Better World Our dream is to be the Best Beer Company in a Better World by Report Highlights At InBev Belgium, in all that we do, we recognize our responsibility focusing on these key areas: In 2010, InBev Belgium worked on a variety of fronts, and in to improve the world where we do business. We are all citizens of the partnership with several groups, to help drive results in our Better world — together — and together, we must fi nd ways to put social Community World focus areas. On the responsible drinking front, we continued responsibility into action. InBev Belgium is committed to building a We are committed to making a diff erence through our people, the support for the long-running, successful “Bob” designated driver company for the long term, with a legacy to be proud of — for the integrity of our business conduct, and our community support campaign, in partnership with the Union of Belgian brewers, Belgian people who work for us and with us; for future generations and Institute for Road Safety and Assuralia, the Belgian federation of Responsible Drinking the environment in which we live; and, above all, for our consumers, insurance companies. We also expanded our support for the We brew our beers to be enjoyed responsibly by those of legal who we hope will always enjoy our products responsibly, and be Respect16 campaign, to help prevent beer sales to those under the drinking age, and are committed to engaging with consumers to as proud to choose them as we are to create them. legal drinking age, through collaborations with major festivals promote responsible drinking and discourage abusive drinking, and activities in three new cities. On the environmental front, our including drink driving and underage drinking breweries in Belgium have improved their total recycle rate to Environment 99.59 percent, reduced water usage by 11.90 percent and total We are committed to using a sustainable approach to the use of energy usage by 4.95 percent, compared to 2009. natural resources Key Brands 1. Jupiler 2. Stella Artois 3. Leff e 4. Hoegaarden BEER & A BETTER WORLD Our employees also supported our environmental work through a D Better World banners have been installed at the entrance of all Best Water Saving Ideas contest within our supply division in Western Belgian breweries, aiming to increase both internal and external Europe on World Water Day, March 22. In total, 356 ideas were awareness of our Better World initiatives. G collected, of which 173 came from Belgian employees, including the winning idea that helped save 47,000 m³ of water annually in the Giving Back to Our Communities Leuven brewery. In 2010, InBev Belgium also began introducing In addition to investing in our facilities, we also invest in our communities, recognizing that giving back is key to a sustainable 15% eco-fridges within the retail channel. These eco-fridges emit approach to our business. 37 percent less CO2 and have a reduced energy usage of 28 percent. To help promote responsible drinking, Jupiler, Belgium’s favorite beer In 2010, InBev Belgium invested more than 200,000 EUR in brand, launched its fi rst ever “Responsible Cool” television ad in community activities. Thanks to eco-friendly and 2010. The ad was inspired by a best practice ad called “Tattoo” from D As part of our involvement with World Environment Day on June 4, state-of-the-art technology, our our Canadian brand, Labatt. all employees of AB InBev in Belgium were invited to Run or Walk new power plant will reduce for Water. Money was raised to benefi t WaterAid, an international water consumption by 15 percent. Community non-governmental organization focused on water issues. A key aim for InBev Belgium is to create value for shareholders Through several running and walking initiatives, and the devotion and stakeholders, especially our employees and the communities in of our employees, 170 people ran a total of 1,050 km; which we operate. We are proud of the positive and meaningful D impact our business has on the communities where we do business. At its Global Headquarters in Leuven, InBev Belgium organized We are improving our production facilities, modernizing logistics and a food bank where everyone could make a contribution to commercial investments, and creating jobs, as well as paying taxes Poverello, a local organization dedicated to helping the homeless and excise duties. By constantly improving our operations, we aspire and underprivileged by off ering meals and food packages. to continue creating new jobs, improving economic standards and The total amount of food donated was matched by the company adding value. as part of our Better World commitment to make a positive contribution to the communities where we are active; In 2010, signifi cant investments included: D To celebrate 15 years of supporting the Amyotrophic Lateral D A total capital expenditure investment in environment and safety Sclerosis (ALS) Association in Belgium, an ALS gala dinner of 1.8 million EUR in Belgium; was organized early October in Leuven. InBev Belgium was one D Construction of a new power plant for our Leuven brewery of the sponsors of the event, which was attended by more continued during 2010. This new power plant, which will be than 700 ALS patients and sympathizers who enjoyed several operational in 2011, will satisfy the entire heat demand of the performances and a dinner cooked by famous chef brewery and provide 70 percent of its electricity use. Furthermore, Piet Huysentruyt. thanks to eco-friendly and state-of-the-art technology, the new power plant will emit three times less NOx emissions, be 5 to 10 percent more energy effi cient, and its water consumption will be reduced by 15 percent; BELGIUM COUNTRY REPORT InBev Belgium Some of the organizations and events supported by D Kring Kessel-Lo InBev Belgium in 2010: D KU Leuven EVRM Colloquium D KU Leuven Ecm lezing G. Van Roey D Alumni Orkest D KU Leuven LCE conferentie 1 juni D ASRO Ku Leuven congres D KU Leuven Congres Facial Radiology D Balanske D KU Leuven Forensic Odontology D Beleuvenissen D KU Leuven Economica Oud-Studenten D Braakland Zhebuilding “LIED” D KU Leuven Pax Congres D Buurtfeest Leren Ondernemen Valkerijgang D KU Leuven Social Justice & Human rights D C.C. De Wildeman D KU Leuven tentoonstelling collages Universiteitsbibliotheek D Chamber’s Trophy D KU Leuven Colloquium TALN D Concert USO (3) (Universitair Symfonisch Orkest) D KU Leuven — USO D Davidsfonds D KU Leuven Zomercursus Joos Florquin D Dawsu gevechtssporten D Kulturama, Leuven D DCLA Stadscorrida-Kampioenschap D Kwisavond Kessel-Lo E. Bruggemans D Elisabethade, Leuven D Landbouwcomice - Leuven kermis D Festival International du Film Policier, Liège D Landelijke Gilde Vlierbeek D Fevia jaarvergadering (Federatie Voedingsindustrie) D Lemmensinstituut, Leuven D GP Jef Scherens-Stella Artois D Leuvenement D Handelaarsverbond ideaal wonen D Leuven INC. D Handelen in Leuven D Leuvense Euro-Folies (vzw Nos coniungit amicitia) D Hapje Tapje, Leuven D Lions Club D Harpa D LOKO (Leuvens Overkoepelende Kringraad Organisatie) D Hoegaarden — Tuinen van Hoegaarden D LVSV (Liberaal Vlaams Studenten Verbond) D Hoegaarden — Parkhappening D Meyboomplanting D Harmonie Hoegaarden D Muziekcentrum Het Depot D Hoegaarden Voices D Nacht van de Ondernemers D Holle Wegen Jogging D Nieuwjaarsreceptie LOC D Halloween Tocht We continue to support the long-running D Nieuwjaarsreceptie inwoners Leuven stadhuis D Horeca Leuven (Horecagids) “Bob” designated driver campaign, in partnership with D Nieuwjaarsreceptie Arbeidsrechtbank Leuven the Union of Belgian brewers, Belgian Institute for D Internationale Folklorefeesten D Nieuwjaarsreceptie Warande, Brussel Road Safety and Assuralia, the Belgian federation D Jupiler Pro League of insurance companies. D Nieuwjaarsreceptie Kamer van Koophandel & VKW D Kamer van Koophandel en Nijverheid D Nieuwjaarsreceptie VOKA D Karnavalstoet orde van de Pietermannen D Night of the Proms D Koninklijke Biljartbond D Noormannen straatfeest D Koninklijke Harmonie Volharding BEER & A BETTER WORLD InBev Belgium D Offi ciële stadsinfogids Leuven D Eerste Maatjes D Oud-Heverlee Leuven (OHL) D Eerste oesters — Martelarenplein D Project 3000 beeldende kunst D FC CAF 99 Heverlee D Rotary, Leuven D Havenfeesten Vaartkom D KU Leuven-Sagalassos D Heverleese Wielerclub (Marc Verheyen) D SBB — survival D ISB Vlaams Instituut Sportbeheer - Sportplaza congres D Seizoensbrochure Cultureel Centrum Leuven D Kesselse Feesten D Stella Artois Leuven Bears D Koninklijk Instituut Doven & Blinden D Student Trophy Sportraad D Koninklijke Harmonie St Hilarius D Studenten Welkom Leuven 2009 D Kunst op het Water D Studentengids 2009-2010 (Alfaset) D L.C.H. D Terbank MPC D Lahaye (Hoppefeesten) D Theaterproject Dario-Folies D Leuvenement VZW (ex VVV Stad Leuven) D Toeristische gids Leuven D Leuvense Oldtimerclub D Trefpunt Vlierbeek (concerten) D Lottocup Miel Puttemans Challenge D Triathlon Leuven D Marktrock D Verbond der Jaartallen (werking, Abrahamdag,…) D Meerdaalse Jonge Crosser D Verbond van Belgische Ondernemingen — Fédération des D Music For Life Entreprises belges (VBO/FEB) D Poverello, Leuven D VMA D Rode Kruis Prelude D Wijkclub Emile Vandervelde D Ronde van Vlaams-Brabant D Windekind D Skippies Ropeskipping D Afrika Filmfestival D Toneel Meldert-Hoegaarden D Barmannnenrace (Ijsbreker, Axis) D Union Wallonne des Entreprises (UWE) D Beachvolley 4-daagse D VBJ Wielrennen D Beeldende kunsten (Molens v. Orshoven) D Vlaanderen zingt - Oude markt D Benefi et Dainkes D Volley Groot Leuven (VGL = ex. Red Star Dames Lv) D Benefi et Woningbrand Wilsele D Volley Haasrode Leuven D Benefi etavond Zuster Devos — KBC D Vriendenkring der Wielerclubs H&H On Global Be(er) Responsible Day, volunteers of the Belgian Institute for Road Safety provided an “alcovision” track for D Bluesfestival Bluesbeek D WBV Vlaams-Brabant employees to experience the eff ects of driving drunk.
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