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Young Audiences at Tate

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Young Audiences at Tate Circuit Mark Miller Circuit Programme: National Lead Convenor: Young People’s Programmes Tate Modern/Tate Britain and Ernest Wereko, Tate Collective London, Tate Britain/Tate Modern Circuit • Four year national programme • Connecting 15–25 year olds to the arts in galleries and museums • Partnership with the youth and cultural sector. • Led by Tate and funded by the Paul Hamlyn Foundation • Young people to steer their own learning and create cultural activity Circuit Plus Tate partners Firstsite, Colchester MOSTYN, Llandudno Nottingham Contemporary Tate Modern & Tate Britain Tate Liverpool Tate St Ives Whitworth Art Gallery, Manchester Wysing Arts Centre & Kettle’s Yard, Cambridge Core Values • Making a positive difference • Young people’s ownership, agency and authenticity • Social, cultural and creative diversity Core Aims • To make a positive difference with and for young people • To improve access and opportunities for young people with the least access to the arts • To develop and change practice • To change attitudes and behaviours towards and about young people Interconnecting strands • Partnerships - Building Sustainable Networks • Peer-led - Embedding work with young people • Festival - Profile and Engagement • Digital - Reaching Wider Audiences Interdisciplinary cultural production • Authenticity • Ownership • Interdisciplinary art practices • Visible and physical impact Challenges • Expectations of organisations • Homogenous • Time, priorities and capacity • Motivation for ‘difference’ • Capacity – staff & financial • Training & Development • Evaluation – finding a balance between delivery, evaluation and research Autonomy and cultural production • Multidisciplinary • Zeitgeist, relevance and trust • Collaboration and networks • Understanding audiences “Over 175,000 young people have engaged with the [Circuit] programme, with BAME and ‘hard to reach’ audiences higher than institutional averages.” - Circuit Board Report 2017 “Comparison with partners’ annual visitor survey figures, where available, also demonstrates the effectiveness of Circuit in attracting an audience significantly more ethnically diverse than that attending the partner galleries.” - Sphere Insights 2015-16 Annual Report In 2015-16, differences between percentage of BAME audience members of Circuit programme compared to the galleries’ total audience included differences of 16% at Nottingham Contemporary, 25% at Tate Britain and 34% at Tate Modern. Equivalent data is not yet available for 2016-17 Circuit Audience v Institutional Audience (2015-16) Mixed Asian Black Other Prefer Not To Answer No Reply White 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Circuit Nottingham Nottingham Circuit Tate Britain Tate Britain Circuit Tate Liverpool Tate Liverpool Circuit Tate Modern Tate Modern Circuit Tate St Ives Tate St Ives Contemporary Contemporary “Comparison with Census data (2011) [below] showed that partner galleries have been successful in engaging with audiences broadly reflective of the ethnic profile of their catchment area. The data also highlighted scope for increasing participation from Asian young people in London, Manchester and Nottingham. -Sphere Insights Annual Report 2015-16 The data for 2017 followed the same trend, but the base for the data was much smaller, so 2015-16 data has been used here. One notable change in 2016-17, was that Nottingham increased it's engagement with Asian young people to 14% of their audience, from 6% in the previous year. CIRCUIT AUDIENCE V CENSUS (2015-16) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Mixed Asian Black Other White Recommendations • Planning to Adapt • Reciprocal gains and shared trust • Short-termism to Long –termism • Targets and focus • Hyper-local • Social, relevant and experiential • Networked artist and contributors • Audience centric programming circuit.tate.org.uk .
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