UNDERLAND Your City. Your Business. Your BID.
Sunderland BID renewal plan for 2019 – 2024 “I think the BID has been great for the city. It’s CONTENTS brought businesses together 04 FROM THEN TO NOW and actually got people 05 OUR VISION 06 YOUR VIEWS working together for the 07 CHALLENGES WE FACE TOGETHER good of the city.” 09 WHAT’S NEXT? 10 CITY PRIDE David Fox, Manager, 14 CITY PROMOTION Tequila, Tequila 18 CITY VOICE 22 DON’T JUST TAKE OUR WORD FOR IT 24 SUNDERLAND BID AREA 25 BID LEVY 26 WHY SUNDERLAND NEEDS A BID 29 THIS IS WHAT YOU WILL LOSE 30 WHY VOTE YES 32 THE RULES
02 03 FROM THEN TO NOW…. Sunderland’s Business Improvement District (BID) is entering the final phase of its first, five-year term. OUR VI ION
Since 2014, the BID has invested more than £3m in the city centre.
During our first term, key projects have included: ▪ Substantial Christmas programme including: the ice rink, entertainment, street food and drink VISION: ▪ 5 Restaurant Weeks ▪ 2 Sports Fanzones A VIBRANT CITY ▪ 16 editions of Vibe Magazine ▪ 6 Clean Sweep projects CENTRE, CREATING ▪ And so much more OPPORTUNITIES For a recap of what has been achieved since 2014, FOR EVERYONE. please read our ‘Story So Far’ pull out document. The past five years have been very exciting It has been an exciting and successful start to what but they have also been a learning curve. will hopefully be a much longer journey.
The second stage of that journey starts here. Using Out of experience comes strength and we the knowledge, insight and skill that has been gained have listened to what our Levy payers have over the past five years has helped us create a had to say and that has allowed us to create relevant and achievable plan for the future. a strong vision for the city centre.
Our vision is clear – we will be focussing on the THANKS FOR HAVING US… needs of our businesses along with identifying the opportunities and challenges that we face together. The BID would not have had the successes it has had to date without the people who have OUR VALUES come on this journey with us. The business owners, the stakeholders, the key partners – Have BELIEF in everything we do everyone has had their part to play and Deliver with PASSION hopefully will continue to work with us. Always encourage POSITIVITY Thanks again Facilitate maximum ENGAGEMENT And be as good as our word.
We will deliver our plan SUCCESSFULLY by being e. [email protected] FOCUSED and truly living by t. 0191 562 3130 what we BELIEVE in.
04 05 CHALLENGES WE FACE TOGETHER
The BID was not set up to replace council services. However, the Local Authority still has to make further cuts in its budget and is clear that its priorities are around its statutory YOUR VIEW responsibilities. We will continue to work with the council and businesses to ensure the city centre is both welcoming and appealing. Along with further cut-backs from the council, there are a number of other challenges facing the city centre: Between January and June 2018 we conducted extensive research and consultation. This Challenge 1 Challenge 2 Challenge 3 Challenge 4 insight and feedback gave us a clear indication of what you would like us to focus on going forward. Sunderland is no different Competition from Getting into Sunderland The city centre is seeing to the rest of the UK when neighbouring cities is fierce. is an ongoing concern for an increase in retail crime, it comes to the challenges Therefore, continued businesses, visitors and anti-social behaviour and facing the high street – promotion of Sunderland shoppers. begging. so it’s vital that we work City Centre is necessary. Priority One Priority Two Priority Three together and take action to The BID will continue to It is vital that we tackle combat the changing habits We need to attract visitors work on behalf of businesses these issues head on and A CITY TO BE PROUD OF PROMOTING OUR CITY WORKING TOGETHER of shoppers. and also ensure our local with car park and transport work in partnership to residents have reasons to providers to remove make sure there is a very The opportunity lies in stay closer to home. barriers to access and clear message that our city diversifying the offer and encourage people to stay centre is not the place that YOU SAID: YOU SAID: YOU SAID: creating a city centre longer. will tolerate poor behaviour community that engages and theft. visitors. The BID will drive this agenda and facilitate a 70% continue to 70% continue to 88% continue collaborative approach to engage with agents, absent raise the profile of Sunderland to lobby local and national ‘reimagine the high street’. landlords and investors to and change perceptions locally government and represent A QUESTION... improve the look and feel of tired and nationally local businesses on city Can Sunderland afford to be without and neglected buildings centre matters a BID? 52% continue to If the BID is NOT re-elected there is NO other 66% work promote the city centre to 78% continue organisation that will pick up the city centre collaboratively with partners Wearsiders, encouraging to provide promotional priorities you have told us you would like to and local police to deal with retail visitors to enjoy everything opportunities for businesses OPPORTUNITIES crime and anti-social behaviour on offer regularly see addressed. The projects that have been Sunderland is on the cusp of an exciting transformation, started and the plans for the next five years with over £1.5 billion already invested and further that have been outlined in this document 67% continue announcements due later this year of more investment will not happen. There is NOTHING that will 61% provide Street 48% continue to working with local community for the city centre from Sunderland City Council. Rangers who rapidly respond to sponsor and support city centre groups to improve the city replace the BID. cleaning and maintenance issues events to attract visitors centre The BID will ensure that it plays its part in making the area attractive to investors, while also making sure the For more info see page 29. voice of city centre businesses is heard. CONSULTATION AND ENGAGEMENT ANNUAL BUSINESS MACRO AND MICRO RENEWAL PROJECT SPECIFIC ONE-TO-ONE MEETINGS THE BRIDGES RESEARCH BIG CITY ECHO SURVEY SURVEY BID AUDIT QUESTIONNAIRE Feedback from working The team have regular contact CACI Annual Survey providing Echo readers gave their views on a Independent telephone Identifying challenges Survey sent to all BID groups and surveys with businesses insight into the shopper profile host of key issues interviews with 100 and opportunities Levy payers and consumer behaviours of businesses in 2015, 2016, 2017 The Bridges
06 07 WHAT’ NEXT?
We’ve listened to your feedback We’ve developed a plan We’re responding to the changing face of the city We’re focused on your needs We’ve established our priorities:
CITY CITY PRIDE PRIDE
CITY CITY CITY CITY PROMOTION VOICE PROMOTION VOICE
Please read the rest of this If you prefer, you can read a For more information visit document to see exactly what our summary online and watch a www.sunderlandbid.co.uk plans are – and how you can be a short video which captures part of them. the contents of the next Full details of the ballot process five year plan. and your opportunity to vote can be found on page 30-31.
08 09 We all want a city centre we can be proud of. Our aim is to strengthen pride, change ATTRACTIVE STREETS perceptions and see to it that the city centre is a WELCOMING, SAFE, CLEAN and We will continue to deliver dedicated cleaning and ATTRACTIVE environment for businesses and visitors. maintenance projects and promote a litter free city through our tidy-up initiative, Clean Sweep and targeted messaging on the bins.
We want to build on our work so far by improving the look and feel of the city centre through additional floral displays and street art to ensure the BID area is a pleasant SR1 STREET environment to walk around and work in.
RANGERS And we will introduce initiatives to help reduce the problems caused by the high number of gulls in the city We will provide friendly and centre. resourceful Street Rangers who rapidly respond to cleaning and maintenance issues. PRIORITY ONE They will be the ‘eyes and ears’ on the street, responding to reports TACKLE CRIME AND ANTI-SOCIAL from businesses on issues that BEHAVIOUR require urgent attention. We are working closely with Northumbria Police, The Bridges The rangers will be highly visible and Shopping Centre and other businesses to reduce the amount engage with businesses on a daily basis of anti-social behaviour in the city centre. providing information and another regular point of contact with the BID. CITY Our aim is to increase the visibility of authority on the streets and develop a programme of initiatives to tackle crime.
We will continue to play an active role in Shopwatch and Pubwatch and work collaboratively with these groups on projects to deal with specific PRIDE safety and security issues. OPEN FOR BUSINESS
We plan to continue to engage with agents, absent landlords, investors and other partners to bring empty spaces back to life.
We want to open the doors for more pop-up shops/offices/creative hubs and look at innovative ways to improve the look and feel of tired and neglected buildings. 62% would like to see the BID provide a Street Ranger SO WHAT? Scheme
“LeedsBID implemented a Street Ranger Team in 2016. They have deep cleaned the We will measure our success through; equivalent of the Leeds Inner Ring Road eight times in the past 12 months. The service they offer to Levy payers is above the provision of the Local Authority and ▪ SR1 Street Ranger - Reported and Sorted Data working collaboratively with all businesses and organisations, the Street Ranger Team have been an integral part of the LeedsBID proposition and have raised ▪ Business Survey Results standards of cleanliness in the centre of Leeds.” ▪ Crime and Enforcement Statistics Andrew Cooper, Chief Executive of LeedsBID and Chair of The BID Foundation 10 11 LOOK LUSH
CLEAN SWEEP removed over 4 TONS of litter from the city centre and over 45,000 HOURS were volunteered by students and businesses to clean up the city.
12 13 We will continue to raise the profile of Sunderland City Centre through the BID brand. Creating MORE SECTOR PROMOTION A HUB OF ACTIVITY marketing activities, events and promotional campaigns to attract visitors and give local Continuing on from the success of Restaurant Week we will We will look at opportunities to bring the streets alive and residents a reason to stay closer to home. work with businesses to develop promotional campaigns/ animate city centre space. events/initiatives to shine a spotlight on specific business sectors including; retail, bars, restaurants, independents, Working collaboratively to ensure there is a year-round health and beauty, leisure and professional services. programme of events, creating a calender of opportunities to boost business and attract visitors.
The BID will continue to support and sponsor events as BIG CITY well as unlock space and promote Sunderland City Centre EVENTS as an events destination.
We will continue to deliver two Restaurant Weeks annually and respond to national/ international opportunities - PRIORITY TWO for example, creating Fanzone’s for big sporting events including Euro 2020.
We will continue to work with partners to ensure there is a great Christmas programme CITY and we identify opportunities to create a vibrant city centre. SPREAD THE WORD
We will continue to offer and deliver free Mak’em Smile training to all city PROMOTION centre workers, increasing the number of ambassadors who are informed and inspired to promote everything the city centre has to offer.
SUNDERLAND EXPERIENCE IT HERE
The BID will use the well-established Sunderland BID consumer social media pages, digital channels and printed collateral to promote the city centre to Wearsiders, encouraging visitors to enjoy everything the city centre has to offer on a regular basis.
We want to raise the profile of Sunderland and change perceptions locally, regionally and nationally through 56% strategic and tactical PR campaigns. used Restaurant Week as an opportunity to try somewhere new or SO WHAT? they’d not been before
“Sunderland BID’s success has been evident. They have put a lot of work in and the We will measure our success through; results are that they’ve brought people into the city – not just local people but those from further afield. The events that have been on have been fantastic and I’m really ▪ PR Coverage and Campaign Engagement excited about what they have got planned. Things like the Hadrian’s Tipi, the ice rink and the changes to Keel Square can only be good for the city.” ▪ Visitor Numbers and Economic Impact of Events Neil Hamed, General Manager, MFA Bowl ▪ Number of Mak’em Smile Ambassadors
14 15 HOUT ABOUT IT
The 2018 World Cup Fanzone had an estimated economic impact of £750,000 on England games alone!
16 17 The BID provides a collective voice for businesses and will work on your behalf to get your PARTNERSHIP AND COLLABORATION SHARING KNOWLEDGE views heard and influence positive change in the city. By working together, we can all make a Through partnership and collaboration, we will explore ways The BID will take a lead on sharing knowledge and insight real difference and improve Sunderland City Centre’s trading environment. we can help to reduce business costs and identify funding with businesses. Facilitating events and inviting industry opportunities to maximise the BID resources. specific guest speakers to share their knowledge and best practices. We will introduce a ‘Friends of the BID’ scheme in order to increase budget and harness support from those not in the We will work with training providers to access free training, BID area or who fall under the threshold, but who still see the support and advice for the sustainability/growth of your benefits of having a thriving city centre. business. BE PART OF THE CONVERSATION Working with transport and car park providers, we will promote easy access to the city, including a parking permit COMMUNICATION scheme for operational business use. We will continue to work with a range of charity and We will continue to communicate with you voluntary sector organisations regularly, keeping you informed on the BID’s to look at collaborative projects PRIORITY THREE activity and provide information on issues, which tackle social issues that developments and opportunities that could impact are impacting on the city centre. your business. We will also ensure our door is LITTLE BOOK OF OFFERS always open and listen to your feedback. On behalf of the businesses, the SHOP | EAT | LEISURE | SERVICES BID will lobby and influence local and
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THE LOOKING GLASS LOOKING THE THE BOROUGH THE ALADDIN 65 INDEPENDENT ZOFFILINIS OW � 38 TIPSY THE 121 80 109 97 54 01 43 HAVERSHAMS RESTAURANT STARBUCKS 85 32 Get in touch at [email protected] and let 64 Sunderland 39 81 17 HIDDEN TASTE OF HOME 03 College City 100 68 62 Campus 114 74 35 CENTRE 69 70 CITY SUNDERLAND other BIDs and the BID industry to 40 HOLMESIDE COFFEE 82 TEQUILA TEQUILA 41 83 HOPE ST XCHANGE BISTRO THAI BAY 25 us know if you would like some additional copies 42 84 113 49 ILLUSIONS THE BLANDFORD 78 16 SUNDERLAND’S CITY CENTRE IS PACKED WITH 01 81 dropped off at your business… YOUR BITESIZE GUIDE FLAVOURS FROM AROUND THE WORLD. 47 94 From cafés, to restaurants and traditional pubs to cosmopolitan www.sunderlandbid.co.uk | sunderlandexperience | @SunderlandBID | #EatDrinkSunderland to Sunderland's food & drink scene bars, there’s always something new to try. understand what is happening nationally ▪ Send out weekly All information is correct at time of publication July 2018. Eat Drink Sunderland takes no responsibility for inaccuracies. Food images are for illustration purposes only. YOUR NEWS UNDERLAND and share best practice from other cities emailFAMILY BUTCHER bulletins SUNDERLAND VIBE RESTAURANT WEEK SIZZLES… XMAS EVENT LISTINGS September 8 - 16 2018 who are facing similar challenges. Here at Sunderland BID we’re ▪ Send out alwaysmonthly feeling a little festive – so Eat out for who can blame us for thinking about Christmas in Sunderland before the warmer weather has disappeared. £5 £10 £15 newslettersIbbitson’s at Sunderland’s Jackie Staying one step aheadvia of the game, post Whites Market in the Bridges has we’re already looking for any up-and- become one of only four butchers in coming events to appear in the Winter the country to receive two stars for 2018 edition of Sunderland Vibe. Ready to sink your teeth into one of the of most exciting its sausages in the ‘Oscars’ of the The event listings will run from food world. November to January, and must events on the city calendar? Sunderland Restaurant Week, everyone’s favourite foodie event, makes its way The family butcher received its include: back to Sunderland from Saturday 8 to Sunday 16 September 2018. ▪ Hostlatest accolade in thisworkshops year’s • Event name for Great Taste awards, run by the • Date & time Dine your way across Wearside with special lunch and dinner menus priced at PROMOTIONAL OPPORTUNITIES Guild of Fine Foods, which is widely • Cost (if applicable) either £5, £10 or £15pp. acknowledged as the benchmark for • Location We are delighted to announce that following your feedback, we have managed to the very best in food and wine. • Brief description (approx. 30 words) secure free parking after 5pm in all city centre council car parks. We hope that specificThe third-generation butchers projects this initiative, along with the support of Station Taxis will encourage more people • Contact info to take advantage of the offers this Restaurant Week, and come back more than received this year’s highest rating • Supporting imagery for sausages, bringing the total of once to try the mouth-watering menus. Good Taste awards won by Ibbitson’s Please send all details to [email protected] Don’t forget to download your vouchers at www.sunderlandbid.co.uk over the years to nine. “It’s a real honour for us to have RESULTS FROM MARCH 2018 A range of promotional opportunities will be provided ▪ Holdwon two stars for anotherdrop of our in sessions sausages,” said Joanne, whose Local economy boosted by grandmother started the company. “We are very proud of what we do % year on And of course, if you’re too full to year growth and it’s fantastic to have received £280,000 6.33 even contemplate driving home to support the marketing of your business including PR, withthis national endorsement.” the team never fear – our main supporter VOICE Station Taxis is on hand at 0191 555 5555 or download their We’re proud to announce that we The awards recognise excellence 8,285 1,085,047 social media impressions app at www.stationtaxis.com have been shortlisted as a finalist for within the fields of marketing, digital voucher downloads throughout the week this year’s Brand Creation of the and PR from all industry sectors Little Book of Offers, screen advertising and event specific Year (In-House) at the North East operating in the North East. ▪ Increase faceMarketing Awards, in partnership to Finalists face will be announced in early promotional space. We will continue to use our pop-up city with Nigel Wright Recruitment. September – so keep your eyes peeled! engagement Find out more about Summer in the City at www.sunderlandbid.co.uk centre container at events across the city. We will make sure you know everything that is happening in your city.
78% of businesses SO WHAT? want the BID to provide promotional opportunities “The BID is really important in getting the voice of We will measure our success through; independent businesses in Sunderland heard and giving us the opportunity to promote ourselves to ▪ Increasing Business Engagement a wider audience.” ▪ Maximising Additional Income Anthony Reynolds, Owner, Reynolds Outdoors ▪ Promotional Opportunity Uptake
18 19 YOU TALK, WE LI TEN
Over £100K worth of additional income generated over the past five years.
20 21 WE THINK WE’RE DOING A GREAT JOB, “The BID plays “Sharon and “The BID BUT DON’T JUST TAKE OUR WORD a really important her team have been continues to do role in bringing the absolutely fabulous at amazing work for the FOR IT, YOU SAID: independents in the city raising the profile of city; not only in facilitating together and getting us to Sunderland and are and creating some hugely work together. They give us constantly looking at successful events but also in a great opportunity to creative ways that they bringing people and market ourselves and can improve all aspects organisations together for each others’ of the city.” the benefit of all. Gentoo has businesses.” Antony Kingdon, forged a successful, Harry Collinson, Branch Manager, mutually beneficial Owner, Nationwide relationship with the The Looking Glass BID and long may that continue!” Lucy Malarkey, “As a shopping “Sunderland BID centre in the heart of Deputy Director, works hard with all (Operations) Sunderland City Centre, businesses in the city the only way The Bridges will Gentoo to ensure that they are Group continue to be successful is if equipped to capitalise on the city is successful. Sunderland the tremendous BID is key to ensuring the city has regeneration projects a voice and represents all that are happening – businesses to ensure the city making the city a centre progresses positively.” better place to work, Andy Bradley, live and visit.” “As a member Centre Director of The Bridges of the BID, The “The BID plays John Seager, Shopping Centre University of Sunderland an integral part in Chief Executive, supports the work they do the Shopwatch scheme, Siglion in raising the profile of the working closely with “Communication city and raising standards partners including the in the city has across the city centre. Their Police and The Bridges massively improved work has a direct effect on the Shopping Centre to keep the since the BID was university in helping us have city centre as a safe place launched. Initiatives an attractive offering for to live and work. like Restaurant Week both students and staff.” Communication is key to have really helped my Graeme Thompson, ensure we collaborate sector and have Pro Vice Chancellor, effectively and manage brought some The University of the challenges we fantastic results.” Sunderland experience across Ian Wong, the city as a Owner, team.” Asiana Duncan Allen, Restaurant Shopwatch
22 23 BID LEVY Sunderland BID area We wanted to show you how the Levy is made up and what sectors it comes from.
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A O Retail £249,778 132 Charitable Organisation £16,180 19
D A
D Food & Drink £65,500 79 Car Parks £12,877 8 Civic Centre Mowbray Vacant £62,025 71 Health & Beauty £5,227 13 Park Education £39,694 11 Other £5,129 7 Please see our website www.sunderlandbid.co.uk Professional Services £32,870 40 Hotels £4,272 3 for a full list of streets in Public Sector £32,803 9 Offices £3,299 7 the BID area Leisure £32,208 22 Total £561,862 421
24 25 WHY SUNDERLAND NEEDS A BID…
The most successful cities and towns throughout the UK have a BID – amounting to around 300, some of National BID facts: which are now entering their third and fourth terms. Over Our neighbours and competitors, Newcastle and Durham, both have high profile BIDs who deliver a whole host of initiatives and events to attract visitors. 300 BIDS If we were to lose our BID, it would make it even harder in UK cities and towns to compete.
BIDs are created through a ballot process and operate within a defined geographical area. Businesses in this £131,219,057 area whose rateable value is above the set threshold total hereditaments funding are charged a Levy in addition to their business rates bill. Everybody pays on a fair and equitable basis. This Levy is used to develop a range of projects and services which will benefit businesses in the local area to 106,262 improve the trading environment. total no. of hereditaments in BID areas Sunderland BID works closely with other BIDs and are a member of the Northern BIDs Group where insight and best practice is shared between Liverpool, Leeds, Manchester, York, Sheffield, Chester and Newcastle. 93% overall ballot success Sunderland BID also works closely with British BIDs, (Source British BIDs National BID Survey 2017) BID Foundation and the Institute of Place Management (IPM) to understand what is happening nationally and where cities are facing similar challenges so that we can work together to get the best solutions for our city.
MANY PROGRESSIVE CITIES HAVE A BID. WE DON’T WANT TO LET SUNDERLAND GET LEFT BEHIND
26 27 THIS IS WHAT YOU WILL LOSE IF YOU DON’T VOTE YES…
If the BID does not return for a second term, the city centre will lose £3million of investment. Without this investment, these are just some of the activities and opportunities which will be lost – NOTHING will replace them. There is no plan B.
NO Christmas events programme NO Dedicated Street Ranger Team Organisation focused on your business NO Special events e.g. Fanzones NO priorities City centre focused promotional and NO Restaurant Week NO marketing campaigns
NO Voice on city centre issues NO Support funding for city centre events Additional crime reduction and NO Clean up initiatives NO anti-social initiatives
NO Mak’em Smile ambassador programme NO To so much more! WE NEED YOU We can’t do this without you. It is YOUR city, YOUR You will not have the chance to have your say business, and YOUR BID. We want to work with you again - if we are gone, we are gone forever. throughout the next term to achieve real results that Make your vote count. have a positive impact on your business and create a city centre we are all proud of. This is your opportunity to make your vote count in the ballot which takes place between 1 November and We cannot stress enough how important it 28 November. is for you to support the BID and vote YES in the ballot. Full details of how to vote can be found on page 31 and information about the ballot process and the There is nothing to replace the BID or the BID rules are on pages 32-33. investment it generates. If the BID is not re-elected, that investment and support for city centre businesses will disappear.
28 29 TAKE ACTION – VOTE YES This business plan along with the engagement you have had with the BID should be used to influence your voting decision. This is your opportunity to continue to support the investment and WHY VOTE YE improvements in your business environment. Your BID provides your business with an If you would like to see a further £3million opportunity to make real changes and have invested into your Sunderland City Centre an impact on the trading environment outside please take the following steps to vote yes: your door. STEP 1 By voting Yes to Sunderland BID you are saying Read this document thoroughly and contact us yes to: with any queries on our renewal hotline or email the BID (details on this page) A minimum of £3million ring-fenced Campaigns/events to raise the YE investment into Sunderland City Centre YE profile of your business sector, to deliver projects and initiatives you influenced by your sector needs. have identified as a priority. Support and guidance to help A team dedicated to responding to YE your business grow. STEP 2 YE your business needs, who work on your If you have received the business plan, you are behalf to improve the BID area trading the person that will be sent the voting paper. If this shouldn’t be you, please find out who it environment. A voice for your business to get your is and make sure they get this information and update us with their details A dedicated resource to rapidly YE views heard by a range of audiences. respond to cleaning and YE maintenance issues affecting
your business. Being kept up-to-date with everything YE that is going on in the city and the A crack down on anti-social opportunities this brings. STEP 3 behaviour and retail crime You will receive your ballot pack around YE through a partnership initiative 29 October. If you haven’t received your Big city events, including a significant pack by 9 November please call electoral with Northumbria Police and The Christmas programme and sports services on 0191 561 1144 or email YE [email protected] Bridges Shopping Centre to see Fanzones. more police on the streets in the BID area. Opportunities to promote your A marketing budget to raise the YE business and encourage people Any queries about the BID renewal profile, change perceptions and to come back regularly. or details in this document, YE promote the BID area please contact the BID on STEP 4 encouraging Wearsiders to come Learning and knowledge sharing to Use your vote between 1 - 28 November 0191 562 3131 or email to make a real difference to Sunderland into their own city centre more YE help improve business and the City Centre regularly. city centre as a whole. [email protected]
30 31 HOW THE BID WILL BE MANAGED The BID will again be managed by Provided that the BID is meeting its An annual report on activities, including Sunderland Business Improvement overall objectives, the Board shall have finances, will be published. An annual District Limited (the ‘Company’), the ability to vary service delivery and meeting for Levy payers will be held. THE RULE a not-for-profit organisation, limited by expenditure allocation according to the guarantee. changing demands of Levy payers. The Company will provide copies of However, any change to the BID statutory accounts and financial The Board will continue to have boundary or to the Levy rate proposals statements to the Local Billing responsibility for financial such that any liability increases would Authority annually. arrangements, contractual obligations, require an Alteration Ballot. human resources, standards and The BID will meet with the Billing Levy payments: compliance, and strategic direction. An Operating Agreement, which Authority on at least a quarterly basis THE BALLOT THE BID LEVY RULES Will be calculated on each ‘chargeable includes the council’s baseline service to discuss service delivery, Levy date’ at 1.69% (subject to inflation The Board will be made up primarily of statements, has been agreed and will be collection and financial management Sunderland City Council will send a Every BID must set their own BID Levy provisions) of the rateable value of each appointed representatives of Levy in place from the commencement of the issues. ballot paper to the eligible voter at each rules, which specify who is eligible to hereditament. The charge will be to the payers with additional expertise as new BID term. A copy can be found at hereditament to be included in the BID vote and would be liable for the Levy if occupier of the hereditament on the required. A non-Levy payer from within www.sunderlandbid.co.uk Definition: The term ‘Renewal’ means proposal, around 29 October 2018. the BID ballot was successful. chargeable date each year. the BID area will always be included. replacement of the existing BID at the Sunderland City Council shall maintain Notice of the intention to hold a ballot end of its current term (March 2019) Each hereditament subject to the BID Rateable values: Hereditaments within The Bridges Sector Director representation on the was provided to the Secretary of State with new BID Arrangements, subject to will be entitled to one vote in respect of The eligibility based on rateable value Shopping Centre (where there is BID Board. on 22 February 2018. the rules and arrangements described this proposal. is fixed based on information from the already an additional service charge herein. Valuation Office Agency evaluations. for marketing, security and cleaning The Board shall meet no less than The Company will file annual accounts This will be a 28-day postal ballot services etc.) will pay a Levy equivalent quarterly. with Companies House. The accounts commencing on 1 November 2018, and Billing is carried out on behalf of the to 1.41% (subject to inflation provisions) will be available to all Levy payers. closing at 5pm on 28 November 2018. Sunderland BID by Sunderland City of their rateable value. However, income Ballot papers received after 5pm on 28 Council who will determine eligibility. to the BID remains the same as the November 2018 will not be counted. owners of The Bridges are providing Any rates revaluation during the term HOW MUCH YOU WILL CONTRIBUTE additional funding of 0.28% (subject to In order for the proposal to be of the BID will be ignored for the inflation provisions) each year. successful at ballot, the result will need purposes of calculating the Levy, unless INDICATIVE LEVY COSTS RATEABLE VALUE ANNUAL LEVY MONTHLY COST WEEKLY COST EQUIVALENT TO... to meet, as a minimum, two independent the variation to the rateable value is Chargeable day: £15,000.00 £253.50 £21.13 £4.88 criteria which are: (a) of those ballots due to a change of use or a physical MAJORITY OF The Levy eligibility and liability is returned by the close, those voting in change to the hereditament. Instead, BUSINESSES £20,000.00 £338.00 £28.17 £6.50 1ST CLASS ROYAL MAIL, GUARANTEED DELIVERY determined on a single chargeable date favour of the BID must exceed those the rateable value from the time of any FALL WITHIN £25,000.00 £422.50 £35.21 £8.13 PRINTER CARTRIDGE each year. THIS BRACKET voting against it, and (b) of those ballot such revaluation, will be defined as £30,000.00 £507.00 £42.25 £9.75 TWO COCKTAILS AT HAPPY HOUR papers returned by the close, the total the rateable value within the 2017 The first chargeable day will be 1 £50,000.00 £845.00 £70.42 £16.25 rateable value of those hereditaments ratings list. April 2019 and the 1 April each year £100,000.00 £1,690.00 £140.83 £32.50 which vote in favour, must exceed the thereafter until the end of the BID term. total of those voting against. Threshold: £500,000.00 £8,450.00 £704.17 £162.50 All non-domestic hereditaments within Refunds will not be granted, except when The ballot will be counted by Sunderland the BID Boundary with a rateable value overpayment has been made in error. City Council who will announce the result of £15,000 or over will be liable to pay on Thursday 29 November 2018. the BID Levy. Exemptions: HOW THE LEVY WILL BE SPENT There are no further exemptions or If successful at ballot, the new BID term discounts from payment of the BID It has been assumed, based on the first YEAR ONE TWO THREE FOUR FIVE TOTAL will commence delivery of services on 1 Levy. five-year term, that 95% of the billed April 2019 and will continue for a period Levy will be collected each year, and Income of five calendar years to 31 March 2024. Levy £531,834.00 £547,790.00 £564,223.00 £581,150.00 £598,584.00 £2,823,581.00 BID Levy payments for a single this collection rate has been applied hereditament will be capped at £18,000. throughout the term. The average Additional Income £60,000.00 £60,000.00 £60,000.00 £60,000.00 £60,000.00 £300,000.00 At the end of the five-year term, eligible budgeted annual Levy available to be Total Income £591,834.00 £607,790.00 £624,223.00 £641,150.00 £658,584.00 £3,123,581.00 voters will be asked to vote on a further Vacant properties: spent by the BID for the term is £624,716. BID proposal. Expenditure Where a property is untenanted, liability Operational Costs £118,367.00 £121,558.00 £124,845.00 £128,230.00 £131,717.00 £624,717.00 for the full BID Levy payment will fall to Each year (with the exception of the first City Pride £210,000.00 £215,300.00 £220,000.00 £225,900.00 £232,677.00 £1,103,877.00 the eligible rate payer (owner/landlord year) the Levy rate will be inflated, a rate of the property). of 3%. City Promotion £190,000.00 £195,258.00 £200,000.00 £205,300.00 £210,378.00 £1,000,936.00 City Voice £61,467.00 £63,674.00 £67,378.00 £69,720.00 £71,812.00 £334,051.00 Total Expenditure £579,834.00 £595,790.00 £612,223.00 £629,150.00 £646,584.00 £3,063,581.00 Hereditament: Any item of property, either a corporeal hereditament (land or a building) or an incorporeal hereditament (such as a rent), that can be inherited. Carry Forward £12,000.00 £24,000.00 £36,000.00 £48,000.00 £60,000.00 £60,000.00
32 33 VOTE YE
“I dread to think what would happen to our city centre without the BID with austerity cuts in the council and the challenges we face in our rapidly changing high street, it’s essential the BID remains for the next term.”
Brian Jackson, Chair Sunderland City Centre Traders Association
34 35 If you have any queries, just get in touch. Give us a call on 0191 562 3131. Drop us an email at [email protected] Pop in and see us at: Sunderland Software Centre, Tavistock Place, Sunderland, SR1 1PB Or let us know a time and we will come and see you.