I Know My Story. I Know My Status. Do You?

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I KNOW MY STORY. I KNOW MY STATUS. DO YOU? INTERNATIONAL PRESS CONFERENCE ALBERTINA VIENNA JUNE 2ND 2018 Life Ball Press Office: T +43 (0) 1 595 56 00 20, F +43 (0) 1 595 56 77, [email protected] www.lifeplus.org | www.lifeball.org

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Graphics & Layout: WebArtists - Günter Temel / Gaby Lucano Art Director: Michael Balgavy Cover: © © Rankin, 2018. Model: Aiden Brady / © Rankin, 2018. Model: Eva Herzigová / © Rankin, 2018 Campaign Design: Merlicek & Grossebner English Translation: Globe Comm Translation Services Photos of the press conference can be found in the photo library of Life Ball at https://media.lifeplus.org, a voluntary service by mediamid digital services GmbH Content

Foreword ...... 2

LIFE+ FIGHTING AIDS AND CELEBRATING LIFE SINCE 1992...... 4

ABOUT HIV/AIDS...... 5

INTERNATIONAL PROJECTS & PARTNERS OF LIFE+...... 7

INTERNATIONAL IMPACT...... 8

ECONOMIC IMPACT OF LIFE+ LIFE BALL: A POWERFUL BRAND...... 9

ECONOMIC FACTOR LIFE BALL...... 9

LIFE+ CAMPAIGNS KNOW YOUR STATUS 2018 THE CAMPAIGNS OF LIFE+...... 10

AN OVERVIEW OF THIS YEAR’S LIFE BALL EVENTS ...... 13

SPONSORS AND PARTNERS OF LIFE BALL 2018...... 28 Faith, love, hope.

The idea of the „Life Ball“ came into being, when HIV/AIDS was making headlines and the fashion world was one of the first who wanted to help and do something about it. This wish was also the inspiration for establishing the Life Ball in Austria. It is an event that reinterprets the Viennese ball tradition, a concept without social hierarchies that faces a serious theme in a life-affirming way. A forum to promote HIV/AIDS, raise awareness and encourage solidarity with the sick. Throughout the years, the Feast of Life has become an institution thanks to a united effort and, in addition to its charitable purpose, has been able to establish itself as a mirror of the social events and tides of its time. A global network has been created in over two decades with a common objective: To put an end to HIV and AIDS - and until we witness the sun rise on that day, to help those who suffer from it - one way or the other.

As multifaceted as life, the Life Ball is being celebrated in its jubilee year. That‘s why we have chosen a motto that reminds us to look inward: „The Sound of Music“ is much more than a world-famous musical, it serves as a reminder of the most beautiful, but also the darkest aspects of our homeland Austria. It reminds us that security, health, acceptance and freedom are not a given even in 2018.

Conchita and Herbert Föttinger are the presenters of the Opening Show and slip into allegedly contradictory roles. Herbert Föttinger is the voice of the sceptics who are looking for answers to questions that need to be rightly posed. Conchita, on the other hand, embodies the values of the Life Ball and by extension the opposite side. This year‘s LIFE + CELEBRATION CONCERT on the eve of the 25th Life Ball deals with the concept of home and the questions: What is home? Is it a place, a belief, a feeling, a memory? Or is it people and customs? The theme accompanies the opera performances as well as short readings from the Austrian canon of literature and thus complements the overall picture of this year‘s motto on a new level.

In addition to a relaxed approach to the past, the next level is about an informed future. Teenagers tend to ignore HIV, because the disease is no longer an immediate threat it once used to be in this country. This is where we work together with JGA. (Youth against AIDS reg. association). Targeted awareness-raising work is carried out with the second LIFE BALL NEXT GENERATION within a fresh framework: A panel discussion with international star guests and a party with hip artists are not a paradox, rather a new approach to the important message that knowledge prevents infection. The LIFE BALL NEXT GENERATION is the kick-off event of the campaign for teenagers 16 years and older, which continues beyond the event itself with educational workshops in the fall.

Throughout this year‘s events, our new KNOW YOUR STATUS campaign is taking sha- pe. In 2017, the campaign focused on the first of the UNAIDS 90-90-90 objectives that 90% of people with HIV know their status. It was our objective to normalize HIV testing so that it can become part of routine health care. The campaign had a significant

2 impact. In Vienna alone, there was a 20% increase in demand for HIV testing in AIDS relief compared to the previous year.

The KNOW YOUR STATUS 2018 campaign also focuses on the second UNAIDS 90-90-90-target - 90% of people with HIV, who know their status, should be on an- ti-retroviral treatment by 2020. Therefore, this year’s campaign deals with resultant progression of testing and creates awareness of what HIV-positive diagnosis means to those affected in personal, social and medical terms. Together with the British star photographer RANKIN, we have asked prominent personalities, who have emotionally written their story on their bodies, to pose in front of the camera. Thanks to many partners, the campaign will again embellish the cityscape, conveying our message on television and radio to the majority of public.

Like the international impact of „The Sound of Music“, I wish the Life Ball, its campaigns and events to continue to grow in significance and power, and to bring us all closer to the real end of HIV/AIDS. Even though an important milestone has been reached with the 25th Life Ball, we still have long way to go with many big goals ahead of us. Let‘s reach the next milestones together!

Gery Keszler, CEO LIFE+ and Life Ball Organizer

3 LIFE+ FIGHTING AIDS AND CELEBRATING LIFE SINCE 1992

LIFE+ is an independent non-profit organization founded in 1992. Its yearly events and activities serve as a platform to increase the overall awareness about the AIDS epidemic, raise funds for projects working to end the epidemic as well as present the work of our international partner organizations to a broad audience.

OUR VISION Together, we can end AIDS!

OUR MISSION Increase awareness for HIV/AIDS. Change the conversation about the epidemic. Inform and engage everyone in the fight against the virus. Raise funds to support projects working on the ground in the world’s most affected regions.

Unlike many charity organizations, LIFE+ aims to bring together people from all walks of life with a variety of events tailored to diverse audiences. From the very beginning, Life Ball has proven to be an innovative and effective tool to encourage the public, government, pri- vate sector, and international community to think about HIV/AIDS and in turn raise awareness, reduce stigma, and, ultimately, change the world.

The Life Ball Opening Ceremony at Vienna City Hall Square unites everyday people and prominent individuals in the fight against HIV/AIDS, bringing the cause to the forefront. Prior to the Life Ball Opening Ceremony, the LIFE+ SOLIDARITY GALA – a prestigious gala banquet – takes place at Vienna City Hall.

The LIFE+ CELEBRATION CONCERT has been the sister event of the Life Ball since 2012, marking the brilliant start to the Life Ball Week. For this event national and international stars of the opera and theater world come together on stage at Vienna’s Burgtheater. With their unique performances, they send a clear message that we can only defeat HIV/AIDS if we stand together.

The fight to end the AIDS epidemic is not just for adults. For this reason, LIFE+ expanded its activities to include the youth with LIFE BALL NEXT GENERATION in 2017. The purpose of the event is to engage, empower, and educate young people on all aspects of the epidemic. It also serves as a thank you for all those aged 16 years and older who participated in peer-to-peer education programs to spread awareness about sexual health and HIV to their classmates. LIFE BALL NEXT GENERATION is just as extravagant as its big sister at Vienna’s City Hall the day before.

4 Over the last 25 years, LIFE+ has partnered with prominent international non-governmental organizations with projects in Africa, Asia, and Europe to support the needs of people and communities living with and affected by HIV/AIDS.

ABOUT HIV/AIDS

WHAT IS HIV? HIV stands for human immunodeficiency virus and can affect anyone regardless of sex, gender, race, ethnicity, religion, and socio-economic status. It is a virus that attacks the immune system and is found in semen, blood, vaginal and anal fluids, and breast milk. HIV destroys T-helper cells, a type of white blood cell in the immune system and makes copies of itself inside these cells.

WHAT IS AIDS? AIDS stands for acquired immune deficiency syndrome and is a set of symptoms and illnes- ses that develop as a result of advanced HIV infection.

90-90-90 TARGETS The 90-90-90 targets are a concept and set of goals introduced by the UNAIDS in 2013. The targets stand for the following:

• Target 1: 90% of people living with HIV know their status by 2020 • Target 2: 90% of people living with HIV who know their status are on antiretroviral treatment by 2020 • Target 3: 90% of people living with HIV on antiretroviral treatment will achieve viral suppression by 2020 – meaning that a person’s viral load – or the amount of virus in an HIV-positive person’s blood – is reduced to an undetectable level and is, therefore, not transmittable.

The aim behind these targets is to get the HIV epidemic under control by focusing on uni- versal testing and treatment. The reason for the “test and treat” approach is that only if and when a person is identified early on in their infection, can they start treatment and become virally suppressed. Once a person has achieved viral suppression, they cannot transmit the virus to anyone else and the onward transmission of the virus can be prevented.

HIV PREVENTION AND TREATMENT While there is still no cure for AIDS, there are prevention and treatment methods that allow us to control the virus. There is no single prevention method that can stop HIV, however, there are several methods that have proved highly effective in reducing the risk of and pro- tecting against HIV infection including, but are not limited to HIV testing, male and female condoms, and pre-exposure prophylaxis (PrEP) medication.

5 TESTING The first step in preventing the spread of HIV is to know your immune status. It is important to get tested for HIV because testing is the only way to know if you have HIV. Many people do not have any symptoms and can live for many years without knowing they have the virus. But knowing your status allows you to keep yourself and your sexual partners healthy and knowing it early gives you a better chance of living a long and healthy life.

MALE AND FEMALE CONDOMS Using condoms is the most effective way to prevent HIV transmissions because unprotected vaginal or anal sex puts you at risk of HIV and other sexually transmitted infections (STIs). During unprotected sex, HIV can be transmitted in the bodily fluids of an infected person (blood, semen, vaginal fluid, pre-cum or anal mucus) to their sexual partner.

TREATMENT Antiretroviral treatment (also known as antiretroviral therapy or ART) are the drugs that treat HIV, prevent HIV-related illness and disability, and save lives. Thanks to the medical advancements, a person living with HIV who starts antiretroviral therapy today can have the same life expectancy as an HIV-negative person of the same age.

With effective treatment, people living with HIV are achieving an undetectable viral load, meaning that the virus exists in such small quantities in their blood that it does not affect your health and there is zero risk of sexually transmitting the virus on to others. Therefore, achieving and maintaining an undetectable viral load with an effective treatment program means that the virus is not transmittable sexually to their partners.

GLOBAL 90-90-90 FACTS 2016* • 36.7 million (30.8 - 42.9 million) people living with HIV around the world • Target 1: 25.5 million (18.8 - 31 million) people living with HIV who know their status 70% (51% - 84%) of people living with HIV know their status o • Target 2: 19.5 million (17.2 – 20.3 million) people living with HIV who are on antiretroviral therapy (ART) 53% (39% - 65%) of people living with HIV who are on ART o • Target 3: 16 million (11.8 – 19.4 million) people living with HIV who have suppressed viral loads 44% (32% - 53%) of people living with HIV who have suppressed viral loads o *Source: UNAIDS, http://aidsinfo.unaids.org

6 INTERNATIONAL PROJECTS & PARTNERS OF LIFE+

The financial support from LIFE BALL and LIFE+ supports numerous initiatives working to help the most high-risk communities affected by HIV/AIDS around the world.

WHO IS SUPPORTED? Every year, at least three-fourths of the annual revenue goes to deserving international projects that address varying, key aspects of the epidemic in Africa, Asia, Europe, and, for the first time in 2018, the United States.

To reflect the indiscriminant nature of the virus, LIFE+ intentionally supports a variety of programs that assist people from all walks of life, who are affected by HIV/AIDS. Through its international partner organizations, LIFE+ has focused on projects in some of the most high-risk areas of Africa, Asia, and Europe. These projects utilize community engagement and government support to provide various levels of medical, social, political, and economic care and educational support to targeted groups such as, infants, youth, women and girls, families, men, LGBTQ, prisoners, injected drug users, and sex workers.

In 2001, the Elton John AIDS Foundation was the first international partner organization of LIFE+ and has since become a long-standing and valued partner. Over the years, LIFE BALL funds have gone to EJAF’s projects in Cambodia, Kenya, Russia, South Africa, Tanzania, Uganda, Ukraine, and Zambia.

LIFE+ has continued to form strong partnerships with other renowned international organizations including amfAR – The Foundation for AIDS Research, the Clinton Health Ac- cess Initiative (CHAI), the Charlize Theron Africa Outreach Project (CTAOP), Sentebale, The Global Fund to Fight AIDS, Tuberculosis, and Malaria, UNAIDS – the Joint United Nations Programme on HIV/AIDS, and United Nations Office on Drugs and Crime.

LIFE+ has additionally partnered and supported crucial projects of the following 18 international organizations:

Arms Around a Child, Asociacion Concordia Antisida, Broadway Cares/Equity Fights AIDS, Deutsche AIDS-Stiftung, Deutsche Stiftung Weltbevölkerung, Dream for Future Africa Foundation, Education Africa, The Elizabeth Taylor AIDS Foundation, International AIDS So- ciety, Impilo Südafrika, MTV Staying Alive Foundation, New Hope for Cambodian Children, Operation Bobbi Bear, Ricky Martin Foundation, Sentebale, SWAP Kenya, The Girl Effect, and Yabonga

7 INTERNATIONAL IMPACT OF LIFE+

Over the last 25 years, the reach and impact of LIFE+ has continuously grown through its work with international partners and participation in global initiatives. This impact has been intensified with the inauguration and expansion of the Know Your Status campaign beyond the borders of Austria.

INTERNATIONAL AIDS CONFERENCE As partner with international institutions such as UNAIDS and The Global Fund for years, LIFE+ has long since been an advocate for global initiatives. When the International AIDS Conference was held in Vienna in July 2010, LIFE+ played a significant role in the planning, organization, and implementation of events surrounding both the conference and Life Ball that year. At the International AIDS Conference 2018 in Amsterdam, LIFE+ will again parti- cipate with the KNOW YOUR STATUS campaign.

FAST-TRACK CITIES With the relaunch of LIFE+ in 2016, a large focus for the organization was aligning its work with that of UNAIDS and the 90-90-90 targets as part of the KNOW YOUR STATUS campaign. As such, LIFE+ supported the City of Vienna signing on to the Fast-Track City Initiative, an international initiative launched on World AIDS Day 2014 (1 December 2014) in Paris by the City of Paris, International Association of Providers of AIDS Care (IAPAC), Joint United Nations Programme on HIV/AIDS (UNAIDS), and United Nations Human Sett- lements Programme (UN-Habitat).

The goal of FTC is that each Fast-Track City commits to achieving 90-90-90 as well as zero discrimination and stigma targets by 2020 in order to end HIV/AIDS as a public health threat by 2030. To meet this goal, individuals from city government, health care, civil so- ciety, non- profits, and affected communities come together with the help of IAPACto develop and improve the city’s AIDS services and programs. Following the City of Vienna signing in May 2017 and joining 18 other European cities, LIFE+ became one of two AIDS organizations serving on the Steering Committee to help Vienna achieve the Fast-Track City commitments.

By joining FTC and actively working to achieve the target goals, Vienna has made an important statement about its commitment to improving health care, quality of life, and human rights for its citizens. Though FTC focuses on building the city’s resources, services, and response to the AIDS epidemic, the process of doing so also improves and strengthens other aspects of Vienna’s health care system that will benefit the population as a whole.

8 ECONOMIC IMPACT OF LIFE+ LIFE BALL: A POWERFUL BRAND

Over the last 25 years Life Ball has developed into a strong Austrian brand. The Young and Rubicam BrandAsset® Valuator measures brand equity where it is created – in the minds and the hearts of consumers. With more than 20 years of BAV research, Y&R has proven that strong brand equity is built on four distinct pillars: differentiation, relevance, esteem and knowledge. Differentiation is key to a healthy and energetic brand and the first and fo- remost step towards building brand equity. In 2017, Life Ball was ranked #1 in differentiation among all 1028 brands surveyed in the Austrian BAV, leading the way ahead of brands like Australia, IKEA, Zotter or Coca-Cola.

Looking at the image profiles, there are strong links between the brands LIFE BALL and the City of Vienna. The two brands have a lot in common, with LIFE BALL contributing mainly innovation, fun and glamour towards the partnership. Vienna is ranked 10th among the 1,028 brands assessed. The city’s most frequently cited image attribute is “close to me”. (Source: Y&R 2018)

ECONOMIC FACTOR LIFE BALL

In addition to supporting numerous AIDS projects in Austria and abroad the Life Ball also represents a significant economic benefit for Austria.

According to a study on the economic effects of the LIFE BALL events by the Institute for Advanced Studies (IAS), Life Ball creates a value of EUR 4.2 million securing 76 jobs in Vienna alone. This study of LIFE BALL 2011 commissioned by the Vienna Economic Cham- ber covers several areas such as the organization and implementation of the LIFE BALL, use of funds, donations in kind, spending in kind as well as the effect on tourism.

The results show that Life Ball 2011 generated a gross value of EUR 9.7 million, including approx. EUR 4.2 million in Vienna alone, plus EUR 1.6 million in the federal provinces, resul- ting in EUR 5.9 million throughout Austria. Moreover, Life Ball secures 91 fulltime-equivalent jobs across Austria, which equals the number of employees of a medium-sized company and 64 fulltime-equivalent jobs are secured in Vienna. Approx. EUR 2.6 million in taxes and social insurance fees were paid to public authorities.

Life Ball guests travelling to Vienna from foreign countries or from other parts of Austria impacted tourism figures ensuring booking to capacity in the off-season. Adding the money spent on costumes, hair and styling, this generated EUR 1.8 millions of gross value in Vienna and EUR 2.0 million throughout Austria. Jobs were also created through the amount of money spent by these visitors, i.e. 29.6 fulltime-equivalent jobs in Vienna as well as 32.7 fulltime-equivalent jobs in Austria. Their spending is responsible for EUR 1 million in taxes and social insurance dues paid to govern- 9 ment authorities. All the donations in kind and spending in kind contributed by our numerous sponsors were manufactured with the economic effect of approx. EUR 2.5 millions of value creation.

Our sponsors’ total spending generated a gross value of approx. EUR 827,000 in Vienna and EUR 751,000 in the other federal provinces. Value creation abroad amounts to approx. EUR 875,000. Sponsors’ spending in Austria relates to 24 fulltime-equivalent jobs throughout Austria.

Moreover, sponsors’ donations and contributions in kind were responsible for EUR 496,000 of additional income for public authorities. Between 2003 and 2011, Life Ball generated a total gross value of EUR 31.9 million in Vienna and EUR 42.7 million in Austria. The values indicated above are real values for 2011.

From 2003 to 2011, LIFE BALL secured 533 fulltime-equivalent annual jobs in Vienna and 723 fulltime-equivalent annual jobs in Austria. Since 2003, Life Ball generated a total of EUR 19.3 million paid to public authorities (real values of 2011).

Life Ball 2011, compared to similar events, generated more than half the value created annu- ally throughout Austria by all the balls held at Vienna’s Hofburg Palace ((Source: Hofburg Vienna, 2012)]. This includes prestigious balls such as the Ball of Vienna’s Coffee House Owners, the Hunters’ Ball and the Lawyers’ Ball.Y&R 2018)

LIFE+ CAMPAIGNS KNOW YOUR STATUS 2018

Due to the impact of our inaugural campaign, LIFE+ expanded KNOW YOUR STATUS to spread awareness on what happens after one gets tested for HIV. The expansion of the KNOW YOUR STATUS campaign, continues to emphasize the importance of getting tested. However, the campaign focuses predominantly on increasing awareness about what it means to have a HIV-positive diagnosis from a personal, societal, and medical standpoint. The campaign also highlights the proper preventative measures one should take after receiving a negative diagnosis in order to remain HIV-negative. As such, the campaign is centered around the first two UNAIDS 90-90-90 targets, which are 90% of people living with HIV know their status and 90% of people living with HIV who know their status are accessing antiretroviral therapy, as well as zero discrimination.

The aim is to work towards normalizing HIV as a part of comprehensive health care because the discrimination and stigma associated with the virus still stops people from accessing key health services.

Campaign Goals • Reduce stigma and discrimination associated with the virus • Decrease barriers to the cascade of HIV-related health services • Raise awareness about prevention and treatment programs • Increase the number of people accessing antiretroviral therapy in 2018 • Normalize HIV and make it a part of comprehensive health care

10 KNOW YOUR STATUS 2018 is centered on working with city officials, national partners, and international organizations to educate and sensitize communities about HIV/AIDS; to elevate and further develop available health services from prevention to treatment; and to change societal attitudes about the way HIV/AIDS is viewed and discussed.

Last year, LIFE+ started partnering with pharmaceutical company Gilead Sciences as a main sponsor. It is part of fulfilling a social responsibility for the US-American company. “Gilead is an ideal partner for this,” says Gery Keszler. “Gilead’s commitment to numerous international programs is quite impressive. It clearly demonstrates that their sponsorship of Life Ball is done with the most sincere intentions and is not just lip service.”

The bandage campaign was also brought up to speed for the KNOW YOUR STATUS 2018 campaign. For this, national and international personalities are photographed with their campaign bandage after their HIV test, just like it was done by Uma Thurman, Tatjana Patitz and Kate Winslet during the first KNOW YOUR STATUS campaign, 2017. The new bandage campaign is supported by Rauscher Consumer Products GmbH.

RANKIN shoots campaign for Life Ball 2018 For the KNOW YOUR STATUS 2018 campaign, the models authored the statements themselves, which were then painted on their bodies. A direct and honest handling of HIV/AIDS takes the spotlight and features the hashtags #knowyourstatus_lifeball and #behonest.

The campaign was brought to life and made public in Austria on 16 May 2018 with the help of our powerful partners. The ORF takes care of “social spots” on television, while Ö3 works together with Durex to ensure optimum impact of campaign with radio commer- cials. The compellingly beautiful photos were transformed into the poster and advertising campaign by the agency Merlicek & Grossebner, which is being implemented on a large scale in cooperation with KULTUR-FORMAT, a 100% subsidiary of Gewista. Wiener Linien is also facilitating efficient, visually augmented support to the KNOW YOUR STATUS 2018 campaign: by July 22, 2018, an entire tram line set will be on track for the 25th Life Ball. The sponsoring association of the Life Ball - LIFE + also receives support at the political level, alongside Federal Ministry for Labor, Social Affairs, Health and Consumer Protection.

RANKIN became known worldwide as the publisher and founder of the ground-breaking monthly magazine Dazed & Confused with Jefferson Hack in 1992. Both as a photographer and as a director, RANKIN has designed trend-setting advertising and promotional campaigns. His work includes campaigns for some of the largest and most famous publications, brands and charity organizations. His photos have featured on the covers of magazines like Elle, Vogue, Esquire, GQ, Rolling Stone and Wonderland. RANKIN is on the move worldwide to create effective campaigns both as a photographer and as a director for his work with charity organizations.

“We needed a campaign with serious visual impact to get people’s attention and make them reassess their assumptions. With this in mind we decided straight away that the words on the skin had to be real. Visually it’s so much more effective, but also, I hate cutting corners and for such an important cause anything superficial just wouldn’t feel right,” says RANKIN explaining his overall approach for the KNOW YOUR STATUS campaign.

11 Following the eye-catching launch posters with Eva Herzigová and Aiden Brady, Paris Jack- son will be next model to be photographed for the Know Your Status 2018 campaign and therefore extend the reach of this year’s campaign to new audiences and continue to raise awareness for the cause.

Texts by Eva Herzigová:

I am maternal I am a fighter I am a child I seek the truth I am scared I am alive I am grateful I am silly I am mad I am hungry I am woman I am brave I am laughter I am love I am life I am never too late I am honest I am full of choice I am always learning I am always me I am tested

Text by Aiden Brady I am human Too impatient, careless & irresponsible Yet, not compassionate, sympathetic, or tactful enough Sometimes I take things & people for granted I’m too hard on myself & I’m too soft on myself I’m bold, & not bold enough I despair at others, but remain uninvolved I keep love away, but cry at romantic films My heart has broken, my soul beat, & my mind so worn down that I leave this all as it is I don’t read or create enough But I get fucked-up Binge watch crap Eat sugar Waste time Break laws Ignore rules Drink wine Yet still, I try to be honest

“I started supporting Life Ball three years ago as a model for their fashion show. After last year, it was important for me to get involved more and help the organization beyond my part at the event. I am glad to be part of the KNOW YOUR STATUS campaign to help raise 12 awareness and end the social stigma still associated with HIV and AIDS.” – Aiden Brady AN OVERVIEW OF THIS YEAR’S LIFE BALL EVENTS:

Tuesday, May 29, 2018: - Start of the amfAR’s EpicRide to Life Ball in Zurich

Thursday, May 31, 2018: - amfAR’s EpicRide to Life Ball visits the Swarovski Crystal Worlds in Wattens, Austria - Presentation of Swarovski Crystal of Hope to Charlize Theron on behalf of the Charlize Theron Africa Outreach Project at Kaiserpavillion at Schönbrunn Vienna

Friday, June 1, 2018 in Salzburg - Touchdown of the Austrian Airline Life Ball Plane at Salzburg Airport - amfAR’s EpicRide visits filming locations of theThe Sound of Music - Brunch & auction at the invitation of the Thaddaeus Ropac Gallery

Friday, June 1, 2018 in Vienna - The Austrian Airlines Life Ball Plane lands at Vienna Airport - LIFE+ CELEBRATION CONCERT at Wiener Burgtheater - Welcome Cocktail at Hotel LeMéridien

Saturday, June 2, 2018: - International press conference at the Albertina Museum - LIFE+ SOLIDARITY GALA - 25th Life Ball - Life Ball After-Hour at Volksgarten Club - Sunrise Party at the Hotel Sofitel Stephansdom

Sunday, June 3, 2018 - LIFE BALL NEXT GENERATION - International panel discussion entitled “The Power of the Next Generation: Youth En- gagement in the Fight to End AIDS“

Wednesday, June 14, 2018 - Announcement of preliminary net proceeds of Life Ball 2018

13 amfAR’s EpicRide to Life Ball Six riders. Three days. Two wheels. One goal: a cure for AIDS.

This year’s Life Ball weekend starts with a unique motorcycle tour. amfAR celebrates its 25th anniversary in 2018, just like Life Ball. Therefore, it seems only logical to do something special together to commemorate this “double silver wedding”. This EpicRide to Life Ball is organized by amfAR in collaboration with LIFE+ and takes place from May 30th to June 1, 2018, bringing together a group of prominent bikers to raise money for amfAR’s life-sav- ing research to find a cure for HIV/AIDS. The bikers travel from Zurich to Vienna and make several stops in various cities along the road to further the causes of amfAR and LIFE+.

“The Life Ball stands alone as an exuberant celebration of life that has shone a bright spotlight on the global HIV/AIDS epidemic for the past 25 years. We are deeply grateful to Gery Keszler for his vision and passionate devotion to this cause, and to everyone at LIFE+ for their hard work and generous support of our efforts. LIFE+ has been a critically important funder of amfAR’s TREAT Asia pediatric program for many years. As a result, we’ve been able to improve treatment and care for thousands of HIV-positive children across Asia – children who now have a chance at a longer life and a brighter future. On their behalf, we salute and thank Life + for their transformative work and generosity.” Kevin Frost, Chief Executive Officer, amfAR

After a kick-off event in Zurich, Adrien Brody, Katee Sackhoff, Michiel Huisman, Gilles Marine, Ian Bohen and JR Bourne start their journey on May 29 towards Bregenz in Austria.

“I am looking forward to representing amfAR at this year’s Life Ball in support of its mean- ingful work in the fight against AIDS,” says Adrien Brody.

14 The route includes stops for press events along the way to raise awareness for the goals of amfAR, LIFE+, and the fight against AIDS. Companies like Gilead, Red Bull, Salzbur- gerLand Tourismus and the City of Vienna support this unique awareness campaign. The funds raised with amfAR’s EpicRide to Life Ball support amfAR’s “Countdown to a Cure for AIDS”, an innovative initiative that works towards the goal to develop the scientific basis for a cure by the end of 2020.

After a kick-off event in Zurich, the riders start their journey towards Bregenz in Austria. On May 31, they move on to Salzburg. They make a stop along the way at Swarovski Crystal World in Wattens (Austria). Swarovski has been a long-standing partner of LIFE+ and Life Ball with its Swarovski Crystal of Hope and precious crystals for the fashion shows of Life Ball.

This year’s Swarovski Crystal of Hope will be presented to the Charlize Theron Africa Out- reach Project (CTAOP). Charlize Theron will accept the award on behalf of the organization. The Swarovski Crystal of Hope is traditionally awarded to particularly innovative projects. It is an important instrument to create awareness, as the respective projects clearly illustrate the scope of the multi-faceted problems caused by HIV/AIDS.

The previous winners of the Swarovski Crystal of Hope are:

2005: amfAR – TREAT Asia Project presented by Liza Minnelli 2006: Ärzte ohne Grenzen – Samba Project presented by Catherine Deneuve 2007: Deutsche Stiftung Weltbevolkerung - Youth2Youth presented by Vivienne West- wood 2008: CARE Osterreich – Yier Nigma (mother-child transmission) presented by Kim Cat- trall 2009: Clinton Foundation – Access Program presented by Fran Drescher & President Bill Clinton 2010: Elton John AIDS Foundation – The Way Home Project presented by Nastassia Kins- ki & David Garrett 2011: Andrey Rylkov Stiftung (for health and social justice) presented by Brooke Shields 2012: Arms Around The Child – Operation Bobbi Bear presented by Naomi Campbell & Antonio Banderas 2013: The Girl Effect presented by Hilary Swank 2014: Safe Water and AIDS Projects (SWAP) presented by Marcia Cross & Billy Zane 2015: Prince Seeiso of Lesotho of the Sentebale - Herd Boys Programme presented by Dita von Teese and Juan Diego Florez

On June 1, the EpicRiders welcome Austrian Airlines’ Life Ball plane at its touchdown at Salzburg Airport. Austrian Airlines specially branded a Boeing 767 for Life Ball 2018 with financial support by Wien Tourismus. Approximately 200 VIPs will land this first stop at Salzburg Airport on the Austrian Flight OS 1088 on June 1, 2018 at 7.30am. As the passen- gers journey on to Vienna, the EpicRiders will take a scenic route to original film locations of The Sound of Music and top for brunch at the invitation of the Ropac Gallery, one of Austria’s leading art galleries. For the last leg of their tour, the EpicRiders continue towards Vienna, where they will arrive before dusk and just in time for the Life Ball weekend and all of its events.

15 LIFE+ CELEBRATION CONCERT

For the seventh time, the LIFE + CELEBRATION CONCERT will be the elegant start to the Life Ball weekend on Friday, June 1, 2018. With the tenors Juan Diego Flórez, Jonas Kaufmann, Andreas Schager, the mezzo-soprano Elena Maximova and the soprano singers Hila Fahima and Kristin Lewis, the baritone Bo Skovhus and the bass baritone René Pape, international opera stars voluntarily devote themselves to the cause and raise their votes in favor of those affected by HIV/AIDS. They are accompanied by the Vienna Chamber Or- chestra under the baton of Azis Sadikovic and the Vienna Philharmonia Chorus.

At this year’s LIFE + CELEBRATION CONCERT, everything revolves around the concept of “Home”. The theme journeys through the opera performances, and also short readings from the Austrian canon of literature - held by actresses like Markus Meyer, Sunnyi Melles , and Caroline Peters as well as solo performances of the violin virtuoso Lidia Baich. 80 years after Austria’s annexation to Germany, singer Ute Lemper recalls this sad moment in historiography with her Songs for Eternity that speak of Yiddish songs from the ghetto.

WELCOME COCKTAIL The traditional Welcome Cocktail for prominent guests of Life Ball also takes place on June 1 at the LeMéridien hotel in Vienna. This is a closed event and can be attended only by invitation.

LIFE+ SOLIDARITY GALA On June 2, the evening of Life Ball begins with the LIFE + SOLIDARITY GALA. Before the opening ceremony, Moët & Chandon welcomes the guests of the elegant black-tie event with a champagne reception from 17:00 hrs. The highlight of the gala with international stars and live acts is a charity auction of exclusive artwork, limited special editions and collector’s items for the benefit of HIV/AIDS relief organizations.

The Global Fund to Fight AIDS, Tuberculosis, and Malaria is a project partner of the LIFE + SOLIDARITY GALA and will present its HER - HIV Epidemic Response Campaign - with the objective of establishing HIV prevention for girls and young women in sub-Saharan Africa and expand it further.

Andreas Lackner is responsible for the interior design and has transformed the banquet hall into a silver, ethereal wedding scene for its 25th anniversary. Color-coded in white, the Baroque concept stands not only for a milestone anniversary but also for a new beginning, just as the Life Ball reinvents itself every year.

The LIFE+ SOLIDARITY GALA is musically accompanied with exclusive performances by American singer/songwriter Rufus Wainwright and R&B and soul legend Patti LaBelle.

Instead of pomp, this dinner puts the limelight on the quality and dedication to the most beautiful things in the world and promotes awareness. By the end of dessert, the guests should be in a relaxed, almost light “orgiastic” mood and feel good about the experience - that’s Life Ball for you!

The annual auction will take place this year in cooperation with the Dorotheum. The following tems will be auctioned at this year’s auction: the traditional AIDS SOLIDARITY COOLER 16 in the design of Cavalli (including a signed 14-litre bottle of Moët & Chandon), a digital print by Peter Kogler, a large format polaroid by Julian Schnabel, a photo by Herb Ritts, the original poster of this year’s LIFE+ CELEBRATION CONCERT by Arik Brauer, a new work of art by Martin Tardy, which will be painted live at the auction as well as a Men’s Harry Winston Timepiece, a visit to New York Fashion week including first row seating and a backstage meeting with designers Badgley Mischka, a VIP visit to the Show “O” by Cirque du Soleil in Las Vegas, a VIP visit to the Championships, Wimbledon

After the gala dinner, guests will be escorted to the VIP tribune at City Hall Square, where they will experience the Life Ball opening from a unique perspective in front of thousands of spectators. The city hall then opens its doors to the Life Ball and the VIP Lounge.

RED CARPET From 7.30 pm

As mobility partner of the Life Ball 2018, Suzuki will be presenting 25 exclusively designed vehicles for its 25th anniversary. Prominent performers and representatives of the Life Ball will be brought to the opening in a delightful and stylish manner at Vienna’s City Hall Square in models of the Suzuki VITARA and Suzuki SX4 S-CROSS line.

The Entrée and the walk across the Red Carpet have established themselves as a popular start to the Life Ball and are valued by guests and audiences alike for their creative spectacle of diversity. Here, the creative style-ticket holders present their innovative outfits, sponsors make their entries in their own special way and the celebrities and VIP guests of the ball also walk with them over the red carpet for several minutes. With its consider- able length of 130 meters, the Red Carpet gives you several minutes to see and be seen. A resplendent firework display of equal rights on all levels thus ensures a distinctive mood right from the start and welcomes all participants. This year’s Style Jury includes Kelly Osbourne, Kyle Farmery and Johnny Wujek.

Zalando is partnering with the Life Ball for the first time this year. As part of the anniversary ball, Zalando will be honoring the best and most extraordinary outfits of the Life Ball’s guests with the Style Contest. In the Zalando Zone at the Red Carpet, nominees will be se- lected for the Style Contest, which also gives access to the exclusive Zalando Area, where the jury is stationed. 100 guests can attract the attention of the Style Contest jury at the Red Carpet with their costumes, which in conjunction with public voting powered by SAP, is crucial for the victory. The award for the costume contest will take place around midnight in the Volkshalle. The Life Ball Queen / Life Ball King wins a holiday in the alpine lifestyle metropolis Ischgl to the “Top of the Mountain” opening concert of the season on November 24, 2018 for four people. The exclusive package includes 5 nights in a 5-star hotel, 5-day ski passes, ski rental as well as tickets and access to the VIP area of the concert. “We are very pleased to be a fashion partner in this anniversary year and be able to support the Life Ball. We share the idea that every person is absolutely unique. “With our large product palette, we want to give everyone the opportunity to develop their individual style and express their own personality,” says Tina Klussmann, Zalando Marketing Lead Austria.

Whether the costumes also conform to the style conditions of the Life Ball is assessed by the Style Police, comprising sisters of the “Order of Perpetual Indulgence”, in advance at the entrance to the ball area. It is part of a worldwide movement of approximately 1,500 members, who volunteer to distribute safe sex materials and raise funds for those living with HIV/AIDS. 17 © Amra Bergman

RED CARPET For the 25th anniversary, designer Amra Bergman has also designed a new entrance portal for the Life Ball. The idea behind it was to use the already used backdrops of the Vienna State Opera for the Life Ball as the basis of a new design with ART for ART. It follows the tradition of the past years but can also be adapted thematically to future mottos.

Life Ball Town Square concept and stage For the 25th Life Ball anniversary and its motto, An Homage to The Sound of Music, Amra Bergman conceives the entire Vienna City Hall as the basic building block of her multi-lay- ered and technically extremely sophisticated stage set. The touching story of the von Trapp family contours a strongly expressive guideline and frames a conscious reference to Austria. First, Amra Bergman takes the viewer into a world of metaphors from typical Austrian landmarks. She creates the framework for this with a huge postcard that dissolves into pieces of a puzzle.

Amra transforms Salzburg meadows and mountains, edelweiss quotations, folk costumes and colorful butterflies and deer into a compact, colorful message to the outside world. An idyll that enchants for a short time and presents itself at its best like a glide into the dream world as sung by the most beautiful sounds.

The city hall will be unveiled in the second part of the spectacular opening. The entire show is accompanied from there on by digital stage design of the artist, which is embedded in the architecture of the city hall and features a 200 m2 LED surface. “Visuals and Content Production” to the digital stage design come from none other than Opium Effect Munich.

This year’s debutants are dancers, who were in trained for their performances by dance school Thomas Schäfer-Elmayer, Dancing Star Expert Thomas Kraml and by director and 18 choreographer Giorgio Madia for their dance performance in the opening show. LIFE BALL 2018 COSTUME DESIGN BY AMRA BERGMAN

Design of debutant costumes The elaborate debutante costumes of the designer of the fashion label AMRA Vienna fit like a hand in glove into her stage design concept. Amra Bergman was inspired by traditional dirndl cuts, clerical outfit elements and monastic art works. In these outfits, the debutants look like precious porcelain figurines leading every step of the dance towards dramatic “Unravelling” of the idyllic colossal puzzle of Austria.

This year’s debutant costumes also serve as a guide to choosing the outfits of the Life Ball’s guests: It’s about being inspired rather than copying stereotyped clichés. Austria has more to offer than traditional clothing, namely a very inspiring art scene, from which everyone can fetch wonderful ideas. If it has to be a traditional costume, then at least an element of abstraction can be fashioned. The spirit of the event as a creative playground should be preserved with a deliberate choice of outfits.

For the 25th anniversary, designer Amra Bergman has also designed a new entrance portal for the Life Ball. The idea behind it was to use the already used backdrops of the Vienna State Opera for the Life Ball as the basis of a new design.

Idea and overall concept of the opening show: Gery Keszler Screenplay: Mischa Zickler Stage & Video Design, Design Debutant Costumes: Amra Bergman Director, artistic director and dramatic composition: Giorgio Madia Choreography: Giorgio Madia, Thomas Kraml, Thomas Schäfer-Elmayer Visuals Opening Show: Opium Effect Musical direction: Beat4Feet [Martin Gellner / Werner Stranka], Thomas Rabitsch Orches- tra: Wiener Kammerorchester Choir singing: Philharmonia Chor Wien and Mozart Knabenchor Wien Brass music: Bürgermusik Zell am See 19 Conductor: Azis Sadikovic Grand opening of the 25th Life Ball 9.30 pm

Featuring appearances by Aiden Brady, Cindy Bruna, Carmen Carrera, Alain Fabien, Delon. Nats Getty, Gigi Gorgeous, Caitlyn Jenner, Sonya Kraus, Yasmine Petty, Victoria Swarovski, Debra Shaw, and Gardiner von Trapp.

The opening brings together a colorful kaleidoscope of emotional highlights, which are surrounded by the musical and dramaturgical bow of the homage to “The Sound of Music”. Echoes from the glittering past of the Life Ball are reminiscent of the long-standing history and bless the game with a charming touch of notions such as wedding and home. Throughout the evening, Conchita and Herbert Föttinger perform in supposedly contradictory roles. Herbert Föttinger is the voice of the sceptics who are looking for answers to questions that need to be rightly posed. Conchita, on the other hand, embodies the values of the Life Ball and by extension the opposite pole. Austrian and international well-wishers from the past and present of the Life Ball will turn the anniversary ball into an unforgettable event just like special musical performances of popular melodies by well-acclaimed artists.

It’s wedding time This year’s Fashion Show is embedded in the content of the opening show: 25 fashion hous- es present their ideas for the most beautiful day in life (wedding day). The list of participating fashion designers reads like the Who’s Who of the fashion world - among them are stalwarts like Jean Paul Gaultier, Alberta Ferretti, Missoni, Roberto Cavalli, Dsquared2, N°21, Maison Schiaparelli, Vivienne Westwood, Thom Browne, Francesco Scognamiglio, Blumarin, Elie Saab, Diesel, Emilio Pucci, Kenzo Memento, Vionnet, Viktor & Rolf, Lavin, Tostmann Trachten. It is not just the bridal wear that is in the limelight, grooms are also in the play inspiring with the latest creations. At the fashion show Runway Rocks uses the finest crystals from Swarovski and brilliantly sets the colors and shapes of the wedding creations in scene. When it comes to wedding fashion, floral decoration cannot be missing. The bridal bou- quets for the show are cleverly implemented by Zweigstelle - Florale Konzepte and they complement the chic creations with floral diversity. The curator of the fashion show is none other than Robert Rabensteiner, the stylist and fashion editor of L’Uomo Vogue. He is one of the most influential people in the world of menswear and also serves as a consultant to renowned fashion brands such as Roberto Ca- valli. His many years of experience and clear hallmark in his style editorials for Vogue Italia and other well-known fashion magazines give the show a special touch.

LIFE+ Award presented by M·A·C Cosmetics The presentation of the LIFE+ Award presented by M·A·C Cosmetics is an emotional highlight of the opening and a clear signal of solidarity of all major representatives of AIDS relief organizations. This year, for the first time, M·A·C Cosmetics and the M·A·C AIDS Fund will give the LIFE + Award and an ensuing donation of € 150,000 to The Elizabeth Taylor AIDS Foundation. The LIFE+ Award presented by M•A•C Cosmetics will be presented to ETAF ambassador Paris Jackson and Joyce Jere, Malawi Country Director of Global AIDS Interfaith Alliance for the GAIA Elizabeth Taylor Mobile Health Clinic programme. The money was obtained exclusively through the sale of VIVA GLAM series products in Austria and Switzerland in one year. Every 20 single M•A•C make-up artist contributed to this donation through their dedication just as every single customer contributed with the purchase of a VIVA GLAM Lipstick. The award that takes the form of the LIFE + logo becomes the central thread and symbolizes six concepts that build upon each other:

Honesty Humanity Courage Awareness Acceptance Health

These concepts are presented with corresponding elements of the show that form the basis of LIFE+ and the campaign KNOW YOUR STATUS 2018. Individual elements are also presented by special guests and congratulators, and finally in its unified form, are ceremo- niously presented to Paris Jackson together with Joyce Jere.

In 2017, the new LIFE+ Award was presented for the first time at Life Ball. The award ceremony is a special moment during the opening ceremony, giving a face to the frontline work in the battle against HIV/AIDS.

“I am delighted that The Elizabeth Taylor AIDS Foundation is receiving this year’s LIFE + Award presented by M•A•C Cosmetics. The Elizabeth Taylor Mobile Clinics are a wonderful example of how the battle against HIV/AIDS can be conducted and won with good ideas and strong commitment. I am convinced that with this contribution, The Elizabeth Taylor AIDS Foundation will come a good deal closer to our common objective,” says Gery Keszler.

LIFE BALL 2018 AT CITY HALL

Festsaal

MATINEE returns with the commitment of awe and extravagance combining superior fan- tasy elements and theatrics, taking revelers out of body and beyond the confines of their imagination. The founder of Matinee USA, Event Producer Jake Resnicow brings the world- class experience direct to Vienna, with international dancers, performers and live acts:

• Matinee Resident DJ Dan Slater (Sydney) • RuPaul’s Drag Race All-Star DJ Nina Flowers (Puerto Rico) • Ultra Music Festival Resident and DJ Mag Top 100, DJ Kryoman, touring and producing hits with Fedde le Grand, Tiësto, The Black Eyed Peas, Nicki Minaj, and Shaquille O’Neal • Live Shows by the LED Robot Kryoman • Live Shows by Beyoncé Professional Dancers Shernita Anderson and Miles Keeney • Live Saxophone by Johan Khiski — ranked Top 100 in USA • Performance by legendary nightlife personality Alan T (“The Door”, “There is Only One”) • Over-the-top performances featuring Matinee USA Dancers • Opening performance by classical electro crossover music project Symphoniacs • Get ready to be WOWed as Matinee features their signature LED wristbands for an im- mersive experience • Performance by Symphoniacs - the Berlin based classical electro crossover music project founded by electronic artist Andy Leomar will bring electric sparkles to the dance floor • Performance by Chic frontwoman Kimberly Davis • Performance by nu-disco sensation Alcazar who will launch their farewell tour at this year’s Life Ball 21 Nordbuffet VIP Lounge Moet & Chandon Champagne Bar

DJ Line-Up: DJ Mosey aka Pierre Sarkozy (Paris) DJ Wittgenstein (Munich) b2b Fe Vargas (Havana) Philipp Mair (Vienna) DJ Adam 12 (Los Angeles)

Wappensaal Hosted by Absolut Music & Program by Titan International Titan was established as a company in 1993 and has since then been a leading agency of its kind in Central Europe. In the past mainly focused on artist booking & event management, we are currently supporting and consulting many international promoters as well as global brands successfully on their activities within the world of electronic music.

DJ Line-Up: Steve Hope b2b Danny (Vienna) DJ Henri (London) Marcus Quarter (Vienna) E.Royal (Vienna) VAPE b2b Houseverstand (Wien) DJ Joanish (Vienna)

Dancers by Disco Caine & Friends

Grauer Salon Hosted by Casinos Austria

Black Jack, French Roulette, and Poker invite Life Ball guests to its “Casino on Tour”. The chips are distributed by Casino promoters and can be used at the gaming tables for a voluntary donation. Attractive non-cash prizes of Casinos Austria await the lucky winners.

Kleiner Salon Hosted by Ken Club Vienna

Vienna’s freshest Gay Pop Club gladly and proudly supports Life Ball this year again with POP, POP and even more POP music. Ken has long been known as the comfortable home for all orientations! Drag queens from all over Europe form the framework of a thoroughly colorful line-up. Besides pop music with a Berlin twist, local DJs will also serve a more electronic sound at this salon.

DJ Line-Up: Alessandro Caruso (Wien) Charlet Crackhouse (Berlin) Shane (Wien) Mart.i (Wien) 22 Steinsaal I Bar Host: Radatz

Steinsaal II Hosted by: L’OR Kaffee As the exclusive coffee partner of Life Ball, L’OR invites all guests to experience it golden brand world with coffee and espresso specialties at the high-class coffee bar. Besides the traditional range of coffees, L’OR also offers sophisticated coffee-cocktails, which were developed specifically for this year’s Life Ball.

Stadtsenatssitzungssaal Hosted by Ladyfag Life Ball welcomes its visitors with club icon Ladyfag.

Arkadenhof Hosted by: Red Bull

DJ Line-Up: Jesus Pelayo (Madrid) Sin Morera (New York) DJ Herb (Wien) David Morales (New York) Claudio Ricci (Ibiza)

Heaven Show with Miss Candy

Arkadenhof II – Podesterie Business Lounge - hosted by Austrian Airlines

Arkadenhof - Arkadeneingang Sophisticated culinary delights welcome you as you take a break. The delicious meals are provided by Habibi & Hawara, Schillinger’s Swing Kitchen and Stadtflucht Bergmuhle.

Friedrich-Schmidt-Halle Hosted by Bartschland Follies Susanne Bartsch brings her “Nightlife-Magic” to Life Ball “Bartschland Follies” is a multi-faceted cabaret-spectacle, where a night at the opera meets a burlesque circus of a fashion victim to conjure an unforgettable entertainment experience.

DJ Line-Up: Amber Valentine (New York) Eli Escobar (New York)

Live Shows: Broody Valentino Carmen Carrera Invertebrate Jackie Beat Jacques Patriaque Laydee Kinmee 23 Leonid & Taras Milk Patti Spliff Sateen & Exquisite 37

Hof III Cirqueteria hosted by Radio Superfly The VIP reception will take place here prior to the Opening Ceremony, afterwards Hof III will be open to ball guests.

Bar host for the VIP reception: Moet & Chandon

DJ Line-Up: DJ Shantisan (Wien) ZaVinyl (Wien)

Ground floor at Feststiege I Hosted by Strock Tombola stand hosted by Thermen- und Vulkanland Steiermark

Ground floor at Feststiege II Hosted by Strock

Volkshalle Style Contest presented by Zalando Schwarzkopf Professional Hall of Hair & M·A·C Cosmetics Area Bar host: Heineken Hosted by Dollar Baby London & Bootsy Bellows LA

The Life Ball Queen will be chosen at Volkshalle by the costume jury and Zalando. The Hall of Hair by Schwarzkopf Professional & M·A·C Cosmetics Area not only provides creative fin- ishes by experts for ball guests, this year’s wedding theme is also realized with imaginative looks, styles, and accessories.

The Dollar Baby club takes place every Friday at the East London club “Metropolis”, which is a popular strip bar during the rest of the week. Dollar Baby’s musical direction includes House, Pop, and Hip Hop for its diverse guests. Created by Jodie Harsh and JJ Clark, this club is the epitome of a London East End Party.

The Bootsy Bellows LA is one of the longest running clubs on Sunset Boulevard. Started by Hollywood actor David Arquette in 2012. The burlesque theme and the name of the club are inspired by David Arquette’s mother who was a burlesque dancer and pin-up girl, and her stage name was “Bootsy Bellows”. The club owners describe the envisaged atmosphere as a “vision of a modern Rat Pack and Berlin’s Weimar culture.” Australian singer/songwriter Betty Who will be live on stage and make Volkshalle shake. Betty Who says, regarding her participation in this year’s

Life Ball: “Performing at Life Ball has been on my bucket list for a very long time. I’m so hon- ored to be involved with such an iconic evening and am so excited to dance the night away.”

24 DJ Line-Up: Jodie Harsh (London) Hector Fonseca (LA) Johnny Wujek & Markus Molinari as 2GAYTHER (LA)

Live performances : Kim Petras, Betty Who

Curfew: 5 am

Saturday June 2 & Sunday June 3, 2018 Life Ball Party, After Hour and Breakfast Club at Volksgarten The Party and After Hour at Volksgarten have become a long-standing tradition, where party guests enjoy a wide range musical flavors from a top DJ line-up: CLUB Henry Nils David Mogyoro Mark Duran Dominique Folie Mosey DJ WITTGENSTEIN Crazy Sonic

GARTEN Ilyas Heckmann Claudio Ricci Steve Hope Modern Stalking Max Wanderer Andy Catana Dennes Deen

SÄULENHALLE Metino Dave Pap Vila DK

Life Ball Party: June 2, 2018, starts at 11 pm After the Opening at City Hall Square, all those who do not have tickets are welcome to party through the night of Life Ball at Volksgarten.

Life Ball After Hour: June 3, 2018, starts at 5 am The Life Ball After Hour is the ideal party program for all night owls who still have enough energy to party.

Life Ball Breakfast Club: June 3 2018, starts at 9 am Even at 9am the Life Ball Party is far from over. From 9am onwards, food trucks will provide culinary delights.

25 LIFE BALL NEXT GENERATION

The LIFE BALL NEXT GENERATION is a kick-off for Austria-wide workshop programme to educate future generations.

On 3 June 2018, the LIFE BALL NEXT GENERATION, a joint project between LIFE+ and Youth against AIDS reg. association (YAA) will be held for the second time in the Vienna City Hall. The LIFE BALL NEXT GENERATION has set the goal of realizing the vision of a generation free of HIV/AIDS. The LIFE BALL NEXT GENERATION will receive strong global support this year from spokespersons of international partner organizations for the panel discussion “The Power of the Next Generation: Youth Engagement in the Fight to End AIDS” at the LIFE BALL NEXT GENERATION, which will be held at 19:30 hrs in the grand banquet hall. Sibu for the HER - HIV Epidemic Response Initiative of The Global Fund to Fight AIDS, Tuberculosis and Malaria, and two Austrian young people who volunteer as Peer Educators will also be participating.

Gery Keszler, CEO LIFE + and Life Ball Organizer: “I have always noticed that the topic of HIV/ AIDS is barely mentioned, especially among young people, although they have access to more knowledge and could be better protected than ever before. This fall, with the LIFE BALL NEXT GENERATION and the subsequent Academies, we want to re-establish the foundation for a responsible approach to the disease. We can move closer to the goal of ending HIV/AIDS only if the future generation is aware of the danger. “

Daniel Nagel, Chairman of the Youth Against AIDS Board: “The LIFE BALL NEXT GENERATION is where the enlightenment of the issue at hand is completely at par with an unforgettable party for all young people involved. After the successful premiere in Vienna this year, we want to give students throughout Austria the chance to become part of the action. Our generation can be free of HIV/AIDS if it is edu- cated via working on an equal footing with the current reality. That is precisely what we work for.”

The concept

The event, taking place on June 3rd is the kick-off for all those young people from the age of 16, who want to get involved as Peer Educators. The LIFE BALL NEXT GENERATION is the first opportunity for many young people to get a whiff of the Life Ball air. Analogous to the reference picture, there will be dance performances with national stars, influential enti- ties, and various show acts for a good cause. At the evening of the ball, the young recruits will have the opportunity to get informed about the possibility of participating in the NEXT GEN ACADEMIES in autumn 2018.

“After many legendary parties, I am pleased to return to the Vienna City Hall and to stage an event of superlatives with stars of today such as the YouTubers ‘Die Lochis’, which are one of the biggest online phenomena in the German-speaking world. What is particularly honorable is the commitment to the important issue of the Life Ball: Together with Gery Keszler, we want to sensitize young people to the topic of HIV with an exceptional event of international format. As the largest youth marketing agency in Austria, we rely on our digital channels in addition to LIFE BALL NEXT GENERATION in order to create sustainability via an unforgettable night,” says Alexander Knechtsberger, CEO of DocLX Holding. 26 LIFE + online shop

This year for the first time, there is an online shop offering a wide product pallet related to the Life Ball. All of our partners’ products are interlinked with a donation share to turn the virtual world of innovations, exclusive design and taste of Life Ball into a tangible reality for you. The Life Ball Webshop can be found here: lifeplus.org/shop

Products in the online shop: Donate a novel pair of sunglasses for a good cause: Vision 1’s unique technology guaran- tees you trouble-free view from the inside even when logos and symbols are evidently af- fixed on the outside of the lenses. This eyewear makes an obvious statement and supports the objectives of LIFE+. They are exclusively available in the online shop of LIFE+ across the globe!

The Thermen- und Vulkanland Steiermark is the sponsoring partner of the Life Ball for the first time this year together with theTherme Loipersdorf and the Heiltherme Bad Walters- dorf. As the host of the tombola (lucky draw), they represent themselves at Life Ball with prizes such as specially designed tote bags and VIP weekend packages. Every ticket offers guaranteed win, because every ticket is also a day ticket for the Loipersdorf spa or the Bad Waltersdorf spa. In the LIFE+ online shop, thermal packages are also offered, wherein every 30th package will be donated to LIFE+. In addition, the Thermen- und Vulkanland Styria donates one euro of every customer invoice of the whole year to LIFE+.

The Ludwig Reiter shoe manufactory and LIFE+ have co-developed a bag, the ‘Statement Bag’ for the 25th anniversary of the Life Ball. It is handmade from real leather in Vienna and has a special slot for a positive/negative message, which is an important message! The Statement Bag will be presented for the first time at the Life Ball and will initially be sold as a limited edition. 30% of the sales revenues will go to LIFE+. The bag is also available in the Ludwig Reiter stores as well as the online stores.

Life Ball beanbag The druck.at team came up with something very special this year to optimally support the Life Ball. This time, not only countless flyers and the press kits of druck.at will be printed, but there will also be bean bags in the Life Ball design, endowed with personal statements from prominent Life Ball testimonials of

Eva Herzigová and Aiden Brady. Within the framework of the Life Ball, the bean bags serve as a place of rest. In addition, the new cult objects can be purchased in the druck.at online shop. 40 euros earned per beanbag go to the association LIFE+.

The Life Ball Package (limited to 25 pieces) The proud partner of the Life Ball 2018 - Absolut presents an exclusive Absolut Life Ball edition in violet, blue, green, yellow, orange and red. The colours of rainbow stand for peace and tolerance, for diversity, equality and social responsibility. These are the values that Absolut Vodka is committed to. The first all-Austrian Limited Edition of the Swedish Premium Vodka is eagerly awaited by collectors and connoisseurs. It can be combined with the exclusive Life Ball Statement eyewear from Vision 1, nowhere else but in the LIFE+ online shop!

27 WEIN & CO Life Ball Edition As an official partner of the Life Ball 2018, WEIN & CO did not miss out on the opportunity to design a WEIN & CO Life Ball Edition with unique labels for six different wines. In line with the motto, the Austrian wines were moved to the limelight and its special local qual- ities were presented. The labels of the bottles adorn cheeky lines with strong messages like “If you are sexist, do not drink my Zweigelt” which is held under prominent patronage: celebrities like publisher Desirée Treichl-Stürgkh, actresses Maria Happel, Nicole Beutler and Erni Mangold, opera star Anna Netrebko or singer Dagmar Koller embellish the labels of the Life Ball wines and in doing so, emphasisz the significance of statements the droplets make. The wine-makers shouldering the responsibility for the content of the bottles are also pretty popular. They are none other than wineries - Huber, Gross, Sabathi, Jurtschitsch, Scheiblhofer and Gager, who have once again demonstrated their skills. The WEIN & CO Life Ball Edition is available exclusively in all WEIN & CO stores and at the online shop. For every bottle sold, a donation of € 2.00 goes to the association LIFE+ in favour of relief projects for HIV/AIDS.

28 Sponsors and partners of Life Ball 2018

We‘d like to thank

Absolut FJ BAUR AIDS Hilfe Wien eyepin Albertina Falkensteiner Hotel Wien Margareten Albin Scheucher Graphik Design Ferrari Modeschule Innsbruck Almdudler Fleming´s Selection Amra Bergman Flughafen Wien Andi Lackner - Creative Consulting Funkfeuer *any.act Funktechnik Böck ARCOTEL Donauzentrum Franz Müller TextilGaby Lucano ART for ART Theaterservice GET - Global Event Technologies Austrian Airlines KULTURFORMAT Barbaro Catering & Wine Generation Elegant Beat4Feet Productions Gilead BE Perfect Eagle GmbH Giorgio Madia - Regie und BENE Choreographie Bernie Boess FilmProduktion Globecomm Translation Services Birgit Mörtl Design Gmundner Keramik Blaguss Stadtflucht Bergmühle Bundeskanzleramt Habibi & Hawara Bundesministerium für Arbeit, SWING KITCHEN Soziales, Gesundheit und Heaven Vienna - Holger Thor Konsumentenschutz Heineken Bundesministerium für Bildung, Hellermann Tyton Wissenschaft und Forschung Hilton Hotels Vienna Caro Erlacher Hitradio Ö3 Casinos Austria HPD Security Service CITYAPP.WIEN IG Immobilien Management DB Schenker ING-DiBa Die Mietbar Flauger L´OR DoN Catering JCH - Jürgen Christian Hoerl Dorotheum Kattus druck.at KRONEHIT Durex Kunst.Mode.Design Herbststraße DWTC Balgavy Le Méridien Wien Eis Greissler Loomis Österreich Event-Electric Ludwig Reiter Schuhmanufaktur eventData - services MAC Cosmetics events_by_spitz Magistratsabteilung 48 - FCP - Fritsch, Chiari & Partner ZT Abfallwirtschaft, Felbermayr Straßenreinigung und Fuhrpark Fire-Ex FirstSpot media

29 Magistratsabteilung 34 - Bau- und Seefestspiele Mörbisch Gebäudemanagement Sennheiser Magistratsabteilung 41 - Stadt Shofah Spa Vermessung Wien Siemens Magistratsabteilung 68 - SIX Payment Services Berufsfeuerwehr und SMD - Sozial Medizinischer Dienst Katastrophenschutz Wien Sofitel Vienna Stephansdom MAKAvA Stadthalle Mastercard Stadt Wien mediamid digital services Stadt Wien Marketing MEGABOARD Stefanie Starkl Merlicek-Grossebner Steigenberger Hotel Herrenhof METRO Ströck Möet & Chandon SUZUKI Austria Mozart Knabenchor Wien Synchron Stage Vienna Müller Transporte Swarovski mytaxi Thermenland Süd- & Oststeiermark Nordlicht-Event Marketing GmbH Opium Effect Thermalquelle Loipersdorf ORF Gesellschaft m.b.H. & Co KG Österreichische AIDS Hilfen Heiltherme Bad Waltersdorf Ruefa GmbH & Co KG“ Palmers Thomas Kirchgrabner Patronus Thomas Rabitsch Music Production Philharmonia Chor Wien T-Mobile Austria perfectinmakeup by Gaby Grünwald Tanzschule Kraml Plakativ Werbetechnik Tanzschule Elmayer Ploner Communications Textil Müller PORR The Wall Group Puls Multimedia Productions Titan International Radatz feine Fleischwaren Toi Toi Mobile Sanitärsysteme Rauscher Consumer Products Tüchler Bühnen- und Textiltechnik Red Bull Vienna Paint Bildbearbeitungs GmbH Redline Enterprise Vision 1 Renaissance Wien Hotel Volksgarten Reed Messe Wien Vöslauer Röhrer Bauphysik WebArtists G. Temel KG Ropac Gallerie Wien Energie Safety Concepts WIEN-TICKET Salzburger Festspiele WienTourismus Salzburg Milch Wiener KammerOrchester SalzburgerLand Tourismus Wiener Linien SAP Wirtschaftskammer Wien Schloss Leopoldskron WEIN & CO Schöller / FRONERI Austria Wüstenrot Schwarzkopf Professional Zalando Sebastian Würger Zweigstelle Florale Konzepte

#knowyourstatus_lifeball #behonest

Verein LIFE+ Werdertorgasse 1 1010 Wien T+ 43 1 5955600 [email protected] www.lifeplus.org www.lifeball.org