I KNOW MY STORY. I KNOW MY STATUS. DO YOU? INTERNATIONAL PRESS CONFERENCE ALBERTINA VIENNA JUNE 2ND 2018 Life Ball Press Office: T +43 (0) 1 595 56 00 20, F +43 (0) 1 595 56 77,
[email protected] www.lifeplus.org | www.lifeball.org Printed with love by druck.at Graphics & Layout: WebArtists - Günter Temel / Gaby Lucano Art Director: Michael Balgavy Cover: © © Rankin, 2018. Model: Aiden Brady / © Rankin, 2018. Model: Eva Herzigová / © Rankin, 2018 Campaign Design: Merlicek & Grossebner English Translation: Globe Comm Translation Services Photos of the press conference can be found in the photo library of Life Ball at https://media.lifeplus.org, a voluntary service by mediamid digital services GmbH Content Foreword .................................................................................................... 2 LIFE+ FIGHTING AIDS AND CELEBRATING LIFE SINCE 1992 .........................................4 ABOUT HIV/AIDS ........................................................................................... 5 INTERNATIONAL PROJECTS & PARTNERS OF LIFE+ .................................................. 7 INTERNATIONAL IMPACT ................................................................................. 8 ECONOMIC IMPACT OF LIFE+ LIFE BALL: A POWERFUL BRAND ................................... 9 ECONOMIC FACTOR LIFE BALL .......................................................................... 9 LIFE+ CAMPAIGNS KNOW YOUR STATUS 2018 THE CAMPAIGNS OF LIFE+ ....................... 10 AN OVERVIEW OF THIS YEAR’S LIFE BALL EVENTS ...............................................