Carter Hawley Hale and Their Competitors in the United States, Canada, and the United Kingdom
CARTER HAWLEY HALE AND THEIR COMPETITORS IN THE UNITED STATES, CANADA, AND THE UNITED KINGDOM An Honors Thesis (ID 499) By Lin E. Creech Thesis Advisor Ball State University Muncie. Indiana November, 1982 ({, '. 1 , ,~ This paper centers around Carter Hawley Hale and explores many of their competitors. The competitiors were chosen on the basis of their own marketing thrust, merchandising target. or management competence. Each has been studied from a view from the top management. The management philosophies, marketing strategies, and financial reports and outlooks are all covered. My deepest and sincere thanks to Mr. T. J. Ault for iall his help and encouragement throughout this project. RETAIL OUTLOOK The Conference Board at New York that plots financial trends has come out with figures that have a significant impact on retailing in the future. By 1990, only eight years away, one in five U.S. households will have an income that, adjusted for inflation, would equal $40,000 or more today. Today, only one in 10 houselolds tops the $40,000 line. This comes when the number of single person house holds is rising, currently 23%. Demand is growing for expensive, high-quality luxury goods and services such as home computers, video recorders, food processors, fine and stylish clothing, travel, etc •• And those prepared to provide such symbols of the good life E~xpect ot do very well. 2 '.~ c.; \" ?~, .. ~:~~-. --..:;...:::~--"~ :=-~~.;!-:.:.:--=.. " . .J v' v' -.4- "Y'- ..., .~ , v , , .~ ... -i ~ ~ ..!.. .:) f ,. -, ,. ~. , . .r> " i -~..1 " -I- , ! .- , ! .).. 'Y' -, 1 ~ : :...1 ,"~ ..J..- c· ,.... "."- 'I T'" , ' , c: J r • 1 , .'. c ~ .""; ...L ,_ ....... ','" + .+ ..,-, ')., :-:l l.,., • . 1 ~.... ''-, ,1 r • •• .., _ ~ • -4- J·1 +-! ~ .' + '1 -!-', 1 , -+- " \'1 , , • ~L ;r .
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