Advertising Guide

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2018 ADVERTISING GUIDE

APRIL 2017

2018 Print Media Kit - REV:1 Subscriber Demographics

Desirable Readers and Active Collectors

Estimated Income : 32% have a net worth of over $1 million 30% earn over $500,000 per year 300 billionaires and 1,500 deca-millionaires Lifestyle : 27% single 73% are married More than 45% are working women More than 45% have lived in their home 15 years or more More than 22% own three or more cars, with luxury SUVs being the most common 47% have no children living at home Most Frequent Credit Card Purchases : High-end retail and luxury goods Fine Art Connoisseur Travel is the premier Specialty purchases and personal services representational fine Primary Focus of Collection : art magazine for 79% Painting 19% Sculpture informed collectors. 17% Fine Furnishings and Antiques Average Number of Art Purchases in the Past Year : 17% made six or more art purchases 96% of readers made one or more art purchases Where They Purchase : WHO OUR READERS COLLECT: 85% Galleries 59% Art Fairs 35% Charitable Auctions 83% Collect Traditional Representational Artwork 72% Each issue reaches an average of 67,000* Collect Living Artists loyal readers who are passionate about discovering the finest in representational art. * Based on distribution times 3.5 pass-along rate. 41% Collect Deceased Artists

1 2018 Editorial Calendar

REGIONAL JANUARY/FEBRUARY MARKETING MANAGERS SPECIAL EDITION: Museums Photo Spread: Music & Dance Deadlines Anne Weiler-Brown (submissions due: Nov 21) Art Division Director / Western Special Advertising Sections: ID, MT, UT, WY, AB, SK Museums JAN/FEB 435.772.0504 Space Deadline: Nov 29 Southeastern Wildlife Exposition [email protected] Ad Materials Due: Dec 1 Lighthouse ArtCenter Gina Ward Central MARCH/APRIL MAR/APR CO, IL, IN, IA, KS, MI, MN, MO, NE, Space Deadline: Jan 29 Photo Spread: Interiors NM, ND, OH, SD, TX, WI, ON, MB Ad Materials Due: Jan 31 920.743.2405 (submissions due: Jan 19) [email protected] Special Advertising Sections: Salmagundi Art Auction MAY/JUNE Krystal Allen Space Deadline: Mar 28 The Russell/Out West Art Show West Coast Ad Materials Due: Mar 30 AK, AZ, CA, HI, NV, OR, WA, BC Art Renewal Center 541.447.4787 [email protected] MAY/JUNE JULY/AUG Space Deadline: May 30 SPECIAL EDITION (4th Annual): Tracey Norvell Ad Materials Due: June 1 Mid-Atlantic, Southeast Collectors of Contemporary Realist Art AL, AR, DE, FL, GA, KY, LA, MD, NJ, Photo Spread: Florals NC, OK, PA, SC, TN, VA, DC, WV (submissions due: Mar 19) SEP/OCT Space Deadline: July 30 918.519.0141 Special Advertising Section: [email protected] Ad Materials Due: Aug 1 Oil Painters of America Mary Green NOV/DEC Northeast, International JULY/AUGUST Space Deadline: Oct 1 CT, ME, MA, NH, NY, RI, VT, Photo Spread: Animals Ad Materials Due: Oct 3 NB, NL, NS, PE, QC, INTL. (submissions due: May 21) 508.230.9928 [email protected] Special Advertising Sections: National Sculpture Society American Women Artists Ongoing Features & Sections

SEPTEMBER/OCTOBER Hidden Collection Photo Spread: Fish/Fishing Today’s Masters (submissions due: July 20) Special Advertising Section: Artists Making Their Mark (Three to Watch) American Impressionist Society Historic Masters My Favorite Artwork NOVEMBER/DECEMBER Auction Highlight SPECIAL EDITION: 2nd Annual Exhibition Preview Figurative Art Convention & Expo (FACE) Inside Track and Behind the Scenes Photo Spread: Figures (submissions due: Sep 21) Sculpture Today Special Advertising Sections: The Fair Game FACE Faculty Off the Walls Women Artists of the West

NOTE: Contents are subject to change. 2 Specifications

PRINT Advertising Rates

Why Advertise in Fine Art Connoisseur?

REGIONAL AFFLUENT COLLECTORS: MARKETING MANAGERS Each year thousands of the world’s top collectors turn to our advertisers to purchase quality artworks. Anne Weiler-Brown OVER 67,000 READERS PER ISSUE: Art Division Director / Western We reach readers in every major market in the U.S., Canada, and Europe, and they ID, MT, UT, WY, AB, SK 435.772.0504 discover the finest in representational art in our pages. [email protected] LONGER SHELF LIFE: Gina Ward As a bimonthly publication, Fine Art Connoisseur provides extended exposure for each Central advertising dollar invested. CO, IL, IN, IA, KS, MI, MN, MO, NE, NM, ND, OH, SD, TX, WI, ON, MB BONUS DISTRIBUTION: 920.743.2405 Throughout the year, Fine Art Connoisseur sponsors events with significant bonus [email protected] distribution in major art markets across the country and internationally.

Krystal Allen West Coast AK, AZ, CA, HI, NV, OR, WA, BC PRINT ADVERTISING RATES 541.447.4787 All Advertising is 4-Color • Final Trim Size is 9''w x 10.875''h [email protected] 1 issue 3 issues 6 issues Tracey Norvell Mid-Atlantic, Southeast Two-Page Spread...... $6,000...... $5,500...... $5,000 AL, AR, DE, FL, GA, KY, LA, MD, NJ, Full Page...... $3,995...... $3,500...... $3,200 NC, OK, PA, SC, TN, VA, DC, WV Two-Thirds Page/Masthead (2 available)...... $3,200...... $2,500...... $2,300 918.519.0141 Half Page (Vertical or Horizontal)...... $2,150...... $1,800...... $1,600 [email protected]

Mary Green PREMIUM POSITIONS (based on availability) Northeast, International Back Cover – additional 20% of earned full-page rate CT, ME, MA, NH, NY, RI, VT, inside Front Cover – additional 15% of earned full-page rate NB, NL, NS, PE, QC, INTL. Inside Back Cover – additional 15% of earned full-page rate 508.230.9928 [email protected] Publisher’s Note – additional 10% of earned full-page rate Editor’s Note – additional 10% of earned full-page rate Table of Contents – additional 10% of earned full-page rate

ADVERTISER POLICY: RATE POLICY: • Fine Art Connoisseur accepts advertising • Contracts and insertion orders from artists, art dealers and galleries, are binding, and must accompany or museums, auction houses, art-related precede artwork. service providers such as art consultants • Billing is subject to the contractual rate. and insurance carriers, framing Unfulfilled contracts will be subject to the companies, fine art publishers, artist- appropriate earned rate. owned galleries, art events, and luxury consumer-goods companies. • Full payment in advance via credit card is required for all first-time advertisers, or • Companies and products advertised in until credit is approved. Fine Art Connoisseur should be targeted to our exclusive art-collector audience. All • Additional conditions apply as stated in new companies or products must be the advertising agreement. vetted by our editor for compliance with the quality and standards of the publication.

3 PREMIUM POSITION OPTIONS & ENHANCED VISIBILITY

Paid Circulation Total print Paid Circulation Total print REGIONAL 15,000 20,000 15,000 20,000 MARKETING MANAGERS SLIP SHEET...... $2,500...... Not available TIP-IN CARD...... $4,000...... $4,500 Anne Weiler-Brown Two-sided Printed piece on tip-in glue strip Art Division Director / Western Front side must be designed to match FAC cover design From 4¨w x 4¨h to maximum 6¨w x 8¨h ID, MT, UT, WY, AB, SK Back side may have any approved content Maximum 4 pages 435.772.0504 appropriate to event, etc. 70# gloss stock only [email protected] In poly-bagged circulation only Gina Ward Final trim size 9¨w x 10.875¨h; no bleeds BIND-IN CARD...... $3,500...... $3,900 Central 70# gloss stock only Postcard type, two-sided CO, IL, IN, IA, KS, MI, MN, MO, NE, Perforated to be taken out of magazine NM, ND, OH, SD, TX, WI, ON, MB BELLY BAND...... $4,100...... Not available 9¨w x 4.75¨h with 1/8¨ gutter ¨grind¨ 920.743.2405 Must be printed by FAC printer to adhere to [email protected] 75# card stock only mailing specifications Krystal Allen Small glue spot applied to FAC cover to *GATEFOLD AD West Coast hold belly band in place (4 Pages)...... $4,300...... $5,150 AK, AZ, CA, HI, NV, OR, WA, BC Design must be approved to work with FAC cover Flat trim size 17.25¨w x 10.875¨h 541.447.4787 Centered on magazine with overlap centered [email protected] Panel dimensions: 8.75¨w x 10.875¨h 6¨ to 7¨ in height x approx. 18¨ wrap depending and 8.5¨w x 10.875¨h Tracey Norvell on issue’s thickness 70# gloss stock only Mid-Atlantic, Southeast Must bleed AL, AR, DE, FL, GA, KY, LA, MD, NJ, 80# card stock only NC, OK, PA, SC, TN, VA, DC, WV *GATEFOLD COVER 918.519.0141 (6 PaGES)...... $6,750...... $8,450 [email protected] POSTER...... $5,975...... $7,650 Includes continuation of cover, inside front cover, Poster opens in magazine on tip-in glue strip as well as following 4-page fold-in Mary Green 8 pages Flat trim size 26.25”w x 10.875”h Northeast, International Flat size 17.25¨w x 21.5¨h; folded size 8.5¨w x 10.625¨h Panel dimensions: 8.5¨w x 10.875¨h, 8.75¨w x 10.875¨h CT, ME, MA, NH, NY, RI, VT, 70# gloss stock only NB, NL, NS, PE, QC, INTL. and 9¨w x 10.875¨h 508.230.9928 100# gloss stock only [email protected] FOLD-OUT TAB INSERT.. $5,500...... $6,650 Display ad on both sides *DOUBLE GATEFOLD AD No die cut (8 Pages)...... $6,560...... $8,000 Bound into magazine Flat trim size 34.5”w x 10.875”h Must be spot-glued when folded in Panel dimensions: 2 at 8.75¨w x 10.875¨h 8.75¨w x 10.875¨h when folded in, may be and 2 at 8.5¨w x 10.875¨h up to 10.75¨ wide 70# gloss stock only 90# coated stock only

All rates do NOT include printing. Printing and design options and ) rates quoted individually. es) pag (8 es ag P

Premium position options may ad (4 be printed by client or FAC printer A d

unless otherwise noted. es) pag (6 Cover te f ol d

All premium positions must be te f ol d te f ol d contracted for 30 days prior to G a G a

space close. ga Dou b le Only one of each premium position option available per issue. *Ask your regional marketing manager for detailed gatefold specifications. 4 MECHANICAL SPECIFICATIONS FOR ADVERTISERS SUPPLYING PRESS-READY ADS

Full Page Full Page 2-Page Spread w/Bleed w/Bleed NO Bleed 2/3 Page V 1/2 Page H

18.5”w x 11.125”h 9.25”w x 11.125”h 8.5”w x 10.375”h 5”w x 9.875”h 7.625”w x 4.875”h 1/2 Page V 1/3 Page V 1/4 Page V 1/6 Page V

3.75”w x 9.875”h 2.46”w x 9.875”h 3.75”w x 4.875”h 2.46”w x 4.875”h

FILE PREPARATION: .25 bleed Trim Size: When bleed is required (for full-page or spread ads), please provide .25'' 9”w x 10.875”h, perfect-bound beyond the trim area. Include all standard trim, bleed, and center marks 9.25''w x 11.125''h outside the live image area. Live area: Text and images must be at least .25” away from Live Area PREFERRED DIGITAL FILE FORMAT: 8.5''wx10.375''h trim on all sides so nothing gets cropped when PDF/X1a, with high-resolution CMYK h file goes to press. (Applies only to BLEED ads.) x 10.875'' w RESOLUTION: 9'' Bleed: 300 dpi (All images must be 300 dpi when placed in ad layout.) Please add .25” beyond trim on all sides. (Applies ONLY to full page and spread ads.) COLOR MODE: CMYK, 4/C process or grayscale images and all fonts embedded

PRINTING METHOD: Web offset, SWOP standards

SWOP PROOFS: Advertisers are strongly encouraged to order SWOP proofs from Fine Art Connoisseur, because SWOPs are the only way to guarantee color and review the final ad as it will be printed in the magazine. Please contact Ads may be produced by your regional marketing manager to order your SWOP proof. Fine Art Connoisseur, per the advertiser’s AD DELIVERY MODES: • E-mail to your regional marketing manager request. Contact your regional • Share file via Dropbox, Google Drive, or any other file transfer program marketing manager for production • Upload to our FTP site Ftp.pubpress.com charges and deadlines. See following user: stream Password: boynton9 page for contact information and Please alert your regional marketing manager with file name when uploading file to FTP site. If experiencing technical ad materials guidelines. difficulties, please share file via Dropbox or any other file transfer program.

5 GUIDELINES FOR ADVERTISERS SUBMITTING AD MATERIALS TO BE PRODUCED BY FINE ART Connoisseur

REGIONAL It is not required, but it’s always helpful to have an MARKETING MANAGERS example or a mockup of an ad.

Anne Weiler-Brown AD MATERIALS DELIVERY MODES: Art Division Director / Western ID, MT, UT, WY, AB, SK • E-mail to your regional marketing manager 435.772.0504 • Share file via Dropbox, Google Drive, or any other file transfer program [email protected] • Upload to our FTP site Gina Ward Ftp.pubpress.com Central User: stream Password: boynton9 CO, IL, IN, IA, KS, MI, MN, MO, NE, NM, ND, OH, SD, TX, WI, ON, MB Please alert your regional marketing manager with file name when 920.743.2405 uploading file to FTP site. If experiencing technical difficulties, please share file [email protected] via Dropbox or any other file transfer program.

Krystal Allen IMAGES & LOGOS: West Coast Supply high-resolution images — JPG or TIF in CMYK mode, at least 300 dpi, large enough AK, AZ, CA, HI, NV, OR, WA, BC to print at 100%. 541.447.4787 [email protected] For example: If you have a full-page ad, please make sure the image is large enough to fill the page at 100%. Tracey Norvell Mid-Atlantic, Southeast TEXT/COPY: AL, AR, DE, FL, GA, KY, LA, MD, NJ, Ad copy must be provided in an editable format in either a Word document or in the body NC, OK, PA, SC, TN, VA, DC, WV of an e-mail (preferred). 918.519.0141 [email protected] Please Include the Following:

Mary Green • Title, size, medium of artwork Northeast, International • Contact information CT, ME, MA, NH, NY, RI, VT, NB, NL, NS, PE, QC, INTL. • Any additional copy you would like to include in your ad. 508.230.9928 [email protected] FONTS: If advertiser has specific fonts to use in ad, please provide font file or name of font. We will do our best to match as closely as possible if we do not have the specific font.

COLOR: If advertiser has specific color preferences, please provide a visual reference or CMYK percentages of color.

APPROVAL PROCESS: Fine Art Connoisseur will send a pdf proof for approval. Each advertiser receives TWO complimentary rounds of PDF proofs. Production charges will be applied after two rounds of revisions (unless it’s an error made by Fine Art Connoisseur ).

6 Digital Demographics

Fine Art Today (weekly e-newsletter)

E-Mail List Subscribers - 33,340 (weekly)

Monthly E-Mails Sent - 133,360

Delivery Rate - 99.9% (12-week average)

Open Rate - 22.35% (12-week average) (vs. 22.14% Media & Publishing Industry average)

AGE Gender 25-34 3.5% 35-44 5% MALE 30% 45-54 14% FEMALE 70% 55-64 29.5% 65+ 48%

www.FineArtConnoisseur.com

Annual Traffic

Page Views - 407,286

Visits - 208,944

Unique Visitors - 127,638

Pages per Visit - 1.95

Time Each Session - 03:27

Statistics current as of August 2017.

7 DIGITAL Advertising Rates

Reaching Your Market

Please e-mail completed ads Reach a growing community of collectors through our targeted online advertising options. to your Regional Marketing Manager With an active audience of readers, FineArtConnoisseur.com is the center of activity for and Digital Ad Manager. the magazine online and provides the ideal digital venue to showcase specific works of art, highlight exhibitions, and announce upcoming events. If you require production services, please contact your Regional Delivered to over 33,000 subscribers each week, Fine Art Today is a weekly e-mail newsletter Marketing Manager or that covers collecting, events, and trends in the art world as an extension of the magazine, Digital Ad Manager. allowing advertisers to highlight artworks, events, and exhibitions. Sarah Webb Digital Ad Manager WEBSITE ADVERTISING: FineArtConnoisseur.com 630.445.9182 [email protected] 1 Month 3 Months 6 Months 9 Months annual Leaderboard (3 rotating) 728x90 $600 $550 $500 $450 $400 Sidebar 1 (3 rotating) 300x250 $600 $550 $500 $450 $400 Sidebar 2 (3 rotating) 300x250 $500 $450 $400 $350 $300 Sidebar 3 (3 rotating) 300x250 $400 $350 $300 $250 $200 Sidebar 4 (3 rotating) 300x250 $300 $250 $200 $150 $100 Featured Artwork (10 rotating) 700x429 $750 $700 $650 $600 $500

300 x 250 728 x 90 Leaderboard REGIONAL Sidebar MARKETING MANAGERS 700 x 429 FineArtConnoisseur.com ads run from Featured Artwork the first day through the last day of a Anne Weiler-Brown calendar month. Art Division Director / Western ID, MT, UT, WY, AB, SK 435.772.0504 [email protected]

Gina Ward E-MAIL ADVERTISING: Central Fine Art Today Newsletter CO, IL, IN, IA, KS, MI, MN, MO, NE, Weekly Rate NM, ND, OH, SD, TX, WI, ON, MB 920.743.2405 Banner 1 (600x200) $180 600 x 200 [email protected] Banner 2 (600x400) $275 Banner Krystal Allen Banner 3 (600x200) $150 West Coast Featured Artwork (600x400) $275 600 x 400 AK, AZ, CA, HI, NV, OR, WA, BC Banner 4 (600x400) $225 541.447.4787 Banner & [email protected] Banner 4A (600x200) $175 Featured Artwork Banner 4B (600x200) $175 Tracey Norvell Banner 5 (600x200) $100 Mid-Atlantic, Southeast AL, AR, DE, FL, GA, KY, LA, MD, NJ, Banner 6 (600x400) $200 NC, OK, PA, SC, TN, VA, DC, WV Banner 6A (600x200) $150 Fine Art Today is released 918.519.0141 Banner 6B (600x200) $150 weekly on Thursdays. [email protected]

Mary Green Northeast, International CT, ME, MA, NH, NY, RI, VT, Payment in full for each monthly schedule is due on the first Friday of the month following NB, NL, NS, PE, QC, INTL. your scheduled start date. Rates, sizes, and availability subject to change. 508.230.9928 [email protected] 8 Specifications & Guidelines for Creating Effective Digital Ads

Specifications

Please e-mail completed ads • GIF and JPG are acceptable file formats. to your Regional Marketing Manager and Digital Ad Manager. • Image quality must be a minimum of 72ppi (150ppi recommended) at 100 percent scale based on ad size. If you require production services, • Images must be optimized so they are no larger than 200kb in weight. please contact your Regional Marketing Manager or • All ads are due at least seven business days prior to the posting date. Digital Ad Manager. • Ad schedules begin on the first day of the month and run continuously through the last day of the month. Sarah Webb • Ads for plein air events will not be accepted for Sidebar ads 1-3 in Digital Ad Manager FineArtConnoisseur.com or Banner ads 1-4B in Fine Art Today. 630.445.9182 [email protected] General Guidelines

• Purpose: The benefit of a digital ad is an abbreviated message as you are directing people to a website or custom “landing page” with more information and more depth than you would normally include in an ad. Therefore your digital ad should accomplish one goal: drive people to click through by creating interest or curiosity. • Less Is More: In a digital environment, 60-80 percent of the audience is likely REGIONAL viewing on a smartphone (mobile-friendly), where the ad is small. Clutter in MARKETING MANAGERS this environment is the enemy. Avoid clutter by resisting the temptation to include too much information — such as multiple dates, names, event names, chairpeople, or even lists of participating artists. Anne Weiler-Brown Art Division Director / Western • Design Unity: A digital ad should be visually consistent with existing branding ID, MT, UT, WY, AB, SK and with your site. 435.772.0504 [email protected] Pre-Designed Ads Gina Ward Central CO, IL, IN, IA, KS, MI, MN, MO, NE, For multiple-time advertisers, all ads should be designed and submitted up front, NM, ND, OH, SD, TX, WI, ON, MB at the beginning of a campaign. We will manage the role of rotating your banners 920.743.2405 [email protected] throughout the schedule. Also, we may provide production services, but for a more specialized design, we recommend hiring a graphic designer. Krystal Allen West Coast AK, AZ, CA, HI, NV, OR, WA, BC Font Usage 541.447.4787 [email protected] • No more than 25 percent of the ad space may be text. Tracey Norvell Mid-Atlantic, Southeast • Minimum font size is 12 pt. AL, AR, DE, FL, GA, KY, LA, MD, NJ, • Avoid cursive, script, and extremely thin fonts, as well as all-uppercase copy. NC, OK, PA, SC, TN, VA, DC, WV 918.519.0141 • Try to use high contrast so your ad can be read easily when reduced. [email protected]

Mary Green (Continued on next page) Northeast, International CT, ME, MA, NH, NY, RI, VT, NB, NL, NS, PE, QC, INTL. 508.230.9928 [email protected] 9 GUIDELINES FOR CREATING EFFECTIVE DIGITAL ADS

Content/Design Requirements

Please e-mail completed ads • Use a single, bold image. No more than one image. to your Regional Marketing Manager • No more than 25 percent of the ad space can be text (goal-driven copy length). and Digital Ad Manager. • Avoid including website addresses. People know to click on ads, so use a small “click for If you require production services, more” button or text instead. please contact your Regional • Include a strong call to action. Your ad should tell people what to do, or they might Marketing Manager or not do anything at all. Instruct them to: Learn More, Sign Up Now, View Video, Apply Digital Ad Manager. Now, Contact Us, Buy Now, etc. This can be done with text or with a button (a button is Sarah Webb known to increase click-through rates). Digital Ad Manager • Since the purpose of a digital ad is to drive people to a site with more information, 630.445.9182 the ad should always answer the question, “What’s in it for me [the viewer]?” Is there [email protected] something interesting, unique, or of value at the other end of the click? • When evaluating your ad, always view it in the smallest digital environment, such as a smartphone, to see how it looks when greatly reduced. • For multiple-time advertisers: Vary your image and call to action for each rotation to catch the interest of return viewers.

All ads subject to approval.

REGIONAL Examples of Cluttered Ads MARKETING MANAGERS

Anne Weiler-Brown Art Division Director / Western ID, MT, UT, WY, AB, SK 435.772.0504 [email protected]

Gina Ward Central CO, IL, IN, IA, KS, MI, MN, MO, NE, NM, ND, OH, SD, TX, WI, ON, MB 920.743.2405 Examples of Well-Designed Ads [email protected]

Krystal Allen West Coast AK, AZ, CA, HI, NV, OR, WA, BC 541.447.4787 [email protected]

Tracey Norvell Mid-Atlantic, Southeast AL, AR, DE, FL, GA, KY, LA, MD, NJ, NC, OK, PA, SC, TN, VA, DC, WV 918.519.0141 [email protected]

Mary Green Northeast, International CT, ME, MA, NH, NY, RI, VT, NB, NL, NS, PE, QC, INTL. 508.230.9928 [email protected] 10