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Advertising Guide 2018EQUINE ADVERTISING ART TODAY GUIDE | SAN | DIEGO’S 2018 ADVERTISING ART | PAINTING GUIDE OUTDOORS | 2018 ADVERTISING | ORIENTALIST GUIDE FRAMES | 2018 ADVERTISING | ARTISTS’ LEGACIES GUIDE 2018 ADVERTISING GUIDE APRIL 2017 2018 Print Media Kit - REV:1 SUBSCRIBER DEMOGRAPHICS Desirable Readers and Active Collectors ESTIMATED INCOME : 32% have a net worth of over $1 million 30% earn over $500,000 per year 300 billionaires and 1,500 deca-millionaires LIFESTYLE : 27% single 73% are married More than 45% are working women More than 45% have lived in their home 15 years or more More than 22% own three or more cars, with luxury SUVs being the most common 47% have no children living at home MOST FREQUENT CREDIT CARD PURCHASES : High-end retail and luxury goods Fine Art Connoisseur Travel is the premier Specialty purchases and personal services representational fine PRIMARY FOCUS OF COLLECTION : art magazine for 79% Painting 19% Sculpture informed collectors. 17% Fine Furnishings and Antiques AVERAGE NUMBER OF ART PURCHASES IN THE PAST YeAR : 17% made six or more art purchases 96% of readers made one or more art purchases WHERE THEY PURCHASE : WHO OUR READERS COLLECT: 85% Galleries 59% Art Fairs 35% Charitable Auctions 83% Collect Traditional Representational Artwork 72% Each issue reaches an average of 67,000* Collect Living Artists loyal readers who are passionate about discovering the finest in representational art. * Based on distribution times 3.5 pass-along rate. 41% Collect Deceased Artists 1 2018 EDITORIAL CALENDAR REGIONAL JANUARY/FEBRUARY MARKETING MANAGERS SPECIAL EDITION: Museums Photo Spread: Music & Dance Deadlines ANNE Weiler-BroWN (submissions due: Nov 21) Art Division Director / Western Special Advertising Sections: ID, MT, UT, WY, AB, SK Museums JAN/FEB 435.772.0504 Space Deadline: Nov 29 Southeastern Wildlife Exposition [email protected] Ad Materials Due: Dec 1 Lighthouse ArtCenter GINA WARD Central MARCH/APRIL MAR/APR CO, IL, IN, IA, KS, MI, MN, MO, NE, Space Deadline: Jan 29 Photo Spread: Interiors NM, ND, OH, SD, TX, WI, ON, MB Ad Materials Due: Jan 31 920.743.2405 (submissions due: Jan 19) [email protected] Special Advertising Sections: Salmagundi Art Auction MAY/JUNE KRYSTAL ALLEN Space Deadline: Mar 28 The Russell/Out West Art Show West Coast Ad Materials Due: Mar 30 AK, AZ, CA, HI, NV, OR, WA, BC Art Renewal Center 541.447.4787 [email protected] MAY/JUNE JULY/AUG Space Deadline: May 30 SPECIAL EDITION (4th Annual): TRacEY NORVELL Ad Materials Due: June 1 Mid-Atlantic, Southeast Collectors of Contemporary Realist Art AL, AR, DE, FL, GA, KY, LA, MD, NJ, Photo Spread: Florals NC, OK, PA, SC, TN, VA, DC, WV (submissions due: Mar 19) SEP/OCT Space Deadline: July 30 918.519.0141 Special Advertising Section: [email protected] Ad Materials Due: Aug 1 Oil Painters of America MARY GREEN NOV/DEC Northeast, International JULY/AUGUST Space Deadline: Oct 1 CT, ME, MA, NH, NY, RI, VT, Photo Spread: Animals Ad Materials Due: Oct 3 NB, NL, NS, PE, QC, INTL. (submissions due: May 21) 508.230.9928 [email protected] Special Advertising Sections: National Sculpture Society American Women Artists Ongoing Features & Sections SEPTEMBER/OCTOBER Hidden Collection Photo Spread: Fish/Fishing Today’s Masters (submissions due: July 20) Special Advertising Section: Artists Making Their Mark (Three to Watch) American Impressionist Society Historic Masters My Favorite Artwork NOVEMBER/DECEMBER Auction Highlight SPECIAL EDITION: 2nd Annual Exhibition Preview Figurative Art Convention & Expo (FACE) Inside Track and Behind the Scenes Photo Spread: Figures (submissions due: Sep 21) Sculpture Today Special Advertising Sections: The Fair Game FACE Faculty Off the Walls Women Artists of the West NOTE: Contents are subject to change. 2 Specifications PRINT ADVERTISING RATES Why Advertise in Fine Art Connoisseur? REGIONAL AFFLUENT COLLECTORS: MARKETING MANAGERS Each year thousands of the world’s top collectors turn to our advertisers to purchase quality artworks. ANNE Weiler-BroWN OVER 67,000 READERS PER ISSUE: Art Division Director / Western We reach readers in every major market in the U.S., Canada, and Europe, and they ID, MT, UT, WY, AB, SK 435.772.0504 discover the finest in representational art in our pages. [email protected] LONGER SHELF LIFE: GINA WARD As a bimonthly publication, Fine Art Connoisseur provides extended exposure for each Central advertising dollar invested. CO, IL, IN, IA, KS, MI, MN, MO, NE, NM, ND, OH, SD, TX, WI, ON, MB BONUS DISTRIBUTION: 920.743.2405 Throughout the year, Fine Art Connoisseur sponsors events with significant bonus [email protected] distribution in major art markets across the country and internationally. KRYSTAL ALLEN West Coast AK, AZ, CA, HI, NV, OR, WA, BC PRINT ADVERTISING RATES 541.447.4787 All Advertising is 4-Color • Final Trim Size is 9''w x 10.875''h [email protected] 1 ISSUE 3 ISSUES 6 ISSUES TRacEY NORVELL Mid-Atlantic, Southeast Two-Page Spread ................................................ $6,000 ............ $5,500 .............$5,000 AL, AR, DE, FL, GA, KY, LA, MD, NJ, Full Page ................................................................ $3,995 ............ $3,500 .............$3,200 NC, OK, PA, SC, TN, VA, DC, WV Two-Thirds Page/Masthead (2 available) ...... $3,200 ............ $2,500 .............$2,300 918.519.0141 Half Page (Vertical or Horizontal) .................... $2,150 ............ $1,800 .............$1,600 [email protected] MARY GREEN PREMIUM POSITIONS (based on availability) Northeast, International Back Cover – additional 20% of earned full-page rate CT, ME, MA, NH, NY, RI, VT, Inside Front Cover – additional 15% of earned full-page rate NB, NL, NS, PE, QC, INTL. Inside Back Cover – additional 15% of earned full-page rate 508.230.9928 [email protected] Publisher’s Note – additional 10% of earned full-page rate Editor’s Note – additional 10% of earned full-page rate Table of Contents – additional 10% of earned full-page rate ADVERTISER POLICY: RATE POLICY: • Fine Art Connoisseur accepts advertising • Contracts and insertion orders from artists, art dealers and galleries, are binding, and must accompany or museums, auction houses, art-related precede artwork. service providers such as art consultants • Billing is subject to the contractual rate. and insurance carriers, framing Unfulfilled contracts will be subject to the companies, fine art publishers, artist- appropriate earned rate. owned galleries, art events, and luxury consumer-goods companies. • Full payment in advance via credit card is required for all first-time advertisers, or • Companies and products advertised in until credit is approved. Fine Art Connoisseur should be targeted to our exclusive art-collector audience. All • Additional conditions apply as stated in new companies or products must be the advertising agreement. vetted by our editor for compliance with the quality and standards of the publication. 3 PREMIUM POSITION OPTIONS & ENHANCED VISIBILITY PAID CIRCULATION TOTAL PRINT PAID CIRCULATION TOTAL PRINT REGIONAL 15,000 20,000 15,000 20,000 MARKETING MANAGERS SLIP SHEET........................ $2,500 ......NOT AVAILABLE TIP-IN CARD ..................... $4,000 ...............$4,500 ANNE Weiler-BroWN Two-sided Printed piece on tip-in glue strip Art Division Director / Western Front side must be designed to match FAC cover design From 4¨w x 4¨h to maximum 6¨w x 8¨h ID, MT, UT, WY, AB, SK Back side may have any approved content Maximum 4 pages 435.772.0504 appropriate to event, etc. 70# gloss stock only [email protected] In poly-bagged circulation only GINA WARD Final trim size 9¨w x 10.875¨h; no bleeds BIND-IN CARD .................. $3,500 ...............$3,900 Central 70# gloss stock only Postcard type, two-sided CO, IL, IN, IA, KS, MI, MN, MO, NE, Perforated to be taken out of magazine NM, ND, OH, SD, TX, WI, ON, MB BELLY BAND ..................... $4,100 ......NOT AVAILABLE 9¨w x 4.75¨h with 1/8¨ gutter ¨grind¨ 920.743.2405 Must be printed by FAC printer to adhere to [email protected] 75# card stock only mailing specifications KRYSTAL ALLEN Small glue spot applied to FAC cover to *GATEFOLD AD West Coast hold belly band in place (4 PAGes) ....................... $4,300.............. $5,150 AK, AZ, CA, HI, NV, OR, WA, BC Design must be approved to work with FAC cover Flat trim size 17.25¨w x 10.875¨h 541.447.4787 Centered on magazine with overlap centered [email protected] Panel dimensions: 8.75¨w x 10.875¨h 6¨ to 7¨ in height x approx. 18¨ wrap depending and 8.5¨w x 10.875¨h TRacEY NORVELL on issue’s thickness 70# gloss stock only Mid-Atlantic, Southeast Must bleed AL, AR, DE, FL, GA, KY, LA, MD, NJ, 80# card stock only NC, OK, PA, SC, TN, VA, DC, WV *GATEFOLD COVER 918.519.0141 (6 PAGES) ....................... $6,750.............. $8,450 [email protected] POSTER .............................. $5,975 ...............$7,650 Includes continuation of cover, inside front cover, Poster opens in magazine on tip-in glue strip as well as following 4-page fold-in MARY GREEN 8 pages Flat trim size 26.25”w x 10.875”h Northeast, International Flat size 17.25¨w x 21.5¨h; folded size 8.5¨w x 10.625¨h Panel dimensions: 8.5¨w x 10.875¨h, 8.75¨w x 10.875¨h CT, ME, MA, NH, NY, RI, VT, 70# gloss stock only NB, NL, NS, PE, QC, INTL. and 9¨w x 10.875¨h 508.230.9928 100# gloss stock only [email protected] FOLD-OUT TAB INSERT.. $5,500 ...............$6,650 Display ad on both sides *DOUBLE GATEFOLD AD No die cut (8 PAGes) ....................... $6,560.............. $8,000 Bound into magazine Flat trim size 34.5”w x 10.875”h Must be spot-glued when folded in Panel dimensions: 2 at 8.75¨w x 10.875¨h 8.75¨w x 10.875¨h when folded in, may be and 2 at 8.5¨w x 10.875¨h up to 10.75¨ wide 70# gloss stock only 90# coated stock only All rates do NOT include printing.
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