Pr Never Judge a Book by Its Cover

NEVER JUDGE A BOOK BY ITS COVER

Effearte is pleased to present the next group show “Never Judge A Book By Its Cover”. 13 artists will explore the illustration and publishing industry throughout cover books.

Lately everybody talks about it. Adelphi organized a cover contest on its Facebook page, Garzanti asked his readers to choose the cover of the next upcoming book publishing, La Stampa and Il Sole 24 Ore dedicated a column to this subject.

A book cover is essential. It is its garment and tells us everything about it. Very often we choose a book for its look and sometimes we don’t buy it because it doesn’t attract us. In the last decade the world of book covers, which is in constant evolution, pushed itself on themes that would have been totally unthinkable before. This is thanks to wishful thinkers art directors, brave editors and, at least but not last, the tremendous contribution of certain artists who offered their art to the editorial world.

Among others, very relevant was proved to be the restyling process carried out by some of the most important publishing houses of famous authors such as Einaudi with Murakami or Feltrinelli with Bukowski and Miller. This process ended up being the result of a synthesis between aesthetic and signiﬁcance.

All the works are illustrations of book covers. Never Judge a Book By Its Cover is a panning shot of the most signiﬁcant Italian (and not only) illustrators who provide their talent and their art to the publishing world, leaving an important and distinguishable sign. All the 13 artists have different origins, come from different stories and use different techniques, Some are of international fame, others are celebrated abroad. Most of them, thou, are still not recognized in Italy.

Artists participating: Atelier Vostok, Alice Beniero, Andrea Cavallini, Maurizio Ceccato, Aldo Cosomati, Lorenzo Lanzi, Chris Martin, Emiliano Ponzi, Guido Scarabottolo, Shout, Gaia Stella, Riccardo Vecchio, Olimpia Zagnoli.

Almost each artist will exhibit two illustrations. There will be 24 works each one backed up by the original copy of the book. The book cover represents the arrival point of a long journey where aesthetics and business rules coexist necessarily. On December 17th the gallery will host an event that will gather together some of the key personalities of the publishing houses to explain what is hidden behind the choice of a book cover and its creative process.

Effearte - via Ausonio 1 A / Via E. De Amicis 47 - 20123 Milano - Italy Tel. +39 0289096534 Fax. +39 0258151627 CF/PI 06068230967 www.effeartegallery.com - [email protected] Effearte is also pleased to announce its participation to BOOKCITY MILANO, an initiative - of the City of Milan District and of the Organizing Committee (Fondazione Rizzoli “Corriere della Sera”, Fondazione Giangiacomo Feltrinelli, Fondazione Arnoldo and Alberto Mondadori, Scuola per Librai Umberto e Elisabetta Mauri), to whom came up beside the Milan Chamber of Commerce and AIE (Editors Italian Association), in collaboration with AIB (Library Italian Association) and ALI (Bookseller Italian Association) - which involve the Italian publishing system melting together books and culture throughout the City of Milan.

For this occasion the gallery will be opened on saturday November 23rd.

Artists’ Biography: Atelier Vostok is a workshop by Alexis Rom and Claude Marzotto. Since 2009 they design the cover illustrations of the book series Attese by 66thand2nd publishing house; Alice Beniero was born in 1981, she lives and works in Milan. She is the Art Director of ISBN Edizioni publishing house. She also teaches Illustration at the CFP Bauer in Milan; Andrea Cavallini was born in 1982. He works at The World of DOT since 2008. Clients include Rizzoli, Garzanti, Longanesi, Einaudi; Maurizio Ceccato was born in 1970. He learned reading, writing and drawing thanks to comics. In 2004 he founded “B comics – fucilate a strisce“, in 2011 “WATT – senza alternativa” with Oblique and published “Non capisco un’acca” (Hacca, 2011); Aldo Cosomati spent ﬁve years in Zurich, where he studied drawing, printing, bookbinding and furniture design. He produced work for the Curwen Press up until the 1970s; Lorenzo Lanzi was born in 1966 in Reggio Emilia where he lives and works. Partnerships: since 1997 with Marcos y Marcos publishing house and with Alessi, Il Sole 24 Ore and Mondadori; Chris Martin was born 1974. He is a London based painter and illustrator. Main clients: The Guardian, Nokia, Umbro, Nike, Dazed & Confused, Nexus Productions, FSB Norway, Love/Johnnie Walker, The RSPB, Macmillan, Hodder & Stoughton, Orange e Ray Ban; Emiliano Ponzi was born in Reggio Emilia in 1978, he lives and works in Milan. Main clients: The New York Times, Le Monde, The New Yorker, The Economist, The Washington Post, Starbucks, United Airlines, Penguin Books, Saatchi&Saatchi New York, L.A. Times, La Repubblica, Feltrinelli, Rolling Stone, Mondadori, TIM, Triennale Design Museum; Guido Scarabottolo was born in 1947, he lives and works in Milan. Partnerships: l’Europeo, Abitare, l’Internazionale, Il Sole 24 Ore, The New York Times, The New Yorker and Guanda publishing house; Shout was born in 1977 in Pordenone, he lives and works in Milan. Main clients: American Express, Barclays, Boston Globe, CNN, Einaudi, ENI, Esso, GQ, Guardian, L’Internazionale, Le Monde, Los Angeles Times, National Geographic, Penguin, Daily Telegraph, The Economist, The Financial Times, The New York Times, The New Yorker, The Wall Street Journal, The Washington Post, TIME, Volkswagen; Gaia Stella was born in 1982 in Milan, where she lives and works. Partnerships: Mondadori, Feltrinelli, Emme Edizioni e Joie de lire; Riccardo Vecchio was born in 1970, he lives and works in New York. Partnerships: Atlantic Monthly, GQ, The New Yorker, The New York Times, Vanity Fair, Esquire, Harper’s, Rolling Stone, Newsweek, Suddeutsche Zeitung & Der Spiegel, The Wall Street Journal, Vibe, The Washington Post, Penguin Books, Wired Magazine, L’Espresso e La Repubblica;

Effearte - via Ausonio 1 A / Via E. De Amicis 47 - 20123 Milano - Italy Tel. +39 0289096534 Fax. +39 0258151627 CF/PI 06068230967 www.effeartegallery.com - [email protected] Olimpia Zagnoli was born in 1984. she lives and works in Milan. Partnerships: he New York Times, The New Yorker, Google, Taschen, TIME, Marie Claire, New York Magazine, The Washington Post, Bloomberg Businessweek, Rolling Stone, Monocle, AdWeek, The Harvard Business Review, Vanity Fair, Clinique, Air France, Levi's, Fiat, Yale University, The Hufﬁngton Post, The Guardian, Tommy Hilﬁger, The Boston Globe, Columbia University.

EXHIBITION: NEVER JUDGE A BOOK BY ITS COVER CURATED BY: MICHELE RHO GALLERY: EFFEARTE via Ausonio, 1 A / via E. De Amicis 47, Milano OPENING:! ! Thursday , November 21st 2013, 6.30 pm EXHIBITION ON: November 22nd 2013 – January 31st 2014 OPENING TIME: Mon - Fry 11am - 7 pm | Saturday on appointment EXTRAORDINARY! the gallery will be opened on saturday November 23rd, OPENING!! 11 am - 19 pm

Effearte - via Ausonio 1 A / Via E. De Amicis 47 - 20123 Milano - Italy Tel. +39 0289096534 Fax. +39 0258151627 CF/PI 06068230967 www.effeartegallery.com - [email protected]