MAINSTREAMING BIODIVERSITY INTO VALUE CHAINS FOR MEDITERRANEAN MEDICINAL AND AROMATIC PLANTS IN MOROCCO Terminal Evaluation Final Evaluation Report November 21, 2015 Espace Fréjorgues Ouest, 60 rue Henri Fabre, 83, Rue Patrice Lumumba n°6, Hassan, 34130 Mauguio Gd Montpellier, FRANCE RABAT 10 000 - Morocco Tel. +33 4 67 20 08 09 Email: [email protected] Tel/Fax: 05 37 70 23 35 www.frm-france.com www.betaf.ma Final evaluation of the « Mainstreaming Biodiversity into the Value Chains for Medicinal and Aromatic Plants in Morocco” Project Table of contents EXECUTIVE SUMMARY ............................................................................................................... 9 I. INTRODUCTION ............................................................................................................... 18 1.1. Purpose of the evaluation ........................................................................................... 18 1.2. Methodology of the evaluation ............................................................................. 18 1.3. Structure of the evaluation report ......................................................................... 20 II. PROJECT DEVELOPMENT CONTEXT ......................................................................... 20 2.1. Project framework ....................................................................................................... 21 2.2. Project zone ................................................................................................................. 21 2.3. Target-population ........................................................................................................ 22 2.4. Project objectives ........................................................................................................ 22 2.4.1. Development objectives. ....................................................................................... 22 2.4.2. Specific objectives ................................................................................................. 22 2.4.3. Expected outcomes of the project. ......................................................................... 22 2.4.4. Baseline indicators ................................................................................................. 23 2.5. Project launch and management ................................................................................ 23 2.7. Main stakeholders ....................................................................................................... 25 III.EVALUATION OF THE PROJECT OUTCOMES .......................................................... 25 3.1. Project outputs ............................................................................................................ 25 3.2. Project Performance .................................................................................................... 29 3.2.1. Project relevance ................................................................................................... 29 3.2.2. Project Effectiveness ............................................................................................. 33 3.2.3. Efficiency .............................................................................................................. 38 3.3. Adaptative management ............................................................................................. 46 3.3.1. Difficulties faced by project .................................................................................. 46 3.3.2. Amendments of the project ................................................................................... 46 3.3.3. Activities added by the project .............................................................................. 47 3.4. Project impact .............................................................................................................. 48 3.4.1. Capacity building of the MAP sector’s stakeholders ............................................ 48 3.4.2. Impact of the MAPs good collection practices ...................................................... 48 MAP Project _ Terminal Evaluation _ Final Report - November 19, 2015 2 Final evaluation of the « Mainstreaming Biodiversity into the Value Chains for Medicinal and Aromatic Plants in Morocco” Project 3.4.3. Development of the action plan for the conservation, sustainable management and valorization of spontaneous MAPs .................................................................................. 49 3.4.4. Promotion and valorization of MAPs’ products in national and international markets ............................................................................................................................ 49 3.4.5. Impact on households revenues ............................................................................. 49 3.4. Gender aspect .............................................................................................................. 49 3.7. Country and HCEFLCD ownership ......................................................................... 52 3.8. South-South Cooperation ............................................................................................ 53 VI. Conclusions and recommendations ................................................................................... 53 4.1. Exit Strategy ................................................................................................................. 53 4.2. Recommendations ....................................................................................................... 53 4.3. Conclusions and lessons learned ................................................................................. 54 4.4. Project success and weaknesses ................................................................................. 56 4.4.1. Successes ............................................................................................................... 56 4.4.2. Weaknesses............................................................................................................ 56 MAP Project _ Terminal Evaluation _ Final Report - November 19, 2015 3 Final evaluation of the « Mainstreaming Biodiversity into the Value Chains for Medicinal and Aromatic Plants in Morocco” Project Tables list Table1 : Project summary table ................................................................................................. 7 Table2 : Evaluation rating ....................................................................................................... 16 Table 4 : Annual project budget breakdown ........................................................................... 24 Table 5 : Project partner’ contribution to the budget ............................................................... 25 Table 8 : Average achievement rate of expected outcomes .................................................... 34 Table 9 : Estimation of the achievement rate of the expected outcomes according to the indicators ................................................................................................................................. 35 Table 10 : Achievement forecasts of the MAP project budget (US $) .................................... 37 Table 11 : Annual Budget of the MAP project per outcome and per financing (in US$) ....... 38 Table 12 : Evolution of rosemary and thyme sales price ........................................................ 40 Table 13 : General data on the surveyed cooperatives in the Orient ....................................... 41 Table 14 : Comparison between the average sales and export prices (Dhs/kg) ...................... 42 MAP Project _ Terminal Evaluation _ Final Report - November 19, 2015 4 Final evaluation of the « Mainstreaming Biodiversity into the Value Chains for Medicinal and Aromatic Plants in Morocco” Project PROJECT PRESENTATION I. PROJECT IDENTIFICATION: I.1 Title of the project funded by the Global Environment Facility (GEF) and supported by the United Nations Development Programme (UNDP) « Mainstreaming Biodiversity Into Value Chains For Mediterranean Medicinal And Aromatic Plants In Morocco» I.2 UNDP and GEF Project Identification Numbers GEF project ID: PMIS 3919 UNDP project ID: PIMS 4050 I.3 Evaluation timetable and final evaluation report delivery date Completion Stage deliverable Activity Duration Date Briefing - Project Presentation 1 day 18-09 2015 Preliminary Report - Documentary research (Methodology and - Interviews with project national and 20/30 -09 - Preparation 10 days planning) regional managers 2015 -Presentation of the initial report -Interviews at regional and local level with the project operators and beneficiaries Initial/preliminary 02 / 04 Evaluation mission - Field visit of project’s achievements 04 days conclusions October 2015 - Discussing preliminary outcomes with the project’s managers - Experts meeting with the UNDP project manager Octobrer16, Initial restitutions Oral discussions 1 day - Presenting preliminary conclusions 2015 related to the field visit Preparing the draft Draft report and November10, - Drafting by the evaluation team 20 days evaluation report annexes 2015 - analysis / integration of the different Finalizing the evaluation November17, Final report comments on the draft report 5 days report 2015 - envoi du rapport final au PNUD - Workshop preparation - Presentation of the final conclusions of the Final restitution workshop Workshop report 3 days November 20 evaluation mission - Drafting