Experience Options Analysis: Mapping the Experiential Product in Kent September 2020
Experience Options Analysis: Mapping the Experiential Product in Kent September 2020 Funded by: Delivered by: With support from: SW Consulting Contents Mapping the experience product in Kent 3 Options analysis for West Kent 23-31 Experience Travel Trends for 2020/21 4 - Core Strengths (Fig 1.5) Where is the customer looking? 7 - Opportunities - TripAdvisor 7 Options Analysis : - Airbnb. (Fig 1.1) 8 - Ashford Borough Putting the visitor first 9 - Tunbridge Wells Borough The benefits of experience tourism for Kent (Fig 1.2/1.3) 10 - Maidstone, Tonbridge, Sevenoaks Product options focus: Options analysis for East Kent 11 -22 Options analysis for North Kent 32-40 - Core Strengths (fig 1.4) - Core Strengths (Fig 1.6) - Opportunities - Opportunities Options Analysis : Options Analysis : - Folkestone, Hythe & Romney Marsh - Medway - White Cliffs Country – Dover Deal & Sandwich - Gravesham - Canterbury, Herne Bay & Whitstable - Swale & Dartford - Thanet – Margate, Ramsgate, Broadstairs Partnership working opportunities 41 Appendix 1 Kent Product Snapshot: 42-44 Seasonal Potential/ Strengths, Opportunities & Gap analysis 2 Mapping the experiential product in Kent Context Over the past 10 years, travellers have increasingly sought out ‘more’ from their leisure time, continually hunting for that truly local and authentic experience that separates them from the tourism hordes. Whether this is the secluded beach that no one else seems to have discovered or the best family run restaurant in the district, visitors gain an immense sense of personal achievement to have found ‘the best, authentic, most unique, secret, unusual and downright bizarre’; and when they take to social media this experience becomes an almost ‘badge of honour’, that all who follow will want to obtain.
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