Branding Monterey Bay
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BRANDING MONTEREY BAY MONTEREY BAY- A WORLD CENTER FOR OCEAN SCIENCE AND TECHNOLOGY Gary Griggs Director Institute of Marine Sciences Distinguished Professor of Earth and Planetary Sciences University of California Santa Cruz The Earth from Space • 71% is ocean • 97.5 % of water • 99% of habitat • Oxygen • Food/protein • Energy • Commerce • Defense • CO2 uptake Over 50% of the world’s people live in the coastal zone and the percentage is increasing. Impacts and opportunities. California has the nation’s largest ocean economy. 2005 93% HEALTHY OCEANS We need healthy oceans for our ocean economy to thrive, yet there are many threats we face: 1. Overfishing 2. Water quality 3. Loss of habitats 4. Climate change and sea-level rise 5. Ocean acidification 6. Harmful algal blooms 7. Dead zones 8. Oil spills Monterey Bay is an ideal natural laboratory for studying many of these coastal issues. THE NATION’S LARGEST NATIONAL MARINE SANCTUARY- Designated in 1992 Monterey Bay- A Nationally Recognized Center for Marine Science 1) Institute of Marine Sciences/Long Marine Laboratory (UCSC) 20 2) National Marine Fisheries Service Laboratory (NOAA) 3 1 22 2 3) Marine Wildlife Veterinary Care & Research Center (CDFW) 17 15 4) Moss Landing Marine Laboratories (CSU) 5) Elkhorn Slough National Estuarine Reserve/Elkhorn Slough Foundation 6) Hopkins Marine Station (Stanford University) 7) Monterey Bay Aquarium 10 8) Monterey Bay Aquarium Research Institute 5 • ~2200 scientists 18 8 9) Naval Postgraduate School 4 10) University of California-Sea Grant Extension Program and staff 11) Pacific Fisheries Environmental Laboratory (NOAA) • $260,000,000 12) Naval Research Laboratory, Marine Meteorology Division 13) Fleet Numerical Meteorology and Oceanography Center annual budget 14) National Weather Service (NOAA) 15) Monterey Bay National Marine Sanctuary Office (NOAA) 6 19 16) Monterey Marine Resources Laboratory/Marine Pollution Studies 7 Laboratory (CDFG) 211 11 15 9 17) Seymour Marine Discovery Center (UCSC) 23 14 13 18) National Undersea Research Program (NOAA) 16 12 19) Division of Environmental Science & Policy (CSUMB) 20) U.S. Geological Survey, Coastal and Marine Group 21) Marine Protected Area Science Center (NOAA) 16 22) TNC Marine Initiative, Island Conservation (UCSC) 23) Center for Ocean Solutions (Stanford University) Monterey Bay Ocean Research Consortium (MBCORC) The Monterey Bay Crescent Ocean Research Consortium MONTEREY BAY AQUARIUM SET THE STANDARD FOR VISITOR SERVING AQUARIUMS MONTEREY BAY AQUARIUM RESEARCH INSTITUTE A GLOBAL LEADER IN MARINE TECHNOLOGY DEVELOPMENT UNIVERSITY OF CALIFORNIA SANTA CRUZ INSTITUTE OF MARINE SCIENCES RANKED 11TH IN THE WORLD FOR SCIENTIFIC PERFORMANCE (2008-2011) Marine science and technology has become a major global industry serving: • Offshore oil and gas industry • Research institutions • Defense • Seafloor exploration • Communication • Renewable energy • Fisheries • Water quality Tidal or hydrokinetic power RENEWABLE OCEAN ENERGY Offshore or coastal wind power SANTA CRUZ SANTA CRUZ RHODE ISLAND Some states and regions are advertising or laying claim to their leadership in marine technology. NEW FOUNDLAND National and International conferences on ocean technology are becoming common. NEW ORLEANS, LA SOUTHAMPTON, UK Monterey Bay A Global Center for Ocean Science and Technology Research, Development and Education .