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Retail Trends Reflect Changing Economy DELI BUSINESS DELI BUSINESS MARKETING MERCHANDISING MANAGEMENT PROCUREMENT DEC./JAN. 2009 $14.95 Retail Trends Reflect Changing Economy ALSO INSIDE ITALIAN DELI COMFORT FOODS GOING GREEN SUSHI SUPER BOWL SPANISH CHEESE CRACKERS DEC./JAN. ’09 • VOL. 13/NO. 6 COVER STORY CONTENTS FEATURES The Italian Deli............................................20 Consumers still opting for imported Italian deli items amid rising prices. Comfort Foods Thrive In Tough Times........31 When facing a tight pocketbook, consumers revert to the familiar flavors of home. Going Green ..............................................36 Packaging manufacturers and deli operators jumping on the environmental bandwagon. 14 MERCHANDISING REVIEWS Strong Sushi In A Weak Economy ..........40 Emphasize safety, wise marketing and trends to 36 maitain interest in your deli’s sushi program. 40 42 PREPARED FOODS 10 Ways To Win Big During The Super Bowl ..........................................42 Grab sales for the big event and keep 40 customers coming back for more. DELI BUSINESS (ISSN 1088-7059) is published by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425 POSTMASTER: Send address changes to DELI BUSINESS, P.O. Box 810217, Boca Raton, FL 33481-0217 DEC./JAN. 2009 DELI BUSINESS 3 DEC./JAN. ’09 • VOL. 13/NO. 6 CONTENTS SPECIALTY CHEESES Spain’s Quintessential Quesos ....................48 A good selection of Spanish cheeses drives sales and profits. The Three P’s Of Cross-Merchandising Crackers ....................52 Pairing, placement and partnering are key in cross-merchandising crackers and related deli items. 52 COMMENTARIES EDITOR’S NOTE Small Formats And Ready-Meals................10 PUBLISHER’S INSIGHTS Life’s Little Luxuries....................................12 MARKETING PERSPECTIVE The Consumer Is Always Right... Or Always There? ..........................57 I struggle to understand why deli directors are allowing the larger, more powerful brands ... to take over their departments, virtually eliminating choice and ignoring consumer preferences. IN EVERY ISSUE DELI WATCH ......................................................8 TECHNEWS ......................................................56 BLAST FROM THE PAST ........................................58 48 INFORMATION SHOWCASE ......................................58 DELI BUSINESS (ISSN 1088-7059) is published by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425 POSTMASTER: Send address changes to DELI BUSINESS, P.O. Box 810217, Boca Raton, FL 33481-0217 4 DELI BUSINESS DEC./JAN. 2009 DELI BUSINESS MARKETING MERCHANDISING MANAGEMENT PROCUREMENT ANNOUNCING CHEESE CONNOISSEUR PRESIDENT & EDITOR-IN-CHIEF JAMES E. PREVOR [email protected] Bundled with DELI BUSINESS is the first issue of Cheese Connoisseur, a lifestyle publication PUBLISHING DIRECTOR KENNETH L. WHITACRE providing sophisticated, well-educated foodies and [email protected] industry professionals with information about spe- cialty cheeses, celebrity cheesemakers and chefs, PUBLISHER/EDITORIAL DIRECTOR LEE SMITH wines, travel opportunities and complementary [email protected] foods and beverages. MANAGING EDITOR In addition to distributing to consumers JAN FIALKOW exclusively through food retailers, the unique [email protected] strategic distribution model offers access CIRCULATION MANAGER to upscale and affluent homeowners, con- KELLY ROSKIN sumers and professional decision makers. [email protected] PRODUCTION DIRECTOR DIANA LEVINE For more information or [email protected] your own personal subscription go to ART DIRECTOR www.cheeseconnoisseur.com or call JACKIE TUCKER Lee Smith at 561-994-1118. [email protected] PRODUCTION DEPARTMENT FREDDY PULIDO JOANNA ARMSTRONG NATIONAL SALES MANAGER RICK PURCARO [email protected] COMING NEXT ISSUE IN FEB/MAR 2009 ADVERTISING COMING NEXT JORDAN BAUM [email protected] CONSUMER RESEARCH ERIC NIEMAN DELI BUSINESS magazine’s second consumer research study reveals interesting [email protected] trends and statistics on brand loyalty among deli customers and examines the effec- RESEARCH DIRECTOR tiveness of sampling and suggestive selling by deli workers. Learn how store- and pri- SHARON OLSON vate-label brands stack up to national brands and how consumers view the difference. CONTRIBUTING EDITORS ELIZABETH BLAND CHRISTINA DAVID ROBERTS BOB JOHNSON CAROL M. BAREUTHER FEATURE STORIES PREPARED FOODS JACQUELINE ROSS LIEBERMAN LISA WHITE Asian Foods Barbecue SEND INSERTION ORDERS, PAYMENTS, PRESS RELEASES, Grab and Go PHOTOS, LETTERS TO THE EDITOR, ETC., TO: DELI BUSINESS P.O. BOX 810217, BOCA RATON, FL 33481-0217 DELI MEATS PHONE: 561-994-1118 FAX: 561-994-1610 E-MAIL: [email protected] MERCHANDISING REVIEWS Pre-sliced Salsa PHOENIX MEDIA NETWORK, INC. Fresh Pasta CHAIRMAN OF THE BOARD JAMES E. PREVOR Indian Foods SPECIALTY CHEESES Cheddar Cheeses EXECUTIVE VICE PRESIDENT KENNETH L. WHITACRE PROCUREMENT STRATEGIES Dutch Cheeses Packaging SENIOR VICE PRESIDENT Food Bars LEE SMITH GENERAL COUNSEL DEBRA PREVOR EXECUTIVE ASSISTANT FRAN GRUSKIN COMING IN APRIL/MAY 2009 TRADE SHOW COORDINATOR JACKIE LOMONTE Read about the International Dairy-Deli-Bakery Association’s 45th Annual Seminar & Expo complete with aisle-by-aisle directory of exhibitors and complete information DELI BUSINESS IS PUBLISHED BY PHOENIX MEDIA NETWORK, INC. about seminars and speakers. P.O. BOX 810425, BOCA RATON, FL 33481-0425 PHONE: 561-994-1118 FAX: 561-994-1610 ENTIRE CONTENTS © COPYRIGHT 2008 PHOENIX MEDIA NETWORK, INC. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. SUBSCRIPTION & READER SERVICE INFO PUBLICATION AGREEMENT NO. 40047928 If you would like to subscribe to DELI BUSINESS for the print and/or electronic ver- sion, please go to www.delibusiness.com and click on the “Subscribe” button. From there, you can subscribe to the print version of DELI BUSINESS or free of charge to the electronic version. In addition, you can read the electronic version and go directly to a company’s Web site through our special hot link feature. Best of all, you may download and print any article or advertisement you’d like. 6 DELI BUSINESS DEC./JAN. 2009 D E L I W A T C H Announcements SUPPLIER OF THE YEAR REGGIE AWARD MEDAL WINNER ENGLISH CHEDDAR PWP Industries, a food packaging Lactalis USA, New York, NY, Sartori Foods, Plymouth, WI, AVAILABLE IN MIDWEST thermoformer with plants in Cali- received a prestigious silver captured three medals at the World Wyke Farms, Somerset, England, fornia, West Virginia and Texas, Reggie award for its summer 2007 Dairy Expo Championship Dairy the largest independent British received the Supplier of the Year for Bon Appetit and Bon Voyage Rata- Product Contest, sponsored by the cheesemaker, is now marketing its 2007 award from Bunzl Distribu- touille cheese promotion. The Reg- Wisconsin Dairy Products products in the Midwest, the first tion North America. Bunzl, a lead- gie awards, sponsored by the Pro- Association, Madison, WI. Sartori time the award-winning cheeses ing supplier of outsourced food motion Marketing Association Reserve SarVecchio Parmesan and and butter have been available this packaging and cleaning and safety (PMA), New York, NY, recognize Sartori Reserve Rosemary & Olive side of the pond. Retailers in Ken- products, evaluates vendors on integrated marketing campaigns in Oil Asiago received first-place tucky, Michigan, Minnesota, Mis- several criteria, including customer the areas of creativity, execution awards, while Sartori Reserve souri, Montana, Nebraska, Ohio service, logistics and sales represen- and results. Lactalis USA mixed Dolcina Gorgonzola earned a third- and Wisconsin now carry the tation. To be eligible, a vendor must point-of-sale materials, online place ribbon. SarVecchio Parmesan company's traditional farmhouse be national in scope and cross sev- entries and television ads to reach has won 17 awards since 2000, Cheddar and butter, developed eral Bunzl business segments. brokers, retailers and consumers. making it the most decorated more than 100 years ago by family www.pwpindustries.com www.lactalis-usa.com American-made Parmesan cheese. matriarch Grandma Ivy. www.sartorifoods.com www.wykefarms.com New Products ASPECIAL PIZZA MIXER NON-STICK TAMPER-PROOF PROBIOTIC CHEESES Globe Food Equipment Co., Day- FOODSERVICE FOIL GREEN PACKAGING DCI Cheese Co., Richfield, WI, ton, OH, unveils the SP62P Pizza Reynolds Food Packaging, with Wilkinson Industries, Fort Cal- launched the company’s first probi- Maker, a 60-quart machine that main offices in Richmond, VA, and houn, NE, hopes to revolutionize otic cheese line under its County can handle up to 50 pounds of Lincolnshire, IL, brings to market single-serve portions of fresh fruits, Line brand of specialty cheeses. flour (75-pound batch size) and Reynolds Non-Stick Foodservice vegetables and other foods with its The new probiotic cheeses come can maximize mixing time. It fea- Foil. This revolutionary foil is cured tamper-resistant FreshServe to-go in four flavors: Pepper Jack, Colby tures a 3-horsepower engine, rigid with a food-safe coating, which cups for deli applications. The envi- Jack, Monterey Jack and Mild cast-iron body ensuring years of precludes the need for manual ronmentally friendly containers are Cheddar. Probiotics work by intro- durability and stainless steel bowl spraying or oiling. The new foil is made from a sustainable natural ducing live bacterial strains into the guard
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