Spring Summer 20 Issue

NABLA SHISEIDO AVON GIVENCHY PERFECT DIARY JAPONESQUE MAOGEPING NEW STOCK & DECORATION GET GREEN & GORGEOUS WITH HCP SS21 TRENDS “The ‘transformative’ nature of finishes & decoration can elevate a pack to cult status as it becomes highly exclusive, desirable & collectable.”

Editor’s Note TRANSFORMATIVE BEAUTY

Beauty products are many things to many people. For cosmetics categories such as mascara and lip Whether used as a daily confidence boost, form gloss, the technical details of pairing the right of self-expression or to improve the health of skin, application system with the brand’s preferred hair, nails and lashes, the ‘transformative’ qualities formula are intrinsic to the performance and of make-up and skincare products have been ‘transformative’ success of the launch. Short, straight embraced since ancient times. Fast-forward to the and sparse lashes become lengthened, curled modern day and 2020 is bound to see even more and volumised! Lips are contoured and plumped! beauty norms being challenged (and potentially shattered!) as movements such as #SkinPositivity, Other ‘transformations’ taking place at HCP are the #GenderNeutralBeauty and #AgingWell gain pace. ongoing developments for sustainable packaging solutions. Head to page 12 to find out more about our For HCP, our goal is to always ensure that the new state-of-the-art manufacturing facility in Asia cosmetics packaging we develop and manufacture and page 10 for an update on our EcoLab programme. is as beautiful as it is functional. For trend-led or limited edition products, the ‘transformative’ nature of finishes and decoration can elevate a Cheryl CHERYL MORGAN pack to cult status as it becomes highly exclusive, CREATIVE MARKETING MANAGER desirable and collectable. [email protected]

All rights reserved. Copyright upon issue. A big thank you to all of our contributors. No part of this publication may be reproduced, translated or adapted in any form or by any means, without the prior written permission of HCP. CONTENTS

SPRING SUMMER 20 ISSUE

FEATURES

16 | Paradise Paper Palettes 28 - 29 22 | Cosmic Love CUSTOMER LAUNCHES 23 | Classic Blue CONCEALER 30 | #NoFilter Beauty Shiseido 34 | Powder Dial Samoa 35 | Quartz Effect 38 - 44 36 | 12 Days of Beauty CUSTOMER LAUNCHES 42 | Majestic Magnum LIPS 45 | Chic & Unique Lipstick Queen 46 | Neon Flash Brush on Block 54 | SIMP Lash Studio Marionnaud 14 - 15 56 | SIMP Mascara Brushes Nabla CUSTOMER LAUNCHES 58 | Lash Studio - Formula RANGES Lise Watier & Brush Pairings Forbidden City/Taobao Nykaa 60 | Oh, Hello Brows! 18 - 27 48 - 53 63 | Spider Brush Technology 04 - 13 CUSTOMER LAUNCHES CUSTOMER LAUNCHES 64 - 75 INTRODUCTION COMPACTS & PALETTES EYES & BROWS SPRING SUMMER Who are HCP? Avon Perfect Diary 21 TRENDS Meet the Leadership Team Revolution Beauty Pacifica Rose Luxe Exhibition Calendar Givenchy Vapour Hypnotize Awards Marie Dalgar Japonesque Hush Introducing: EcoWood Maogeping Wycon Midas Asia Factory Expansion Florasis Milani Trend Highlights WHO ARE HCP PACKAGING

INNOVATIVE. CREATIVE. DEPENDABLE.

With over 50 years’ experience in beauty, HCP is a world-class leader in the design, development and manufacture of stock and custom primary packaging.

GLOBAL OFFICES Direct & immediate access to regional design, engineering & sales support.

A GLOBAL FACTORY LOCATIONS MANUFACTURING World-class manufacturing facilities in FOOTPRINT North America, Europe & Asia.

HINSDALE - USA SHANGHAI - CHINA NORTH TIGERY - FRANCE REYNOSA - MEXICO SUZHOU 1&2 - CHINA EUROPE BECHHOFEN - GERMANY ASIA AMERICA AGUASCALIENTES - MEXICO HUAI’AN - CHINA

SUSTAINABILITY HCP’s EcoLab team are dedicated to developing sustainable solutions for beauty packaging. 2019 HCP GROUP TURNOVER CUSTOMER BRANDS

424 38 9 6 35

DUAL-COATING/ IM IBM EBM SPRAY METALLISATION MACHINES MACHINES MACHINES LINES LINES

CAPABILITIES

AN EXPERIENCED INTERNATIONAL TEAM LEADING OPERATIONS FOR GLOBAL SALES, DEVELOPMENT & SUPPLY

For more information on any feature in this magazine, please contact your local sales representative. All details are available on www.hcpackaging.com

EDDY WU REBECCA LIAO PRESIDENT & CEO CFO HCP GROUP HCP GROUP No. 9456 Songze Avenue No. 9456 Songze Avenue Qingpu Industrial Zone Qingpu Industrial Zone Shanghai 201700 Shanghai 201700 China China

T: +86 21 6700 0888 T: +86 21 6700 0888 E: [email protected] E: [email protected]

MICHAEL ZHANG MARY BRADY COO & GLOBAL SUPPLY PRESIDENT CHAIN LEADER HCP NORTH AMERICA HCP GROUP 430 Mountain Avenue No. 9456 Songze Avenue Suite 402 Qingpu Industrial Zone New Providence Shanghai 201700 NJ 07974 China USA

T: +86 21 6700 0888 T: + 1 (908) 643 7720 E: [email protected] E: [email protected]

JACKIE MANTLE ERIC FIRMIN MANAGING DIRECTOR PRESIDENT HCP UK HCP FRANCE Tayfield House, 38 Poole Road 10 rue Vignon Westbourne, Bournemouth 75009 Paris Dorset BH4 9DW France UK T: +33 1 42 44 24 24 T: +44 1202 670099 E: [email protected] E: [email protected]

DR. THOMAS STÉPHANE GIBTNER GRANJON GENERAL MANAGER GENERAL MANAGER HCP GERMANY COSMETIC SIMP GmbH & Co. KG 4 rue Camille Decauville Rudolf-Diesel-Straße 14 ZAC du Plessis-Saucourt DE - 91572 91250 Tigery Bechhofen France Germany T: +33 1 64 98 13 60 T: +49 9822 6099 15 E: [email protected] E: [email protected]

6 | SS20 EXHIBITION CALENDAR

The industry calendar of international exhibitions has been rescheduled as follows: EUROPE ASIA NORTH AMERICA LUXEPACK COSMOPACK LUXEPACK MONACO ASIA - HONG KONG NEW YORK 28 - 30 SEPTEMBER 2020 10 - 12 NOVEMBER 2020 15 - 16 SEPTEMBER 2020

COSMETICS BUSINESS MAKEUP IN MUNICH NEW YORK 30 SEPTEMBER - 1 OCTOBER 2020 16 - 17 SEPTEMBER 2020 COSMOPACK MAKEUP IN BOLOGNA LOS ANGELES SPRING 2021 FEBRUARY 2021 MAKEUP IN PARIS 17 - 18 JUNE 2021

Join HCP Packaging online at WeCOSMOPROF to connect with our teams and find out more about our latest launches, products and services! Together, we can move ahead and build the future of beauty.

Visit the HCP website to discover the latest trend ranges, packaging and decoration solutions to achieve your brand’s unique vision! All contact details can be found at www.hcpackaging.com

Join us on social media for regular updates about the locations we are exhibiting and where to find us.

Facebook.com/hcpglobalcosmeticspackaging LinkedIn/HCPGlobalCosmeticsPackaging

SS20 | 7 NEWS AWARDS

NJPEC PACKAGE OF THE YEAR AWARDS 2019 HCP are thrilled to have been presented with three awards at the ‘Package of the Year’ annual gala celebration, held by NJPEC in December 2019 to celebrate the year’s most outstanding packaging.

1. HCP were awarded the ‘Color Cosmetics Silver 2. ‘Color Cosmetics Technical Merit’ was Award’ for the highly innovative L’Oréal brand presented for the MAC X Patrick Starrr IT Cosmetics ‘Lash Blowout’ mascara; a collection, featuring a special red crystal finish. revolutionary custom pack design that emulates a barrel hair brush and features HCP’s patented spider brush technology.

3. The ‘Color Cosmetics Platinum Award’ Alex Richnak;Senior Manager, Technical Packaging at L’Oréal was given for the MAC ‘Electric Wonder’ with Lindsay Bailey; Account Director, HCP Packaging USA Inc. bronzing compact, lipstick and lip gloss, launched in summer 2019, presented with a stunning cubic transfer and foil design.

8 | SS20 2019 ‘EXCELLENT SUPPLIER’ 2019 ‘PARTNERSHIP SUPPLIER’ AWARD FROM FLORASIS AWARD FROM ORIFLAME HCP are delighted to have been awarded HCP have received the ‘Partnership Supplier’ the 2019 ‘Excellent Supplier’ award award for 2019 from Swedish cosmetics from Chinese brand Florasis (Huaxizi). brand Oriflame at their China Supplier Day, held on the 15th January 2020.

SS20 | 9 OUR BEAUTIFUL FUTURE INTRODUCING ECOWOOD

LET US INTRODUCE YOU TO YOUR POTENTIAL ALTERNATIVE PACKAGING PARTNER

2020 sees the exclusive launch of EcoWood; our certified plastic-free, bio-based raw material is a sustainable alternative that promises to be a game changer for the beauty industry. A by-product of paper production, it is manufactured from natural, PEFC certified, non-food sources and has a zero carbon footprint, exemplary chemical resistance and compatibility to today’s colour and skincare formulations.

After more than 15 years of R&D, 5000 different variations and 2 years of in-house factory trials, EcoWood is here. Industrialised to be run in conventional injection tooling, grades can be clear or opaque, matt or gloss, rigid or flexible. EcoWood can be injected, extruded and blow- moulded and the clever thing is that because of its unique long-chain molecular structure, the material has exceptional chemical resistance and barrier qualities equivalent to traditional plastics.

10 | SS20 EcoWood can be introduced into sustainable programs in two ways, utilising different grades:

Use EcoWood ‘V-Grade’ to completely replace existing opaque oil-based polymers: packaging becomes carbon zero, sensitive to the environment and compostable as part of an industrial composting program. 1. EcoWood ‘V-Grade’ has the ability to decompose in sea-water; the length of time depends on the conditions and thickness of the component. This REVOLUTIONISE: commercially available grade is the most effective fully industrialised and ECOWOOD certified replacement for single use oil-based plastic testers, applicators etc. ‘V-GRADE’ The appearance allows for a high-gloss aesthetic, achieved by the natural waxes within the material.

Our future vision is to validate already developed grades suitable for disposal in domestic garden waste.

EcoWood ‘X-Grade’ is compatible with PP and PE materials traditionally used in the beauty industry. It can be used either at 100% to completely replace plastic or introduced up to 30% within virgin plastic packaging resin to reduce carbon footprint, whilst maintaining 2. integrity and performance. REDUCE: Packs can then be placed in domestic waste, to be incorporated with ECOWOOD PP and PE recycling. ‘X-GRADE’ This grade is available with either an opaque or completely transparent aesthetic. Fibres can be added to give the appearance of a natural wood-effect.

In our increasingly fragile world, we are proudly committed to developing this truly amazing material and invite our partners to consider this revolutionary breakthrough in technology and sustainability.

Totally sustainable and sensitive to the environment - finally, we can offer... GLAMOUR WITHOUT GUILT

SS20 | 11 NEWS ASIA EXPANSION

NEW HUAI’AN FACTORY - OFFICIAL OPENING CEREMONY On October 29th 2019, HCP held an official opening ceremony for the newly completed factory in central Jiangsu province of Eastern China; an additional state-of-the-art 37,000m2 facility within HCP’s Huai’an location. Putting HCP at the forefront of sustainable beauty packaging manufacture, the new facility is fully compliant with Environmental Health & Safety (EHS) regulations. Production from the existing 30,000m2 factory and 11,500m2 metal pressing plant will continue in parallel.

Pictured left to right:

Michael Zhang, COO & Global Supply Chain Leader; HCP Group

Gordon Shaw, Managing Director; Baring Private Equity Asia

Mei Wei Cheng, Non-Executive Chairman; HCP Group

Eddy Wu, President & CEO; HCP Group

Alex Lee, Managing Director; Baring Private Equity Asia

Dar Chen, Managing Director; Baring Private Equity Asia

Rebecca Liao, CFO; HCP Group

Bo Wei, Huai’an Plant Manager; HCP Group

12 | SS20 The factory opening was celebrated with a traditional Chinese dragon and lion dance performance; concluding with speeches from HCP Group CEO, Eddy Wu and Baring Private Equity Asia Managing Director, Alex Lee. The ribbon-cutting was followed by a plant tour, highlighting the cutting-edge facilities that support HCP’s sustainability programmes.

The new plant features:

New coating lines that deliver a 25% reduction in energy consumption. Zero VOC emissions via an advanced RCO (Regenerative Catalytic Oxidation) treatment system. An innovative treatment loop that enables 100% of water to be recycled. An ISO class 2 (300,000/per m3) clean room for the production of packaging suitable for high-quality transparent products. Advanced systems to reduce and control hazardous waste.

This investment adds extensive manufacturing and decoration capabilities to HCP’s offering, with 100 injection machines and 10 dual coating lines, employment of 1,500 fully skilled technicians and operators, as well as new central warehousing for raw materials and finished goods. FORBIDDEN CITY TAOBAO

TIME SERIES COLLECTION This breathtaking collection from Chinese brand Taobao is inspired by the beauty and symbolism of the solar system, luna phases and astronomy. The dazzling decoration evokes a bewitching effect that is further embodied by the shimmering and glittery formulas used within the range.

12 Color Starry Eyeshadow Palette The real show-piece of the collection is a large custom palette that displays 12 beautiful pearlescent and glittering eyeshadows, placed in a radial formation.

This eyeshadow palette concept is inspired by ancient use of the sun, moon and stars to measure time.

The two-piece round cover has been metallised in the collection’s signature shiny gold whilst the clear top-plate creates a mesmerising window; revealing both the product within and a scattering of holographic stars across the insert. The cover is completed with a detailed graphic depicting the signs of the Zodiac, perfectly aligned with each eyeshadow; an excellent showcase of HCP’s capabilities to foil highly ornate and precise designs.

14 | SS20 Time Series Lipstick This luxurious custom lipstick is weighted for a premium feel. The design combines an intensely sparkly deep blue glitter decoration, applied as a gradient, with an anodised gold A-shell and ring to provide a stunning contrast.

Intricate artwork of stars and constellations in gold and silver holographic foils are applied to the cap. This desirable packaging design is finished with a stunning highly detailed Zamac and enamel clock motif.

StarrySky Highlighter & Star Blush Compacts The HCP stock Radii Round Blusher (23L) and Pressed Powder (23J) compacts have been given a mystical make-over that is out of this world!

The clear faceted ‘diamond’ top-plate displays elaborate astronomy-themed graphics in shiny gold foil, lifted to a new level of reflectivity with the addition of silver holographic stars. The design is finessed with a deep blue holographic glitter spray to beautifully contrast with the gold metallised cover, base and insert.

SS20 | 15 NEW FROM HCP

For brands, the freedom that paper palettes offer when designing graphics is pure indulgence. Seamless designs, full-colour printing and a wide choice of paper, laminate and special foils mean ambitious artworks can be achieved for a high-impact result. With graphics created by HCP’s internal design team, the ‘Paradise - Paper Palette Collection’ displays colourful, photo- quality designs with an added lust-factor via special metallic, holographic and shimmer papers; topped off with highly reflective foils. HCP also offer paper packaging for lipstick and fragrance sticks, as well as covers for lip gloss, to bring vibrant visions to a wider product range.

16 | SS20 1. A deep, square design with a full-size mirror and magnetic closure, covered with pearlescent paper for a softly diffused iridescent effect. The addition of silver holographic foil logos gives a mystical and on-trend aesthetic.

2. With a soft-touch feel, this medium- sized, ultra-slim palette includes a full-size mirror and magnetic closure. The chic satin gold foil detailing gently reflects the light.

3. A larger size yet elegantly slender palette displays a tropical theme with a subtly holographic paper covering, accented with black gloss foil graphics. PLAYBOOK SHADOW PALETTES

Rock the most covetable eye looks of the moment with Avon’s ‘Playbook’ palettes; contemporary and practical additions to any cosmetics arsenal. The ‘Playbook’ launches are the eyeshadow palettes make-up aficionados have been dreaming of... launched by Avon in Europe. “This eyeshadow palette will be your new make-up must have.” -

EXTREME SHADOW SUPREME SHADOW PLAYBOOK PLAYBOOK

20 vibrant and long- 20 dreamy shades from lasting eyeshadow nudes with attitude to shades, with a soft, smoky shades - and mix of matte and everything in between. shimmer formulas.

Housed in a custom paper palette with a plastic insert, each pack features bold typography displayed in metallic and holographic foils on the cover for a high-impact aesthetic. The full-size built-in mirror is ideal for close-up precision and the easy to follow guides aid application. The clever insert layout accommodates two sizes of pan; large pans for base shades and smaller pans for accent hues.

18 | SS20 SNOW GLOBE PALETTES

Founded by beauty pioneer Adam Minto in 2013, UK brand I Heart Revolution celebrates the fun, playful side of the beauty world, with unique products and quirky packaging.

HCP’s ‘Glitter Storm’ decoration was such a hit, the brand released a second series of designs for Christmas 2019; a ‘Snow Globe’ theme with winter inspired

ARCTIC graphics revealed beneath the glitter. The sparkling suspension of glitter blends metallic & iridescent hues, with stars, snowflakes & super-cute penguin

SNOWFLAKE sequins that will delight anyone as they unwrap this glistening gift.

Showcased on the HCP stock Radii

Square Grande Palette (97I), each version includes a mix of 9 soft matte and metallic eyeshadows. The brand’s signature pink foil logo coordinates perfectly with the vivid foiled insert to add a pop of colour to the range. PENGUIN SS20 | 19 LE 9 DE GIVENCHY

The ‘Le 9 De Givenchy’ palette contains an abundance of striking eyeshadow colours inspired by their runway collection, with hues that reflect the Givenchy woman’s desires, state of mind and creative freedom.

This palette offers the perfect combination of matte, satin, glittery and metallic powders, with shades that are both subtle and ultra-sophisticated; an elegant way to highlight the eyes.

“If the fashion shows announce the tone of the season, it’s the palettes that determine its colour...” - GIVENCHY

Presented in a glossy black custom palette, the ultra-chic design features the iconic 4G emblem of the Maison

Givenchy, embossed in silver on the cover.

The front cover edge displays a debossed logo, while the premium chrome-effect push-button stud closure coordinates with the geometric ultra-pigmented eyeshadows.

The insert houses 9 square eyeshadows, with an applicator recess to hold 2 brushes. The palette is available in 5 colour combinations; ranging from pared-back neutrals to vibrant accents of emerald, amethyst and violet.

20 | SS20 RED EDITION PALETTE - HOLIDAY 19

For Holiday 2019, Givenchy launched a stunning and dramatic festive palette as part of their exclusive ‘Red Line’ Christmas Collection. The ultra-sophisticated custom palette contains 12 eyeshadow shades to create a daring and made-to-measure look. The highly pigmented and long-lasting shades offer both matte and glittery finishes with intense colours that can be blended to create infinite combinations. “In pursuit of freedom & diversity, the Red Line collection is a call to push your own boundaries & break the rules, with strength & passion.” - GIVENCHY

The cover is decorated with the brand’s signature 4G logo embossed in metallic red, echoed by bright red glitter and coordinating edging to the magnetic-opening palette design. The insert holds a combination of geometric powders and 4G-shaped products that add a real wow-factor upon opening the pack. The black insert also features a recess to hold a brush, with a full-size mirror in the cover.

SS20 | 21 COSMIC LOVE

GET STARS IN YOUR EYES

Add some intergalactic glamour with HCP’s new shimmering ‘Cosmic’ top-plate finish. Available in an array of colours from moondust white, nebula blue or a mélange of cosmic purples. Fine holographic glitter particles complete the lustrous look which can be a radiant addition to packs. Presented here with the Radii Rectangular Midi Palette (97U).

22 | SS20 CLASSIC BLUE

PANTONE® 19-4052 ‘COLOUR OF THE YEAR 2020’

ELEGANCE IN SIMPLICITY

SERENITY & CALM

SS20 | 23 COLOR STUDIO TREASURE HUNT EYESHADOW PALETTE

A stunning new launch from Chinese brand Marie Dalgar’s ‘Color Studio’ line, the ‘Treasure Hunt Eyeshadow Palette’ offers metallic and shimmering powders, telling their customers to ‘find your inner shine’. With pale highlight hues through to rich chocolatey brown and a selection of golden tones in-between, this palette will lift many skintones with a dazzling pop of gold.

The HCP stock Radii Rectangular Palette (95C) has been transformed with a midas touch, adding a ripple-effect custom moulded top-plate to give the appearance of molten gold. The brand’s square monochrome logo has been incorporated into the design with a badge placed into the top-plate.

The cover and base are metallised to match, for a high-shine effect that is bound to attract beauty magpies who can’t resist the temptation of gold! The custom insert holds 8 pressed eyeshadows, with an applicator recess. The pack also features a full-size mirror in the cover.

24 | SS20 GOLDEN RENEWAL CUSHION LIQUID FOUNDATION

Chinese brand Maogeping’s latest liquid foundation offers a light texture for a delicate and natural appearance, emulating the skin’s natural lustre. According to the Forbidden City’s secret recipe, the formula brightens a dull complexion, while active extracts from Chinese herbs disguise pores and blemishes.

“A brand dedicated to the unique charm & beauty of Asian women.”

This opulent product is presented in the HCP stock patented Fusion Round Air Cushion Compact (92O); an innovative airtight design that accommodates a liquid

foundation formula on a sponge cushion.

The stunning custom moulded top-plate has been adorned with a highly detailed crest design featuring traditional Chinese dragons and patterns; given a luxurious wow factor with a shiny gold metallic finish.

The embossed logo has been printed in black for a high-contrast effect. The push button is metallised in gold and completed with a 3D printed monogram.

SS20 | 25 FLORASIS - HUAXIZI

HAUTE COUTURE 2019 COLLECTION

Florasis is a domestic Chinese brand from the Huaxizi group, with a philosophy of making natural cosmetics inspired by flowers and nature.

Blue Lotus Nourishing Foundation Cream Presented in HCP’s stock Fusion Round Air Cushion Compact (92O), the innovative airtight compact is designed to accommodate a liquid foundation formula on a sponge cushion.

The cream texture formula creates a natural, fresh and dewy glow with buildable coverage, controlling oil and disguising visible pores. The product is available in three shades: ‘Pearl Jade Lotus’ (semi-matte and bright) ‘Water Margin Wind Lotus’ (semi-matte and soft) ‘Water Hibiscus’ (semi-matte and natural).

The cover and base are satin metallised in luxurious rose gold, while a captivating optical effect has been realised with a deep teal special foil for depth and layering, completed with a gold foil logo.

26 | SS20 Hundred Birds Chaofeng Embossed Eyeshadow Palette Satin metallised in a feminine rose gold, the ever-versatile HCP stock Radii Rectangular Domed Palette (95G) houses a stunning range of shimmering eyeshadows - a real treasure to experience.

The clear domed top-plate features an exquisitely detailed feather design, achieving soft colour blends of teal and aquatic blue with digital printing. Reflective highlights have been added with holographic silver foil, while pink-to-blue fliptone spray brings a mesmerising iridescent effect. The brand logo is subtly foiled on top of the dome in rose gold for a layered appearance.

Hundred Birds Chaofeng Embossed Eyeshadow Palette Satin metallised in a feminine rose gold, the ever-versatile HCP stock Radii Rectangular Domed Palette (95G) houses a stunning range of shimmering eyeshadows - a real treasure to experience.

The unusual custom insert showcases 9 intricately detailed, ornate eyeshadows, inspired by traditional Chinese carvings of birds and nature. A decorative border design has been foiled along the edges of the insert.

SS20 | 27 SYNCHRO SKIN SELF-REFRESHING CONCEALER

The ‘Synchro Skin Self-Refreshing Concealer’ was launched as part of Shiseido’s new ‘Complexion Collection’; curated to meet the needs of all skin types with products that are breathable, blendable and buildable. The long-wearing concealer immediately diminishes the appearance of imperfections, offering medium to full coverage with 24-hour wear and a natural finish. It can be used to brighten under-eye fatigue and dullness for an instantly fresher look, while immediately diminishing the appearance of dark circles, spots, redness and blemishes.

“Adaptive & responsive, to be in sync with what skin needs to look & be its best.” - SHISEIDO

PRECISION TIP

The highly contemporary soft-square custom For targeted areas pack features an aluminium cap and collar in a CURVED matt black anodised finish. To give a touch of SILHOUETTE Japanese-inspired style, a signature red line is Controlled swipes, printed on the cap radius along with the brand’s contouring & iconic camellia logo to complete the look. highlighting

The thick-walled, crystal-clear PETG bottle offers excellent shade ID and formula protection. The HCP flocked Peanut applicator (59Z) offers easy, zero-drag application with a precision tip for targeted areas and a curved silhouette for controlled swipes, contouring and highlighting.

28 | SS20 SKIN ENVY CONCEALER

Lebanese brand Samoa are devoted to providing trend-led, affordable cosmetics to a diverse customer base; innovating new products that meet all beauty needs, wants and desires. The ‘Skin Envy 2-in-1 High Coverage 12hr Concealer’ promises to hide imperfections to create a perfect skintone and radiant complexion.

The concealer is presented in the soft-cornered HCP stock 12mm Radii Square Lip Gloss (60W) with a classic white cap, complemented with a copper shiny foil cheaterband. The clear thick-walled PETG bottle (OFC: 8.9ml) allows for shade ID of the 5 formulas in the range.

A two-piece cap version of this stock pack is also available to offer a wide choice of decorative top-plates.

Paired with the HCP stock ‘Ballet’ flocked applicator: a softly rounded tip combines with a two-sided flat surface for optimum agility during application.

SS20 | 29 #NOFILTER BEAUTY

CONCEALER, PRIMER & COLOUR CORRECTORS

Although the emergence of the ‘skin positivity’ movement that celebrates untouched beauty can only be a good thing, using products to enhance the appearance of skin can be a massive boost to confidence and self-esteem. Make-up pros are buzzing about the growing popularity of more natural looking complexions and trends are leaning towards cosmetic products that simultaneously colour and nourish; also celebrating diversity recognised by brands that offer a wide range of skintones for a perfect match. Read on for HCP’s recommendations of stock packs and applicators that offer great options for concealers, primers and colour correctors.

30 | SS20 15MM JUMBO CONCEALER 14MM FUSION GLASS ULTRA - 63R | OFC:10.4ML PP BOTTLE: 55I | PET BOTTLE: 67W 13MM RADICAL ULTRA - 66C | OFC: 10.1ML OFC: 18.7ML

These contemporary packs offer several A Jumbo concealer with a 15mm neck and an on-trend possibilities for shade ID: mould the PETG bottle over-sized aesthetic. The cap is available in aluminium or base button in clear or leave an undecorated or ABS and can be finished in a variety of colours ‘window’ to reveal the formula within. The cap and effects to bring it inline with any brand identity. is available as one or two-piece, with the option

APPLICATOR RECOMMENDATIONS: to add a decorative top-plate or ‘diamond’.

APPLICATOR RECOMMENDATIONS:

MEGA LIPS FEEDHOLE | 853-8291 DOME | 853-7739 The feedhole feature holds the ideal amount A soft, domed flocked applicator, ideal for of formula combined with a precise tip shape. applying concealer or primer products.

MEGA LIPS RESERVOIR | 853-8735 MINI BOWL | 853-9144 An oversized applicator with a reservoir feature, A flexible design with a bowl shaped reservoir ideal for picking up a generous quantity of bulk. to hold and transfer extra formula.

SS20 | 31 14MM SQUARE JUMBO LIP GLOSS 13MM STANDARD CONCEALER VK206/FL229 | OFC: 13.3ML 1 PC CAP: 59T | RECESS CAP: 59W | OFC: 10.4ML

This Jumbo Lip Gloss/Concealer has a The timeless appeal of a cylindrical pack highly engineered injection blow-moulded, with the wide decoration options of an ABS thick-wall and wide squat PETG bottle for cap. The round profile is complementary a contemporary aesthetic. It is available to the HCP stock Fusion and Radii with the Doesfoot flocked applicator. ranges while the recess cap option is

APPLICATOR RECOMMENDATION: cohesive with the Fusion Deco collection.

APPLICATOR RECOMMENDATION:

DOESFOOT | LF 5548

CITRUS | 853-8556 *design patented This precision tip gives easy and accurate handling, ideal for dotting concealer around the eyes and nose.

32 | SS20 RADICAL KIT 3 WELL (26T)

The Radical Kit with 3 Well insert has soft rounded corners and a thick-walled base and cover; ideal for shade ID when moulded in transparent resin. The base insert can be moulded in a contrast colour and is ideal for poured concealer products.

MAGNI POT - MEDIUM/15ML MAGNI DOUBLE-LEVEL POT (MEDIUM/15ML) (34X | OFC: 18ML) (BASE: 34X | CAP: 30Y | OFC: 18ML)

The Magni Pot is admired for the premium The popular Magni Double-Level Pot is glass-like effect of its extra thick PETG base. highly compatible with cream concealer This stock item has a screw thread cap/base formulations. The cylindrical cap design has and great compatibility for cream products a hinged opening and screw-threaded twist- such as concealer, including waterproof off PETG pot, suitable to hold two products formulations. The 34X pot can be supplied in combination. The cap is fitted with a high- with PE or PET liners to suit different formulas. quality mirror for application on the go.

SS20 | 33 POWDER DIAL

LARGE - 31Z: OFC: 16ml (without dial sifter) | 14.5ml (with dial sifter)

The Powder Dial Pot delivers a handy, single shot of powder from the ABS+SAN cap into the removable SAN base by dialling and shaking the sifter to release the product. Shake again to release as many doses as required - a clean and economical way to store and apply powder or mineral formulations.

The clear SAN top disc on the cap allows for shade ID and opportunity to add screen print or foil logos; further artwork can be applied around the edge of the pack.

34 | SS20 QuartzBEAUTIFULLY CRYSTALLINEEffect

As the beauty industry continues its love affair with the spiritual and healing properties of crystals, HCP offer a decorative effect that perfectly complements this trend. Available in light, bright and dark hues, ‘Quartz Effect’ can be applied beneath a flat, dome or faceted top-plate feature.

SS20 | 35 12 Days of Beauty

FESTIVE MINIS THAT SHIMMER, GLIMMER & SHINE

With the overwhelming success of beauty advent calendars in recent years, HCP offer a wide selection of mini packages that can be decorated just as decadently as their full- size counterparts; the perfect solution for a daily indulgence throughout December. Presented here are a selection of mini packs across all colour cosmetics categories, with luxurious shimmering and metallic finishes that will knock your Christmas socks off!

36 | SS20 FUSION ROUND DECO FUSION SQUARE MAGNI DOUBLE-LEVEL POT SOLO EYESHADOW - 96N SOLO EYESHADOW - 96L (SMALL/5ML) - 30V+30Z

DIAMOND MAGNI POT FUSION GLASS SUPER MINI FUSION GLASS SUPER MINI (SMALL/5ML) - 15D LIP GLOSS (24MM PLASTIC CAP) - 65T LIP GLOSS (FLUTED CAP) - 65T+69D

MINI LIP GLOSS - 51S MINI MASCARA - 61Z MINI EYELINER - 56O

FUSION ROUND MINI LIPSTICK - 62W RADICAL MINI LIPSTICK - 66O FUSION SQUARE MINI LIPSTICK - 66N

SS20 | 37 LIPDULGENCE LIP MOUSSE

Lipstick Queen is a brand that invites their customers to break beauty barriers and lead the way with the latest lip looks. Indulge lips with their ‘Lipdulgence Lip Mousse’; a luxurious yet feather-light hybrid formula that is soft like a mousse and rich like a cream. Available in 8 shades to paint the perfect pout, imparting bold pigments to help blur the look of imperfections.

“A shade for everyone & every occasion, limitless possibilities of lip stand before you to LIBERATE YOUR LIPS.” - Lipstick Queen

Presented in the highly versatile HCP stock 14mm Fusion Glass Ultra (63R); a pack that can be adapted across many product ranges including lips, eyes, concealer or highlighter products.

The pack is black matt sprayed, with a clever shade ID feature to the bottle (OFC: 10.4ml): a laser-etched window to reveal the hybrid lip product formula within. The brand’s logo has been screen printed in white for an impactful realisation of the pack.

The HCP stock Leaf applicator is a versatile tip designed to cushion and smooth, offering controlled application for even and bold colour payoff. A reservoir on each side enables generous product loading and

38 | SS20 a fine tip to accurately outline the lips. PROTECTIVE LIP OIL SPF 32

Winner of the 2019 Indie Beauty Innovator (IBI) Award for skincare, Brush On Block’s ‘Protective Lip Oil SPF 32’ is loaded with rich emollients to replenish and soothe the lips, while creating a barrier to keep moisture in. Antioxidants protect the delicate skin from the environment. The natural, mineral ingredients Titanium Dioxide and Zinc Oxide protect from UVA and UVB sun damage as well as Blue Light damage caused by our ever-present screens. The sophisticated Nude Tint gives a super natural ‘your lips but better’ look.

HCP’s stock 14mm Fusion Glass Ultra (63R) is an ideal choice for this product due to the excellent formula compatibility and multiple options for shade ID. Brush On Block have selected their on-brand dark blue for the bottle and cap, finished with matt spray. Their sunray logo has been screen printed in white and yellow on the thick-walled PETG bottle (OFC: 10.4ml) while the clear base button reveals the formula hue within. The flocked doesfoot ‘Lip Glaze’ applicator is a versatile tip for shaping and defining the lips.

The Fusion Glass Ultra is available with two cap options: one-piece (shown here), or two- piece, with the addition of a flat top-plate, ‘diamond’ or decorative materials such as gel.

SS20 | 39 MAKE ME HAPPY: MY CRYSTALSHINE GLOSS

Launched under their own brand, the ‘My CrystalShine Gloss’ from French cosmetics and perfume group Marionnaud adorns lips with fresh colour and mirror shine. The ‘Make Me Happy’ range offers wallet-friendly cosmetics to suit every mood and personality. Making the beauty routine a moment to savour, the brand opt for high-performance, ultra-sensory formulas with intuitive packaging.

The comfortable, non-sticky formula contains hyaluronic acid, ensuring lips are moisturised and plump. It also contains a delicately fragrant ginger extract known for its antioxidant properties. Hibiscus A soft delicate pink with pearl shimmer. Coral Amaryllis An elegant coral tone with subtle pearl shimmer. Fuchsia Azalea A bright pink with a slight pearl shimmer.

The chic and modern aesthetic has been realised in the HCP stock 12mm Radii Square Lip Gloss (60W | OFC: 8.9ml), a soft-square pack with a thick-walled PETG bottle suitable for a wide range of lip gloss formulations.

The one-piece cap has been finished with silver metallisation and a reflective holographic foil logo applied to the bottle. The softly rounded ‘Ballet’ flocked applicator ensures product glides perfectly

40 | SS20 onto the lips with superior product loading. DREAMY CREAMY LIQUID LIPSTICK

Part of Italian Indie brand Nabla’s ‘Mystic Collection’, the Dreamy Creamy Liquid Lipstick has a luminous finish with a rich and creamy texture. The hyper-pigmented formula plumps the lips for a fuller pout, with long-lasting comfort due to the passion fruit seed oil and rose-hip oil infused vegan and cruelty-free formula. The brand has taken a fun and seductive approach to describing each shade, with names such as ‘Vicious’, ‘My Rules’, ‘Hedonist’ and ‘Mood for Love’.

The HCP stock 13mm Fusion Sleek Lip Gloss (64M | OFC:5.4ml) has been decorated with a celestial design: the aluminium cap is anodised in gunmetal grey and the clear moulded bottle has two passes of geometric motifs in gold and silver foil. The gold foil cheaterband shows the Nabla logo reversed out.

Nabla selected the HCP stock flocked Ballet applicator, which features a softly rounded tip with a two-sided flat surface for optimum agility during application.

SS20 | 41 MAJESTIC MAGNUM

LUXURY LIPSTICK...IT’S IN THE DETAIL

The trend for opulent packaging is personified by the ‘trophy lipstick’; packs with decadent aesthetics that elevate this highly desirable item to the height of feminine luxury. HCP’s aluminium-clad Magnum Slim Full-Size Lipstick (65S) offers endless opportunities for brands to customise the outer cap with rolled or pressed designs to take this elegant pack to the next level. The cup size is 12.7mm while both the cover and base are weighted for a premium feel. ROUGE VELOURS MAT SUPRÊME

With core values of quality, innovation and diversity, Canadian brand Lise Watier prides itself on launching products that surpass the highest expectations of today’s women.

The ‘Rouge Velours Mat Suprême’ is a long-lasting, “Glamorous velvet matte colour moisturising matte lipstick lipsticks delivering a lightweight that delivers richly pigmented colour in just one swipe. feel.” - Lise Watier

Presented in the HCP stock Fusion Round Slim Wand (64F); a versatile pack choice not only for lips, but also for face products such as concealer or highlighter. The base and cap are metallised in a chic gunmetal grey, with the A-shell anodised to match. The brand’s elegant logo is printed in white on the base.

The comfortable and ultra- light texture combined with the elongated, slender silhouette pack achieves precise application every time. The base is weighted for a premium feel. SS20 | 43 MASABA BY NYKAA LIPSTICKS

In collaboration with Nykaa, India’s largest omnichannel beauty destination, ‘Masaba by NYKAA’ is Indian fashion designer Masaba Gupta’s first ever beauty collection; marrying her brilliant print sensibility with Nykaa’s expertise in colour cosmetics. HCP have supplied the stock full-size Paper Lipstick (598)* in 12 variations; an ideal choice to showcase the vibrant, eclectic designs and coordinating bullet shades that have been specially curated for the Indian skintone and the millennial consumer.

“I am very thrilled to unveil my first ever beauty line - Masaba by Nykaa. Merging all my favourite colours & prints into a timeless collection that’s tailor-made to suit all skin tones across age groups. ” - MASABA GUPTA

The flush fit Paper Lipstick uses HCP’s super The Paper Lipstick can also now be supplied smooth full-size lipstick mechanism with a with HCP’s ‘Freedom mechanism’; a POM highly effective chamfered collar that helps and lubricant-free design that offers a smooth to prevent fraying of the cap during repeated and controlled swivel torque, compliant with use. For Nykaa, the A-shell has been anodised REACH directives. The 12.7mm clear PETG throughout the range in shiny gold to add cup (6, 8 or 12 ribs) is available with an a touch of opulence to this fun collection. aluminium shell or plastic sleeve mechanism.

44 | SS20 *FSC Certification can be provided. CHIC & UNIQUE

DIVINE DECORATION & FINISHES

HCP offer stunning decoration and finishes that speak to every brand personality; whether dark and edgy, refined and luxurious, cute and fun or simple and classic. Selecting an eye- catching effect that brings flair to a cosmetics range is essential to attract the attention of beauty magpies online and instore. HCP’s innovation team is always anticipating the next hot look to hit the beauty scene - and developing fabulous finishes to match!

SS20 | 45 FLUORESCENT FINISHES

With trend influences taking a blast from the past of the 1980s and 1990s in recent seasons, the neon look is set to stay. High-end brands are sending models down the runway in neon gowns and Instagram influencers are showcasing this colour-craze with a flash of eyeshadow or a slick of eyeliner; this ultra-bright look can be reinvented for all market levels and flatters all skintones. HCP offer neon finishes for perfectly coordinated packaging in opaque or tinted effects, while foils add an attention-grabbing pop to logos and artwork.

46 | SS20 SS20 | 47 NEON MARK COLORED EYELINER

Add a playful flash of fluorescent colour to eyelids with a range of neon eyeliners, launched by trend-setting Chinese domestic brand Perfect Diary. The organic formula contains mineral pigments in bright and colourful tints, promising smudge-proof results.

Presented in the HCP stock 10mm Cone Eyeliner (60B | OFC: 6ml), the product is paired with the HCP Linear Nylon Tip; a precise pointed applicator that offers accurate application to create a variety of looks.

The black glossy pack has a PET bottle and the dramatically tapered cap is decorated with a coloured gradient spray, providing both an impactful aesthetic and shade ID. The pack is completed with the brand’s minimalist logo, digitally printed in pure white.

48 | SS20 HIGHEST LASH CHRONIC VOLUME MASCARA The brain-child of Brook Harvey Taylor, Pacifica is a vegan and cruelty- free brand that prides itself on using natural, safe and sustainable ingredients. Lift lashes to new highs with Pacifica’s ‘Highest Lash Chronic Volume Mascara’

Infused with hemp-derived cannabis sativa oil, the ultra-black pigmented formula builds drama while hemp fibres lift and add a longer appearance to each lash.

The ever-popular HCP stock 13mm Standard Trade Size Mascara (55G) has been transformed into the brand’s bright and fun aesthetic with a purple moulded cap and bottle, decorated with holographic silver foil and white printed graphics.

The curved profile of this exclusive brush is aesthetically unique; contouring with the eye to evenly and fully load formula onto each individual lash. The twisted grooves create reservoirs of mascara to help coat lashes and build volume for superb separation, lengthening effects and a beautiful, breathtaking lash look!

SS20 | 49 MESMERIZE MASCARA

US brand Vapour draws inspiration from the serenity of the landscape in Taos, New Mexico; embodying a powerful yet understated strength and wild beauty with products that bring ‘softly illuminating colour to the planes and contours of the face’. Let go of convention with Vapour’s ‘Mesmerize Mascara’; a natural product that promises to elevate lashes with hypnotic colour, length, luxe volume and definition for the ultimate panoramic effect.

“Challenging convention is never easy, but the benefits are transformational.”

“Elevate with length, volume & definition.”

The brand selected the highly versatile HCP stock 13mm Standard/Trade Size Mascara (55G); moulded in a nature- inspired khaki hue with a soft touch finish for tactile appeal. The minimalist logo

50 | SS20 has been foiled in white for a pure effect. AMP-UP™ VOLUMIZING MASCARA

Japonesque offers artist-inspired colour cosmetics that deliver runway beauty with the versatility to create looks ranging from soft and natural to bold and dramatic. Their highly desirable products are crafted with precision and performance in mind; with uncompromising standards and flawless results.

“Driven by the love of creating beauty, Japonesque has earned the reputation of creating the most refined, innovative & distinctive beauty accessories, make-up brushes & cosmetics in the world.”

For their ‘Amp-Up™ Volumizing Mascara’, Japonesque has selected the HCP stock 13mm Magnum Mascara (64V); an elegant aluminium-clad, classic cylindrical mascara pack that is part of the luxurious Magnum stock range. Anodised in a chic shiny silver, a minimalist black logo completes the look.

The ‘Double Trim’ crimped fibre brush is ideally shaped for volumising results. Instant impact is achieved with a lengthening, thickening and conditioning formula containing Widelash™ tripeptide blend; conditioning while it coats, for 3x more visible volume in just 15 days.

SS20 | 51 Wycon’s philanthropic-inspired mission is to offer high-quality make-up at a price that is accessible to all; establishing themselves as one of the current market leaders in Italy, with more than 200 stores in major cities.

FIONA MAY - AMAZING MASCARA

This extra-black volumising mascara gives long, curved and super defined lashes for a guaranteed false eyelash effect. The HCP stock 14.5mm Pacific Mascara (65F) has been metallised in an on-trend blue hue, with a logo in crisp white.

The ‘Intense Sculpt’ (SDH0008) SIMP plastic moulded brush features triconical bristles for dramatic volume, definition and lengthening results. The ball-tip assists with reloading and defining specific areas of the lash fringe.

‘LOVE IS LOVE’ MASCARA

Launched for Valentine’s Day 2020 to create dramatically curled lashes, the HCP stock 13mm Standard Mascara (55G) has been given a stunning limited edition make-over with sparkling pink 3D Glitter, completed with black graphics.

The SIMP Maxi Curve brush (SB0202) features a series of 16 long and smaller rows of bristles, constructed on an hourglass shaped brush. Fast volume and great definition is achieved, catching the lashes from root to tip.

52 | SS20 THE WATERPROOF ONE

A mascara so fearless, it needs no introduction! With up to 24 hours’ of wear, ‘The Waterproof One Mascara’ by US brand Milani is seriously life-proof - rain, shine or cry. Its blackest black smudge-free formula with waterproof polymers works to lengthen and volumise each individual lash to take on whatever the day has in store.

The HCP stock 13mm Standard/Trade Size Waterproof Mascara (63U | OFC: 12.7ml) has been given a bold look with a black glossy cap and ocean-blue moulded bottle. An oversized placement of the Milani logo adorns the bottle in shiny gold foil, with the product name on the opposite side.

The custom twisted-wire brush, manufactured in HCP’s USA facility in Hinsdale, has a cone-shaped profile with a precision tip that coats every lash to instantly volumise, lengthen and lift. Enhanced

with Jojoba Oil and Vitamin B5 to nourish and condition lashes, the formula is vegan and cruelty-free.

HOW TO APPLY:

For a smudge-free lash application, start at the base of the lashes and gently wiggle the wand to the tip. Apply as many coats as desired.

SS20 | 53 MASCARA EXPERTISE AT THE HEART OF THE MACHINE

SIMP is the specialist for the design, engineering and manufacture of micro-precision moulded applicators and rubber wipers for the beauty industry.

Located in Tigery near Paris, France, SIMP is pleased to welcome customers to their newly curated Lash Studio. Showcasing a large collection of mascara brushes in a workshop environment, experts and customers can work together to select and develop the best application system to pair with their chosen formula for a successful launch.

54 | SS20 SIMP pride themselves on combining in- depth market knowledge with current beauty trends and material expertise to offer the best mix of applicator, wiper and formula.

In a business where ‘speed-to-market’ is crucial, SIMP offer a fast turnkey make- up solution to their global clients. Taking a collaborative approach, SIMP share their product innovation with customers to exchange ideas and boost development of new concepts.

SIMP’s unique offering enables the customer to accessorise their chosen plastic mascara brush to create individual brush designs. Each brush architecture can be adapted to suit marketing aesthetics and deliver specific make-up claims.

Plastic brush material hardness can be varied and designs can be customised with intricate features such as arches, sculpting tools or hook, petal, twisted or curved bristles.

Combining SIMP expertise with HCP full pack manufacturing and decoration capability in Asia, North America and Europe, HCP now provides a compelling proposition for full mascara pack development, production and regional supply.

SS20 | 55 SD0222 Caresse MaxiHCP-SA0167 Sculpt VOLUME, CURL DRAMATIC VOLUME, & LENGTH DEFINITION & CURL

The patented The ‘Sirene’ Cone & The ‘open-loop’ shaped petal shaped curvaceous flexible profile bristles profile bristles give effectively combine for follows the a gentle follows the dramatic curvature application shape of the volumising of the lash with quick lash line. results. line for product ergonomic Also ideal The rows & loading onto application. for lash care bristle size the lashes. products due are placed The unique to the soft in reverse to design holds application. each other to the formula sculpt 360˚ within the volume for bristles for all types of immediate lashes, with product visible curl & transfer & definition. effortless application.

56 | SS20 FullHCP-SH0175 Cover HookSAD0060 Me Up VOLUME & DEFINITION CURL, DEFINITION & LENGTH

The brush Innovative This comb Patented architecture cone-shaped applicator hooks at separates & bristles on has 5 rows the top of volumises top of 4 of bristles each bristle lashes for patented on one side, act as a a bold & SIMP arches allowing for reservoir, lifted look. hold a orientation & grabbing reservoir of extremely soft the lash The product for application. at the root reservoirs immediate & coating create Also loading onto effectively volume, available as the lashes. from base while the a 360° brush to tip for bristles (SA0060). optimum on each curl, length arch comb & definition. through lashes for excellent definition.

SIMP offer endless opportunity for variations of precision-moulded plastic mascara brushes; with each architecture, bristle shape and accessory achieving different lash looks.

Brushes can be moulded in a brand’s chosen colour-target; ensuring it is both beautiful and functional.

Presented here are four of SIMP’s most innovative and effective plastic mascara brushes; designed, engineered and manufactured in Paris, France.

SS20 | 57 LASH STUDIO

KEEP YOUR EYES ON HCP & LET YOUR LASHES SPEAK VOLUMES!

Delivering the best in fast beauty solutions, HCP’s highly skilled mascara application specialists raise the bar with decades of experience in both fibre and plastic brush innovation. Collaborative Lash Studio facilities are now in place in Europe, North America and Asia, enabling interactive and targeted mascara development with innovative brush technologies, marketable trends and exclusive brush-formula pairings to achieve exceptional results. In each Lash Studio, brands work closely with HCP’s mascara experts and on-site make-up artist to deliver on performance and exceed new launch expectations.

LASHES WITHOUT MASCARA

Strong partnerships with many of the best global mascara formulation experts optimises formula and application systems - here we present results achieved from fibre and plastic brushes matched with mascara bulk from Ancorotti, Italy and Cosmetica, Canada.

PLASTIC BRUSH: FEATHER LASH - SB0199

A curved profile plastic brush with nine rows of bristles and two loading arches that delivers a dramatic false lash effect; giving volume, definition, curl and length to the lashes.

58 | SS20 PLASTIC BRUSH: INFINITI - SHCP0001

Extreme volume and lengthening results are achieved with this uniquely designed brush that emulates the curve of the lash fringe for targeted application and generous product loading.

FIBRE BRUSH: WAVE DOUBLE TRIM - 851-9328

The ‘Wave Double Trim’ crimped fibre brush is ideally shaped for volumising results. The crimped fibres capture formula while the wavy fibre shape gives a gentle application.

FIBRE BRUSH: WAVE SINGLE TAPER - XP08240-51

A single-tapered crimped fibre brush that creates a classic ‘smart volume’ lash look. The shape is ideal for a buildable look, lengthening and naturally lifting the lashes.

SS20 | 59 FLUFFY, FEATHERED & FACE-FRAMING

Social media is moving brow trends on faster than ever before; just as one look hits the big time, the pendulum swings the other way. Beauty experts are predicting a shift from the overly-sculpted and high-maintenance ‘Insta-brow’ to a more natural, fluffy and less defined arch; ideally created with brow gels and nourishing treatments. HCP offer many stock pack and brush pairings that are ideal to achieve a softly feathered brow.

60 | SS20 BK110/VK146 + FL101 BK102/VK146 + FL117 VK118/FL117 WITH MA7389 BRUSH WITH MA7042 BRUSH WITH MA7378 BRUSH

A single-taper brush that uses This versatile, conical brush has A mini brush that effectively 3mil solid fibres & is ideal for long & soft fibres, making it ideal grooms brows & simultaneously brow gel formulations. to apply gel product to brows. applies product.

VK123/FL231 VK120/FL233 VK118/FL101 WITH MA7370 BRUSH WITH MA7052 BRUSH WITH SD0205 BRUSH

For nourished brows, this 4mil A small, double-taper shaped brush A plastic brush that combines solid white fibre is particularly with 4mil solid fibres; a strong thick & thin tronconical bristles suitable for applying treatments. choice for slender brow shapes. to colour & style the brow.

All packs shown here are manufactured in HCP Germany. SS20 | 61 HCP GERMANY

MANUFACTURING WITH A EUROPEAN FOOTPRINT

2020 is set to be HCP Germany’s year of transformation into beauty brands’ preferred European manufacturing site. The plant expansion programme in Bechhofen has strengthened HCP’s core competency of packaging and applicator manufacture for mascara and lip gloss, with the outlook to produce further categories of packaging.

INJECTION HALL

The investment of new, larger-tonnage machines in HCP Germany enables higher manufacturing capacities; with increased levels of automated assembly and new state-of-the-art machinery. The recently rolled-out ‘Oracle‘ ERP system supports the process, reducing lead-times and with faster reactivity.

AUTOMATED ASSEMBLY CENTRALISED MATERIAL SUPPLY

62 | SS20 SPIDER BRUSH TECHNOLOGY - A GLOBAL SYNERGY

HCP’s Spider Patented Technology is a special surface treatment creating microscopic spheres at the fibre tip for enhanced volumising results. The brushes shown below are manufactured in HCP Germany and are available with a variety of Spider Technology designs: with single or multiple reservoirs, applied up to 360° around the brush or in a spiral formation. HCP have invested in 360° Spider Brush Technology in the North America facility to increase their global mascara synergy.

EASY SPIDER | MA 7334 EA360 SPIDER 360 | MA 7345 S360

Alternating bristle lengths with Spider Technology The 360° Spider Technology is applied in a 360° formation to load & separate the lashes. to the bristles for maximum volume results.

SPIDER 3 | MA 7405 S3

3 distinct horizontal reservoirs with Spider Technology 5mil hollow dimpled fibres for ultimate volume. SPIDER SPHERES MAGNIFIED THE BLOOM OF LUXURY

SPRING SUMMER 21 TRENDS A REFINED & SUMPTUOUS TAKE ON LUXURY

FLORALS & LINEAR DESIGNS CREATE AN EXQUISITE LOOK

OPULENT YET NATURAL EFFECTS

A HEIGHTENED SENSE OF FEMININITY

DELICATE TONES OF ROSE, PEONY & CHAMPAGNE GOLD

AN ULTRA CHIC PALETTE OF SOFT PINK TONES

TONE-ON-TONE GOLD BRINGS A SENSE OF ELEGANCE

QUARTZ EFFECT, DIAMOND DESIGNS & GOLDEN TEXTURES

ALUMINIUM PACKS ADD A PREMIUM TOUCH

DELICATE ROSES CONTRAST WITH SHARP ART-DECO GEOMETRICS AN ENRAPTURING ESCAPE FROM REALITY

SPRING SUMMER 21 TRENDS DARK FAIRYTALES & PSYCHEDELIC SUPERHEROES

AN ESCAPE TO AN ALTERNATIVE REALITY

KALEIDOSCOPE & DISTORTED EFFECTS

ECCENTRIC & ECLECTIC WITH A FESTIVAL FEEL

AN INDIVIDUAL TAKE ON BEAUTY & WELLNESS

PRISMATIC & CRYSTALLISED FINISHES

LUMINESCENCE & BRIGHTLY COLOURED JEWELS

COSMIC DECORATION MESMERISES & HYPNOTIZES

DARK HOLOGRAPHIC GLITTER CATCHES THE LIGHT

DREAMSCAPES INSPIRE A COLOURFUL CLASHING AESTHETIC GREEN IS THE NEW BLACK

SPRING SUMMER 21 TRENDS INCORPORATION OF SUSTAINABLE PACKAGING IDEAS

APPRECIATING THE BEAUTY OF THE NATURAL WORLD

A MODERN INTERPRETATION OF ‘GREEN’ AESTHETICS

EXPLORING THE PRACTICE OF: REDUCE, REUSE, RECYCLE

REFILL CONCEPTS & PCR MATERIALS

A STRIKING MONOCHROME PALETTE

VIVID ACCENTS OF GREEN BRING ENERGY & ZEST

DRAMATIC DRIZZLE DECORATION & TACTILE GRANITE EFFECT

SOFTLY BRUSHED BAMBOO ARTWORK

NATURAL TEXTURES, RECYCLED & FSC CERTIFIED PAPER PACKAGING THE GOLDEN TOUCH

SPRING SUMMER 21 TRENDS AN UNAPOLOGETICALLY LAVISH SENSE OF LUXURY

STRUCTURAL PACKAGING & ULTRA-METALLIC FINISHES

FACETED & FLUTED DESIGN FEATURES

GOLD BRINGS THE ULTIMATE GLAMOUR

ALUMINIUM PACKAGING ADDS A COOL TOUCH

SUBTLE TEXTURE CONTRASTS OF GLOSS VS MATT

A VINTAGE-INSPIRED LOGO IN TONAL SILK SCREEN

LAYERED DECORATION & HIGHLY REFLECTIVE FINISHES TREND HIGHLIGHTS

CREATIVE FINISHES & DECORATION

QUARTZ EFFECT For a more subtle take on luxury, HCP’s new ‘Quartz’ effects are available in a range of tones; shown here in ‘Rose Luxe’ in a delicate blush tone, overlaid with an Art-Deco inspired foil design.

DIAMOND DRILLING Create an illusion of inlaid jewels with ‘Diamond Drilling’ technique - suitable for aluminium components only. The faceted result gives the appearance of a highly reflective diamond, contrasting here with the champagne gold anodisation of the Magnum Mascara (64V) in a chic chevron design.

HEAT TRANSER LABEL ON ALUMINIUM Shown on the Magnum Slim Lipstick (65S) in ‘Rose Luxe’, HCP offer full colour heat transfer labels on aluminium. The super feminine floral design shows the level of detail and colouration that can be achieved with this seamless decoration method.

72 | SS20 PRECIOUS JEWELS For a truly maximalist look, brightly coloured prismatic jewels nestle between metallic gold caviar beads for a decadent twist to the Magni Pot (15D | OFC: 5ml), shown in ‘Hypnotize’.

PRISMATIC DOME The clear dome of the Radii Rectangular Midi Palette (97U) has been given an enrapturing lift with prismatic coating; adding a futuristic purple-to-green colour-shift effect to the digitally printed imagery.

COSMIC TOP-PLATE A mesmerising new top-plate decoration to reinvent any stock pack with a cover recess, this moulded material combines swirls of iridescent multi-colour shot through with twinkling glitter particles. The ‘Cosmic’ effect is available in a range of light, dark and bright colourways.

SS20 | 73 PAPER PALETTE The paper palette shown in ‘Hush’ demonstrates the decoration flexibilities that paper items offer, printed with a modern bamboo design and white foiled logo. The pack also has eco- credentials with uncoated recycled, FSC paper and a textured insert material that emulates the look of bamboo, while being Vegan, FSC and

REACH compliant. The palette has a paper tray locking feature for an eco-friendly closure.

GRANITE SPRAY For the look of nature, HCP’s ‘Granite’ spray creates a tactile effect with the random texture of natural stone. Shown in ‘Hush’ on the cap of the Astra Tottle (78U), this item has also been moulded in 100% R-PP to demonstrate a ‘reduce’ program for more sustainable packaging options.

POM-FREE MECHANISM In ‘Hush’, the Paper Lipstick (598) has not only

been assembled with recycled and uncoated FSC paper but HCP’s ‘Freedom’ POM/ Lubricant-free mechanism has been utilised, maintaining a smooth and controlled swivel torque and compliance with REACH directive.

74 | SS20 FASHIONABLY FLUTED The fluted aspects of the Radii Square Domed Pressed Powder (98N) and the Fusion Full Size lipstick (6G7) just ooze style; metallised in shiny gold to echo the appeal of vintage make-up packaging.

LASER ETCHING Shown on the bottle casing of the 13mm Magnum Square Mascara (6G8) in ‘Midas’, laser etching is a highly luxurious technique that adds intricate, tonal decoration. This sleek and elegant aluminium clad square pack has a weight in the cap and base for a premium feel.

GOLDEN DIAMOND An evolution for the Radii Round Solo Eyeshadow (23K), a faceted moulded ‘diamond’ is now available to add a touch of decadence. Featured here in ‘Midas’, the entire pack is metallised in gold for a precious result.

SS20 | 75 OUR BEAUTIFUL FUTURE INTRODUCING ECOWOOD

EcoWood is HCP’s exclusive, fully certified plastic-free, bio-based sustainable alternative to traditional materials. It is manufactured from natural, PEFC cert, non-food sources and has a zero carbon footprint, exemplary chemical resistance and compatibility to today’s colour and skincare formulations. The result of more than 15 years of research and 2 years of factory testing, EcoWood is here - fully industrialised and ready to change the face of beauty.

Totally sustainable and sensitive to the environment - finally, we can offer GLAMOUR WITHOUT THE GUILT