Millercoors V. Anheuser-Busch Cos., LLC
No Shepard’s Signal™ As of: May 28, 2019 12:50 PM Z Millercoors v. Anheuser-Busch Cos., LLC United States District Court for the Western District of Wisconsin May 24, 2019, Decided; May 24, 2019, Filed 19-cv-218-wmc Reporter 2019 U.S. Dist. LEXIS 88259 * comments during oral argument on that motion on May 16, 2019, and for the reasons more fully explained MILLERCOORS, LLC, Plaintiff, v. ANHEUSER-BUSCH below, the court will grant plaintiff a preliminary COMPANIES, LLC, Defendant. injunction, [*2] though more narrow in scope than that sought by plaintiff, enjoining defendant's use of the Counsel: [*1] For Millercoors, LLC, Plaintiff: Anita following statements: (1) Bud Light contains "100% less Marie Boor, Donald Karl Schott, LEAD ATTORNEYS, corn syrup"; (2) Bud Light in direct reference to "no corn Quarles & Brady, Madison, WI; Christopher A Cole, syrup" without any reference to "brewed with," "made Crowell & Moring LLP, Washington, DC; Raija Janelle with" or "uses"; (3) Miller Lite and/or Coors Light and Horstman, Crowell & Moring LLP, Los Angeles, CA. "corn syrup" without including any reference to "brewed For Anheuser-Busch Companies, LLC, Defendant: with," "made with" or "uses"; and (4) describing "corn 2 James Forrest Bennett, Megan Susan Heinsz, LEAD syrup" as an ingredient "in" the finished product. ATTORNEYS, Adam Joseph Simon, Dowd Bennett LLP, St. Louis, MO; Jennifer Lynn Gregor, Kendall W. Harrison, Godfrey & Kahn S.C., Madison, WI. Judges: WILLIAM M. CONLEY, United States District Judge. Opinion by: WILLIAM M. CONLEY Opinion OPINION AND ORDER During Super Bowl LIII, defendant Anheuser-Busch Companies, LLC, launched an advertising campaign highlighting plaintiff MillerCoors, LLC's use of corn syrup in brewing Miller Lite and Coors Light, as compared to Anheuser-Busch's use of rice in its flagship light beer, preliminary injunction based on the likelihood of plaintiff Bud Light.
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