, ,, ,, LET S DEBUNK THIS MYTH: ALL CALORIES SHOULD BE TREATED EQUALLY This myth is a dangerous assumption Threatening our health COUNTING CALORIES HAS BEEN MISLEADING! a calorie IS A unit OF measurEMENT Conventionally used The system dates back It fails to accurately reveal to measure the amount of to the 1900s; it is useful what happens to energy from energy that foods produce but also inadequate foods once in our body WE BURN DIFFERENT AMOUNTS OF CALORIES TO DIGEST DIFFERENT FOOD FIBERS PROTEINS FATS You eat 160 calories in It takes twice as much energy All fats are 9 calories/gram. almonds, but only absorb to metabolize protein than it But omega-3 fats are 130 because some fiber takes to metabolize carbs heart-healthy, while trans calories pass through (more calories are fats will clog your arteries without metabolizing spent in processing it) and kill you then calories are different DEPENDING ON WHERE THEY COME FROM, THEY HAVE A DIFFERENT EFFECT High-risk diseases Type 2 diabetes , reached epidemic a DANGEROUS LEVELS, AND are metabolic diSEASE, linked to sugar IS NOW AN IMMINENT overconsumption RISK FOR CHILDREN Sugar is like alcohol for a child. The food industry targets customers Without limits, sugar can cause at early ages, with tactics like non-alcoholic fatty liver disease those used by the tobacco industry 20 years ago, type 2 diabetes Today, in the U.S. there are was so rarely found in children that 60,000 children with cases were reported in medical journals type 2 diabetes companies FILL our foods with tons of HIDDEN ADDED SUGAR 61 names like rice Soft drinks contain The average breakfast 74% of all food items syrup, barley malt and 37% of all added cereal likely exceeds the in U.S. grocery stores fruit juice concentrate sugars consumed recommended 5% daily have added sugars all mean sugar in the United States sugar limit for children ADDED SUGAR PROVIDES NO NUTRITION AND IS HARMFUL IN HIGH QUANTITY 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs A PERSON CONSUMES 9O LBS OF ADDED SUGAR PER YEAR, 1/2 OF THIS IS IN FOODS YOU DON'T KNOW HAVE IT THROUGH MISLEADING ADVERTISING THE TRUTH IS THAT Food corporations promote grossly the quality of calories unhealthy products as routes to “happiness”. is more important than They use sophisticated manipulation the quantity of calories. techniques to increase consumption, Real food conveys undermining public health health not disease THE FOOD BUSINESS IS NOT IN THE HEALTH BUSINESS SUGAR HAS ADDICTIVE PROPERTIES SUGAR IS A CHEAP PRESERVATIVE High doses alter our hormones, so It helps to extend the shelf life we feel hungrier and we buy more of foods maximizing profits THE FOOD INDUSTRY HAS PUT US WAY OVER OUR LIMIT: LIKE ALCOHOL, A LITTLE SUGAR IS FINE, but a lot is not Added sugar is a food Increasing total calories has additive, not a food. It causes Sugar little effect on diabetes metabolic disorders in both prevalence—unless those calories in excess is are from added sugar overweight and thin people toxiC Consuming just one sugary One fourth of the world's beverage/day increases your diabetes is caused by risk of diabetes by 29% sugar alone IF THIN PEOPLE GET SICK THEN IT'S NOT BEHAVIOR, it’s an exposure AN INDUSTRIAL EPIDEMIC THAT CONTINUES TO GROW 1,500 American soldiers lost a limb in combat during Unlike infectious diseases - like the Iraq and Afghanistan wars malaria, tuberculosis, or AIDS - industrial epidemics are driven DURING THAT SAME PERIOD by corporations for profits 1.5 million people in the U.S. Processed foods and drinks lost limbs to amputations are more profitable from Type 2 diabetes, than nutrient-rich foods a preventable disease GOVERNMENT’S JOB IS TO LIMIT EXPOSURE BUT COMMITMENT FROM INDIVIDUALS, ORGANIZATIONS AND COMMUNITIES IS VITAL EAT BETTER AND EXERCISE We can make TEACH CHILDREN change ANALYZE BY MODELING MISLEADING ADS EDUCATE OURSELVES SCRUTINIZE FOOD LABELS .