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Národný projekt MODERNIZÁCIA MIESTNEJ ÚZEMNEJ SAMOSPRÁVY Informačný workshop aktivity 1 Smart riešenia v komunálnom podnikaní 9. 12. 2019 Richvald Visit of Chinese tour operators Chinese – Carpathian tour 2019 • Plan of the meeting: • Presentation of the purpose of the visit and the delegation team • Presentation of the visit organizer • Presentation of the CARPATHIA Brand • Presentation of the trip plan Purpose of visit: To familiarize representatives of Chinese travel agencies with the international offer of the Carpathian Brand CARPATHIA and to establish cooperation Cooperation goal: Launch of CARPATHIA Carpathian Brand products on the Chinese market Inspiration / Initiative: Fu Zhigang, prof. of the Rzeszów University Presentation of the Visit Organizer Association of the Carpathian Euroregion Poland Carpathian Euroregion: 1. The largest in Europie 2. 156 000 km2 3. about 15 million inhabitants 4. 5 countries: Poland Ukraine Slovakia Romania Hungary International cooperation - European partners – institutional links 1 1 2 2 3 4 3 5 4 6 5 7 6 7 Carpathian Brand CARPATHIA Introduction to the concept CARPATHIA Brand mission: Make the Carpathian Mountains a premium tourist destination and a sign of the economic quality of the Carpathians AIMS: Economic: Mission: Common Change socio- yourself - economic change space Europe Pillars - key elements of the CARPATHIA Brand tourism products Authenticity Humility towards nature Multiculturalism Space experience CARPATHIA Brand attributes at the experience level Experiences Space (finding yourself, The meeting point freedom, of religions overcoming (western and weaknesses) eastern) Authenticity Mystery Unconditional (past, customs, hospitality searching) Art Legends (music, painting, Wildlife of nature architecture) Listen to yourself Carpathia • Long-term project Carpathia • Partnership project Carpathia • Economic and business concept Fairs CARPATHIA – house of brands Sport Business Products Carpathian cheeses Cities Herding CARPATHIA BRAND where we are... Products/ programs Audit / Analysis Vision / Strategy CARPATIA Chinese tour 2019 15 days, over 50 places & attractions, almost 3,000 kilometers, over 30 partners Sanok County Jasło County Lesko County Podkarpackie Rzeszów County Jarosław County Przemyśl County Bieszczady County Voivodeship Town and Municipality Municipality Municipality Town of Sanok Town of Biecz Town of Przeworsk Town of Jarosław Town of Gorlice Town of Krosno of Zagórz of Solina of Jasło Municipality Museum of Folk Municipality of Town of Bardejov Town of Prešov Municipality of Municipality Municipality of Fulianka Prešov Region Architecture in Sanok Uście Gorlickie Osiek Jasielski of Sękowa of Grybów Bieszczady School Košice Region Regional Directorate Bieszczady Museum - Castle Lesser Poland Prezydencki Hotel of Craft in of State Forests National Park in Łańcut Tourist Organization in Rzeszów in Krosno Uherce Mineralne The CARPATHIAN train has started the journey....

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