Exploiting Idols A case study of international TV formats trading in the absence of intellectual property protection1 Authors2: Martin Kretschmer & Sukhpreet Singh 1 Forthcoming 2010 in Robert Burnett & A.J. Zwaan (eds), Your Fans are Waiting: An academic volume on Idol. Research for this case study was funded under ESRC (UK) Grant No. RES–186–27–0012 (2008-09): ‘The Exploitation of Television Formats: Intellectual property and non-law based strategies’. 2 Sukhpreet Singh (
[email protected]) is an Associate Lecturer in Media Management and a Research Fellow at the Centre for Intellectual Property Policy and Management, Bournemouth University, UK. Martin Kretschmer (
[email protected]) is Professor of Information Jurisprudence and Director of the Centre for Intellectual Property Policy and Management (www.cippm.org.uk). Martin Kretschmer was the principal investigator of the ESRC project; Sukhpreet Singh was the lead researcher, carrying out the bulk of the empirical work. The research design was developed jointly. We would like to acknowledge the contribution of Jon Wardle, Director of the Centre for Excellence in Media Practice at Bournemouth University, www.cemp.ac.uk), who (as a co-applicant of the ESRC grant) was responsible for the digital resource of the project: http://tvformats.bournemouth.ac.uk. 1 Abstract Television formats have become a major export industry for Britain and the United States (who together account for nearly two thirds of all format hours broadcast annually worldwide). Yet, there is no such thing as a television format right under copyright law. Any producer is free to develop game, reality and talent shows that are based on similar ideas.