top 50brands

TABLE 6: TOP 50 GLOBAL BEAUTY BRANDS 2014 No No No No Brand Parent Domicile Brand Brand Enterprise Brand/ Brand Ent. Brand Ent. Brand Ent. ‘14 ‘13 ‘12 ‘11 company value rating value enterprise value value value value value value 2014 2014 value (%) 2013 2013 2012 2012 2011 2011 1 1 3 4 L’Oréal L’Oréal France 10,766 AAA+ 37,619 29% 8,696 26,205 7,744 22,358 7,630 23,935 2 5 2 2 Avon Avon Products Inc USA 6,384 AA 11,382 56% 5,169 8,186 7,901 11,656 10,171 15,843 3 2 12 13 Pantene Proctor & Gamble Co/The USA 6,163 AA+ 17,875 34% 5,974 15,211 2,643 7,358 2,545 7,197 4 3 5 5 Nivea Beiersdorf AG Germany 6,079 AA+ 16,155 38% 5,843 12,288 5,574 8,522 6,569 10,178 5 6 Dove Unilever PLC UK 5,885 AAA- 12,430 47% 4,242 10,690 6 12 16 14 Garnier L’Oréal France 4,809 AAA 16,760 29% 2,632 7,051 2,340 6,016 2,493 6,440 7 8 8 9 Estée Lauder Estée Lauder Companies-CL A USA 4,589 AA+ 10,815 42% 3,870 8,711 3,716 7,387 3,037 5,095 8 4 6 7 Lancôme L’Oréal France 4,088 AAA 11,649 35% 5,508 13,467 5,095 11,490 5,685 12,300 9 7 1 1 Olay Proctor & Gamble Co/The USA 4,083 AA+ 14,617 28% 3,955 12,439 11,756 36,578 11,066 35,777 10 22 29 28 Johnson’s Johnson & Johnson USA 3,603 AAA 13,749 26% 1,513 5,026 1,148 1,179 4,438 11 10 14 Christian Dior Christian Dior France 3,329 AAA- 5,298 63% 2,952 4,362 2,540 4,191 12 9 47 Head & Shoulders Proctor & Gamble Co/The USA 2,953 AA- 9,995 30% 3,138 8,505 394 1,116 13 11 18 16 Chanel Chanel France 2,949 AAA N/A N/A 2,813 2,292 2,283 14 14 20 23 Maybelline L’Oréal France 2,921 AAA 12,925 23% 2,398 7,076 2,016 6,037 1,568 6,463 15 15 19 19 Clarins Clarins France 2,602 AAA- N/A N/A 2,375 2,018 2,057 16 17 Shiseido Shiseido Co Ltd Japan 2,507 AA 4,421 57% 2,203 3,313 2,907 4,339 2,972 4,818 17 20 17 17 Natura Natura Cosmeticos SA Brazil 2,465 AA+ 10,168 24% 1,849 12,091 2,332 8,191 2,274 12,722 18 19 4 6 Neutrogena Johnson & Johnson USA 2,313 AAA- 6,645 35% 2,127 5,021 6,248 14,308 6,350 14,467 19 24 M.A.C Estée Lauder Companies-CL A USA 1,639 AAA- 4,159 39% 1,382 3,351 20 21 23 22 L’Occitane L’Occitane International SA Luxembourg 1,570 AA+ 3,341 47% 1,698 4,194 1,611 2,776 1,705 4,316 21 25 Rexona Unilever PLC UK 1,563 AA 7,047 22% 1,203 4,856 22 13 11 Schwarzkopf Henkel AG & CO KGAA Vorzug Germany 1,517 AA- 4,650 33% 2,420 5,761 2,682 4,579 23 31 33 35 The Body Shop L’Oréal France 1,514 AAA- 4,801 32% 1,063 2,969 977 2,533 890 2,712 24 28 25 27 Oriflame Oriflame Cosmetics SA-SDR Luxembourg 1,388 AA- 2,224 62% 1,151 1,917 1,310 2,510 1,204 3,830 25 Cover Girl Proctor & Gamble Co/The USA 1,242 AA- 4,784 26% 26 Sunsilk Unilever PLC UK 1,232 AA 5,595 22% 27 29 42 39 Rimmel Coty INC USA 1,188 AA- 2,724 44% 1,109 615 694 28 SK-II Proctor & Gamble Co/The USA 1,177 AA- 3,954 30% 29 27 28 32 Vichy L’Oréal France 1,173 AAA- 3,615 32% 1,170 3,489 1,172 2,977 1,036 3,187 30 23 Lux Unilever PLC UK 1,169 AA 5,275 22% 1,501 5,403 31 Kanebo Kao Corp Japan 1,163 AA- 3,340 35% 32 Max Factor Proctor & Gamble Co/The USA 1,144 AA- 4,463 26% 33 32 37 41 Clinique Estée Lauder Companies-CL A USA 1,077 AAA- 1,941 56% 885 1,564 790 1,326 683 915 34 30 35 37 Yves Saint Laurent Kering France 1,030 AAA- 1,489 69% 1,092 1,924 915 1,641 872 1,757 35 33 9 10 Bioré Kao Corp Japan 964 AA 1,456 66% 792 1,248 3,336 5,858 3,014 5,575 36 Old Spice Proctor & Gamble Co/The USA 853 AA- 3,486 24% 37 26 26 26 Biotherm L’Oréal France 778 AAA- 2,185 36% 1,174 2,886 1,277 2,462 1,393 2,636 38 18 21 21 Clean & Clear Johnson & Johnson USA 710 AA+ 1,697 42% 2,196 5,777 1,990 5,045 1,959 5,101 39 Pond’s Unilever PLC UK 696 AA 3,153 22% 40 Pola Pola Orbis Holdings INC Japan 638 A+ 1,015 63% 41 34 47 Coty Coty INC USA 560 AA 1,122 50% 562 409 42 35 49 49 Elizabeth Arden Elizabeth Arden INC USA 473 AA- 1,415 33% 502 1,489 353 826 342 826 43 TRESemmé Unilever PLC UK 454 AA 2,033 22% 44 Sulwhasoo AmorePacific Corp South Korea 439 AA- 1,021 43% 45 Clear Unilever PLC UK 430 AA 1,911 23% 46 Rejoice Proctor & Gamble Co/The USA 429 AA- 2,438 18% 47 Axe/Lynx/Ego Unilever PLC UK 421 AA 3,005 14% 48 36 45 Kosé Kose Corp Japan 402 A+ 976 41% 452 836 473 1,034 49 Mennen Colgate-Palmolive Co USA 373 AA- 3,365 11% 50 Orbis Pola Orbis Holdings INC Japan 370 A+ 564 66% *All the figures are shown in US$m