This Chart Uses We Rank the Top 300 B This Chart Uses Web Traffic From

Home , Almay, Bonne Bell, Bumble and bumble, Elizabeth Arden, Kevyn Aucoin, Merle Norman

This chart uses Web traffic from readers on TotalBeauty.com to rank the top 300 brands from over 1,400 on our site.

As of October 2010

Rank Mar. Rank Brand SOA 1 2 L'Oreal 3.12% 2 1 Neutrogena 3.02% 3 7 Maybelline New York 2.67% 4 5 Olay 2.65% 5 3 MAC 2.61% 6 4 Revlon 2.03% 7 6 Clinique 1.97% 8 9 Garnier 1.84% 9 12 CoverGirl 1.73% 10 42 Bare Escentuals 1.55% 11 15 Pantene 1.36% 12 515 Zenmed 1.34% 13 21 Aveda 1.33% 14 13 Avon 1.27% 15 17 Lancome 1.26% 16 14 Estee Lauder 1.25% 17 10 Aveeno 1.15% 18 8 Chanel 1.07% 19 49 Burt's Bees 0.99% 20 11 Sally Hansen 0.95% 21 27 TRESemme 0.95% 22 16 Victoria's Secret 0.94% 23 33 Paul Mitchell 0.94% 24 24 Dove 0.89% 25 22 Redken 0.86% 26 32 Origins 0.82% 27 20 The Body Shop 0.80% 28 23 Benefit 0.78% 29 18 Kiehl's 0.77% 30 46 Nars 0.75% 31 19 Clairol 0.72% 32 26 Bobbi Brown 0.67% 33 48 Philosophy 0.66% 34 134 Secret 0.66% 35 30 Mary Kay 0.61% 36 57 Rimmel London 0.58% 37 43 Shiseido 0.57% 38 36 Wet N Wild 0.52% 39 39 Dior 0.52% 40 28 Herbal Essences 0.52% 41 86 Jason 0.51% 42 60 Laura Mercier 0.51% 43 54 Conair 0.50% 44 62 Make Up For Ever 0.49% 45 29 Almay 0.49% 46 35 Aussie 0.47% 47 45 Smashbox 0.47% 48 38 Clarins 0.47% 49 41 E.L.F. 0.47% 50 47 St. Ives 0.46% 51 53 Bumble And Bumble 0.44% 52 34 Ambi 0.43% 53 114 Bath & Body Works 0.43% 54 50 Boots 0.42% 55 44 Physicians Formula 0.42% 56 40 Suave 0.40% 57 25 Clean & Clear 0.40% 58 67 Wen 0.40% 59 37 ProActiv 0.40% 60 181 Kiss My Face 0.39% 61 52 Tigi 0.39% 62 59 RoC 0.39% 63 71 Nivea 0.39% 64 874 Gold Bond 0.38% 65 55 Dermalogica 0.38% 66 58 Goody 0.36% 67 64 Arbonne 0.35% 68 82 Jergens 0.35% 69 37 Merle Norman 0.35% 70 85 Elizabeth Arden 0.34% 71 57 Urban Decay 0.33% 72 129 Ulta 0.32% 73 75 John Frieda 0.32% 74 93 Max Factor 0.30% 75 166 Moroccanoil 0.30% 76 98 Sephora 0.29% 77 82 Stila 0.29% 78 174 T3 0.28% 79 134 DHC 0.28% 80 168 Pureology 0.28% 81 83 Nexxus 0.27% 82 71 Biore 0.27% 83 81 Patricia Wexler M.D. 0.26% 84 67 N.Y.C. New York Color 0.26% 85 71 Joico 0.26% 86 78 Peter Thomas Roth 0.25% 87 90 Cetaphil 0.25% 88 87 Kerastase 0.25% 89 89 Lumene 0.23% 90 97 Bliss 0.23% 91 99 Shu Uemura 0.23% 92 94 Wella 0.22% 93 84 Frederic Fekkai 0.22% 94 108 La Mer 0.22% 95 107 Rusk 0.21% 96 76 Tarte 0.21% 97 114 OPI 0.21% 98 163 Too Faced 0.21% 99 72 Mark 0.20% 100 497 Jonathan Product 0.20% 101 150 C.O. Bigelow 0.20% 102 102 Sebastian 0.20% 103 100 Sonia Kashuk 0.20% 104 68 No!no! 0.20% 105 74 Pond's 0.20% 106 105 La Prairie 0.19% 107 98 Clearasil 0.19% 108 80 Nu Skin 0.19% 109 113 Yves Saint Laurent Beauty 0.19% 110 85 Prescriptives 0.18% 111 2530 Farmhouse Fresh 0.18% 112 129 Nioxin 0.18% 113 908 Stridex 0.18% 114 110 Carol's Daughter 0.17% 115 101 Hard Candy 0.17% 116 119 VO5 0.17% 117 116 NYX 0.17% 118 99 Lush 0.17% 119 90 Sunsilk 0.16% 120 131 Goldwell 0.16% 121 147 Ojon 0.15% 122 118 Josie Maran 0.15% 123 89 SkinCeuticals 0.15% 124 242 SkinMedica 0.15% 125 73 Banana Boat 0.15% 126 133 SK II 0.15% 127 127 LORAC 0.14% 128 171 It Cosmetics 0.14% 129 107 Scunci 0.14% 130 109 Murad 0.14% 131 124 L'Occitane 0.14% 132 100 Charles Worthington 0.14% 133 135 Vichy Laboratories 0.14% 134 133 Giorgio Armani 0.14% 135 158 Rene Furterer 0.14% 136 138 Eucerin 0.14% 137 203 Korres Natural Products 0.14% 138 143 DDF 0.13% 139 56 Vaseline 0.13% 140 116 CHI 0.13% 141 122 La Roche-Posay 0.13% 142 120 Bourjois 0.13% 143 126 Giovanni 0.13% 144 714 Marc Jacobs 0.13% 145 182 Alterna 0.13% 146 112 Got2b 0.13% 147 117 Noxzema 0.13% 148 97 Mario Badescu Skin Care 0.12% 149 141 Palmers 0.12% 150 148 Head And Shoulders 0.12% 151 140 Obagi 0.12% 152 145 Biotherm 0.12% 153 146 Queen Helene 0.12% 154 163 Slatkin & Co. 0.12% 155 150 PHYTO 0.12% 156 152 Guerlain 0.12% 157 197 Ole Henriksen 0.12% 158 166 Milani 0.11% 159 602 Revision 0.11% 160 159 Avene 0.11% 161 136 Crest 0.11% 162 219 StriVectin 0.11% 163 111 Mizani 0.11% 164 132 Vidal Sassoon 0.11% 165 1076 Abreva 0.11% 166 106 Biolage 0.11% 167 176 Sisley 0.11% 168 193 Caudalie 0.11% 169 170 Yes To 0.11% 170 205 Vincent Longo 0.11% 171 585 Carmex 0.10% 172 139 Avalon Organics 0.10% 173 718 Zia 0.10% 174 183 GloMinerals 0.10% 175 710 Marco Pelusi 0.10% 176 1686 Tree Hut 0.10% 177 191 Paula's Choice 0.09% 178 239 Aubrey Organics 0.09% 179 172 Dr. Brandt 0.09% 180 598 Eco Tools 0.09% 181 269 EOS 0.09% 182 412 Weleda 0.09% 183 200 Dr. Dennis Gross Skincare 0.09% 184 167 Alba 0.09% 185 137 Biosilk 0.09% 186 237 CeraVe 0.09% 187 131 Frizz-Ease 0.09% 188 222 Cover FX 0.08% 189 201 Stiefel Laboratories 0.08% 190 185 ElanVeda 0.08% 191 202 ReVive 0.08% 192 246 CARGO 0.08% 193 149 Jane Iredale 0.08% 194 180 Dr. Hauschka 0.08% 195 254 Tom's Of Maine 0.08% 196 179 NovaLash 0.08% 197 156 CosMedix 0.08% 198 177 Graham Webb 0.08% 199 280 Cle De Peau 0.08% 200 192 Davines 0.08% 201 155 Fresh 0.08% 202 199 Kate Somerville 0.08% 203 174 Boscia 0.08% 204 142 Pixi 0.08% 205 417 Molton Brown 0.08% 206 317 Eminence 0.08% 207 210 Matrix 0.08% 208 415 Soap & Glory 0.08% 209 229 Kiss 0.08% 210 198 100% Pure 0.08% 211 162 Jane 0.07% 212 188 Remington 0.07% 213 256 Trish McEvoy 0.07% 214 173 Ardell 0.07% 215 130 Brazilian Blowout 0.07% 216 178 Flirt! 0.07% 217 265 Essie 0.07% 218 190 Grassroots Research Labs 0.07% 219 161 Bonne Bell 0.07% 220 154 Chantecaille 0.07% 221 763 Oscar Blandi 0.07% 222 194 Dr. Denese 0.07% 223 236 Jo Malone 0.07% 224 164 Laura Geller 0.07% 225 289 Juice Beauty 0.07% 226 223 Good Skin 0.07% 227 272 REN Clean Bio Active Skincare 0.07% 228 438 TouchBack By Colormark 0.07% 229 217 Exuviance 0.07% 230 273 Sea Breeze 0.07% 231 253 ApHogee 0.07% 232 257 Blistex 0.06% 233 213 Marc Anthony 0.06% 234 209 Bulgari 0.06% 235 187 CellCeuticals 0.06% 236 225 Beauty Society 0.06% 237 296 Gigi 0.06% 238 630 IS Clinical 0.06% 239 186 Models Prefer 0.06% 240 115 Organix 0.06% 241 189 Nair 0.06% 242 195 Soft Sheen Carson 0.06% 243 596 Zotos 0.06% 244 264 Fusion Beauty 0.06% 245 333 Principal Secret 0.06% 246 184 Samy 0.06% 247 357 Cynthia Rowland 0.06% 248 706 Softlips 0.06% 249 196 DermaBlend 0.06% 250 224 Napoleon Perdis 0.06% 251 637 Klorane 0.06% 252 216 Prestige 0.06% 253 208 Pur Minerals 0.06% 254 221 Sedu 0.06% 255 659 Mederma 0.06% 256 175 C. Booth 0.06% 257 535 L.A.M.B. Fragrance 0.06% 258 368 Hempz 0.06% 259 329 Skin Doctors 0.06% 260 244 Crabtree & Evelyn 0.06% 261 232 Glytone 0.06% 262 264 Rodan + Fields 0.06% 263 220 Elemis 0.06% 264 1737 Blush 0.06% 265 103 Smooth Away 0.06% 266 218 Kinerase 0.06% 267 375 Suki 0.05% 268 230 Blinc 0.05% 269 165 By Terry 0.05% 270 234 CND 0.05% 271 268 Darphin 0.05% 272 212 KMS 0.05% 273 231 Borghese 0.05% 274 263 Sexy Hair 0.05% 275 291 Iman 0.05% 276 328 40 Carrots 0.05% 277 548 Chapstick 0.05% 278 392 NeoCutis 0.05% 279 390 Anastasia 0.05% 280 283 DERMAdoctor 0.05% 281 233 Kevin Murphy 0.05% 282 925 Kevyn Aucoin Beauty 0.05% 283 393 Lola 0.05% 284 228 Sally Hershberger 0.05% 285 324 Studio Gear 0.05% 286 282 Zoya 0.05% 287 252 BaByliss 0.05% 288 292 Abba 0.05% 289 214 Le Couvent Des Minimes 0.05% 290 350 N.V. Perricone M.D. Cosmeceuticals 0.05% 291 300 Design Essentials 0.05% 292 747 Belli Specialty Skin Care 0.05% 293 298 Bio-Oil 0.05% 294 255 Caress 0.05% 295 358 Juicy Couture 0.05% 296 248 Somme Institute 0.05% 297 334 Venus 0.05% 298 261 Merlot Skin Care 0.05% 299 470 AG Hair Cosmetics 0.05% 300 435 Givenchy 0.05%