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Coty Brands Fashion Houses Core Talents

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Coty Brands Fashion Houses Core Talents COTY STABILIZE, BUILD AND GROW COTY OVERVIEW OUR LEGACY IN BEAUTY COTY Create the best product you can, present it in a perfect container, beautifully simple but of impeccable taste, charge a reasonable price for it, and you will witness a great business arise such as the world has never seen. – François Coty​ 3 WHO WE ARE TODAY… A GLOBAL LEADER IN FRAGRANCE AND COLOR COSMETICS STRONG POSITIONS IN KEY MARKETS WITH A DIVERSE BRAND PORTFOLIO in fragrances CY20 Net Revenues in color cosmetics #2 in Prestige Fragrances #2 in Prestige Fragrances #1 in Prestige Fragrances #2 in Mass Cosmetics #1 in Mass Cosmetics #4 in Mass Cosmetics Source: Rank in Global Fragrances and Color Cosmetics – Greenbook CY19 US, UK, DE Prestige Rankings NPD Sell-Out data (TMM for US) CY20 US, UK, DE Mass Cosmetics Rankings Nielsen Sell-Out data CY20 4 ⁱ SALES DIVERSIFIED ACROSS CHANNELS 17% 1H FY21 47% REVENUE MIX 36% LUXURY B&M MASS B&M E-COMMERCE FOR INTERNAL USE ONLY USE INTERNAL FOR 5 & CONFIDENTIAL SALES DIVERSIFIED ACROSS CATEGORIES BODY MASS PRESTIGE CARE FRAGRANCES COSMETICS 7% PRESTIGE 8% 3% SKINCARE 6% 1H21 REVENUE MIX 24% MASS COSMETICS 52% PRESTIGE FRAGRANCES FOR INTERNAL USE ONLY USE INTERNAL FOR 6 & CONFIDENTIAL SALES DIVERSIFIED ACROSS GEOGRAPHIES 1H FY21 REVENUE MIX GLOBAL TRAVEL RETAIL 3% WESTERN NORTH AMERICA EUROPE (INCL. KYLIE) 28% 32% EASTERN EU & MIDDLE EAST CHINA 18% 3% APAC BRAZIL 7% & LATAM 8% 7 A PORTFOLIO OF ICONIC BRANDS ACROSS KEY PRICE TIERS SKKN By Kim 8 116 YEARS OF INNOVATION IN FRAGRANCES, MAKE UP… LA ROSE JACQUEMINOT, 1st fragrance mixing natural and synthetic components (bottles by Baccarat) CHYPRE – Latest olfactive family ever invented COTY AIR SPUN FACE POWDER, the most sold cosmetics in 1930’s COTY 24 LIPSTICK, 1st long-lasting lipstick DAVIDOFF COOL WATER expands male fragrances beyond cologne CK ONE, 1st unisex fragrance MARC JACOBS DAISY wins all prizes for unique packaging FOR INTERNAL USE ONLY USE INTERNAL FOR 9 & CONFIDENTIAL AND PIONEERING IN SKIN CARE COVERGIRL launches medicated make-up ‘Clean’ LANCASTER, 1st to introduce Retinol Patent LANCASTER, 1st to introduce Dynamic Hydration LANCASTER, 1st to introduce Oxygen LANCASTER, 1st to introduce DNA Repair Claim COVERGIRL launches make-up / skincare hybrid ‘Simply Ageless’ LANCASTER, 1st to combine Genetic & Epigenetic, Repair technology 10 BEAUTY MARKET OUTLOOK BEAUTY IS A ROBUST AND RESILIENT MARKET WITH GROWTH LED BY LUXURY LUXURY BEAUTY 2019 $119B MASS BEAUTY 2019 $187B CAGR 2017/19 +11% CAGR 2015/19 +4.4% $32B $42B +2.8% +4% $47B 17.0% 35% +20% 39% 10.6% $20B +4.1% 54.7% $102B 11.0% $21B +5.1% 26% +4.3% 6.7% $31B +8% $13B +3.5% SKINCARE MAKE-UP FRAGRANCE SKINCARE MAKE-UP FRAGRANCE ONLY USE INTERNAL FOR Source: Greenbook 2019 SHOWER GEL DEODORANTS 12 & CONFIDENTIAL LUXURY EXPECT LUXURY BEAUTY TO MAINTAIN STRONG GROWTH, WITH SKINCARE OUTPERFORMING Expect High-Single-Digit CAGR in next 3 years High-single-digit to Low-teens CAGR 47 45 Mid-single-digit CAGR 40 FRAGRANCE 38 37 37 42 38 39 33 30 31 Mid-single-digit CAGR 28 SKINCARE 27 26 24 25 MAKE-UP 21 2015 2016 2017 2018 2019 2020 FOR.23 FOR INTERNAL USE ONLY USE INTERNAL FOR Source: Euromonitor, internal estimates 13 & CONFIDENTIAL LUXURY BEAUTY KEY FUTURE GROWTH DRIVERS CHINA MOMENTUM, LED BY GROWING DISPOSABLE INCOME, FUELING DEMAND FOR LUXURY BEAUTY AND SKINCARE STRONG E-COMMERCE ACCELERATION ULTRA PREMIUM REMAINING THE FASTEST GROWING SUBCATEGORY TRAVEL RETAIL ACCELERATING FROM A HEAVILY DEPRESSED BASE FOR INTERNAL USE ONLY USE INTERNAL FOR 14 & CONFIDENTIAL CHINA FUELING LUXURY BEAUTY GROWTH CHINA LUXURY BEAUTY MARKET REACHED ~$14.5B IN CY20 / ~13% OF GLOBAL LUXURY BEAUTY MARKET, WEIGHTED TOWARD SKINCARE MARKET GREW +23% IN CY20 AND EXPECT CLOSE TO 20% GROWTH IN COMING 3 YEARS KEY CONTRIBUTING FACTORS: ▪ CHINA’S DISPOSABLE INCOME PER CAPITA EXPECTED TO GROW BY >50% IN NEXT 4-5 YEARS ▪ CHINA’S CURRENT BEAUTY SPENDING PER CAPITA ~20-40% THAT OF U.S. AND WESTERN EUROPE AND 10-20% OF KOREA AND JAPAN FOR INTERNAL USE ONLY USE INTERNAL FOR Source: Beaute Research Sell-Out Data CY20 including Ecom 15 & CONFIDENTIAL Euromonitor for forecast E-COMMERCE FUELING LUXURY BEAUTY GROWTH ▪ CONSUMERS GLOBALLY HAVE LEAP-FROGGED IN E-COMMERCE ADOPTION ▪ LUXURY E-COMMERCE GROWTH BEING LED BY FRAGRANCES AND SKINCARE 4QCY20 LUXURY BEAUTY E-COM MARKET SALES +67% +34% FOR INTERNAL USE ONLY USE INTERNAL FOR Source: Retail Panel Beaute Research CY20 Sell-Out data including Ecom // NPD Sell-Out data (TMM for US) CY20 16 & CONFIDENTIAL PREMIUMIZATION FUELING LUXURY FRAGRANCE GROWTH Luxury Fragrances Luxury Fragrances $ 4.1 Bn /-8% vs YA $ 1.1 Bn / +23% vs YA Ultra Premium 9.0% 9.9% +1% Ultra Premium +58% 16.2% 20.8% 35.8% 38.6% -1% Premium+ Premium+ 63.8% +21% 63.0% Premium 41.6% 38.6% Premium 7.4% 4.3% Low Premium 13.6% 12.9% Low Premium 12.6% 11.9% CY19 CY20 CY19 CY20 Source: Retail Panel Beaute Research CY20 Sell-Out data including Ecom // NPD Sell-Out data (TMM for US) CY20 17 PREMIUMIZATION FUELING LUXURY SKINCARE GROWTH IN CHINA CY20 ULTRA PREMIUM 35% weight / +39% PREMIUM+ 19% weight / +13% TOTAL MARKET +33% Source: Retail Panel Beaute Research CY20 Sell-Out data including Ecom // NPD Sell-Out data (TMM for US) CY20 18 TRAVEL RETAIL RECOVERY TO FUEL LUXURY BEAUTY GROWTH ▪ CY19 TRAVEL RETAIL BEAUTY MARKET REACHED $37B WITH 25% FRAGRANCES, 24% MAKE UP AND 51% SKIN CARE ▪ CY20 TRAVEL RETAIL BEAUTY MARKET DECLINED BY -50%, DRIVEN BY OVER 97% DECLINE IN INTERNATIONAL PASSENGER TRAFFIC ▪ HAINAN HAS EMERGED AS A LEADING DESTINATION FOR CHINESE CONSUMERS, WITH BEAUTY SALES REACHING $2BN ▪ EXPECT INTERNATIONAL TRAVEL TO START INFLECTING IN 2H CY21, WITH CONSUMER SURVEYS SUGGESTING STRONG PENT UP DEMAND FOR TRAVEL LY N O E S U L A N R E T IN R FO & L A I T N DE I F Source: Greenbook 19 for CY19 data and category split 18 CN O Generation for CY20 data covering the Jan-Sept 9M period 19 MASS EXPECT MASS BEAUTY TO CONTINUE MODERATE GROWTH, LED BY SKINCARE EXPANSION AND MAKE-UP RECOVERY EXPECT LOW-SINGLE-DIGIT CAGR IN NEXT 4 YEARS Low-single-digit CAGR SKINCARE 102 53.0bn (*) 100 97 43.0bn Low-to-mid single digit CAGR MAKE-UP 33.0bn 31 32 27 23.0bn Stable market DEODORANTS 19 20 20 Low-to-mid single digit 20 21 CAGR FRAGRANCE 13.0bn 18 SHOWER GEL 12 13 14 Stable market 3.0bn 2018 2019 2020 2021 2022 2023 2024 FOR INTERNAL USE ONLY USE INTERNAL FOR Source: Euromonitor, Internal estimates (*) Skin Care – includes FACE and BODY Care 20 & CONFIDENTIAL MASS BEAUTY KEY FUTURE GROWTH DRIVERS PREMIUMIZATION DIGITAL AND E-COMMERCE ACCELERATION CLEAN, SUSTAINABLE BEAUTY SKINIFICATION OF BEAUTY ROUTINES FOR INTERNAL USE ONLY USE INTERNAL FOR 21 & CONFIDENTIAL PREMIUMIZATION FUELING MASS BEAUTY GROWTH PREMIUM FRANCHISES AS % OF MASS BEAUTY SALES (B&M AND RETAILER.COM) +600bps YoY +200bps YoY FOR INTERNAL USE ONLY USE INTERNAL FOR Source: Nielsen, retailer sales data 22 & CONFIDENTIAL E-COMMERCE FUELING MASS BEAUTY GROWTH CY20 NEXT 3 YEARS B&M BEAUTY DOWN LOW SINGLE RETAIL SALES -13% YoY DIGIT CAGR AMAZON BEAUTY SALES +28% YoY UP TEENS % CAGR (U.S., U.K, Germany) FOR INTERNAL USE ONLY USE INTERNAL FOR Source: Nielsen, Profitero, internal estimates 23 & CONFIDENTIAL CLEAN BEAUTY FUELING MASS BEAUTY GROWTH CLEAN BEAUTY ESTIMATED TO HAVE REACHED ~$36B IN 2019, ACCOUNTING FOR CLOSE TO 10% OF THE TOTAL BEAUTY MARKET CLEAN MASS COSMETICS OUTPACED OVERALL MASS COSMETICS IN THE U.S. BY 17PPS IN THE LAST 12 MONTHS BEAUTY PRODUCT LAUNCHES IN 2020 WITH CRUELTY-FREE, VEGAN, AND NATURAL CLAIMS ACCOUNTED FOR: ➢ ~1/3 OF THE LAUNCHES IN THE U.S. ➢ ~1/4 OF THE LAUNCHES IN EUROPE FOR INTERNAL USE ONLY USE INTERNAL FOR Source: Statista, Mintel, iNielsen, nternal estimates 24 & CONFIDENTIAL SKINIFICATION Source: Mintel, Beaute Research Sell - Out DataCY20 Out , NPD, OF Sell - Out data (TMM for US) US) CY20 for data(TMM Out BEAUTY ROUTINES PRODUCTS % OF FACE % OF (CY20) 68% 19% WITH MAKEUP SPF 25 24 CCONFIDENTIALONFIDENTIAL & FFOROR IINTERNALNTERNAL UUSESE ONONLYLY COTY’S STRATEGY OUR STRATEGIC PRIORITIES STABILIZE CONSUMER BEAUTY MAKE-UP BRANDS & MASS FRAGRANCES ACCELERATE LUXURY FRAGRANCES & BECOME A KEY PLAYER IN PRESTIGE MAKE UP BUILD SKINCARE PORTFOLIO ACROSS BOTH DIVISIONS BUILD E-COMMERCE AND DIRECT-TO-CONSUMER EXPERTISE AND CAPABILITIES EXPAND IN CHINA ON LUXURY AND SELECT CONSUMER BEAUTY BRANDS BECOME A BEAUTY LEADER IN SUSTAINABILITY FOR INTERNAL USE ONLY USE INTERNAL FOR 27 & CONFIDENTIAL (1) STABILIZING CONSUMER BEAUTY FOR INTERNAL USE ONLY USE INTERNAL FOR 28 & CONFIDENTIAL CB ENGINE CLARIFIED BRAND PORTFOLIO IN COSMETICS CONSUMER BEAUTY STABILIZATION VIA BRANDS REPOSITIONINGS NEW CLARIFIED CB BRANDS PORTFOLIO FOR INTERNAL USE ONLY USE INTERNAL FOR 29 & CONFIDENTIAL CB ENGINE CONSUMER BEAUTY STABILIZATION AND GROWTH VIA BRANDS REPOSITIONINGS THE UPLIFTING POWER OF MAKE UP New equity implemented in March 2021 FROM ORDINARY TO EXTRAORDINARY EACH New equity starts in June 2021 CB BRAND HAS NOW THE FREEING POWER OF MAKE UP A DISTINCTIVE SENSE New equity starts in June 2021 OF PURPOSE FRENCH BEAUTY WITH POWER OF POSITIVITY New equity to be introduced later SALON EXPERTISE AT AFFORDABLE PRICE Strong equity already in place ONLY USE INTERNAL FOR 30 & CONFIDENTIAL CB ENGINE COVERGIRL – THE UPLIFTING POWER OF MAKEUP FOR INTERNAL USE ONLY USE INTERNAL FOR 31 & CONFIDENTIAL STABILIZE COVERGIRL #1 CB BRAND BY REVENUE BRAND EQUITY POSITIONING IN KEY TRENDS CONSUMER TARGETS IN-STORE EXECUTION 32 BEAUTIFUL, LOVED, POWERFUL BRAND SPONTANEOUS AWARENESS BRAND POWER INDEX 52 50 RANK: 1 332 33 32 RANK 1 2 332 220 2 3 220 201 3 201 4 178 Covergirl Maybelline Revlon L'Oreal 4 178 5 5 165 165 MAKEUP BRAND CONSUMERS MENTION 15% 9% 3% 14% 7% Source: Kantar Brand Equity 2019 33 CONSUMER-LOVED PRODUCTS FROM THE LEADER IN FACE CLEAN FRESH SIMPLY AGELESS OUTLAST TRUBLEND Fresh, Healthy-Looking Anti-Aging Makeup for Full-Coverage 24HR Meet Your Perfect Match Skin.
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