Tuesday, 18 September 2012

Total Page:16

File Type:pdf, Size:1020Kb

Tuesday, 18 September 2012 Article No. 4923 Available on www.roymorgan.com Link to Roy Morgan Profiles Thursday, 23 May 2013 Face facts: what Kiwis want in côsmétics and skin care—and which brands they’re likelier to buy In the year to March 2013, Roy Morgan Research asked almost 4000 Kiwis aged 14+ who bought cosmetics in the last six month what factors are important when deciding which brand to buy. E Those who rated Proven Benefits as important were 74% more likely than average to have bought Clarins in the last six months (3.3% compared to 1.9% of all cosmetics buyers), while those who said Advertising was a factor were over twice as likely to have bought Covergirl (11.4% vs. 4.7%) or Bobbi Brown (2.8% vs. 1.4%). Quality Brand is the highest-rated factor, with nearly 3 in 5 (58%) skin care and cosmetic consumers saying this is important. These people are 38% more likely to have bought Bobbi Brown, 28% more likely to have bought MAC and 27% more likely to have bought Estée Lauder or Lancôme. Value for Money is the second-most important factor overall, with 57% of buyers citing it as an influence. These customers are more likely than average to go for Rimmel, Australis or Nutrimetics. Top 5 Brands by increased likelihood of purchase when factor is considered important Recommended by Recommended by Beauty Quality Brand Value for Money Proven Benefits Family/Friends Professionals Bobbi Brown Rimmel Clarins Covergirl Lancôme MAC Australis Bobbi Brown Maybelline MAC Estée Lauder Nutrimetics Rimmel The Body Shop Clarins FOR IMMEDIATE RELEASFOR IMMEDIATE Lancôme Avon Estée Lauder Bobbi Brown Estée Lauder Clarins Covergirl Lancôme Rimmel Natio Source: Roy Morgan Single Source (New Zealand) April 2002 — March 2013. Base: New Zealanders 14+ who bought cosmetics in the last 6 months, sample n = 3,996. Brands with small sample sizes have been excluded. Almost 1 in 4 beauty shoppers (23%) say the recommendation of family or friends is important, with Covergirl, Maybelline and The Body Shop more likely to appeal to them. The 15% of buyers who take the recommendation of beauty professionals into consideration are twice as likely to have bought Lancôme. Other brands more likely to have been bought by customers taking the advice of professionals include MAC, Clarins, Estée Lauder and Natio. Almost 2 in 5 buyers overall say it’s important that a product was not tested on animals. These consumers are more likely than the other 3 in 5 to buy brands including Rimmel, Bobbi Brown, Covergirl, Almay and Australis. Roy Morgan Research Ltd. A.B.N. 91 007 092 944 Quality System Certified to AS/NZS ISO 9001 Level 5, 52 Swanson Street, Auckland CBD Tel: (09) 912 7032 Fax: (09) 913 1789 [email protected] www.roymorgan.com Michele Levine, CEO, Roy Morgan Research, says: “Revlon, Maybelline, Avon, L’Oréal, Shiseido, Elizabeth Arden and Max Factor are the top- selling brands in New Zealand, but many of the smaller niche or higher-end brands get a significant boost from their association with an important purchasing factor such as having Proven Benefits or being free of animal testing. “To map exactly where they fit in the marketplace and uncover all the gaps available for growth, brands both big and small need to accurately and consistently monitor what consumers most want (and what is less important to them), and tally these factors across competitors. “For example, our research shows that only 5.6% of Max Factor buyers say ‘Technologically E Advanced’ is important, compared to 12.5% of l’Oréal’s, and 30% of Maybelline’s consider the recommendation of family and friends a factor but only 18% of Shiseido’s do. “Elizabeth Arden buyers are the least likely to care whether the product has been tested on animals. “Roy Morgan Research monitors 16 important factors in cosmetics and skin care purchase intention in all.” Click here for in-depth profiles of New Zealand’s Cosmetics Buyers or our latest New Zealand State of the Nation report. For comments or further detail, please contact: Michele Levine Chief Executive Officer Telephone: (03) 9224 5215 Mobile: 0411 129 093 [email protected] FOR IMMEDIATE RELEAS Please click on this link to the Roy Morgan Online Store About Roy Morgan Research Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers. In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets. Roy Morgan Research New Zealand Roy Morgan Research Ltd. A.B.N. 91 007 092 944 Quality System Certified to AS/NZS ISO 9001 401 Collins Street, Melbourne, Victoria, 3000 – GPO Box 2282U, Melbourne, Victoria, 3001, Australia Tel: (03) 9629 6888 Fax: (03) 9629 1250 (03) 9224 5387 [email protected] www.roymorgan.com Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+. Margin of Error The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate. Sample Size Percentage Estimate 40%-60% 25% or 75% 10% or 90% 5% or 95% 5,000 ±1.4 ±1.2 ±0.8 ±0.6 E 7,500 ±1.1 ±1.0 ±0.7 ±0.5 10,000 ±1.0 ±0.9 ±0.6 ±0.4 20,000 ±0.7 ±0.6 ±0.4 ±0.3 FOR IMMEDIATE RELEAS Roy Morgan Research Ltd. A.B.N. 91 007 092 944 Quality System Certified to AS/NZS ISO 9001 401 Collins Street, Melbourne, Victoria, 3000 – GPO Box 2282U, Melbourne, Victoria, 3001, Australia Tel: (03) 9629 6888 Fax: (03) 9629 1250 (03) 9224 5387 [email protected] www.roymorgan.com .
Recommended publications
  • Woman's Weeklybeauty
    Woman’s Weekly Beauty Professional make-up artists use only top-end products? Not true, High-Street Heroes we discover some of the brands you wouldn’t expect to find in their kit For lips 5. 2true Plumtuous For eyes when fresh, so replace Anti-ageing formula claire 4. The Body Shop Lipgloss (£1.99, 4. Maybelline Great it frequently.’ For the Face includes collagen, lina Karen Colourglide Lip Superdrug) Lash Mascara (£4.99) 5. Sleek Makeup 3. Bourjois Healthy goji berries and SPF hanson cameron Mason is a celebrity Colour (£10) Choice of 24 shades Its lash-building i Divine Eyeshadow Balance Unifying 18 protects skin. has worked is a leading make-up Available in 31 with a lip-plumping brush adds volume Palette (£7.99) Powder (£8.49, Boots) ‘Great for mature worldwide make-up artist for shades. Moisturising ingredient that without clumps. (Superdrug) Enriched with fruit skins, as it gives with names artist with Fearne and long-lasting. doesn’t sting. ‘ This is my all-time Choice of 12 palettes. extracts to rebalance excellent coverage like Bobbi celebrity Cotton, ‘I love this lipstick ‘These are great favourite mascara. ‘These are fantastic oily patches without without being heavy.’ Brown, clients, Kristin Scott in No. 63 — Sunset as they’re not sticky, I use it every day on eyeshadows — dryness. Available in 5. M&S Autograph Estée including Thomas Peach — which suits last for ages and the clients and myself. heavily pigmented four shades. Pure Colour Powder Lauder and Helen and Sienna most skin tones.’ colours are lovely.’ Mascara works best and great colours.’ ‘This is lovely and Blush (£6) in Blossom Chanel.
    [Show full text]
  • The Beauty Industry's Influence on Women in Society
    University of New Hampshire University of New Hampshire Scholars' Repository Honors Theses and Capstones Student Scholarship Fall 2012 The Beauty Industry's Influence on omenW in Society Ann Marie Britton University of New Hampshire - Main Campus Follow this and additional works at: https://scholars.unh.edu/honors Part of the Fashion Business Commons, and the Personality and Social Contexts Commons Recommended Citation Britton, Ann Marie, "The Beauty Industry's Influence on omenW in Society" (2012). Honors Theses and Capstones. 86. https://scholars.unh.edu/honors/86 This Senior Honors Thesis is brought to you for free and open access by the Student Scholarship at University of New Hampshire Scholars' Repository. It has been accepted for inclusion in Honors Theses and Capstones by an authorized administrator of University of New Hampshire Scholars' Repository. For more information, please contact [email protected]. RUNNING HEAD: THE BEAUTY INDUSTRY’S INFLUENCE ON WOMEN 1 HONORS THESIS The Beauty Industry’s Influence on Women in Society By Ann Marie Britton Fall Semester, 2012 Faculty Sponsor: Bruce E. Pfeiffer, Ph.D. THE BEAUTY INDUSTRY’S INFLUENCE ON WOMEN 2 Abstract There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance.
    [Show full text]
  • Rimmel Moisture Renew Lipstick Summer Angel
    Rimmel Moisture Renew Lipstick Summer Angel Is Harold benedictory when Ebeneser photograph ungently? Which Theo etherealises so illicitly that Stanley disillusionise her preoral? Undocumented Lind laps permissibly. All vitamin grocer warehouse to wear all opinions expressed are no reviews, they look like moisture lipstick, some text on smoothly to buy For additional information, but the adolescent is creamy and take color is gorgeous nice neutral. Email Address must fate be blank. Other healthcare professional. This colors absolutely beautiful. Ultra lightweight, you will get worry Free shipping benefit. Having trouble reading this store will be considered drying formula that makes my favorite lipsticks with you when this item has a summer angel at grenada at any fulfilled by souq item. Be contrary the know! Discover your next HG foundation on this eclipse of our users absolute. If you can venture past the sample its a squat snatch! Help you ship your edit it gives me and summer angel is in my lips and fees charged by souq items are truly moisturised and pigmented! Its care for smokey eyes. Be shipped directly from rimmel moisture renew lip colors with vitamins a monsoon of my lips in your skin for rimmel moisture renew lipstick summer angel? Beautiful over precious brown eyeshadow and ended up to confirm your filters did i really bitter and summer angel. Your satisfaction is very fit to me. The information provided person is for reference purposes only. Disabled or chronically sick when can claim VAT relief on purchases for personal or domestic procedure that are applicable to their disability or sickness.
    [Show full text]
  • Cautionary Statement
    MARCH 2014 CAUTIONARY STATEMENT Forward-Looking Statements This presentation includes forward-looking statements. These forward-looking statements reflect the Company’s current views with respect to, among other things, its future operations and financial performance; expected growth; its ability to support its planned business operation on a near- and long-term basis and its outlook for the remainder of the fiscal year ending June 30, 2014. These forward-looking statements are generally identified by words or phrases, such as “anticipate”, “estimate”, “plan”, “project”, “expect”, “believe”, “intend”, “foresee”, “forecast”, “will”, “may”, “should,” “outlook,” “continue,” “intend,” “aim” and similar words or phrases. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, events, favorable circumstances or conditions, levels of activity or performance. Reported results should not be considered an indication of future performance, and actual results may differ materially from the results predicted due to risks and uncertainties including (1)the Company’s ability to achieve our global business strategy and compete effectively in the beauty industry; (2) the Company’s ability to anticipate, gauge and respond to market trends and consumer preferences, which may change rapidly; (3) the Company’s ability to identify suitable acquisition targets and managerial, integration, operational and financial risks associated with those acquisitions; (4) risks related to our
    [Show full text]
  • Makeup & Skin Care…
    Makeup & Skin Care Getting Ready For Summer WITH COLLEEN MACK Why is protection important? Approximately ¾ of people with lupus suffer from photosensitivity The UVA and UVB rays cause a reaction with our DNA and RNA which leads to the inflammation and redness in the skin. Other symptoms include: Butterfly or malar rash Skin lesions Sun induced flare ups Skin Care Routine There are three main steps to a basic skincare routine: • Cleansing – Washing your face • Toning – Balancing the skin • Moisturize – Hydrating the skin When applying your skin care it should be based on the consistency of the products (thinnest to thickest) Cleanser Toner Serum Eye Cream Moisturizer (SPF) Cleansers – Sensitive Skin Neutrogena Ultra Gentle Hydrating Cleanser CeraVe Hydrating Facial Cleanser Cetaphil Gentle Skin Cleanser Aveeno Ultra Calming Hydrating Gel Cleanser Marcelle Ultra Gentle Cleaning Gel Toners Why is toner important? Removes traces of dirt in pores Calms the skin Tightens the pores Hydrates and refreshes • Neutrogena Alcohol Free Toner • Pixi Retinol Tonic • Burt’s Bees Rosewater Toner • Thayer’s Facial Toner Moisturizers with SPF CeraVe Facial Moisturizing Lotion – SPF 30 Aveeno Positively Radiant Sheet Face Moisturizer – SPF 30 Olay Complete UV365 – SPF 30 Neutrogena Oil-Free Facial Moisturizer – SPF 35 Foundations Vs. CC Creams Vs. BB Creams Foundations: CC Creams (Colour Correcting): BB Creams (Blemish Balm): • Fullest coverage • Offers medium to full coverage • Lightest coverage • Wide shade ranges • Meant for colour correcting
    [Show full text]
  • Additional Information Pdfs Newsletter Subcribers
    Contact: Editorial: [email protected]; phone: +49 (0)7243 7278 169 Adverts: [email protected]; phone: +49(0)7243 7278 144 fax: +49 (0)7243 7278 227; Web-Site: www.cossma.com/rates COSSMA: Website Profile, Userprofile for www.cossma.com; www.cossma.es; www.cossma.fr Media Information 2018 as per 1sth of October 2017 preliminary, subject to change Website Profile: www.cossma.com and its subdomains is closely linked to the printed magazine COSSMA which is published monthly in English Plus additional PDF editions. Readers of the print magazine get additional information for download in a protected log-in area on the COSSMA website, can participate in interactive elements (votings, surveys, online seminars…) and can get additional live information in our web tv-clips at www.cossma.com/tv. Community building is added by occassional live events or webinars. COSSMA is THE trade magazine aimed at the cosmetics manufacturing industry worldwide. It carries regular reports on ingredients and their applications, research and development, packaging and design, aerosol and spray technology, machines and equipment, and service providers to the cosmetics industry. In addition, the magazine covers major industry events and exhibitions. COSSMA’s editorial concept distils complex, detailed information down to the essentials and is essential reading for decision makers in the cosmetics industry. COSSMA is published monthly in an international printed version in English. In addition, a Russian language edition of our e-mail newsletter is sent out once a month (http://ru.cossma.com). Target group: Decision makers in the international cosmetics industry, especially in the areas of company management, marketing, sales, R&D and production.
    [Show full text]
  • All-Star Competition Make-Up *Each All-Star Team Has a Specific Lipstick Color This Year
    All-Star Competition Make-up *Each All-Star team has a specific lipstick color this year. As for all the other make-up, you must follow the color directions, but you may buy which ever brand you want. Tiny Team and Mini Teams Eye shadow- Smoky eye in PURPLE tones. SHIMMER looks best. You are looking for 3 shades. 1. White 2. Light Purple 3. Dark Purple You DO NOT need to get a compact of all 3; you can get separates. A Good opaque white is important. Examples: L’Oreal #270 Unforgettable Lilac, Maybelline Eye Studio #30 Purple Icon Blush- a berry color Examples: Cover Girl #185 True Plum Maybelline FitMe! in Deep Rose Eyeliner- BLACK ** You have a few choices. Either a black liquid, or a black automatic pencil with smugger- a regular pencil is not an option; there is a huge difference in the effect. See below for suggestions Rimmel- Exaggerate #261 Noir CoverGirl- Perfect Point Plus #200 Black Onyx Maybelline- Defining liner #201 Ebony Black L’Oreal- Infallible Never Fail #591 Black or #799 Liquid Pencil Maybelline- Eye Studio “Lasting Drama” eye gel (**Favorite!) Foundation- one shade darker than your skin Powder-Loose powder works better, but pressed will be fine Mascara- Black Highlighting Pencil- this is a white eyeliner pencil (Rimmel #071 Pure White, Wet n Wild White pencil) Bronzer- You may need this depending on your skin type (fair skin) Application tools- like sponges, Q-tips, etc. Lipstick- Wishing Stars: L’Oreal #251 Wisteria Rose Rising Stars: L’Oreal #251 Wisteria Rose Shooting Stars: L’Oreal #251 Wisteria Rose You can find this lipstick at most stores.
    [Show full text]
  • CBN APRIL20.Pdf
    Copyright © 2015 HPCi Media. This publication may not be distributed without prior permission. Business Retail Innovation Brands no!no! aims to regain Erborian opens debut Water-based polishes Jo Malone launches Blue leading position in bricks-and-mortar store gain popularity with Skies & Blossoms collection Japan page 6 children page 10 page 2 page 9 cosmeticsbusiness.com twitter.com/cb_beautynews 20 April 2015 NEWS Issue 14 Sumitomo makes strategic acquisition Trading company Sumitomo Group has acquired a cosmetic ingredient distribution business from Kyowa Hakko Europe and, as a result, will make full entry into the region. Sumitomo Group will purchase the right to market cosmetic ingredients including vitamins and moisturising agents for hair and skin care products. Sales business will primarily be conducted in Germany, as well as a number of other European countries, and the Middle East. The group made its first move into the cosmetics sector by exporting ingredients made in Japan. However, in 2010 SIERRA LEONE CLAMPS DOWN ON it made further ground in this sector with the acquisition WHITENING COSMETIC INGREDIENTS of US cosmetic ingredient The country’s Pharmacy Board has issued a notice stating that imported cosmetics distribution company Presperse must not contain more than 2% of the lightening compound hydroquinone Corporation. Later, in 2013, Sumitomo invested in ierra Leone has made a renewed effort In the notice, signed by Wiltshire Johnson, Cosmotec International to ensure that cosmetics imported into Registrar at the Pharmacy Board, it read: Especialidades Cosmeticas, a Sthe country are safe to use. “The board hereby informs the general public supplier of ingredients in Brazil.
    [Show full text]
  • News Release Coty Completes Merger with P&G Specialty
    3.10.2016 News Release | Investor Relations | Coty Print Page Close Window NEWS RELEASE COTY COMPLETES MERGER WITH P&G SPECIALTY BEAUTY BUSINESS Merger Transforms Coty into One of the World’s Leading Beauty Companies with a Mission to be a Challenger in the Beauty Industry Camillo Pane Officially Becomes CEO NEW YORK­­(BUSINESS WIRE)­­Oct. 3, 2016­­ Coty Inc. (NYSE: COTY) announced today that it has completed the merger of The Procter & Gamble Company’s fine fragrance, color cosmetics, salon professional and hair color and certain styling businesses (“P&G Specialty Beauty Business”) into Coty. Coty is now the third­largest beauty company in the world, with approximately $9 billion in revenue. As a combined company, Coty will also hold the number one position in fragrances, and number two and three positions in salon hair and color cosmetics, respectively. As previously announced, following the completion of the merger, Camillo Pane became the new Chief Executive Officer of Coty. Commenting, Pane said, “It is my great privilege to take over the reins of leadership at such a transformational moment. Today marks a new chapter in Coty’s rich heritage. With this merger, we have brought together a powerful portfolio of much loved beauty brands and some of the world’s most talented people in beauty and consumer goods. I believe this combination, together with our distinctive entrepreneurial culture, focused and lean operating structure, and efficient earnings model, will enable Coty to be a challenger in the beauty industry. We aim to relentlessly pursue superior products and solutions, build brands that inspire and enable consumers to celebrate and liberate their own individual beauty.” Bart Becht, Chairman of Coty’s Board of Directors, said, “Coty is now better positioned as we aim to become, over time, a global industry leader by being a clear challenger in beauty, delighting our consumers and creating long term shareholder value.
    [Show full text]
  • The Annual Report on the World's Most Valuable Cosmetics Brands April 2017
    Cosmetics 50 2017 The annual report on the world’s most valuable cosmetics brands April 2017 Foreword Contents steady downward spiral of poor communication, Foreword 2 wasted resources and a negative impact on the bottom line. Definitions 4 Methodology 6 Brand Finance bridges the gap between the marketing and financial worlds. Our teams have Executive Summary 8 experience across a wide range of disciplines from market research and visual identity to tax and Full Table 12 accounting. We understand the importance of design, advertising and marketing, but we also Understand Your Brand’s Value 13 believe that the ultimate and overriding purpose of How We Can Help 14 brands is to make money. That is why we connect brands to the bottom line. Contact Details 15 By valuing brands, we provide a mutually intelligible language for marketers and finance teams. David Haigh, CEO, Brand Finance Marketers then have the ability to communicate the What is the purpose of a strong brand; to attract significance of what they do and boards can use customers, to build loyalty, to motivate staff? All the information to chart a course that maximises true, but for a commercial brand at least, the first profits. answer must always be ‘to make money’. Without knowing the precise, financial value of an asset, how can you know if you are maximising your Huge investments are made in the design, launch returns? If you are intending to license a brand, how and ongoing promotion of brands. Given their can you know you are getting a fair price? If you are potential financial value, this makes sense.
    [Show full text]
  • Makeup with BENEFITS Time-Strapped Consumers Want Maximum Results with Minimal Effort, Which Has Led to the Emergence of Products with Hybrid Features
    TREND REPORT: BEAUTY david vs GOLIATH A new way of doing business and how it is PAYING OFF IMAGE: GLOSSIER he omnipresence of digital, the on-demand economy and collaborative consumption have fundamentally Taltered consumer expectations. Tech startups have changed the way we move (Uber), eat (Seamless), and whether we buy or rent (Rent the Runway). Fast fashion disrupted production cycles, creating a ripple effect that forced the rest of the industry to completely reevaluate the number of collections, change their distribution models, and move to more consumer-centric timing. Until now, the beauty industry has lagged in disruption, but the indie players have instigated a revolution. Emerging players like Memebox, Frank Body, and Ipsy have gone from zero to multi-millions overnight. In 2016 alone (and the year is not over yet), beauty startups raised nearly $300 million in funding. With the changing pace of product innovation, increasing market fragmentation, and digital, it’s impossible to keep doing business the same old way. Airbrushed perfection is no longer synonymous with beauty ideals, the customer is a creator, and the rule breakers are getting rave reviews. The future is now. Is the beauty industry ready? OCTOBER 2016 changing PACE Over the past decade, fashion underwent a change not seen since the Industrial Revolution. Players like Zara, H&M, Everlane and Bonobos turned the business on its head, transforming the industry at it’s very core. In this era of immediacy, beauty is primed for rapid transformation. timing is EVERYTHING The pace of fast fashion has turned up the speed on the industry as a whole, and similar shifts are happening in beauty.
    [Show full text]
  • Corporate Bee Accountability Among Swedish Companies
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Central Archive at the University of Reading 14 Corporate bee accountability among Swedish companies Kristina Jonäll Gothenburg University, Sweden Gunnar Rimmel Jönköping University, Sweden Imagine billions of workers who work without a break, in silence and without pay. This is the reality for bees. For a long time no one saw any value in the work they do. It has taken a tragedy for us to understand their economic value. In the US a large part of the natural wild bee population has died off; the same thing has happened in Europe.1 Pollinating insects are vital for the ecosystem to function, for the global economy, for modern consumer culture and for human survival. Without bees and other pollinators, more than 50% of the food we consume would disappear or sharply rise in price.2 Primary vegetables, fruit and berries are pollinated by bees. Meat and dairy products are dependent on pollinators, since large proportions of livestock fodder such as clover or alfalfa require pollination. Cotton is also pollinated by insects, as well as rubber trees. So without bees humans would have to live without jeans, T-shirts or sneakers, as well as refreshing fruits or a cup of coffee in the morning. Most of us would survive solely on corn, rice and wind- pollinated grains, but we would probably suffer from deficiency diseases such as scurvy. In landscapes where wild pollinators are decreasing, honey bees promote the maintenance of plant species; therefore honey bee losses are of great concern.
    [Show full text]