2021 Recycling Countstm Media Kit

2021 RECYCLING COUNTSTM MEDIA KIT

11 USED BOTTLES

2 RECYCLING2 SOLUTIONS 3 PCR RESIN MAKING

44PACKAGING3 DEVELOPMENT

5 5 NEW BOTTLE MANUFACTURING

66 PRODUCT FILLING & DISTRIBUTION

PRODUCT CONSUMPTION 7 7

88 CURBSIDE RECYCLING

GLOBALLY PROMOTING RECYCLING AND EDUCATING BUSINESSES AND THE END-CONSUMER ABOUT RECYCLING PET AND HDPE PLASTICS WELCOME

WELCOME TO RECYCLING COUNTS™️ As the publisher of RECYCLING COUNTS™️, I’d like to welcome you to our website! Promoting curbside recycling, sharing why packaging matters, and educating the public with our Plastics 101 informative materials are part of our social responsibilities and engagement initiatives. This award-winning initiative from Plastipak earned an Award of Distinction from the Communicator Awards as the 2021 Integrated Campaign Winner.

As a Plastipak associate for more than 19 years, I care. Plastipak cares. Plastipak cares for its associates, customers, and the people in the communities where we live, work, and play.

I invite you to experience RECYCLING COUNTS™️ and be part of this movement as we work to offer valuable resources about plastics and recycling.

Visit the GET IN TOUCH section to ask me how you can be part of this helpful website by sharing plastic recycling content, plastic recycling news, media affiliations, and other ideas you may have.

OUR “HOW TO RECYCLE” SNIPPETS ARE SNAPSHOTS OF OUR RECYCLING TIPS

Contact your city government to find out about curbside recycling programs and to find out what is recyclable in your area. GET INFORMED ABOUT RECYCLING ABOUT RECYCLING COUNTS™

DIEGO BIANCO After 30 years of experience in media, television, content development, and the global plastic packaging and recycling industries, Diego Bianco brings his knowledge of consumer engagement, marketing, communications strategies, and international experience to RECYCLING COUNTS™️.

As Publisher, Mr. Bianco uses a collaborative approach with the industry, associations, and governmental organizations to bring the insights and expertise needed to guide communications for successful bottle to bottle recycling education and promotional initiatives. Mr. Bianco currently serves as Director of Marketing & Communications for Plastipak, a global leader in packaging innovation and recycling solutions.

Diego Bianco Publisher [email protected]

OUR “PLASTICS 101” SNIPPETS ARE SNAPSHOTS OF OUR PLASTICS EDUCATION

Plastic packaging provides protection from PLASTICS contamination and damage from moisture, gases, light, microorganisms and insects. 101 PROTECTION 01 ABOUT RECYCLING COUNTSTM

RECYCLING COUNTS™ is an online global community, a point of interest for promoting recycling and resourceful education about PET and HDPE plastics in support of a circular economy with BOTTLE TO BOTTLE RECYCLING (primarily through curbside recycling). We are dedicated to sharing the importance of recycling and offer valuable resources including helpful tips and articles.

Used bottles are collected and sent to recycling centers

In our PLASTICS 101 initiative, we discuss why PACKAGING MATTERS™️ and educate readers about the advantages and sustainable features of PET and HDPE plastic packaging. By creating awareness of the benefits of packaging matched with BOTTLE TO BOTTLE RECYCLING, we can work together to support a sustainable life cycle for plastic packaging.

OUR “HOW TO RECYCLE” SNIPPETS ARE SNAPSHOTS OF OUR RECYCLING TIPS

Place a recycling bin in your home to collect used, recyclable plastics. USE 02 RECYCLING BINS OUR MISSION

The mission of RECYCLING COUNTS™ is to globally encourage, promote, and support recycling, to educate businesses and the end-consumer about recycling PET and HDPE PLASTICS, and to continue our commitment to sustainability with a bottle to bottle recycling approach. The used bottles are turned into post-consumer recycled resin

Used bottles are collected and sent to recycling centers USED BOTTLE NEW BOTTLES TO BOTTLE APPROACH TO RECYCLING The recycled resin is used to make new bottles

Consumers enjoy the product and the recycling process starts again

OUR “PLASTICS 101” SNIPPETS ARE SNAPSHOTS OF OUR PLASTICS EDUCATION

Plastic packaging helps preserve products PLASTICS to last longer which gives people more time to use or consume them. 101 PRESERVATION 03 INFORMATIVE ARTICLES

ENGAGE AND LEARN We post helpful articles about recycling tips, how bottle to bottle recycling works, and the history of packaging.

Find out what makes plastic packaging sustainable, separate fact from fiction, and read the latest sustainability news from Plastipak.

OUR “HOW TO RECYCLE” SNIPPETS ARE SNAPSHOTS OF OUR RECYCLING TIPS

Many recycling facilities recycle caps! Place the caps back on your used bottles for recycling.

Contact your city government to find out if caps are INCLUDE accepted for recycling in your area. 04 BOTTLE CAPS INFORMATIVE ARTICLES

OUR “PLASTICS 101” SNIPPETS ARE SNAPSHOTS OF OUR PLASTICS EDUCATION

Products are kept intact PLASTICS and spills are avoided with proper packaging. 101 PREVENTS WASTE 05 TAGLINE COLLABORATE WITH US

Our tagline Recycling Worth Repeating™ emphasizes the worthwhile practice of recycling again and again.

OUR “HOW TO RECYCLE” SNIPPETS ARE SNAPSHOTS OF OUR RECYCLING TIPS

Remove leftover products with a quick rinse and let it dry to prevent contamination of other recyclable items. KEEP IT 06 DRY & CLEAN COLLABORATE WITH US

TEAM UP with RECYCLING COUNTS™ as a content contributor to add an article or a series of articles that will promote recycling and sustainable plastic packaging. Your experience and input will help us share sustainability content with end consumers, businesses, and the recycling and plastics industries.

OUR “PLASTICS 101” SNIPPETS ARE SNAPSHOTS OF OUR PLASTICS EDUCATION

Efficient transport over long distances PLASTICS encourages trade and stackable packaging saves space. 101 TRANSPORTATION 07 APPLYING WEB AND SOCIAL LISTENING

PUTTING PERCEPTIONS TO USE Knowing the public’s perception of packaging and recycling is highly valuable as we create campaigns and content for our website and social media.

OUR “HOW TO RECYCLE” SNIPPETS ARE SNAPSHOTS OF OUR RECYCLING TIPS

Leave out non-recyclable items such as medical waste, paint, chemicals and propane cylinders. LEAVE IT OUT 08 APPLYING WEB AND SOCIAL LISTENING

GAINING INSIGHTS With the use of web and social listening, we gain insights into attitudes, perceptions, and trends in the packaging and recycling industries, along with people’s involvement with environmental campaigns.

OUR “PLASTICS 101” SNIPPETS ARE SNAPSHOTS OF OUR PLASTICS EDUCATION

Important information is displayed PLASTICS such as nutritional content, allergy warnings and expiration dates. 101 DISPLAYS INFORMATION 09 P A C K A G I N G M A T T E R S TM

BEGINNING 1760 - 1850 1929-1939 1967 1980 - 2000 OF TIME – 1200 BC THE INDUSTRIAL THE GREAT DEPRESSION PLASTIC PACKAGE CONSUMERS BECOME LEAVES, ANIMAL SKINS, REVOLUTION LEADS TO INTRODUCES SUPERMARKETS PIONEERING BEGINS MORE MINDFUL NUT SHELLS AND WOOD INDIVIDUAL PACKAGING OF WHICH PUSHES BRANDING WITH THE FOUNDATION OF PACKAGING’S WERE USED AS PRIMITIVE CARDBOARD, CANS, GLASS AND ADVERTISING OF PLASTIPAK ENVIRONMENTAL THE HISTORY PACKAGING IN & CELLOPHANE BY THE YOUNG FAMILY IMPACT ANCIENT TIMES source: uspackagingandwrapping.com source: medium.com

OF PACKAGING 1200 BC 1862 1960 - 1969 1970 - 1979 2000 - TODAY TO 1200 AD FIRST MANMADE PLASTIC POLYETHYLENE INTRODUCTION DEVELOPMENT how packaging began INTRODUCTION OF GLASS DERIVED FROM CELLULOSE BECOMES A PREFERRED OF POLYETHYLENE OF SUSTAINABLE CONTAINERS IN 1200 BC BY ALEXANDER PARKES PACKAGING MATERIAL TEREPHTHALATE (PET) PLASTIC PACKAGING AND TIN PACKAGING IN 1862 PLASTIC BOTTLES LEADS TO A MORE IN 1200 AD CIRCULAR ECONOMY

source: vcoins.com source: sciencemuseum.org.uk

COMPANY OVERVIEW 1967 1989 1998 2015 TODAY PLASTIPAK IS FOUNDED CLEAN TECH PLASTIPAK PLASTIPAK ACQUIRES PLASTIPAK IS A BY THE YOUNG FAMILY IS ESTABLISHED DEVELOPS 30 STATION EVOLVE POLYMERS LTD, GLOBAL LEADER TO CREATE LIGHTWEIGHT AS A PLASTICS RECYCLING G.E.M. PAK EXTRUSION ONE OF THE LARGEST IN PACKAGING INNOVATION PLASTIC PACKAGING CENTER IN MICHIGAN WHEEL SYSTEMS RECYCLING CENTERS AND RECYCLING SOLUTIONS IN EUROPE

AWARDS & CERTIFICATIONS 1992 2018 2019 2019 TODAY THE HISTORY DUPONT ENVIRONMENTAL JACKSON CENTER, NRA RECYCLING FACILITY PLASTIPAK AND CLEAN TECH 2020 AWARD FOR KRAFT OHIO SITE OF THE YEAR AWARD EARN BEST ENVIRONMENTAL PLASTIPAK’S AEROSOL OF PLASTIPAK DRESSING BOTTLE WITH EARNS CERTIFIED FOR CLEAN TECH’S OR ENERGY EFFICIENCY PACKAGING EARNS DOUBLE 25% POST-CONSUMER GREEN BUSINESS STATUS HEMSWELL, UK SITE INITIATIVE OF THE YEAR AWARDS AT THE the world of plastipak RECYCLED PET AT THE PLASTICS UK PACKAGING AWARDS INDUSTRY AWARDS

TECHNOLOGIES 1967 1989 2009 2014 TODAY PET, HDPE AND PREFORM POST-CONSUMER THERMOSHAPE™ DIRECT OBJECT PRINTING LIGHTWEIGHT PET AND TECHNOLOGIES YIELD RECYCLED RESIN MAKING IS UNVEILED AS A PRINTS DIRECTLY ON THE AEROSOL PLASTIC STRONG, LIGHTWEIGHT FOR SUSTAINABLE SUSTAINABLE HOT FILL BOTTLE, ELIMINATING LABEL PACKAGING PROTECTS PACKAGING PACKAGING PACKAGING SOLUTION SUBSTRATES AND EARNING AND PRESERVES A DUPONT GOLD AWARD EVERYDAY PRODUCTS

PLASTICS 101 RECYCLING COUNTSTM PACKAGING IS CRITICAL FOR PACKAGING GOODS AND ESSENTIALS RECYCLING COUNTS™ IS AN ONLINE GLOBAL COMMUNITY PACKAGING INNOVATION FOR EVERYDAY LIFE. THE FEATURES OF PET AND HDPE PLASTICS THAT ENCOURAGES, PROMOTES, SUPPORTS, AND EDUCATES MAKE THEM IDEAL PACKAGING MATERIALS FOR DAILY NECESSITIES CONSUMERS ABOUT RECYCLING PET AND HDPE PLASTICS. & recycling solutions INCLUDING BEVERAGES, FOOD, AND CLEANING PRODUCTS. FIND OUT HOW YOU CAN BE PART OF RECYCLING WORTH REPEATING!™ www.plastipak.com/plastics101 www.recyclingcounts.com www.plastipak.com P A C K A G I N G M A T T E R S TM

RECYCLING COUNTS™ in every community around the world! Therefore, we have made it a priority to make our website accessible to people across the globe.

Reaching countries across FIVE CONTINENTS in North America, South America, Europe and Asia! More than 50,000 VIEWS a week!

UNITED UNITED TURKEY INDIA ROMANIA BRAZIL STATES KINGDOM

ITALY GERMANY SPAIN CANADA FRANCE

Visitors from other countries include Philippines, Poland, China, Serbia, Brazil, Malaysia, Mexico, Vietnam, Indonesia, Japan, and many more. global reach OUR “HOW TO RECYCLE” SNIPPETS ARE SNAPSHOTS OF OUR RECYCLING TIPS

Keep recyclable items loose instead of in bags. Bags can get caught in recycling equipment. DON'T BAG 12 RECYCLABLES INTERNATIONAL REACH

RECYCLINGCOUNTS.COM is translated into French, German, Italian, Spanish, and Portuguese in our initial efforts to promote recycling worldwide.

OUR “PLASTICS 101” SNIPPETS ARE SNAPSHOTS OF OUR PLASTICS EDUCATION

Brands are recognizable by their packaging PLASTICS which draws consumers to make product purchases. 101 BRAND RECOGNITION 13 SPONSORSHIP

RECYCLING COUNTS™ is sponsored by Plastipak, a global leader in packaging innovation and recycling solutions.

packaging innovation & recycling solutions

With innovation as a key driver, Plastipak operates across five continents with operations in North America, South America, Europe, Africa, and Asia.

OUR “HOW TO RECYCLE” SNIPPETS ARE SNAPSHOTS OF OUR RECYCLING TIPS

Be social as you initiate conversations with family and friends to spread the word about recycling. SPREAD THE WORD 14 SPONSORSHIP

SUSTAINABLE PACKAGING Plastipak manufactures rigid plastic containers for major brands around the world. The company’s high-volume PET and HDPE manufacturing technologies yield lightweight, sustainable plastic containers and preforms. packaging innovation & recyclingVisit www.plastipak.com/technologies solutions to learn more about Plastipak’s innovative technologies.

PET TECHNOLOGIES HDPE TECHNOLOGIES LIGHTWEIGHT NECK FINISHES

EPET DIRECT OBJECT POST-CONSUMER VIRGIN RESIN PRINTING RECYCLED RESIN MAKING

OUR “PLASTICS 101” SNIPPETS ARE SNAPSHOTS OF OUR PLASTICS EDUCATION

PET plastic has a lower carbon footprint PLASTICS than other alternatives for common beverage packages. 101 PET PLASTIC 15 ALUMINUM GLASS STEEL PAPER PLASTIC

20 301 XX XX 13.5 grams grams grams grams grams

ALUMINUM CAN GLASS STEEL PAPER PET PLASTIC

128.12 231.84 XXX XXX 40.86 grams grams grams grams grams

EQUIVALENT CO2 EQUIVALENT CO2 EQUIVALENT CO2 EQUIVALENT CO2 EQUIVALENT CO2

42% 47% XX% XX% 50%

RECYCLED CONTENT RECYCLED CONTENT RECYCLED CONTENT RECYCLED CONTENT RECYCLED CONTENT SPONSORSHIP

PLASTIPAK’S PURPOSE Plastipak’s purpose is to create products which inspire choice, provide value and are sustainably balanced for our customers. Visit www.plastipak.com to learn more about Plastipak.

USED BOTTLESUSED BOTTLES FOUR GLOBAL BILLIONS OF BOTTLES RECYCLING CENTERS RECYCLED ANNUALLY

USED BOTTLES USED BOTTLES PET AND HDPE PCR RESIN RECYCLING SINCE 1989 MAKING

The company is committed to sustainable packaging from design and development to recycling.

PET ranks #1 as the world’s POSITIVE STATISTICS most commonly recycled plastic. ABOUT RECYCLING Source: www.positivelypet.org 16 SPONSORSHIP

PLASTIPAK’S MISSION

PROVIDING PACKAGING SOLUTIONS THROUGH ENGAGED HEARTS AND MINDS

Plastipak’s development of award-winning technologies and commitment to sustainability reflect its dedication to putting

The company is committed to sustainable packaging from design and development to recycling.

200,000 people recycling 1 PET bottle per day results POSITIVE in eliminating 2,168 tons of greenhouse gases. STATISTICS ABOUT RECYCLING Source: www.napcor.com 17 SPONSORSHIP

GLOBAL RECYCLING CENTERS Plastipak’s sustainability initiatives are accomplished through its recycling company, Clean Tech, a leading plastics recycler. Plastipak owns and operates four global recycling centers processing billions of bottles each year. Learn more about Plastipak’s sustainability efforts at www.plastipak.com/sustainability.

The majority of curbside recycling programs in the US accept POSITIVE STATISTICS PET and HDPE containers, making recycling accessible and easy. ABOUT RECYCLING Sources: www.napcor.com, www.plasticsmakeitpossible.com 18 PARTNERSHIPS AND ASSOCIATIONS

COLLABORATING FOR RESULTS Plastipak collaborates with partners and associations to maximize recycling efforts for the greatest positive impact on the environment and to promote recycling efforts in local communities.

www.garbosrl.net www.napcor.com

www.plasticsrecycling.org www.recoup.org

www.petcore-europe.org www.eco-schools.org.uk

Enough energy is saved from recycling 10 plastic bottles POSITIVE to run a laptop for more than 25 hours. STATISTICS ABOUT RECYCLING Source: www.epa.gov 19 LOGOS

LOGO USAGE When using these logos, please adhere to the following logo spacing requirements. Logos should always remain 1/4 inch (0.25”) from other text or images. Download these logos at www.recyclingcounts.com/media-kit.

1/4 INCH (0.25”) 0.25” 0.25”

1/4 INCH (0.25”)

1/4 INCH (0.25”) 0.25” 0.25”

1/4 INCH (0.25”)

1/4 INCH (0.25”) 1/4 INCH (0.25”) 0.25” 0.25” 0.25” 0.25”

1/4 INCH (0.25”) 1/4 INCH (0.25”)

Greenhouse gas emissions may be reduced by 60% by replacing a unit of virgin PET with recycled PET, POSITIVE STATISTICS along with 75% lower total energy demand. ABOUT RECYCLING Source: www.napcor.com 20 LET’S CONNECT!

LET’S CONNECT We’re happy to connect with you and are thankful for the opportunity to share our initiatives.

You are invited to be part of our online global community. Share our site across your platforms, team up to be a content contributor, or contact us about an article opportunity for your publication. Let’s work together to promote recycling, because RECYCLING COUNTS!™️

Diego Bianco Publisher [email protected] www.recyclingcounts.com

Instagram @Recycling.Counts

Social Media Facebook @RecyclingCounts

Twitter @RecyclingCounts

Recycling contributes to the economy as a $200 billion industry in the US. POSITIVE STATISTICS ABOUT RECYCLING Source: www.recycleacrossamerica.org 21 RECYCLING COUNTSTM IS BROUGHT TO YOU BY PLASTIPAK. TRADEMARK & COPYRIGHT © PLASTIPAK HOLDINGS, INC. AND ITS AFFILIATES. ALL RIGHTS RESERVED.