DESIGNING FOR YOUR SUCCESS LIFT AERO DESIGN

Spring 2021

LIFT Aero Design Tel +81 90 5408 2209 [email protected] [email protected] WELCOME

LIFT Aero Design delivers expertise in brand design, cabin design and customer experience development. Our company is headed up by Daniel Baron in Tokyo, with design partner Aaron Yong based in Singapore. Our clients are of various sizes and business models. They select us because we create meaningful differentiation that drives loyalty and yield. And because Daniel Aaron we are committed to long-term relationships, with strong support throughout each project.

LIFT AERO DESIGN GLOBAL IN REACH, WITH A WIDE RANGE OF CLIENTS

Offices in Tokyo and Singapore

LIFT AERO DESIGN SELECTED CLIENTS BRAND IDENTITY DESIGNED BY LIFT

LIFT AERO DESIGN WHY THEY CHOOSE LIFT

• Established and proven. Experience with upstarts, legacies, LCCs, hybrids, new-build aircraft, retrofits and refurbs. • Deep understanding of the airline industry and of clients’ internal issues and external context. • Strategy-based design. • Ideas that create meaningful differentiation, down to the tiniest detail. • Long and strong relationships with industry suppliers. • Super attentive client support. • Milestone support for cabin programs (ITCM/PDR/CRD/FAI)

LIFT STRATEGICLIFT AERO DESIGN OUR WORK

LIFT AERO DESIGN INTIMATE UNDERSTANDING OF UPSTARTS

Bamboo Airways Brand, livery and cabin design for Vietnam’s boutique airline

LIFT AERO DESIGN BAMBOO AIRWAYS The logo is a neat package of bamboo forest, bamboo leaf and aircraft tail. A fresh, vibrant look that reflects the aspirations of the Vietnamese people.

LIFT AERO DESIGN BAMBOO AIRWAYS The tail features a bamboo forest rising to the sky, while green on the forward door communciates “welcome to our home”.

LIFT AERO DESIGN Possibly the world’s largest bamboo leaf �

LIFT AERO DESIGN BAMBOO AIRWAYS The design can easily be applied to any aircraft type.

Rendering by Boeing

LIFT AERO DESIGN BAMBOO AIRWAYS A321neo business class: colors and patterns communicate the brand as well as “reliable” and “professional”, attributes that are critical for upstarts.

Rendering by Airbus

LIFT AERO DESIGN BAMBOO AIRWAYS Economy class: grey, soft blue and Bamboo green reflect the urban lifestyles of young Vietnamese professionals.

Rendering by Airbus

LIFT AERO DESIGN BAMBOO AIRWAYS Designed to resonate with Bamboo’s young customer base, with clear differentiation and easy recall.

Aircraft door design for Bamboo forest pattern for bags, vehicles, signage, merchandise such as phone inflight comfort items, digital apps, etc covers and USB sticks

LIFT AERO DESIGN DELIVERING WOW IN 360°

HK Express We may be the only design studio in Asia to have designed the BIG FOUR: brand, livery, cabin and uniform. This gave us the ability to deliver a truly BRAND holistic look and feel. LIVERY Context: before the program, HK Express and Hong Kong Airlines had the same livery, cabin and uniform. New management understood the need to CABIN separate the two. Our mandate was to clearly position HK Express as UNIFORM Hong Kong’s own LCC, generate WOW among Hongkongers, and make incumbent Cathay Pacific look old school.

LIFT AERO DESIGN HK EXPRESS Communicating the vertical energy of Hong Kong with vibrant colors and wit.

LIFT AERO DESIGN HK EXPRESS Instantly recognizable, HK Express quickly became Hong Kong’s hometown LCC.

LIFT AERO DESIGN HK EXPRESS

The skyline of Hong Kong on the tail, with a different section on left/right sides.

LIFT AERO DESIGN HK EXPRESS Bringing the brand alive.

LIFT AERO DESIGN HK EXPRESS The project was all about creating wow on a very limited budget. For this we created a two-color cover: grey on the front, purple on the back, with red accents for additional-payment rows.

LIFT AERO DESIGN HK EXPRESS Left to right: front/rear laminates have the skyline in metallic dots of different sizes to create depth; the carpet pattern symbolizes the skyline at night; a bit of glow in the lav was created solely with a solid color laminate.

LIFT AERO DESIGN HK EXPRESS Uniform design, from concept to fabric selection and art direction.

LIFT AERO DESIGN HK EXPRESS Special livery for Japan’s Kagawa Prefecture, which leased the space. Left side: chopsticks holding udon noodles, the regional specialty.

Oishii means “delicious” in Japanese

LIFT AERO DESIGN HK EXPRESS Same aircraft, right side: Ritsurin Garden, a traditional garden in Takamatsu, the prefecture’s capitol. The bridge section features mica-based paint, which sparkles in sunshine.

LIFT AERO DESIGN URIEL & U-FLY ALLIANCE We also designed logos for airline’s holding company, alliance and loyalty program.

LIFT AERO DESIGN U-FLY ALLIANCE Livery design for U-FLY Alliance, which consists of four HNA group airlines and Korea’s EastarJet.

LIFT AERO DESIGN Air Seychelles Cabin design for Africa’s first A320neo operator

MAKING A STATEMENT

LIFT AERO DESIGN AIR SEYCHELLES Inspired by the incredible natural beauty of the Seychelles: crystal blue waters, stunning flora and magnificent coastlines.

LIFT STRATEGICLIFT AERO DESIGN AIR SEYCHELLES Within a very tight timeline, we created a highly bespoke look, including a business class cabin with the ambience of a premium resort.

LIFT AERO DESIGN AIR SEYCHELLES

Communicating “premium” with color, pattern and texture

LIFT AERO DESIGN AIR SEYCHELLES A soft gradient from yellow to blue with a brand panel makes the cabin unmistakably Air Seychelles.

LIFT AERO DESIGN AIR SEYCHELLES

Custom-design fabrics, inspired by contrasting colors in the sea.

LIFT AERO DESIGN A new look for Japan’s leading travel info portal

TRAICY

LIFT STRATEGIC DESIGN TRAICY

https://www.traicy.com

LIFT STRATEGIC DESIGN TRUSTED IN THE INDUSTRY

12 years as design partner of Philippine Airlines (2007-2019) Cabin design, seat CMF and BFE milestone meeting support for: 777-300 in two batches A330 retrofit A340 refurb A321neo A350

LIFT AERO DESIGN PHILIPPINE AIRLINES A350: premium ambience that instantly communicates the airline’s 5-star aspirations.

LIFT AERO DESIGN PHILIPPINE AIRLINES Delicious details that make the WOW, such as the soft glow of the champagne gold seat shell and elegant pocket lining.

LIFT AERO DESIGN PHILIPPINE AIRLINES 5 million Filipinos live outside their country, working to send money home to their families. Our CMF says “you’re home again” to them and “you’re in caring hands” to visitors.

Laminate pattern inspired by traditional Filipino shirts

Flip-flop effect throughout the cover with a single part number

Communicating “premium” to Premium Economy pax

LIFT AERO DESIGN PHILIPPINEAlready AIRLINES designed for the5 million cabin: Filipinos liveBarong-inspired outside their country, working element, to send money home to their families. which is instantly recognizedOur CMF as says Filipino. “you’re home again” to them and “you’re in caring hands” to visitors.

BC forward/rear walls EC forward/rear walls One wall inside lavs TAS seat pocket lining (A330/A350)

LIFT AERO DESIGN PHILIPPINE AIRLINES First-in-the-world mood lighting scenes designed around Filipino culture, creating a cabin that is truly unique to PAL.

Every city and village in the Philippines has an annual festival. Lines of colorful flags run Check out the video on YouTube @ above streets. Our Fiesta scene captures the Lift Strategic Design magic of the atmosphere.

LIFT AERO DESIGN PHILIPPINE AIRLINES A321neo: soft elegance that positions PAL as the only premium airline based in the Philippines.

41 LIFT AERO DESIGN PHILIPPINE AIRLINES The laminated seat covers feature a horizontal line pattern, lending a layered, 3D look to the cover. Our aim was to communicate that PAL cares about the wellbeing of customers in all cabins.

42 LIFT AERO DESIGN PHILIPPINE AIRLINES Left: first batch of 777-300ERs in 2007-8. Right: second batch in 2016. The concept for partitions is the view of coastlines of the Philippines from above.

43 LIFT AERO DESIGN STRATEGY WOVEN INTO ALL WE DO

Skymark Airlines: 3.5 year program including: • cabin styling, seat design and styling • weekly meetings at the client’s office in Tokyo • attendance at all meetings for aircraft, seats, galleys, IFE, connectivity • support at A330 cabin inspection

LIFT AERO DESIGN SKYMARK AIRLINES The concept translated into cabin materials.

Headrest

Armrest Fabric Carpet Partitions Galley walls Lav floor

LIFT AERO DESIGN SKYMARK AIRLINES A380 cabin and seat design. From concept to prototype, working models and final product (collaboration with Stelia).

LIFT AERO DESIGN SKYMARK AIRLINES The world’s first all 2-3-2 A330 (271 seats), for Japan domestic, sold as economy class. By widening the seatback cushions and adding widely-spaced lamination lines, we transformed a conventional Safran 5810 into the world’s most comfortable EC seat.

The same fare as ANA/JAL economy class, but a tangibly more comfortable experience for 2-3 hour sectors.

LIFT AERO DESIGN SKYMARK AIRLINES A touch of traditional Japan: partition laminates developed from a kimono stencil featuring utensils used in tea ceremony.

LIFT AERO DESIGN OASIS HONG KONG AIRLINES Design of brand, livery, cabin interior & inflight service items for Asia’s first long-haul LCC.

LIFT AERO DESIGN OASIS HONG KONG AIRLINES Cabin theme: the joy of discovery and global mobility.

Retrofit of used aircraft, with existing business and economy class seats

LIFT AERO DESIGN OASIS HONG KONG AIRLINES Brand book, service items and branded merchandise.

Concept for crew < “My style. My oasis” Business class Busines class mug salt & pepper packets Sold on board LIFT AERO DESIGN THE JOY OF GIVING BACK

Orbis International, various projects since 2010 Livery design, cabin styling and uniform design for the world’s only Flying Eye Hospital

LIFT AERO DESIGN ORBIS INTERNATIONAL

The Flying Eye Hospital is a teaching facility that travels to developing countries, where volunteer surgeons who are flown in perform eye surgeries on the aircraft while local doctors seated in the front observe and learn through a video link.

The aircraft is a DC-10 that was donated by FedEx and then converted into an MD-10 (new cockpit).

Our work involved the non-hospital areas. Leveraging relationships formed with airline suppliers over the years, we secured donations of materials (leather, carpet, curtains, paint, laminates, Kydex panels, seatbelts, etc).

We had three goals: 1) to reassure patients and parents, most of whom are entering an aircraft for the first time; 2) attract talented volunteer physcians and nurses with a crisp and clean environment; and 3) create some WOW factor for potential financial donors when they walk onto the aircraft during tours at air shows.

LIFT STRATEGIC DESIGNLIFT AERO FOR TEAGUEDESIGN ORBIS INTERNATIONAL Communicating the essence of Orbis through the livery design.

The gently rising curve on the belly represents an incredibly inspiring journey, from vision impairment to sight and hope. Vivid royal blue on the tail makes the aircraft stand out in a massive way wherever she is. Light blue, where colors intersect, symbolizes the extraordinary contributions made by the volunteer physicians and pilots on each program and the synergies realized by Orbis in communities throughout the world.

LIFT AERO DESIGN ORBIS INTERNATIONAL Styling for non-hospital areas, with used hardware, donated seats and materials. Our work included coordination with suppliers for donations of materials.

LIFT AERO DESIGN ORBIS INTERNATIONAL Left: semi-translucent ceiling (Kydex) over a long corridor creates a soft glow from lights existing in the fuselage above (the aircraft was original a freighter). Right: uplighting over cabinets.

LIFT AERO DESIGN LIFT partners with Amsterdam-based AirlineTrends to offer PAXEX360 Passenger Xperience Workshops. Conducted on site at airlines, PAXEX360 workshops feature a comprehensive trends presentation, followed by in-depth discussions to help staff identify priorities for product, service and brand investment.

AIR FRANCE-KLM LATAM

Collaboration with Factorydesign

AF-KL: Collaboration with AirlineTrends

LIFT AERO DESIGN GET IN TOUCH

LIFT Aero Design Tel +81 90 5408 2209 [email protected] [email protected]